cartRecovery presentation
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1) The document discusses cartRecovery, a multi-channel cart abandonment solution that uses SMS, email, phone calls, and other channels to reconnect with customers who have abandoned online shopping carts. 2) It notes that 75% of online sales are abandoned, representing £4 billion per year in lost revenue for UK retailers. Multi-channel marketing is 3 times more effective at converting abandoned customers than email-only solutions. 3) The document provides information on how cartRecovery works, best practices for campaigns, ROI calculations, security and data protection, and case studies of automotive and insurance companies that successfully used cartRecovery to recover abandoned sales.
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MORE HERE http://ityb.it/6fVGOj
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DDMA / Chordiant: Online Marketing
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Auto Dealership and Service Department
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Zonic TotalReach Booklet
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みなさんこんにちはこれ何文字まで入るの？40文字以下不可とか本当に意味わからないけどこれ限界文字数書いてないからマジでやばい文字数いけるんじゃないの？えこ...
ここ3000字までしか入らないけどタイトルの方がたくさん文字入ると思います。
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みなさんこんにちはこれ何文字まで入るの？40文字以下不可とか本当に意味わからないけどこれ限界文字数書いてないからマジでやばい文字数いけるんじゃないの？えこ...
みなさんこんにちはこれ何文字まで入るの？40文字以下不可とか本当に意味わからないけどこれ限界文字数書いてないからマジでやばい文字数いけるんじゃないの？えこ...
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cartRecovery presentation
- 1. cartRecovery ‘For every £100 spent on driving people to a website, only £1 is spent on conversion’ (Forrester) callMe cartRecovery smartSMS
- 2. About cloud.IQ The only multi- channel cart abandonment solution 10 years experience and 12,500 global campaigns We're global 24/7 support Our real time Apps are easy to set up and integrate
- 3. A few of our customers
- 4. The opportunity 75% OF ONLINE SALES ARE ABANDONED £4BN PER ANNUM OF LOST REVENUE FOR UK RETAILERS 40% OF ONLINE TRANSACTIO NS COMPLETE OFFLINE ABANDONED SALES ARE 10 X MORE LIKELY TO CONVERT
- 5. The challenge 10-20% OPEN RATE FOR EMAIL ONLY SOLUTION 90MINUTES AVERAGE OPENING TIMES 2-3% EMAIL ONLY AVERAGE CONVERSION RATES 27 TIMES AN HOUR IS THE AVERAGE TIME A USER SWITCHES BETWEEN DEVICES
- 7. cartRecovery Why is multi-channel marketing 3 times more effective? 1000 carts abandon Open rates for MC are 4 x higher 3X more likely to convert within 30 mins. SMS are read within 5 mins, 90 mins on average for an email Conversion Cost of promotion/voucher 300 prospects 60 3% 2 10% 500 prospects 250 9% 22 5p an SMS, 30p a call
- 8. cartRecovery Best practice Send the initial courtesy email within an hour Create a series of emails Hold off on discounts and incentives until the final email Always include a direct link back to the cart Showcase the product with photo, descripti on and review within the email 1 2 3 4 5
- 9. • World-class security – ISO/IEC 27001 certification by reputed British Standards Institution ensures safety of customer data • We don’t use cookies • Re-marketing is common practice and interpreted by the privacy act as ‘implied consent’ • The customer is not (unless they have checked a box) consenting to marketing communication from here on. • Focus on excellent customer service and the customer will be impressed! cartRecovery Customer/data protection MULTI-CHANNEL ENGINE
- 11. cartRecovery cartRecovery set up process
- 12. What’s in it for you? Increased Revenue Increased Conversions Improved Client Solution and user experience Client Satisfaction and Retention Single provider for multi channel re marketing
- 13. Other Apps Cart Recovery multi channel cart abandonment re- marketing callME call back button MobileApp mobile site builder SMSdialogue SMS interaction tool to drive engagement IN BETA Smart0800 Manage and measure inbound call enquiries Qrcode Generate and manage QR codes to drive traffic to mobile sites
- 14. Test drive recovery MULTI-CHANNEL ENGINE Call back MULTI-CHANNEL ENGINE Automotive: Vauxhall Recovers 30% of incomplete test drive requests and use callMe call back across their site
- 15. Insurance: KwikFit Converts 12% of incomplete quotes back to sale using multi-channel
- 16. Telco: Optus/Singtel ‘One in five people are replying YES, and of these 70% go on to complete their purchase’
- 17. 35 Kingsland Rd Shoreditch London E2 8AA United Kingdom T : +44 (0)845 498 9426 F : +44 (0)2077 397 742 Email : uk@cloud-iq.com Let’s talk…