This document contains a list of 57 references from various sources published between 2004-2018. The references cover topics related to marketing, branding, user experience, search engine optimization, influencer marketing, social media usage, generational differences (Millennials and Gen Z), and personal finance. The references are cited in APA format and include links to online articles, books, videos, reports and websites.
A Case Study On Zara S Digital TransformationBrooke Heidt
This case study examines Zara's current retail strategy and digital transformation. It details Zara's in-store and eCommerce strategy, the impact of digital on customer experience, and the importance of eCommerce. The paper provides a competitive analysis and identifies opportunities to improve digital strategy.
This document discusses various types of content marketing that can be used for a travel-related website, including blogging, videos, ebooks, podcasts, customer reviews, case studies, infographics, checklists, interviews, and FAQs. Examples are provided for each type of several travel companies that successfully utilize that content marketing strategy on their own websites to engage customers and increase sales.
The document discusses various social media analytics tools. Facebook Analytics, Pinterest Analytics, Twitter Analytics and YouTube Analytics are built-in tools that provide metrics for the respective social media platforms. Google Alerts monitors brand mentions across sites. Google Analytics shows which social media drives website traffic. Brand24, Twazzup and Simply Measured provide real-time insights for multiple networks. Social Mention analyzes over 100 sites. SumAll shows correlations between social channels. Cyfe and Quintly track metrics across major networks like Facebook, Twitter, Google+, LinkedIn, Instagram and YouTube.
The document is an outline for a presentation consisting of 3 sections: 1) interview findings, 2) suggestions for improvement, and 3) other recommendations to improve management methods. It includes citations for various references on topics related to employee morale, motivation, diversity, and innovation.
This document discusses the concept of creative efficiency in marketing. It notes that clients initially sought out digital agencies for more efficient marketing with lower budgets. However, true creative efficiency requires an efficient strategy aligned with business goals and understanding consumer behavior. The document provides examples of campaigns that achieved long-term efficiency through creativity. It argues that creativity and strategy are intertwined and efficiency must be evaluated over multiple phases.
This document discusses how the non-profit organization Operation Smile can launch an effective online marketing campaign. It recommends using search engine optimization techniques like optimizing keywords, titles and descriptions. It also suggests using social media platforms like Facebook, Twitter, YouTube and Foursquare to engage potential volunteers and donors. Sample marketing campaigns for each platform are proposed to increase volunteers by 20% and donations by 30% within set timeframes. The document provides guidance on using both on-page and off-page SEO tools as well as leveraging popular online tools to maximize Operation Smile's online presence.
Digital Identity: Using Social Media to Foster Student Engagement in the Stud...Lauren Meyer
Presented by Lauren Meyer
Created for a Webinar on August 13, 2014, for the Association of College Unions International (ACUI) - Region II.
Program Description:
This presentation describes methods to shape a Student Union’s digital identity through social media sites. In particular, it details ways to enhance student engagement, create an online presence and brand, and identify helpful online tools. The presenter will provide examples from experience and from relevant research. Attendees will leave the webinar with ideas for how to create and/or strengthen their social media presence and engage with students effectively online.
8 ways to get more website traffic using social media 10.06.16Kenny Soto
A presentation I gave showcasing information I've curated throughout 2016 on social media marketing tips I use for my clients. The biggest point made during this presentation—all of this stuff is going to be outdated within the first two months of 2017 (if we're lucky).
A Case Study On Zara S Digital TransformationBrooke Heidt
This case study examines Zara's current retail strategy and digital transformation. It details Zara's in-store and eCommerce strategy, the impact of digital on customer experience, and the importance of eCommerce. The paper provides a competitive analysis and identifies opportunities to improve digital strategy.
This document discusses various types of content marketing that can be used for a travel-related website, including blogging, videos, ebooks, podcasts, customer reviews, case studies, infographics, checklists, interviews, and FAQs. Examples are provided for each type of several travel companies that successfully utilize that content marketing strategy on their own websites to engage customers and increase sales.
