The document provides an overview of Synergixx Response, a telemarketing call center. It describes the company's history and growth serving infomercial and direct response clients. Synergixx utilizes the A.S.K. sales methodology which focuses on attitude, sincerity and knowledge to increase sales. The company also provides account management, sales reporting and quality assurance to help clients maximize campaign performance.
2. Call Center History Synergixx Response, the telemarketing division of Synergixx, was established in 2002 with the purpose of handling calls for the radio and TV infomercials produced by our in-house production department. However, as the years passed outside agencies began taking notice of our abilities and Synergixx Response became the preferred place to test new creatives and nurture budding campaigns. Today Synergixx Response is one of the leading Direct Response Call Centers specializing in soft-sell offers for all types of products and services. Our clients choose us for our proven ability to build strong, high AOVs while simultaneously maintaining the highest close rates across our soft-offer center. More importantly, our clients stay with us because of our dedication and personalized service to each and every campaign we represent.
3. Sales Philosophy It’s all in the A.S.K. ™ (Attitude, Sincerity, Knowledge) Any sales agent can take your credit card number, at Synergixx we create a sales experience. Synergixx President, Charlie Fusco, is the founder of the A.S.K.™ Principal which uses simple questions to dramatically increase close rates and ROI’s for any type of direct sales campaign. A.S.K.™ focuses on teaching agents how to use their individual attitude, sincerity and product knowledge to convince a customer to “try it”. Our agents specialize in Up-Sells and Cross-Sells using this simple but powerful principal to dramatically increase the effectiveness of your advertising dollars. Across the nation companies praise the power of the A.S.K.™ as an effective sales method. Using a combination of humor, everyday life-experience, and highly refined sales skills, Synergixx Response harnesses the power of the A.S.K.™ to create one of the most dynamic sales teams in the country.
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5. Sales Management Quality Enhancement Our campaigns benefit from the support of a highly trained and experienced Quality Enhancement Department who work to ensure that our agents are accurately representing your product and company, as well as maximizing every sale possibility, at all times. Q.A. follows this monitoring and test calling with extremely detailed reports outlining over 35 different areas of the call, graded and ready for immediate feedback and corrective action or praise if applicable. As needed our Q.A. Department can be brought into campaign “calibration” meetings to discuss sales tactics, quality, and efficiency in a collaborative environment that ultimately improves call center performance while achieving your campaign’s goals. Revenue Enhancement Synergixx utilizes a dedicated group of highly trained agents to call back your low-sale or no-sale customers within hours of the original sale, while the customer is still interested in the product or service. This small enhancement can provide you with thousands of dollars in increased revenue each week.
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9. Sample Analytical Report The above is an example of a daily report that we generate for one of our existing clients. This report allows you to see exactly what is going on with your campaign in terms of sale conversions, up sells, and call handling, or service rate. As you can see, we present data in a format that is easy to read and follow. 14% 18% 19% 18% 14% 18% 14% 12% Add-on % 100 16 14 12 15 16 13 14 Add-on upsells 20% 22% 19% 23% 19% 23% 19% 22% Cross sells % 137 18 14 15 20 21 24 25 Cross sells $9259 $1444.00 $1272.00 $1,209.00 $1,586.00 $1354.00 $1,361.00 $1,233.00 Revenue 36% 36% 41% 31% 41% 32% 35% 38% Conversion 720 88 96 65 139 91 127 114 Sales 92% 91% 91% 93% 95% 93% 91% 92% Service rate 148 22 20 15 17 17 33 24 Abandoned calls 1832 223 215 195 323 269 331 276 Calls answered 1980 245 235 210 340 286 364 300 Calls in Total 11-Mar 10-Mar 9-Mar 8-Mar 7-Mar 6-Mar 5-Mar Week Ending 3/11/2010
11. Compensation packages Talk time plus commission CPO packages for established campaigns Discounted pricing with 3 rd party read
12. The Buzz The Industry’s Best Kept Secret! “ It was a real pleasure working with you and your entire crew. I really like the way you run your operation.” Joe Theismann, NFL Football Champion -Triple Action TV commercial “ Synergixx is the answer. They took me from concept development to on-line marketing materials that have doubled my sales in just a few short months. I highly recommend them for all your marketing needs.” Dr. John Taylor, California Natural Wellness Centers of America “ Synergixx’s industry expertise, resourcefulness, production savvy and ingenuity, combined with state of the art production facilities and talented staff turned out a successful TV infomercial in less than a month. Synergixx is exactly the kind of company I want working for me.” Damon Alberts, Philadelphia CCFV, Inc .