The document discusses best practices for real-time targeting and bidding in advertising, highlighting its higher conversion rates compared to traditional methods. It emphasizes the importance of personalization and data privacy, mentioning certifications and compliance with trust guidelines. Moreover, it outlines strategies to maximize overall brand performance through effective targeting and customer engagement.

1. BEST PRACTICES RT4

3. WAAROM PERFORMANCE DISPLAY
?

4. REAL-TIME
TARGETING

5. REALTIME TARGETING
Home
Sales funnel
Plein/Product
Basket

6. REALTIME TARGETING
95% bereik NL
Real Time

7. REALTIME TARGETING
Converteert 35%
beter dan spreading

8. REAL-TIME
BIDDING

9. REALTIME BIDDING Realtime Bid
(CPM)
Home € 0.75
Sales funnel
Product € 1.00
Basket € 2.50

10. REALTIME BIDDING
eCPA -60%
eCPA

11. REAL-TIME
CREATIVE

12. REALTIME CREATIVE
Meeste Nederlanders: ‘Persoonlijke online reclame is ongewenst’
(bron: Emerce 15 november 2011)
CTR
- 40% in
Clicks

13. REALTIME CREATIVE
CMS

14. REALTIME CREATIVE
CTR + 250%

15. REALTIME CREATIVE
Heatmapping
CTR + 8%
A/B test
CTR + 8%

16. REALTIME CREATIVE
C2C +250%
Click to Conversion

17. REAL-TIME
REPORTING

18. REALTIME REPORTING
Vertaling van T-Mobile sales
targets naar reporting:
- Omzet
- ARPU
- ROI

19. REALTIME UPSELL
Prepaid klanten
10% CR

20. FOCUS 2012
• Aftersales en service
• Luister naar je muis banners
• Overall Brand Performance
• “Fuck-up budget”

21. VOORDEEL T-MOBILE
• Dedicated YD team van AM’er en CM’er
• Relevantie voor de bezoeker
• Automatische aanpassingen met live product feed
• Meer sales voor minder geld!

22. BEST PRACTICES RT4

23. Overall brand performance Back up slide
spreading
Focus kwaliteit, additionele sales, niet alleen KPI's; gaat niet alleen om de laastste kilometer
van de marathon; attributie belangrijk
- spreading impr vs. retageting sales maand later
- results in increase SEA

24. Privacy Trust-E Back up slide
YD certificates
TRUSTED Ads
This certificate demonstrates YD to meet the requirements of TRUSTe for all (re) targeting activities
provided by various international governments, the U.S. IAB guidelines and the requirements of
TRUSTe.
- Data Collection TRUSTED
- This certificate demonstrates YD to meet the demanding requirements of TRUSTe for storing data
and associated privacy guidelines.
Besides that;
- YD is marked on the white list of trusted Internet Explorer 9 (IE9). It meets the stringent requirements
of YD Microsoft users IE9 targeted ads.
- There is a general opt-out page hosted by TRUSTe for consumers. As a result, consumers can easily
unsubscribe retargeting campaigns. Branded current opt-out pages are deleted.