The document discusses various social media analytics tools. Facebook Analytics, Pinterest Analytics, Twitter Analytics and YouTube Analytics are built-in tools that provide metrics for the respective social media platforms. Google Alerts monitors brand mentions across sites. Google Analytics shows which social media drives website traffic. Brand24, Twazzup and Simply Measured provide real-time insights for multiple networks. Social Mention analyzes over 100 sites. SumAll shows correlations between social channels. Cyfe and Quintly track metrics across major networks like Facebook, Twitter, Google+, LinkedIn, Instagram and YouTube.
The document is an outline for a presentation consisting of 3 sections: 1) interview findings, 2) suggestions for improvement, and 3) other recommendations to improve management methods. It includes citations for various references on topics related to employee morale, motivation, diversity, and innovation.
This document discusses the concept of creative efficiency in marketing. It notes that clients initially sought out digital agencies for more efficient marketing with lower budgets. However, true creative efficiency requires an efficient strategy aligned with business goals and understanding consumer behavior. The document provides examples of campaigns that achieved long-term efficiency through creativity. It argues that creativity and strategy are intertwined and efficiency must be evaluated over multiple phases.
This document discusses how the non-profit organization Operation Smile can launch an effective online marketing campaign. It recommends using search engine optimization techniques like optimizing keywords, titles and descriptions. It also suggests using social media platforms like Facebook, Twitter, YouTube and Foursquare to engage potential volunteers and donors. Sample marketing campaigns for each platform are proposed to increase volunteers by 20% and donations by 30% within set timeframes. The document provides guidance on using both on-page and off-page SEO tools as well as leveraging popular online tools to maximize Operation Smile's online presence.
Digital Identity: Using Social Media to Foster Student Engagement in the Stud...Lauren Meyer
Presented by Lauren Meyer
Created for a Webinar on August 13, 2014, for the Association of College Unions International (ACUI) - Region II.
Program Description:
This presentation describes methods to shape a Student Union’s digital identity through social media sites. In particular, it details ways to enhance student engagement, create an online presence and brand, and identify helpful online tools. The presenter will provide examples from experience and from relevant research. Attendees will leave the webinar with ideas for how to create and/or strengthen their social media presence and engage with students effectively online.
8 ways to get more website traffic using social media 10.06.16Kenny Soto
A presentation I gave showcasing information I've curated throughout 2016 on social media marketing tips I use for my clients. The biggest point made during this presentation—all of this stuff is going to be outdated within the first two months of 2017 (if we're lucky).
The document discusses leveraging social media, particularly Facebook, for business purposes. It outlines how to create an innovative social media marketing strategy using Facebook. Key points include how to create a Facebook business page to increase visibility and awareness, generate leads and build customer relationships. It also discusses using Facebook ads and paid advertising campaigns to promote business events and products/services. Competitor analysis on social media is recommended to help improve one's own marketing approach.
24790 Business Project Marketing ‘PROJECT PROPOSAL’ TEMPLATESTE.docxlorainedeserre
1. The document discusses a marketing project proposal for Mearth Technology, an Australian startup that manufactures electric scooters and bikes.
2. The main problem identified is Mearth's low brand awareness compared to competitors like Ninebot-Segway and Xiaomi, which has led to low sales and revenue.
3. The proposed project aims to develop a digital marketing campaign to increase brand awareness of Mearth's e-scooters and boost sales through social media platforms over 3 months. Key metrics like ROI, conversion rate, click rate and view rate will be used to evaluate the campaign's effectiveness.
The document presents information on using Instagram for business purposes. It discusses Instagram's demographics, which are mostly millennials ages 18-34, with more women users. It outlines reasons why businesses should use Instagram, including that it is visual and can create brand awareness, boost sales, and build connections. Metrics that can be tracked on Instagram include engagement, followers, traffic, and demographics of the audience. Analytics tools include free options from Instagram and paid third party tools costing up to $800 per month. The document also reviews Nike's successful Instagram strategy as an example.
This document discusses social listening and provides examples of how it can be used to gain insights from social media conversations. Some key points:
- Social listening is a key part of social media strategy and allows brands to understand what audiences are saying about them.
- It involves analyzing social media conversations related to a brand, topic, or industry to identify trends, sentiments, and topics of discussion.
- Insights come from listening to targeted conversations, like focusing on customers considering switching brands or reactions to a new product launch.
