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Market positioning of coffee chains in india
1. More number of
Outlets / Shops
Less number of
Outlets / Shops
ExpensiveReasonable
Café Coffee
Day(300, 1500)
Barista Lavazza
(400,225)
Tata
StarBucks(1000,20)
Gloria Jean’s Coffee (500,40 )
The Coffee Bean(600,30)
Cuppa
(350,40)
Costa Café (700,150)
(cost for two, number of outlets in India)