This document discusses how social media is disrupting linear television by enabling connected, social, and expanded TV experiences. It provides examples of how social networks like Facebook and Twitter are being integrated across the TV production, distribution, viewing, revenue, and data aspects of the industry. Social media is enabling two-screen viewing, social interactions around live programming, user engagement in production, alternative distribution channels, targeted advertising, and insights from social data.
Since it launched August 2015 and became available to all users this January 2016, Facebook Live has quickly become a game changer. Media companies like CNN, Viacom, the New York Times, and Buzz Feed have used Live to experiment with new video formats and expand their audiences.
More free ebooks here at www.freepdfonline.co.uk
Since it launched August 2015 and became available to all users this January 2016, Facebook Live has quickly become a game changer. Media companies like CNN, Viacom, the New York Times, and Buzz Feed have used Live to experiment with new video formats and expand their audiences.
More free ebooks here at www.freepdfonline.co.uk
Social TV: How Facebook, Twitter and connected television transform global TV...Futurescape
Facebook and Twitter are fighting for key roles in the worldwide television market, particularly TV advertising and pay-TV, as Internet-connected television makes TV into a social medium.
This report is the first critical appraisal of how the battle between the two major social networks over social TV is shaping television and challenging the TV industry.
Why didn’t we foresee the rise of social TV?
Social TV is the biggest change in television since it was invented.
Audiences are increasingly engaging with television via second screens (laptops, mobiles and tablets) and connected TV systems. This transforms medium and industry and gives social networks key commercial roles in the TV business.
The rise of social TV raises a crucial issue for our understanding of forecasting and innovation:
Why did we not foresee this major development in television?
The Futurescape presentation Social TV, Forecasting and Innovation reveals how 1995 predictions about the future of TV missed social TV and proposes how such blind spots in forecasting can be remedied.
The presentation covers
Social TV: a synthesis of TV and social networking
1. Transforming the medium of TV
2. A radical shift in power for the TV industry
3. How does social TV power manifest itself?
Forecasting and Innovation
4. The future of TV as seen from 1995
5. What we didn’t foresee in 1995 – social TV
6. Why didn’t we anticipate it?
7. Implications for forecasting and innovation
For more insights into the future of social media and television, download our white paper How Connected Television Transforms The Business of TV (adapted from Futurescape’s strategy report, Social TV).
Social TV has become the new trend for 2012 and businesses will have to adapt to this new mode of integrating audiences to gain appeal and possible profit
Social TV has transformed TV from a one-way communication system to an interactive dialogue where TV watchers play an important role in co-creating the viewership experience.
Social TV is the intersection of social media with TV (and film) content, recommendations, ratings and delivery. This presentation is an overview of how Social TV came about and what's coming, with take-aways for marketers.
Beenius presents a new white paper – The Second Screen: A growing phenomenon in the multimedia industry. This white paper presents market facts and second screen business opportunities to TV operators.
Patrice Slupowski: The evolution of tv 2013 2020 - Filmteractive LodzFilmteractive
Filmteractive 2013 Presentation of Patrice Slupowski: the evolution of TV 2013-2020 - interactive services, second screen, social & smart TV and set-top boxes.
Video Recognition is the use of a second electronic device by television viewers to connect to a program they're watching.
Video Recognition represents an attempt to make TV more interactive for viewers, and help promote social buzz around specific programs.
iris Social Update: 2nd-Screen Viewing is Dead and How TV Shows are Killing i...Iris
July Platform Updates:
-Instagram Gets Clickable
-New from Facebook: Conversion Pixel & new App Ad Features
-Facebook’s Secret Study?
Special Update: ‘TV Everywhere’ is the new 2nd-Screen viewing & 5 Ways TV Shows are Piquing Interest through Social, from 'meeting' new viewers on Tinder to upping the ante on branded content.
How we watch TV is changing. With 90+ new shows launching this summer, entertainment brands are using social to tap new prospects in interesting ways. That and other July social updates from iris Worldwide!
How to become an unstoppable launch machine - breakfast briefing October 2014...fivebyfive
As a launch marketing agency, we’ve worked on launches for products and services in many different sectors, to many different audiences across many different channels. Every launch is different.
However, we’ve learned that there are certain things which are common to successful launches, which over time have become our guiding principles.
This is a summary of these 10 guiding principles.
Has marketing forgotten about the customer? Breakfast Seminar 20th June 2014fivebyfive
Many predictions for the future of marketing have centred around the movement to customer-centricity: customer experience, customer outcomes, customer data enabling 'micro targeting'; it's a hot topic!