- Audience analysis and segmentation helps social listening be more effective by understanding different audience demographics and psychographics.
Running head COMPANY DESCRIPTION AND SWOT ANALYSIS1COMPANY DE.docxsusanschei
Running head: COMPANY DESCRIPTION AND SWOT ANALYSIS 1
COMPANY DESCRIPTION AND SWOT ANALYSIS 6
Assignment#1 Company Description and SWOT Analysis
Chuthathip Taravanich
Strayer University
BUS599 Strategic Management
Dr. Chris Hase
July 23, 2018
Nowadays people turn to care more about health and beauty especially teenagers and adults in Thailand. Most of the Thai's adolescent feel that they would like to develop their beauty to be the best. Therefore, the beauty drink which contains collagen, fiber, and assorted vitamin can reach the customer demand. Also, this beauty drink will help the skin to be more elevated and firm, and help the excretory system under the name F(x). F(x) refers to the function in mathematics that is to say this product is the functional drink. The functional drink is typically intended to provide specific health benefits such as increasing the energy, boosting the immune system (Corbo, Bevilacqua, Petruzzi, Casanova & Sinigaglia, 2014).
Statement of mission
F(x) views the mission as making everybody get beauty from the inside and make the world more perfect by beauty shape, thought, and mind because F(x) believe that when people feel great from inside, they are going to do the great things as well. F(x) also plans to build a long-term relationship with customers through providing the knowledge and how-to have a healthy life. At first, F(x) will have a booth exhibition in flea market which full of the target customers to provide the knowledge and have some activities to know the customer and then expanding to another area around Bangkok, Thailand.
The trend in non-alcoholic beverage industry
According to the data, the population pyramid of Thailand tends to be constrictive which have smaller percentages of young people. This type of population shows that the countries have the characteristic of social and economic development, where most of the people can access to the quality health care and education (Lauren, 2016). For this reason, the beauty drink which concerns about people health could reach the people's demand. The growth rate of the food and beverage industry of Thailand is expanding 11.53% YoY. The customer expenditure expected to expand modestly by 5.2% with the strong growth in many ways such as 7.4% in education, 5.9% in communication, and 5.5% in food and non-alcoholic beverages (Wenda, 2017). Therefore, there are opportunities for growth in this industry.
Strategic position
In this industry, F(x) is not the first person who discovered this product so, the strategy which appropriate is sales channels because the company would like to use many sales channels to access the customers not only in the supermarket or store but also the vending machine and online. F(x) also think about the delivery of the promotion such as buy 20 bottles of drink, get free delivery to the office.
Overview of company’s distribution channels
The F(x) product sells in many channels, for instance, the vending machine which loc ...
Social media marketing involves using social media platforms like Facebook and Twitter to promote products and services. It allows companies to communicate with current and potential customers as well as other stakeholders. Effective social media marketing relies on user-generated content rather than prepared ads. While initially focused on search engine optimization, social media marketing has expanded to include content creation and engagement across many platforms. Both large companies and non-profits now use social media marketing to build their brands and share information about their programs and services.
This document outlines a marketing plan for a fitness company called Luxury Fitness. It discusses the target consumer as millennials earning $56,069 annually who enjoy working out. The marketing plan proposes using traditional, direct, and guerrilla marketing techniques with a $600,000 budget for digital billboards and podcast ads, $80,000 for postcards and emails, and $200,000 for influencers and a $35,000 flash mob. It projects profit of $4 million in year one, growing to $7.4 million in year three.
Building a Growth Model to Drive Your StartupAndy Young
The document discusses building a growth model to understand and drive business growth. It defines growth as typically growing the active customer/user base or what drives business value. A growth model identifies key metrics like number of sales or subscribers, adds additional context metrics, and models the drivers and growth loops that impact the key metric. This includes paid, viral, sticky, and content-based growth engines. The document provides examples and emphasizes reviewing the model weekly to prioritize growth efforts.
