Lecture 1, Spring Semester ARTS301, Work Integrated Learning, Lecturer: Chris Gilbey, UOW

1. Education To Employment
Spring 2013
Giving ARTS graduates an edge when
they leave university and develop
their careers.
Chris Gilbey OAM

3. WHEN PEOPLE WHO CAN’T
THINK, ARE GIVEN JOBS THEY
CAN’T DO?
What happens?

14. WHY ARE YOU SO DIFFERENT?
It can never happen to you, right?

15. After all, you have an education!

16. Unemployed Teacher in UK

17. Graduate In USA

19. In the UK:
• On 24th July 2011 The Daily Telegraph
reported:
– “Official figures published today showed 20 per
cent of ex-students were without work in the third
quarter of 2010
– It also emerged that graduate unemployment
increased faster than the jobless rate among the
UK as a whole.
– Figures suggested more than 45 students would
be applying for each graduate job in 2011.”

20. There Is A Reason

21. Here’s where it leads…

22. It Impacts You:

23. In Australia:
• May 2012 ABS figures stated:
– The number of persons looking for full-time work
increased 6,500 (1.5%) to 430,000 and
– The number of persons looking for part-time work
increased 15,900 (9.0%) to 192,800.
– The unemployment rate increased 0.2 pts to 5.1%. The
male unemployment rate was steady at 4.8% and the
female unemployment rate increased 0.3 pts to 5.5%.
– The participation rate increased 0.3 pts to 65.5%.
– Aggregate monthly hours worked decreased 4.7 million
hours to 1,627.2 million hours.

24. Meanwhile In China

25. During my life I have learned a few
lessons. Here are two…

26. #1

27. Your future is in your hands. No
one else is responsible.

28. #2

29. You need to get started on creating
that future yesterday!

32. What you will do in this course

33. Think:

34. University grading is analogue

35. The real world is digital:
No grades – just a binary decision!

36. First impressions are best impressions
How do you communicate the
best “you” you can?
• Personal branding
• Your UVP
• Selling yourself
• Perfection
• The Cover Letter
• The CV
• LinkedIn
• Other social sites
Do you understand what your
target employer needs?
• Where do you want to
work?
• What research have you
done on the industry as a
whole?
• What do they really need?
• How do they hire people?
• What are their networks?
…and you only have one opportunity
to make a first impression

37. Learn How To Build A Bridge
From Learning Into Employment

38. By Starting At Both Ends Simultaneously

39. Remember what happens when you
don’t know what you are doing.

40. Does can anyone here explain the
business model of the company where
they are planning to work?

41. Why do you need to know about
business and business models?

42. It is very simple:
“The … reason to know business models is that journalists
typically have no idea about their own ROI. Every media
person can be measured via page
views, ratings, attracting reader comments and expertise.
There are also intangibles. Too often journalism folks don’t
know where they fit in or how they look on the layoff
spreadsheet…..”**From “The Business of Media: A Survival Guide” by Larry Dignan

43. • “…For instance I
know what every
blogger in my
network is worth
to me. When the
cuts come it’s a
simple exercise –
you take out the
biggest salary
with the lowest
ROI”
Larry Dignan is the head of
ZDNet, TechRepublic and Smart
Planet