Strategy Director Pete Edwards seeks to answer the question: if our marketing is to become more customer-centric, where is it at the moment? Have we forgotten the most important person, the customer?
Social TV: How Facebook, Twitter and connected television transform global TV...Futurescape
Facebook and Twitter are fighting for key roles in the worldwide television market, particularly TV advertising and pay-TV, as Internet-connected television makes TV into a social medium.
This report is the first critical appraisal of how the battle between the two major social networks over social TV is shaping television and challenging the TV industry.
Why didn’t we foresee the rise of social TV?
Social TV is the biggest change in television since it was invented.
Audiences are increasingly engaging with television via second screens (laptops, mobiles and tablets) and connected TV systems. This transforms medium and industry and gives social networks key commercial roles in the TV business.
The rise of social TV raises a crucial issue for our understanding of forecasting and innovation:
Why did we not foresee this major development in television?
The Futurescape presentation Social TV, Forecasting and Innovation reveals how 1995 predictions about the future of TV missed social TV and proposes how such blind spots in forecasting can be remedied.
The presentation covers
Social TV: a synthesis of TV and social networking
1. Transforming the medium of TV
2. A radical shift in power for the TV industry
3. How does social TV power manifest itself?
Forecasting and Innovation
4. The future of TV as seen from 1995
5. What we didn’t foresee in 1995 – social TV
6. Why didn’t we anticipate it?
7. Implications for forecasting and innovation
For more insights into the future of social media and television, download our white paper How Connected Television Transforms The Business of TV (adapted from Futurescape’s strategy report, Social TV).
Social TV has become the new trend for 2012 and businesses will have to adapt to this new mode of integrating audiences to gain appeal and possible profit
Social TV has transformed TV from a one-way communication system to an interactive dialogue where TV watchers play an important role in co-creating the viewership experience.
Social TV is the intersection of social media with TV (and film) content, recommendations, ratings and delivery. This presentation is an overview of how Social TV came about and what's coming, with take-aways for marketers.
Beenius presents a new white paper – The Second Screen: A growing phenomenon in the multimedia industry. This white paper presents market facts and second screen business opportunities to TV operators.
Patrice Slupowski: The evolution of tv 2013 2020 - Filmteractive LodzFilmteractive
Filmteractive 2013 Presentation of Patrice Slupowski: the evolution of TV 2013-2020 - interactive services, second screen, social & smart TV and set-top boxes.
Video Recognition is the use of a second electronic device by television viewers to connect to a program they're watching.
Video Recognition represents an attempt to make TV more interactive for viewers, and help promote social buzz around specific programs.
iris Social Update: 2nd-Screen Viewing is Dead and How TV Shows are Killing i...Iris
July Platform Updates:
-Instagram Gets Clickable
-New from Facebook: Conversion Pixel & new App Ad Features
-Facebook’s Secret Study?
Special Update: ‘TV Everywhere’ is the new 2nd-Screen viewing & 5 Ways TV Shows are Piquing Interest through Social, from 'meeting' new viewers on Tinder to upping the ante on branded content.
How we watch TV is changing. With 90+ new shows launching this summer, entertainment brands are using social to tap new prospects in interesting ways. That and other July social updates from iris Worldwide!
How to become an unstoppable launch machine - breakfast briefing October 2014...fivebyfive
As a launch marketing agency, we’ve worked on launches for products and services in many different sectors, to many different audiences across many different channels. Every launch is different.
However, we’ve learned that there are certain things which are common to successful launches, which over time have become our guiding principles.
This is a summary of these 10 guiding principles.
Has marketing forgotten about the customer? Breakfast Seminar 20th June 2014fivebyfive
Many predictions for the future of marketing have centred around the movement to customer-centricity: customer experience, customer outcomes, customer data enabling 'micro targeting'; it's a hot topic!
Strategy Director Pete Edwards seeks to answer the question: if our marketing is to become more customer-centric, where is it at the moment? Have we forgotten the most important person, the customer?
Converged Media Breakfast Seminar - November 2013fivebyfive
We’ve just held our latest Breakfast Briefing exploring ‘converged media’ because there is no superior tool or medium anymore.
Converging media means combining two or more channels to tell a brand story. And if your brand story is good enough, people will quite simply spend more time with your brand. A strong converged media strategy means that the end user is interested and wants to get involved.
Converged Media Breakfast Seminar - October 2013fivebyfive
We’ve just held our latest Breakfast Briefing exploring ‘converged media’ because there is no superior tool or medium anymore.
Converging media means combining two or more channels to tell a brand story. And if your brand story is good enough, people will quite simply spend more time with your brand. A strong converged media strategy means that the end user is interested and wants to get involved.
