1. FLOWER WORKS
“For all of life’s celebrations”
By: Sindoor Naik

2. STORE CONCEPT
Online retailing of flowers, bouquets, gifts and accessories.Wide range of flowers both local and imported.Delivery on time and at the right place.Get the same product as displayed on the website.Both Local and International orders.

3. ORDERING
1.Register
2.Login
3.Select
4.Make
payment
online
5.Delivery
/Returns
(if any)
1.Call Toll
Free Number
2.Order and
delivery time
3.Cash on
Delivery
4.Returns ( if any )

4. OPERATIONAL PLAN
Sourcing
- Local Flower
suppliers
- Imported
Flowers from
international
suppliers
Stocking
- Regular
Storage
- Cold Storage
- Warehouses
Order
Processing
- Online and
telephonic
- Coordinating
demand and
supply
Delivery
- Delivery
within one day
in Bangalore
- Bikes,
Delivery Vans
and via Air for
international
orders.

5. DATABASE SEGREGATION
Central
Database
System
National
North India South India
International
Americas Europe
Asia &
Oceana
Africa &
Middle East

6. DELIVERY
• Company owned Bikes for Short distance (below 50kms radius) and
3PL for Long Distance.

7. DIFFERENTIATING FACTOR
Buy what you see !
Customer views the
latest flowers and
bouquet pics on the
website
Orders the specific item
viewed online
The same product
displayed will be
dispatched without any
modifications
Consumer is satisfied
after receiving the exact
product as seen online.
Fresh products are
Photographed and
displayed online.(Highly
Dynamic Website)

8. VALUE PROPOSITION
Ease of
Ordering
Timely
Delivery
Guarantee
of delivered
product to
be as is in
the website
Reasonable
pricing
Wide range
of Variety
Quality
GuaranteeValue
Proposition

9. MERCHANDISE MIXLOCAL
Bouquets
Rose
Lilies
Jasmine
Baskets
Assorted
Single Flower
Gifts
Handicrafts
Soft Toys
Chocolates
Home made
Company
made
Cut Flowers
Roses
Lilies
Orchids
IMPORTED
Exotic
Bouquets
France
Netherlands
USA
Baskets
Premium
Italy
France
Netherlands
Regular USA
Gifts
Paintings France
England
Perfumes
Europe
Middle East
Chocolates
Switzerland
France
Cut Flowers
Netherlands
France

10. PRICING
Bouquets
Local Rs150 to
Rs2000
Imported Rs 500
to Rs 5000
Combo
Bouquets + Soft
toys Rs500 to Rs
4000
Bouquets+
Chocolates Rs300
to Rs 1700
Bouquets + Cakes
Rs1000 to Rs 7000
Special Combos
Rs700 to Rs 5000
CutFlowers
Depending on
flower type
(100 pcs) Rs 500
to Rs 10000
For Imported
cut flowers
(100 pcs)
Rs 2000 to
Rs50000
Baskets
Local Flower
Baskets Rs 400
to Rs 2000
Imported
Flower Baskets
Rs 500 to Rs
7000
BulkOrders
For orders
between 20000
pcs to 50000pcs ,
5% discount on
total
55000pcs to
100000pcs 10%
discount
Above 150000 pcs
20% discount.

11. PLACE
Stage1 : Bangalore and neighboring states.Stage2 : Some selected cities in mid and north India
• Mumbai
• Pune
• Nagpur
Maharashtra
• Bhopal
• Indore
Madhya
Pradesh
• CalcuttaWest Bengal
• AhmedabadGujarat
• LucknowUP
Stage3 : Export to foreign countries with high demand for Indian
flowers namely Japan, South Korea , Singapore and France.
Singapore Japan France South Korea

12. CUSTOMER SUPPORT
• Order Receiving
• Queries
• Flower arrangement tips

13. MARKETING STRATEGY
• Segmentation
Teenagers Homemakers Working
Professionals
Businessmen
Buying Habits Frequent Occasional Most Frequent Frequent
Age 15-20 25-50 25-55 35-55
Income Level Low Medium High Very High
Online Buying High Low Medium Medium
Segment Size 20% 10% 45% 25%
Attractiveness High Low High High
• Positioning• Targeting
0%
5%
10%
15%
20%
25%
30%
35%
40%
45%
50%
Businessmen Working Professionals Teenagers Homemakers
Targeting Plan
MarketSize

14. BUSINESS MODEL CANVAS

15. FINANCES
Fixed Cost Rs. One Time Costs Rs.
Warehouse Rental NA Office Equipment 1,50,000
Procurement of Flowers 5,00,000
Salary
Web Design,
Development and
Hosting 50,000
Customer Support Team 10k*6*4 2,40,000
Marketing Team 12K*6*4 2,88,000
Website Maintenance Team 15K*6*2 1,80,000 Marketing Costs Rs.
Delivery Boys 7K*6*4 1,68,000 Print Advertising 75,000
Managers 20K*6*6 7,20,000 Online Ads 15,000
Florists 10K*6*4 2,40,000
Others 10,000
Variable Cost Rs.
Logistics 1,00,000
Delivery 50,000
Total 24,96,000 Total 2,90,000
GRAND TOTAL Rs.27,86,000

16. THANK YOU