The International Finance Corporation, AXA and Accenture have produced a report on how much growth the women’s market represents for the insurance industry, and what women (particularly in emerging markets) want and need from insurance products and services. It also provides recommendations on how to attract and retain women as vital clients. This report identifies some of the major opportunities resulting from the increased presence of women in the global insurance marketplace. With increased income, women are enjoying greater spending and household bargaining power. Women represent an attractive customer base that can help insurers grow while improving their operational risks and lowering their operating costs.