Visual Content Breakfast Seminar - June 2013fivebyfive
Visual content is the centrepiece of your brand's world across online paid, owned, networked and borrowed media.
In this breakfast briefing we explored the importance of using visual content to capture user attention, add value to a consumer’s relationship with a brand and drive earned media.
We also covered off the visual content toolkit for marketers, explored visual storytelling and showed some examples of visual content we've been tinkering with ourselves.
Delivered by Tom Chapman, Head of Innovation at Five by Five on 7th June (Southampton) and again on 14th June (London) as part of the agencies ongoing series of breakfast seminars.
Multi Screen Breakfast Seminar 15th February 2013fivebyfive
No iPad, Nexus 7, Kindle, Nook, Smart TV or iPhone 5 under your Christmas tree? You need to have a word with Santa, or maybe you are already among the 40% of the UK population who own one of these devices.
The multi-screen world, where people use a combination of phones, tablets, computers and televisions to consume content, is fast becoming commonplace.
Here we explore the benefits of developing digital content for multiple-screens. We cover how consumer journeys are evolving, touch on hot topics such as ‘responsive design’ and present some of the multi-screen content we’ve developed that involves pairing screens. Delivered by Tom Chapman, Head of Innovation at Five by Five on 15th February 2013 (Southampton) and 15th March 2013 (London) as part of of the agency's ongoing program of breakfast seminars.
A recent experiment we conducted really shows that if you create content your audience will enjoy and put it in the right place, they really are likely to notice.
Always On Breakfast Seminar 2nd November 2012fivebyfive
An overview of Always On marketing to be enjoyed with coffee and pastries. Delivered by Tom Chapman, Head of Innovation at Five by Five on 2nd November 2012 as part of of the agency's ongoing program of breakfast seminars.
Here’s a presentation from our Community Influencer team on trends in social photography, including Instant Nostalgia, Anti-vanity, Real Models as Role Models and Crowd-ed.
Source: Getty Images Webinar: http://curve.gettyimages.com/article/webinar-visual-trends-in-technology
We recently ran an agency briefing session on interactive technology; the underlying theme of the presentation was the emergence of natural user interface or NUI.
If you’re a fan of buzzword bingo, you may have added a new word to the card recently. ‘Always-On’ has been mentioned more and more as an important new approach for marketers. But what does it actually mean?
http://www.fivebyfiveuk.com/2012/03/arriving-at-a-definition-for-always-on-marketing/
Securing your Kubernetes cluster_ a step-by-step guide to success !KatiaHIMEUR1
Today, after several years of existence, an extremely active community and an ultra-dynamic ecosystem, Kubernetes has established itself as the de facto standard in container orchestration. Thanks to a wide range of managed services, it has never been so easy to set up a ready-to-use Kubernetes cluster.
However, this ease of use means that the subject of security in Kubernetes is often left for later, or even neglected. This exposes companies to significant risks.
In this talk, I'll show you step-by-step how to secure your Kubernetes cluster for greater peace of mind and reliability.
Key Trends Shaping the Future of Infrastructure.pdfCheryl Hung
Keynote at DIGIT West Expo, Glasgow on 29 May 2024.
Cheryl Hung, ochery.com
Sr Director, Infrastructure Ecosystem, Arm.
The key trends across hardware, cloud and open-source; exploring how these areas are likely to mature and develop over the short and long-term, and then considering how organisations can position themselves to adapt and thrive.
Elevating Tactical DDD Patterns Through Object CalisthenicsDorra BARTAGUIZ
After immersing yourself in the blue book and its red counterpart, attending DDD-focused conferences, and applying tactical patterns, you're left with a crucial question: How do I ensure my design is effective? Tactical patterns within Domain-Driven Design (DDD) serve as guiding principles for creating clear and manageable domain models. However, achieving success with these patterns requires additional guidance. Interestingly, we've observed that a set of constraints initially designed for training purposes remarkably aligns with effective pattern implementation, offering a more ‘mechanical’ approach. Let's explore together how Object Calisthenics can elevate the design of your tactical DDD patterns, offering concrete help for those venturing into DDD for the first time!
Builder.ai Founder Sachin Dev Duggal's Strategic Approach to Create an Innova...Ramesh Iyer
In today's fast-changing business world, Companies that adapt and embrace new ideas often need help to keep up with the competition. However, fostering a culture of innovation takes much work. It takes vision, leadership and willingness to take risks in the right proportion. Sachin Dev Duggal, co-founder of Builder.ai, has perfected the art of this balance, creating a company culture where creativity and growth are nurtured at each stage.
