Lenskart is an online eyewear retailer founded in 2010 in India. It offers over 10,000 styles of glasses and sunglasses from brands like Rayban and Oakley. Lenskart uses innovative features like virtual try-on and at-home eye exams. It has expanded to over 100 stores across India and delivers to over 100 cities. Lenskart's business model focuses on discounts, fashion eyewear, franchising stores, and partnerships for last-mile delivery across India.

1. Business Model of Lenskart
Present By :
Vijay Mirgule 62
Sagar Nagrani 68
Mayuri Prabhulkar 86
“Log on, Play on”!

2. Introduction
 Lenskart is the online shopping portals for eyewear
Founded in 2010
Founder of Lenskart - Peyush Bansal
Other Co-Founders include: Amit Chaudhary And Sumeet Kapahi
Headquarter - Delhi
 Product ranges includes regular eye wear, sunglasses, power
sunglasses, sport wear trendy eye wear and contact lens
 Company has also introduced franchise model

3.  Lenskart today offers more than 10,000 different styles of eyewear to
fit all pocket sizes
 Use of ‘robotic technique’ to make the product with 0.00 degree
power error
 Lenskart uses 100 latest machines imported from a US
 They hold products from some of the best makers in the world,
including – Rayban, Johnson & Johnson, Sprint, Fastrack, Oakley, Vintage,
Ciba Vision, and Cooper Vision etc.

4. History
 Peyush, engineer plus IIM graduate, setup his first company called
‘VALYOO TECHNOLOGIES’ in 2008
 Under Valyoo, launch of first business portal –
‘SEARCHMYCAMPUS.COM’
 US based shopping portal for eyewear ‘FLYRR.COM’
 Launch of Lenskart.com for Indian market

5. Business Model of Lenskart
Innovative Features include –
 First frame free
Exchange old frame for new
Virtual try-on
Try-at-home
 Doctor locator
Home Eye-check up
Franchise model for optometrists
 Buying guide

6.  Multi-brand eyewear seller has also expanded its reach via the offline
medium
 Today, has over 100 stores across more than 66 cities in the country
with delivery in over 100 cities, including tier 2 and tier 3 cities
 Uniqueness of Lenskart – No segmentation i.e. it does not target any
market segment or age group in specific
 Lenskart has partnered with a range of third party logistics partners to
deliver in various cities across India

7. How do they make money?

8. Giving freebies to attract customers.
 Product: Good blend of frames & glasses.
 Service: Provide home eye check-up.
 Diversity of products and services.
 Social Media interactions and 24X7 helpline service.
 Effective delivery mechanism.
 Convenient payment options.
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Business Model characteristics

9. Business Strategies And Models
 Discounting strategy
 Fashion-driven model
 Inventory based model
 Franchise model

10. A Look at Lenskart.com

11. Marketing Strategies
 Online campaigns – To create a branding of Lenskart
Lenskart revamp hashtag
 Email marketing campaign - to increase engagement with its
customers and to gain their trust and confidence
 Television advertisements - To promote their brand to a wider audience

12. Growth profits and ROI
 Starting with selling 10-20 spectacles a day, today the company has grown
to make a sale of more than 5000 spectacles daily.
 The company receives about 45,000+ visitors every day
 Average spending is about Rs.1000
 Achieved massive growth by more than 200 percent
 Company is now valued more than $100 million

13.  company has completed three rounds of funding which include – $22
million in January 2015.
 $10 million in February 2013 and $4 million in October 2011
 Investors including – IDG Ventures, Ronnie Screwvala -led Unilazer
Ventures and TPG Growth & TR Capital.

14. Recent News
 Facility to book eye specialists for home visits for app users.
 Real time orders can be tracked
 Development of own eye testing equipment which is unbreakable, water
proof case that allows the Lenskart optician to travel whatever be the
weather conditions
 Lenskart is ramping up its Faridabad manufacturing unit by getting robots
to do the job.

15. Lenskart Initiative – One For One
Unique programme initiated by Lenskart where for every pair of eyeglass sell,
company provide a pair to someone in need.

16. Thank You