This presentation was shown on XVII ESRI Russia and CIS conference. The main idea was to show sucessfull application of GIS solutions in restaurant and retail industry

1. ArcGIS for the Efficient Store Chain
Development
XVII ESRI Conference Russia and CIS Stas Sushkov

2. About KFC
KFC – worldwide restaurant chain.
• 17 000+ stores in the world.
• Today 200+ units in Russia and CIS
• One of the fastest growing QSR chain
in Russia

3. KFC Russia Development Plans
• 300+ stores by 2015
• Focus on drive-thru stores and street retail (inline) stores

4. GIS Supports Achievement of the Company Goals
Leadership Team
Goal: Rapid KFC chain
development
Goal: Focus on AAA stores
Development Dept.
GIS
Goal: Select only AAA
Market Planning sites

5. Applying ArcGIS Desktop
Creating and Managing City Market Plans
Market plans are essential for the efficient
store chain development. They help to set
up development targets and show priority
areas. Market plans display:
• Prioritized Trade Zones
• “Hot-Spots” – most potential areas
• Current Store Chain
• Competitors
• Potential Sites
• Traffic Generators
• Analysis Outcomes

6. Applying ArcGIS Desktop
Geomarketing for Developing and Optimized Store Chain
Geomarketing Analysis
• Identification of Potential Sites
• Cluster Analysis
• Sales Projection
• Population Profiling and
Segmentation
• Cannibalization and Sales Transfer
Analysis

7. Applying ArcGIS Desktop
Drive-Thru Store Catchment Area Analysis

8. Applying ArcGIS Desktop
Inline Unit Catchment Area Analysis
10-min walk area:
47 000 residents
5-min walk area:
17 300 residents

9. ArcGIS Online & ArcGIS App
Maps On-the-Go
• Access to Market Maps via Website or iPad/Android Apps
• On-the-Go Map Update & Editing
• Mapping of the New Territories
• Leadership Team Tour Maps
• Presentation Maps
Photo by DG Jones
ArcGIS Online ArcGIS App

10. ArcGIS App Benefits
• Market Maps and Geodata Synced
• Ability to Add New Info and Edit Map Layers
• Multiple Base Maps
• Points and Polygons Attribute Data Pop-Ups
• Distance and Shape Length Tools
• Fast Response and Smooth Design

11. Cloud GIS Structure
Market Planner
Data from
Geodata vendors
Store data
Market
GIS Cloud
Mapping
Mobile
Mapping
Processed
data
Updated
Market Mobile
Processed
data Plan Scorecard data
gathering
RE manager in
the field
RE manager in
the office

12. Thank You!