UiPath Test Automation using UiPath Test Suite series, part 3DianaGray10
Welcome to UiPath Test Automation using UiPath Test Suite series part 3. In this session, we will cover desktop automation along with UI automation.
Topics covered:
UI automation Introduction,
UI automation Sample
Desktop automation flow
Pradeep Chinnala, Senior Consultant Automation Developer @WonderBotz and UiPath MVP
Deepak Rai, Automation Practice Lead, Boundaryless Group and UiPath MVP
The Art of the Pitch: WordPress Relationships and SalesLaura Byrne
Clients don’t know what they don’t know. What web solutions are right for them? How does WordPress come into the picture? How do you make sure you understand scope and timeline? What do you do if sometime changes?
All these questions and more will be explored as we talk about matching clients’ needs with what your agency offers without pulling teeth or pulling your hair out. Practical tips, and strategies for successful relationship building that leads to closing the deal.
Slack (or Teams) Automation for Bonterra Impact Management (fka Social Soluti...Jeffrey Haguewood
Sidekick Solutions uses Bonterra Impact Management (fka Social Solutions Apricot) and automation solutions to integrate data for business workflows.
We believe integration and automation are essential to user experience and the promise of efficient work through technology. Automation is the critical ingredient to realizing that full vision. We develop integration products and services for Bonterra Case Management software to support the deployment of automations for a variety of use cases.
This video focuses on the notifications, alerts, and approval requests using Slack for Bonterra Impact Management. The solutions covered in this webinar can also be deployed for Microsoft Teams.
Interested in deploying notification automations for Bonterra Impact Management? Contact us at sales@sidekicksolutionsllc.com to discuss next steps.
Software Delivery At the Speed of AI: Inflectra Invests In AI-Powered QualityInflectra
In this insightful webinar, Inflectra explores how artificial intelligence (AI) is transforming software development and testing. Discover how AI-powered tools are revolutionizing every stage of the software development lifecycle (SDLC), from design and prototyping to testing, deployment, and monitoring.
Learn about:
• The Future of Testing: How AI is shifting testing towards verification, analysis, and higher-level skills, while reducing repetitive tasks.
• Test Automation: How AI-powered test case generation, optimization, and self-healing tests are making testing more efficient and effective.
• Visual Testing: Explore the emerging capabilities of AI in visual testing and how it's set to revolutionize UI verification.
• Inflectra's AI Solutions: See demonstrations of Inflectra's cutting-edge AI tools like the ChatGPT plugin and Azure Open AI platform, designed to streamline your testing process.
Whether you're a developer, tester, or QA professional, this webinar will give you valuable insights into how AI is shaping the future of software delivery.
Dev Dives: Train smarter, not harder – active learning and UiPath LLMs for do...UiPathCommunity
💥 Speed, accuracy, and scaling – discover the superpowers of GenAI in action with UiPath Document Understanding and Communications Mining™:
See how to accelerate model training and optimize model performance with active learning
Learn about the latest enhancements to out-of-the-box document processing – with little to no training required
Get an exclusive demo of the new family of UiPath LLMs – GenAI models specialized for processing different types of documents and messages
This is a hands-on session specifically designed for automation developers and AI enthusiasts seeking to enhance their knowledge in leveraging the latest intelligent document processing capabilities offered by UiPath.
Speakers:
👨🏫 Andras Palfi, Senior Product Manager, UiPath
👩🏫 Lenka Dulovicova, Product Program Manager, UiPath
When stars align: studies in data quality, knowledge graphs, and machine lear...
Future of tv briefing
1. Connected, Social, and Expanded TV Innovation & Disruption of Linear TV Briefing September 2011
2. Definitions Connected TV – TV connects to the Internet with widgets featuring social networks Social TV - a way to connect viewers, content, and friends, powered by mobile platforms and social networks. Expanded TV - Tablet and Smartphone apps that give fans a deep dive into a specific show or network. Sources: Nick Demartino http://www.nickdemartino.net/blog/2011/8/17/the-difference-between-connected-tv-social-tv-and-expanded-t.html
3. UK social network user numbers equal TV owners 28million UK users are registered on 26.8million private domestic households in the UK own televisions Sources: The Broadcasters’ Audience Research Board (BARB), Facebook.com, SocialBakers.com
4. TV moves from passive to active Many viewers already communicate via Twitter and Facebook on mobiles and laptops while watching TV This trend can only grow as consumers look to purchase entertainment tablets, such as the iPad The iPad has given rise to a credible, second TV screen. According to Nielsen, we use our iPad to watch TV 30% of the time!
