领胜Case frameworks
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This document provides an overview of LingSheng's case analysis framework training. It discusses four common case analysis frameworks: 4Ps (Product, Price, Place, Promotion), 5Cs (Consumer, Customer, Competition, Cost, Company), and STP (Segmentation, Targeting, Positioning). For each framework, it lists the key elements and considerations that should be analyzed for a given case study. The document promotes LingSheng's career development services which help optimize career planning, improve interview performance, and increase chances of success.
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Barry Saiff -Managing Content Development Teams: Inner Mastery for Outer Success
n this session you will learn:
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Global services- Cornerstone International Group
Success requires having good people. However, finding and retaining top talent is difficult. With careful planning and a strong commitment to people development, organizations can partner with expert recruiters like Cornerstone International Group to build high-performing teams and achieve greater success.
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Cornerstone International Group provides executive search, coaching, and advisory services to help clients succeed. They note that success is difficult and requires good people, but with the right planning and commitment, their partnership can help clients achieve greater success. Their global network and experienced consultants deliver high-quality services to recruit top talent and develop client leadership teams and CEOs.
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Webinars: https://pecb.com/webinars
Article: https://pecb.com/article
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领胜Case frameworks
- 1. LingSheng 领胜发展 www.LingShengCareer.com Crack Case Interview Framework of Case Analysis 1
- 2. LingSheng 领胜发展 www.LingShengCareer.com 在领胜 • 我们努⼒力，细致，精⼼心，雕琢！! • 我们坚定，百炼，洞明，通达！! ! LingSheng 领胜发展 是国内⾸首家关注⾼高端职业培训的教 育培训⼯工作室。 ! 关注领胜发展，优化职业⽣生涯规划，提升⾯面试表现，增 加成功机率，突破⾃自我局限，开启全新⼈人⽣生旅程! 2
- 3. Core Trainings ❖ ⾏行为⾯面试 Behavioral Question! ❖ 案例⾯面试 Case Question! ❖ ⽆无领导⼩小组讨论 Leaderless Group Discussion LingSheng 领胜发展 www.LingShengCareer.com 3
- 4. Several Case Analysis Frameworks ❖ 4Ps! ❖ 5Cs! ❖ STP LingSheng 领胜发展 www.LingShengCareer.com 4
- 5. 4Ps Product Price Place Promotion • Attributes ! • Point of differentiation vs. competition! • Usage occasion! • Packaging! • Pack size and value-adds • Consumer price points! • Customer/ Distributor pricing! • Profitability! • Premium vs. value pricing! • Price points vs. competition! • Where are your products distributed? Goal attained?! • On-shelf placement • Advertising, consumer, and trade strategy! • Promoted price points! • Promotional time windows! • Marketing vehicles: advertising, social media, magazines, trade, salesforce incentives, etc.! • Coupons, rebates, flash sales, circulars, etc.! LingSheng 领胜发展 www.LingShengCareer.com 5
- 6. 5Cs Consumer LingSheng 领胜发展 www.LingShengCareer.com • Who are they? Demographics, psychographics, etc.! • Unmet need(s)! • Preferences, purchase behaviors! • Insights! 6 Customer • Distribution channels ! • Shelf placement! • Needs! • Trends! Competition • Who are they? How are they doing?! • Strengths and weaknesses?! • Expected reaction?! • Pricing, product features, distribution, capabilities! Cost • Premium vs. value pricing! • Profitability! Company • Core competencies! • Alignment with strategy! • Sufficient resources!
- 7. STP Segmentation! process of identifying sets of consumers Targeting! selection of the specific segment(s) whom you wish to reach! Positioning! process of creating a perception of your brand in the mind of consumers relative to its competitors! LingSheng 领胜发展 www.LingShengCareer.com 7