While determining the ROI for social media is challenging as human interactions are hard to quantify, the document provides guidance on defining success based on organizational goals rather than solely monetary metrics. It also outlines steps to measure ROI such as defining the expected results and investments, audiences impacted, benchmarks to compare against, key performance indicators, and tools to track metrics. The ROI from social media depends on building trust, the social nature of products/services, and speed of converting network traffic to sales.
The document discusses social media marketing strategies for businesses to succeed in the Middle East region. It outlines benefits of social media marketing such as market research, brand awareness, and customer loyalty. The document provides guidelines for creating a strategic social media marketing plan including activity, engagement, and business metrics to track returns. Examples of companies succeeding with social media in the Middle East are also given.
This presentation presents the 5 keys to getting yourself promoted. There are two approaches to getting promoted: reactive (hoping that your stellar qualities are somehow recognized) and proactive (doing all the right things to ensure your value is recognized). To maximize your promote-ability, you need to understand what your boss is looking for, you have to prove that you’re a cultural fit, a team player, a problem-solver who is ready to take on more responsibilities, and that you've worked hard to deserve that next step.
Analytics for Startups (Gaza Sky Geeks May '17)Andy Young
The document provides guidance on analytics for startups. It discusses identifying key performance indicators (KPIs) like number of sales or subscribers to measure growth. Traction KPIs should be simple and directly lead to revenue. Additional "nuance" metrics and "drivers" that impact the KPI should also be tracked. Tools like Mixpanel make it easy to track user behaviors and events but can overwhelm with data if not focused. The document provides tips on tracking the right events and metrics to analyze user funnel and cohort data to improve performance.
- Pranjal Dutta is proposing PR services for Equitas Bank to establish its brand and position it as a thought leader in the small banking sector.
- The proposal outlines tactics like media outreach, authored articles, press releases, and leveraging a brand ambassador to engage customers across key markets in South, West, and North India.
- Digital PR and content marketing services are also proposed utilizing platforms like Facebook, Twitter, and LinkedIn to generate awareness of the bank's products, initiatives, and expand its reach.
This document discusses how Starbucks uses business analytics to gain insights into customers. It explains that Starbucks analyzes customer data from loyalty cards and mobile payments to segment customers, gain market insights, and increase customer loyalty. Starbucks uses analytics to improve operations in areas like customer satisfaction, employee engagement, and store location selection. The document also describes how Starbucks' mobile app for ordering and payments has increased convenience for customers and boosted sales.
This document outlines tips for small businesses and solo brands on effective and efficient social media marketing. It discusses establishing target audiences by developing customer personas and identifying who is talking about your brand online. It also emphasizes the importance of measuring return on investment through analytics and focusing social media efforts on the 20% of content that generates the most results. The overall message is that social media requires understanding audiences, measuring performance, and focusing limited resources for the greatest impact.
CrowdGift is a crowdfunding platform looking to increase engagement and grow its community. The document provides a digital audit and makes recommendations for search engine optimization, paid search, social media, and content strategies. Key recommendations include optimizing the website, running targeted Google and Facebook ad campaigns, developing a content calendar, and establishing brand guidelines. The strategies aim to boost course registrations, gain new campaigners, and align CrowdGift's brand.
Fullie Salen - Personal Brand Exploration [EXAMPLE]Ryan Mickley
Fullie Salen is exploring a career in digital marketing for professional rodeo organizations. Their short term goal is to land an entry-level marketing position at PBR by connecting with 25 PBR team members on LinkedIn. Their long term goal is to establish a Rodeo Riders Media Company. They will focus on producing a podcast called "Slack-jawed Stories" telling personal stories of rodeo stars to help increase rodeo attendance. They will distribute the podcast on Facebook, Instagram, and LinkedIn and attend industry events to network.
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Similar to capstone-project-site-references-09212018.pdf
The document discusses leveraging social media, particularly Facebook, for business purposes. It outlines how to create an innovative social media marketing strategy using Facebook. Key points include how to create a Facebook business page to increase visibility and awareness, generate leads and build customer relationships. It also discusses using Facebook ads and paid advertising campaigns to promote business events and products/services. Competitor analysis on social media is recommended to help improve one's own marketing approach.
24790 Business Project Marketing ‘PROJECT PROPOSAL’ TEMPLATESTE.docxlorainedeserre
1. The document discusses a marketing project proposal for Mearth Technology, an Australian startup that manufactures electric scooters and bikes.