5. Connected TVs combine TV with social networks Connected TV sets with Twitter and Facebook apps mean that television programming will coexist with social media on the same screen Google TV is a new experience that combines TV, the entire web, and apps - as well as a way to search across them all
6. Disruption of the entire TV value chain Social media, in particular Facebook and Twitter, has disrupted the entire TV value chain
8. Production TV audiences are now involved in the production process Documentary producers can use Facebook groups or Google Hangouts to gain further insights into a topic. Newsrooms and/or researchers can use Facebook votes via community pages, to gather opinion and decide which stories to cover.
9. Production Social media is now integrated at the script stage FX is now putting producers who focus exclusively on social media directly into its TV productions.
10. Production There is a new kid in TV town – the ‘social media producer’ For live TV broadcasts, a social media producer can interact with fans and add live commentary to the broadcast. During the live broadcast of Call of Duty: Black Ops launch, two social media producers were used to guide the live interviews, using real time Tweets and Facebook updates from the community.
12. Distribution Facebook pages offer an alternative distribution channel The first episode of “The Glee Project” premiered via Oxygen TV’s Facebook page. The contestants for the ‘The Glee Project’ answered Facebook questions from fans during commercial breaks. As the breaks ended, producers muted the audio and the contestants watched the show with the live feed still rolling.
14. Viewing The value of Facebook communities The Watch Dynamo Facebook page demonstrates how a TV show can successfully leverage Facebook as a marketing and commercial vehicle. To guarantee conversation before and after each episode, Watch posted clips from the last episode on Facebook. The Watch Dynamo’s Facebook page grew from 0-180,000 fans within 4 weeks.
15. Viewing Facebook Places as check-in to make EPG social Facebook Places allow viewers to instantly recommend shows to friends and followers, encouraging them to tune in for particular programmes. American Idol set up an event via Facebook Places. Users could check-in, this then triggered a wall post, tapping into the viral channels of Facebook and a user’s social graph. Source: http://www.lostremote.com/2011/05/25/american-idol-taps-facebook-events-future-of-tv/
16. Viewing Facebook Credits for live voting American Idol ran a pilot programme where users could login with Facebook and vote for free. In the future American Idol are looking to monetise the system by allowing users to buy votes based on Facebook credits.
17. Viewing Facebook credits for TV game play FremantleMedia (UK) launched a weekly live Facebook show called ‘Scoreboard’ broadcast through a dedicated app. The game portion of the Scoreboard Facebook app incorporated Credits to allow users to further augment their predictions with in-game currency to “boost” their predictions.
18. Viewing 2 screen viewing experience (expanded TV) via mobile/tablet apps Applications for smart phones and tablets offer an enhanced and augmented TV viewing experience. Using the audio watermarks that TV programs typically use for tracking TV ratings, the ‘Greys Anatomy’ app can figure out where a viewer is in a program and offer up corresponding content on the i-Pad.
19. Viewing Connected TVs Connected TV sets with Twitter and Facebook apps mean that television programming will coexist with social media on the same screen. Television shows will be viewed with an on-screen, social context Example shows Twitter widget on connected TV set.
20. Viewing Promoted tweets (social TV) help fuel the conversation Promoted Products work if you know your audience and you purchase relevant search terms. Al Jazeera purchased Promoted Tweets associated with search terms like #egypt, #jan25 and #tahrir to stay on top of a particular conversation.
21. Viewing Google hangouts for exclusive interviews with cast. KOMU-TV. Anchors Sarah Hill and Nina Moini opened a Google+ hangout before a newscast and let random viewers drop by while they were on the air.
23. Revenue Pay-TV electronic programme guides (EPGs) can incorporate Facebook and Twitter This lets viewers instantly recommend shows to friends and followers, encouraging them to subscribe to pay-TV channels for a particular programme.
24. Revenue Facebook Credits for video-on-demand (VoD) and gifting Broadcasters and production companies can make video on demand content available on Facebook, that can be purchased using Facebook credits. Facebook fans can now rent movies using Facebook Credits and stream within the studio's movie fan pages. This method can be adopted by broadcasters for on-demand content.
26. Data Social media monitoring tools can provide real-time feedback on content
27. Data Both Twitter and Facebook have the ability to provide social graph data to the TV industry, either free or in paid-for services. This can take two main forms. Social graph data - for content recommendation. TV viewing behaviour data – using Facebook insights linked to 2 screen applications Both have major commercial significance for the TV industry
28. Data In the future, TV advertising with multi-screen engagement will become; fully targeted, completely measurable and highly interactive. We’re talking here about proper TV ad breaks, targeted at specific households. Understanding and analysing consumer responses, and ever more complex results and tracking will be vital. Branded content will allow us to measure engagement, loyalty and transaction.