SMM_UBS.pptx
•Download as PPTX, PDF•
0 likes•4 views
The document discusses leveraging social media, particularly Facebook, for business purposes. It outlines how to create an innovative social media marketing strategy using Facebook. Key points include how to create a Facebook business page to increase visibility and awareness, generate leads and build customer relationships. It also discusses using Facebook ads and paid advertising campaigns to promote business events and products/services. Competitor analysis on social media is recommended to help improve one's own marketing approach.
Report
Share
Report
Share
Recommended
Online Marketing-MBA Summer Internship Report
This report provides in depth knowledge of current digital scenario in India. In the report I have taken instances from my Summer Internship at Paisabazaar.com
Big Group
This report explores the impact of social media on new business acquisition for Big Group, a leading UK digital marketing agency. It analyzes Big Group's current social media performance and strategies, as well as those of its competitors. Primary and secondary research, including surveys, interviews, and social media analytics were used. The report aims to identify the role of social media in Big Group's client selection process and make recommendations on how Big Group can better leverage social media to acquire new businesses and establish its expertise.
ROI on Digital and Social Media - GBG Mumbai
Presented at Google Business Group (GBG) Mumbai's event on Dec 21st 2013
The funda of return on investment (ROI) on digital and social media is starkly different from measuring ROI on other marketing initiatives. The difference is due to the engaging nature of digital medium as opposed to print and TV which merely broadcast information.
3 Industry experts interacted with the audiences to provide accepted methods of calculating Return on Investment in Digital and Social Media Marketing.
B2B Social Media Marketing
According to the Pew Internet & American Life Project half of all adults in the US use social networking sites. Despite its obvious appeal as a marketing channel, social media is far from achieving "equal citizenship" status among the marketing mix, particularly for Business-to-Business marketers. This benchmark report will examine the pressures and challenges social media presents for B2B marketing, and the path taken by top performing companies to achieve success. Aberdeen's research shows that top performing companies have integrated social media marketing with existing, core marketing channels and processes.
Social Media Marketing by Mint Social's Matt O'Brien
Presentation from February 11th, Matt O'Brien of Mint Social presented at the Traverse City Chamber of Commerce on using social media marketing to grow your business online. Learn more at http://www.MintSocial.com
Wbo conference 10 21
This document discusses how social media can be used for business development. It defines social media as forms of communication designed to disseminate through social interaction using accessible publishing techniques. Social media supports human social interaction by transforming one-way media into two-way dialogues. It also democratizes knowledge by allowing people to produce content. The document lists many social media tools and provides a case study of a small business that successfully used social media including Facebook, Twitter, and increased search engine results to generate more sales leads and increase brand awareness over time.
Social Media in B2B Communications
Social Media in B2B CommunicationsAMEC| the International Association for the Measurement and Evaluation of Communications
These are the slides I delivered to PRMoment.com's latest conference in London on September 29th 2011.
Social media measurement best practice:
- A toolkit for social media evaluation
- How to integrate your social media evaluation with your marketing measurement
How do you measure success in social media?
How do you measure outcomes from a social media campaign?
Richard Bagnall, Metrica & Gorkana Groupdigitalrabbit.in.pdf
Marketing agency is an agency engaged in marketing. This means that this company will help brand or business owners who need help
in determining the right marketing strategy. There are several benefits that business owners can feel when using the services of
this marketing agency. digitalrabbit.in is a digital marketing agency. We know your priorities. The earlier you start the more you achieve. You can avail its services by contacting us.
Recommended
Online Marketing-MBA Summer Internship Report
This report provides in depth knowledge of current digital scenario in India. In the report I have taken instances from my Summer Internship at Paisabazaar.com
Big Group
This report explores the impact of social media on new business acquisition for Big Group, a leading UK digital marketing agency. It analyzes Big Group's current social media performance and strategies, as well as those of its competitors. Primary and secondary research, including surveys, interviews, and social media analytics were used. The report aims to identify the role of social media in Big Group's client selection process and make recommendations on how Big Group can better leverage social media to acquire new businesses and establish its expertise.
ROI on Digital and Social Media - GBG Mumbai
Presented at Google Business Group (GBG) Mumbai's event on Dec 21st 2013
The funda of return on investment (ROI) on digital and social media is starkly different from measuring ROI on other marketing initiatives. The difference is due to the engaging nature of digital medium as opposed to print and TV which merely broadcast information.
3 Industry experts interacted with the audiences to provide accepted methods of calculating Return on Investment in Digital and Social Media Marketing.
