This document outlines the growth of NectarMedia from an unknown wine blogging startup in 2009 to a successful multi-faceted business in 2011. It began with no website traffic, social media presence, or online content and grew to attract thousands of visitors and fans online through blogging and social media engagement. This success enabled the creation of Nectar Tasting Room, a physical wine tasting facility. The document provides tips and strategies for using content, blogging, social media and other online activities to drive website traffic and grow a business.