"Carrefour ,China - Building a greener store" Case Study Analysis
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The document discusses Carrefour's efforts to build more environmentally friendly stores in China. It outlines the challenges of store development in China, such as frequent power shortages and protests against GMOs. To address these issues and gain a competitive advantage, Carrefour's asset and construction director, David Monaco, centralized construction activities to reduce costs by 25% and time by 20%. Monaco also established partnerships to install green technologies like solar panels and energy efficient lighting to reduce energy consumption and operating expenses while gaining green certification.
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Carrefour China aims to build more sustainable "green stores" to reduce costs and attract customers. A new construction head was hired to standardize building practices. A green store in Beijing was planned to use advanced technologies to cut energy use by 30% and reduce construction costs by 40%. However, defining the project scope and addressing high electricity consumption, maintenance costs, and climate/regulatory challenges proved difficult. It was recommended that Carrefour implement green practices across all stores and construct a green store in Beijing before the 2008 Olympics to showcase these strategies.
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SFFL's sales in the eastern region of India, particularly in Bihar, had been stagnating in recent years. An analysis found that poultry farming in the region faced issues like dependence on homemade or low-quality feeds, lack of capital for farmers, and power dynamics that favored sellers over farmers. To drive a turnaround, SFFL planned to address problems in the market like high bird mortality rates, improve credit terms for stockists, set up distribution centers, and implement an education program for farmers on modern techniques.
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This document lists several coffee shop chains operating in India along with their average cost for two people and number of outlets in the country. It shows that Starbucks has the most outlets but is the most expensive, while Tata Coffee and Cuppa have fewer outlets and lower costs per person. The data is presented in a table format with the coffee shop name, average cost for two people, and number of outlets in India.
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It’s no secret that the marketing landscape is growing increasingly complex, with numerous channels, privacy regulations, signal loss, and more. One of the biggest problems facing marketers today is that they’re experiencing data deluge and data drought simultaneously.
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https://www.onlineretailtoday.com/frs/26905197/secrets-of-a-successful-sale--optimizing-your-checkout-process
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"Carrefour ,China - Building a greener store" Case Study Analysis
- 1. CARREFOUR, CHINA BUILDING A GREENER STORE Presented By: Sindoor Naik
- 2. Case Synopsis Carrefour : 2nd Largest Retailer in the World Entered China in 1995 Carrefour approach : French Manager for new project David Monaco : Asset and construction director of Carrefour in China Transition from traditional markets to super markets in China Product range : A mixture of East and West (from food product to non food products) Success factors : Experience gained in Taiwan and Local Strategies Environment Friendly Initiative Green Building trends in China The LEED Green Building rating system The Competition
- 3. Problem Definition Store Development in China During the early years Retail operations Chinese Climate Frequent Power Shortages Protests against genetically modified products Green Building trends in China during Olympics Reducing power consumption and operating costs Green Market Certification Competition from Walmart, Auchan and other retailers in the race for green initiative Cost for installing green equipments
- 4. Solutions Centralize and standardize all asset expansions and construction activities Monaco reduced the average store development cost by 25% Shorten the average construction time by 20% Maintenance an operating cost by 12% Established long term relationships Assigned engineers to work on low-cost preventive maintenance of store Tie up with Schneider electric Solar Panels and in-store refrigeration systems were tested Deco lighting provided energy savings by 33% per sq. meter Energy management systems were used which reduced the savings by 550,460 KWh Installed various alternate energy equipment
- 5. THANK YOU