This field manual provides guidance for youth educators coaching teams through the Grow Next Level program. The manual outlines the six modules that make up the program, which focus on themes like teams and community, creativity and innovation, leadership, and entrepreneurship. Each module combines learning activities, dialogue, and hands-on projects for participants to gain skills in areas like teamwork, problem-solving, marketing, and self-leadership. The field manual provides detailed instructions for educators on facilitating the various exercises, workshops, and project components at each stage of the program. The goal is for youth to develop both hard and soft skills through an experiential learning process of doing, reflecting, and applying their knowledge.

1. CASE: FIELD MANUAL FOR YOUTH EDUCATORS
Tiimiakatemia Global (Partus Ltd)

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GROW NEXT LEVEL FIELD MANUAL
Tips, Tools and Concepts for Grow Next Level Team Coaches
September 2015

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“Gutta cavat lapidem, non vi sed saepe cadendo. ”
”The drop excavates the stone, not with force but by falling often.”
“Be the change that you wish to see in the world.”
“Understand the process and the needs of your team. Adapt. Improvise. Stay flexible.
Keep your eyes on the ball but understand the whole game.”
Dedicated to
all known and unknown team coaches and teampreneurs
who do things that matter.
Tiimiakatemia Global, Finland.

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TABLE OF CONTENTS
1 Foreword – The Purpose of This Field Manual.............................................................. 7
2 Factsheet - Grow Next Level ............................................................................................ 8
3 Introduction and Basics .................................................................................................... 9
3.1 Grow Next Level in a Nutshell ....................................................................................................................9
3.2 Modules of Grow Next Level – Theme Lenses .........................................................................................10
3.3 Teamwork and Team Learning ..................................................................................................................10
3.4 Training Sessions and Dialogue.................................................................................................................11
3.5 Learning by Doing .....................................................................................................................................12
3.6 Exit Gate Documentation and Portfolio.....................................................................................................13
4 Tips to Grow Next Level Team Coaches ....................................................................... 15
4.1 Team Development ....................................................................................................................................15
4.2 Team Coach’s Tasks and Roles .................................................................................................................16
4.3 A Few Philosophical Notes of Grow Next Level and Community Engagement.......................................18
5 Grow Next Level in Practice........................................................................................... 19
5.1 Starting a New Program Cycle - Intensive Weeks.....................................................................................19
5.2 Everyday Activities During Grow Next Level...........................................................................................19
6 Module 1: Teams and Community ................................................................................ 21
6.1 Goals and Core Ideas of Module 1.............................................................................................................21
6.2 Summary of Module 1’s Activities ............................................................................................................21
6.3 Building Up the Team................................................................................................................................22
6.3.1 Why Do We Need Teams?..................................................................................................................22
6.3.2 Teams vs. Groups...............................................................................................................................22
6.3.3 Team Roles.........................................................................................................................................23
6.3.4 Naming Our Team .............................................................................................................................23
6.4 Setting Learning Goals...............................................................................................................................24
6.4.1 Crafting Learning Goals....................................................................................................................24
6.4.2 Team’s Two Basic Requirements.......................................................................................................26
6.4.3 Choosing Leaders ..............................................................................................................................27
6.4.4 Team Discipline and Team Rules ......................................................................................................28
6.5 Project Work ..............................................................................................................................................28
6.5.1 Project Idea........................................................................................................................................28
6.5.2 Project Groups...................................................................................................................................29
6.5.3 Project Planning Tool........................................................................................................................30
7 Module 2: Creativity and Innovations........................................................................... 31
7.1 Goals and Core Ideas of Module 2.............................................................................................................31
7.2 Summary of Module 2’s Activities ............................................................................................................31
7.3 Creativity and Innovations .........................................................................................................................32
7.3.1 Creative Story ....................................................................................................................................32
7.3.2 What are Creativity, Idea and Innovation? .......................................................................................33
7.3.3 Classical Brainstorming ....................................................................................................................34

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7.3.4 Six Ways of Thinking..........................................................................................................................35
7.3.5 Learning Café ....................................................................................................................................36
7.3.6 Good vs. Bad Idea..............................................................................................................................37
7.3.7 It’s all mixed up!................................................................................................................................38
7.3.8 100 Ideas............................................................................................................................................38
7.3.9 That’s Very Clever, Mr. Einstein!......................................................................................................39
7.4 Innovative Business....................................................................................................................................39
7.4.1 Business Passion................................................................................................................................39
7.4.2 Innovation funnel ...............................................................................................................................40
7.4.3 But Why?............................................................................................................................................41
7.4.4 The Hedgehog Concept......................................................................................................................41
7.4.5 Resource Mapping .............................................................................................................................42
7.4.6 DIY Ideas from Internet .....................................................................................................................43
7.5 Creativity & Art .........................................................................................................................................45
7.5.1 Graphic Facilitation ..........................................................................................................................45
7.5.2 Mind Mapping....................................................................................................................................45
7.5.3 Art Event ............................................................................................................................................46
8 Marketing and Sales........................................................................................................ 47
8.1 Goals and Core Ideas of Module 3.............................................................................................................47
8.2 Summary of Module 3’s Activities ............................................................................................................47
8.3 Marketing ...................................................................................................................................................48
8.3.1 What is Marketing?............................................................................................................................48
8.3.2 Magic Formula 1: 6 six environments...............................................................................................49
8.3.3 Magic Formula 2: 4P ........................................................................................................................51
8.3.4 Magic Formula 3: 5E ........................................................................................................................52
8.3.5 Summing up the formulas: 4P + 5E + 6............................................................................................53
8.3.6 Designing Marketing Materials.........................................................................................................53
8.4 Sales ...........................................................................................................................................................55
8.4.1 Sales Process .....................................................................................................................................55
8.4.2 Customer Research Project ...............................................................................................................57
8.4.3 Competition Analysis .........................................................................................................................59
8.4.4 Customer Relationships .....................................................................................................................60
8.4.5 Customer Visits..................................................................................................................................62
8.5 Brands.........................................................................................................................................................63
8.5.1 Brand Envelope..................................................................................................................................63
9 Module 4: Leadership ..................................................................................................... 66
9.1 Goals and Core Ideas of Module 4.............................................................................................................66
9.2 Summary of Module 4’s Activities ............................................................................................................66
9.3 Leadership ..................................................................................................................................................67
9.3.1 Defining a Good Leader ....................................................................................................................67
9.3.2 Leadership Practices .........................................................................................................................68
9.3.3 Peer Leadership.................................................................................................................................69
9.4 Self-Leadership ..........................................................................................................................................70
9.4.1 Time Management..............................................................................................................................70
9.4.2 Progress in self-leadership ................................................................................................................72
9.5 Leadership in a team ..................................................................................................................................73
9.5.1 Project Analysis .................................................................................................................................73
9.5.2 Leadership Challenge........................................................................................................................74

