With over 475,000 employees and €107 billion in turnover, Carrefour Group is a world leader in grocery retail. It operates over 15,000 stores across 33 countries under four main formats. Carrefour implemented a worldwide geomarketing platform using Esri ArcGIS and Galigeo Location Intelligence software. This solution combines business and spatial data to improve store performance and marketing decisions. Staff worldwide use the application to guide expansion, optimize direct marketing, monitor store performance, and understand sales territories.

1. With a presence in 33 countries, more than 475,000 employees,
and a turnover of €107 billion, Carrefour Group is a world leader
in distribution and retail through more than 15,000 company-
operated or franchised stores. It currently runs four main grocery
store formats: hypermarkets, supermarkets, hard-discount stores,
and convenience stores.
What did they do?
With Esri partner Galigeo’s assistance, Carrefour implemented a worldwide
platform for geomarketing using the Esri®
ArcGIS®
platform together with
Galigeo’s Location Intelligence software. The combined solution joins key
business data with spatial location to improve store performance driven
by better marketing decisions. The application is used by staff throughout
the world, covering every store operated by the group. Staff use the
solution to guide expansion and development strategy; optimize direct
marketing actions, including distribution of weekly circulars; monitor store
performance; and better understand the sales territory.
Do I need this?
ArcGIS, when combined with solutions such as Galigeo’s, assists people with
different geospatial analysis, ranging from the store manager who needs
reports to operate the store to the expert in charge of site selection. By
representing and displaying business intelligence on maps, businesses can
identify hidden trends and customer relationships and behavior as well as
enable a deeper marketing analysis and improve business outcomes.
“Carrefour Group selected
Galigeo because of its
ease of implementation
and its ability to meet
technical requirements of
Carrefour’s data centers.”
Francis Rivière
Carrefour Group
Better Business Analytics
by Understanding Location
For more information, visit esri.com/retail
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Case Study
Organization
Carrefour Group
Location
Worldwide
Industry
Retail