2. The main problem identified is Mearth's low brand awareness compared to competitors like Ninebot-Segway and Xiaomi, which has led to low sales and revenue.
3. The proposed project aims to develop a digital marketing campaign to increase brand awareness of Mearth's e-scooters and boost sales through social media platforms over 3 months. Key metrics like ROI, conversion rate, click rate and view rate will be used to evaluate the campaign's effectiveness.
The document presents information on using Instagram for business purposes. It discusses Instagram's demographics, which are mostly millennials ages 18-34, with more women users. It outlines reasons why businesses should use Instagram, including that it is visual and can create brand awareness, boost sales, and build connections. Metrics that can be tracked on Instagram include engagement, followers, traffic, and demographics of the audience. Analytics tools include free options from Instagram and paid third party tools costing up to $800 per month. The document also reviews Nike's successful Instagram strategy as an example.
This document discusses social listening and provides examples of how it can be used to gain insights from social media conversations. Some key points:
- Social listening is a key part of social media strategy and allows brands to understand what audiences are saying about them.
- It involves analyzing social media conversations related to a brand, topic, or industry to identify trends, sentiments, and topics of discussion.
- Insights come from listening to targeted conversations, like focusing on customers considering switching brands or reactions to a new product launch.
- Audience analysis and segmentation helps social listening be more effective by understanding different audience demographics and psychographics.
Running head COMPANY DESCRIPTION AND SWOT ANALYSIS1COMPANY DE.docxsusanschei
Running head: COMPANY DESCRIPTION AND SWOT ANALYSIS 1
COMPANY DESCRIPTION AND SWOT ANALYSIS 6
Assignment#1 Company Description and SWOT Analysis
Chuthathip Taravanich
Strayer University
BUS599 Strategic Management
Dr. Chris Hase
July 23, 2018
Nowadays people turn to care more about health and beauty especially teenagers and adults in Thailand. Most of the Thai's adolescent feel that they would like to develop their beauty to be the best. Therefore, the beauty drink which contains collagen, fiber, and assorted vitamin can reach the customer demand. Also, this beauty drink will help the skin to be more elevated and firm, and help the excretory system under the name F(x). F(x) refers to the function in mathematics that is to say this product is the functional drink. The functional drink is typically intended to provide specific health benefits such as increasing the energy, boosting the immune system (Corbo, Bevilacqua, Petruzzi, Casanova & Sinigaglia, 2014).
Statement of mission
F(x) views the mission as making everybody get beauty from the inside and make the world more perfect by beauty shape, thought, and mind because F(x) believe that when people feel great from inside, they are going to do the great things as well. F(x) also plans to build a long-term relationship with customers through providing the knowledge and how-to have a healthy life. At first, F(x) will have a booth exhibition in flea market which full of the target customers to provide the knowledge and have some activities to know the customer and then expanding to another area around Bangkok, Thailand.
The trend in non-alcoholic beverage industry
According to the data, the population pyramid of Thailand tends to be constrictive which have smaller percentages of young people. This type of population shows that the countries have the characteristic of social and economic development, where most of the people can access to the quality health care and education (Lauren, 2016). For this reason, the beauty drink which concerns about people health could reach the people's demand. The growth rate of the food and beverage industry of Thailand is expanding 11.53% YoY. The customer expenditure expected to expand modestly by 5.2% with the strong growth in many ways such as 7.4% in education, 5.9% in communication, and 5.5% in food and non-alcoholic beverages (Wenda, 2017). Therefore, there are opportunities for growth in this industry.
Strategic position
In this industry, F(x) is not the first person who discovered this product so, the strategy which appropriate is sales channels because the company would like to use many sales channels to access the customers not only in the supermarket or store but also the vending machine and online. F(x) also think about the delivery of the promotion such as buy 20 bottles of drink, get free delivery to the office.
Overview of company’s distribution channels
The F(x) product sells in many channels, for instance, the vending machine which loc ...