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10 Finances and Communication........................................................................................ 75
10.1 Goals and Core Ideas of Module 5............................................................................................................75
10.2 Summary of Module 5’s Activities...........................................................................................................75
10.3 Finances.....................................................................................................................................................76
10.3.1 Company Paperwork and Numbers.................................................................................................76
10.3.2 Different Kinds of Companies..........................................................................................................78
10.3.3 Steps in Business Budgeting ............................................................................................................79
10.3.4 Pricing and Proposals .....................................................................................................................80
5.2 Communication ..............................................................................................................................................82
10.3.5 Communication Channels................................................................................................................82
10.3.6 How to network and Find Contacts .................................................................................................84
10.3.7 Social Media ....................................................................................................................................85
11 Module 6: Entrepreneur’s Philosophy .......................................................................... 87
11.1 Goals and Core Ideas of Module 6............................................................................................................87
11.2 Summary of Module 6’s Activities...........................................................................................................87
11.3 Coaching ...................................................................................................................................................88
11.3.1 Introduction to Coaching.................................................................................................................88
11.3.2 Introduction to Team Coaching Approach ......................................................................................89
11.3.3 From a Champion to Grow Next Level Team Coach ......................................................................91
11.4 Planning Future.........................................................................................................................................92
11.4.1 Lessons Learnt (Reflection Paper) ..................................................................................................92
11.4.2 Company’s Future and Reviewing All Projects and Finances........................................................94
11.4.3 Entrepreneur’s Philosophy..............................................................................................................95
11.4.4 The Business Model Canvas ............................................................................................................96
12 Graduation ....................................................................................................................... 98
Attachments.......................................................................................................................... 101
Attachment 1: Grow Next Level Application Form Template...........................................................................101
Attachment 2: Book Recommendations for Champions and Team Coaches Alike...........................................102
Attachment 3: Module 1 Book Recommendations - Teams and Community....................................................103
Attachment 4: Module 2 Book Recommendations - Creativity and Innovations...............................................104
Attachment 5: Module 3 Book Recommendations - Marketing and Sales ........................................................105
Attachment 6: Module 4 Book Recommendations - Leadership .......................................................................106
Attachment 7: Module 5 Book Recommendations - Finances and Communication .........................................107
Attachment 8: Module 6 Book Recommendations - Entrepreneur’s Philosophy ..............................................108
Attachment 9: Book Recommendations for Team Coaches...............................................................................109

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LIST OF TABLES AND ILLUSTRATIONS
TABLE 1. Grow Next Level Factsheet........................................................................................................................8
TABLE 2. Modules of Grow Next Level. .................................................................................................................10
ILLUSTRATION 1. Team Coach’s Roles in Different Team Development Phases................................................16
ILLUSTRATION 2. The Coaching Spectrum...........................................................................................................17
TABLE 3. Intensive Week’s Content and Learning Activities. ................................................................................19
TABLE 4. Example on GNL Activities During a Week. ..........................................................................................20
TABLE 5. Summary of Module 1’s Activities..........................................................................................................21
TABLE 6. Example on the Use of Difference Board to Illustrate the Difference Between Groups and Teams.......23
ILLUSTRATION 3. Picture here!.............................................................................................................................26
TABLE 7. Summary of Module 2’s Activities..........................................................................................................31
ILLUSTRATION 4. Six Ways of Thinking. .............................................................................................................36
ILLUSTRATION 5. The Innovation Funnel.............................................................................................................40
ILLUSTRATION 6. The Hedgehog Concept............................................................................................................42
TABLE 8. Summary of Module 3’s Activities..........................................................................................................47
TABLE 9. 4P Magic Formula: Marketing Mix. ........................................................................................................51
ILLUSTRATION 7. 5E Model - Modified Experience Economy Model.................................................................52
ILLUSTRATION 8. Customer Loyality Ladder. ......................................................................................................60
ILLUSTRATION 9. Customer Bingo. ......................................................................................................................63
ILLUSTRATION 10. Brand Envelope......................................................................................................................64
TABLE 10. Summary of Module 4’s Activities........................................................................................................66
ILLUSTRATION 11. Task analysis framework. ......................................................................................................71
TABLE 11. Summary of Module 5’s Activities........................................................................................................75
TABLE 12. Social Media for Champions..................................................................................................................85
TABLE 13. Summary of Module 6’s Activities........................................................................................................87
TABLE 14. The Difference Board: Coach vs. Facilitator vs. Teacher......................................................................89