Social media marketing involves using social media platforms like Facebook and Twitter to promote products and services. It allows companies to communicate with current and potential customers as well as other stakeholders. Effective social media marketing relies on user-generated content rather than prepared ads. While initially focused on search engine optimization, social media marketing has expanded to include content creation and engagement across many platforms. Both large companies and non-profits now use social media marketing to build their brands and share information about their programs and services.
This document outlines a marketing plan for a fitness company called Luxury Fitness. It discusses the target consumer as millennials earning $56,069 annually who enjoy working out. The marketing plan proposes using traditional, direct, and guerrilla marketing techniques with a $600,000 budget for digital billboards and podcast ads, $80,000 for postcards and emails, and $200,000 for influencers and a $35,000 flash mob. It projects profit of $4 million in year one, growing to $7.4 million in year three.
Building a Growth Model to Drive Your StartupAndy Young
The document discusses building a growth model to understand and drive business growth. It defines growth as typically growing the active customer/user base or what drives business value. A growth model identifies key metrics like number of sales or subscribers, adds additional context metrics, and models the drivers and growth loops that impact the key metric. This includes paid, viral, sticky, and content-based growth engines. The document provides examples and emphasizes reviewing the model weekly to prioritize growth efforts.
While determining the ROI for social media is challenging as human interactions are hard to quantify, the document provides guidance on defining success based on organizational goals rather than solely monetary metrics. It also outlines steps to measure ROI such as defining the expected results and investments, audiences impacted, benchmarks to compare against, key performance indicators, and tools to track metrics. The ROI from social media depends on building trust, the social nature of products/services, and speed of converting network traffic to sales.
The document discusses social media marketing strategies for businesses to succeed in the Middle East region. It outlines benefits of social media marketing such as market research, brand awareness, and customer loyalty. The document provides guidelines for creating a strategic social media marketing plan including activity, engagement, and business metrics to track returns. Examples of companies succeeding with social media in the Middle East are also given.
This presentation presents the 5 keys to getting yourself promoted. There are two approaches to getting promoted: reactive (hoping that your stellar qualities are somehow recognized) and proactive (doing all the right things to ensure your value is recognized). To maximize your promote-ability, you need to understand what your boss is looking for, you have to prove that you’re a cultural fit, a team player, a problem-solver who is ready to take on more responsibilities, and that you've worked hard to deserve that next step.
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- Pranjal Dutta is proposing PR services for Equitas Bank to establish its brand and position it as a thought leader in the small banking sector.
- The proposal outlines tactics like media outreach, authored articles, press releases, and leveraging a brand ambassador to engage customers across key markets in South, West, and North India.
- Digital PR and content marketing services are also proposed utilizing platforms like Facebook, Twitter, and LinkedIn to generate awareness of the bank's products, initiatives, and expand its reach.
This document discusses how Starbucks uses business analytics to gain insights into customers. It explains that Starbucks analyzes customer data from loyalty cards and mobile payments to segment customers, gain market insights, and increase customer loyalty. Starbucks uses analytics to improve operations in areas like customer satisfaction, employee engagement, and store location selection. The document also describes how Starbucks' mobile app for ordering and payments has increased convenience for customers and boosted sales.
This document outlines tips for small businesses and solo brands on effective and efficient social media marketing. It discusses establishing target audiences by developing customer personas and identifying who is talking about your brand online. It also emphasizes the importance of measuring return on investment through analytics and focusing social media efforts on the 20% of content that generates the most results. The overall message is that social media requires understanding audiences, measuring performance, and focusing limited resources for the greatest impact.
CrowdGift is a crowdfunding platform looking to increase engagement and grow its community. The document provides a digital audit and makes recommendations for search engine optimization, paid search, social media, and content strategies. Key recommendations include optimizing the website, running targeted Google and Facebook ad campaigns, developing a content calendar, and establishing brand guidelines. The strategies aim to boost course registrations, gain new campaigners, and align CrowdGift's brand.
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capstone-project-site-references-09212018.pdf
1. 1
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FEE Faculty Network. (2015, November 13). Retrieved January 05, 2018, from
https://fee.org/about/faculty
Morehouse, I. (2018, January). About Isaac Morehouse. Retrieved January 05, 2018, from
https://isaacmorehouse.com/about/
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