B2B Social Media Marketing
According to the Pew Internet & American Life Project half of all adults in the US use social networking sites. Despite its obvious appeal as a marketing channel, social media is far from achieving "equal citizenship" status among the marketing mix, particularly for Business-to-Business marketers. This benchmark report will examine the pressures and challenges social media presents for B2B marketing, and the path taken by top performing companies to achieve success. Aberdeen's research shows that top performing companies have integrated social media marketing with existing, core marketing channels and processes.
Social Media Marketing by Mint Social's Matt O'Brien
Presentation from February 11th, Matt O'Brien of Mint Social presented at the Traverse City Chamber of Commerce on using social media marketing to grow your business online. Learn more at http://www.MintSocial.com
Wbo conference 10 21
This document discusses how social media can be used for business development. It defines social media as forms of communication designed to disseminate through social interaction using accessible publishing techniques. Social media supports human social interaction by transforming one-way media into two-way dialogues. It also democratizes knowledge by allowing people to produce content. The document lists many social media tools and provides a case study of a small business that successfully used social media including Facebook, Twitter, and increased search engine results to generate more sales leads and increase brand awareness over time.
Social Media in B2B Communications
Social Media in B2B CommunicationsAMEC| the International Association for the Measurement and Evaluation of Communications
These are the slides I delivered to PRMoment.com's latest conference in London on September 29th 2011.
Social media measurement best practice:
- A toolkit for social media evaluation
- How to integrate your social media evaluation with your marketing measurement
How do you measure success in social media?
How do you measure outcomes from a social media campaign?
Richard Bagnall, Metrica & Gorkana Groupdigitalrabbit.in.pdf
Marketing agency is an agency engaged in marketing. This means that this company will help brand or business owners who need help
in determining the right marketing strategy. There are several benefits that business owners can feel when using the services of
this marketing agency. digitalrabbit.in is a digital marketing agency. We know your priorities. The earlier you start the more you achieve. You can avail its services by contacting us.
Social media marketing jobs job opportunities in social media marketing
The digital economy is multiplying, and there is no better time to get into digital marketing. Be prepared for the jobs in digital marketing.
Role Of Social Media in 2010
The document summarizes a presentation about the role of social media given by Hardy Alexander. It discusses how social media has evolved, how companies are using social media, what results to expect in 2010, how to measure ROI of social media, and includes case studies of how Dell, BreakingPoint and a performing arts company used social media. It also provides information about Regalix, the company giving the presentation.
Role Of Social Media Jan 2010
The document summarizes a presentation about the role of social media given by Hardy Alexander. It discusses how social media has evolved, how companies are using social media, what results to expect in 2010, key strategies for companies, measuring return on investment, and includes case studies of Dell, BreakingPoint and a performing arts company. It also provides information about Regalix, the company giving the presentation.
FULLTEXT01.pdf
This document is a student thesis from 2020 that examines the effects of digital marketing on start-up businesses. It was written by Ali Akeel and Manisha Gubhaju for their master's degree in business administration. The thesis explores how digital marketing can impact the growth of start-ups in relation to brand awareness, building trust, and customer engagement. It uses qualitative interviews with five start-up firms as primary data collection. The study concludes that digital marketing is an effective way for start-ups to build customer relationships at a relatively low cost but that many start-ups are hesitant to implement digital strategies early on.
How To Improve Your Social Media Presence In 2022?
Promote your business using various social media platforms by building the latest strategies. Agdova Technologies is the best social media marketing company that provides result-driven social media marketing services in Faridabad.
Ssrn a critical review of digital marketing
This document summarizes a review article on digital marketing. It begins with an introduction discussing changes in marketing due to technological advances and the rise of internet marketing. It then reviews literature on the topic, finding that digital marketing allows for more precise customer targeting, creates new business opportunities, and is more cost-effective for measuring returns. Social media in particular has opened new avenues for communication between businesses and customers. The review concludes that digital content, word-of-mouth marketing, social media strategies, online reviews, and blogs can all be effective digital marketing tools when used as part of an overall strategic plan.
4A's Agency2020 Report
Agency 2020, unleashing the value of ideas
Quantitative Results Discussion
Report
Presented at 4A's Transformation 2014
MLA203 Media Landscape.docx
The document discusses the changing media landscape and the rise of digital media. It notes that most companies now use digital channels like social media for advertising due to the large number of online users. The document then covers digital marketing in more detail, explaining the techniques used and how digital media allows companies to better track campaign performance. It also discusses the costs, opportunities, and challenges of digital media advertising for companies. Several Australian company case studies are presented that demonstrate how digital marketing can increase sales and expand business.
Creating an engaging Digital Strategy
The document discusses developing an effective digital marketing strategy. It begins by explaining the importance of having a strategy and outlines the SOSTAC marketing plan framework. It then discusses key components of a digital marketing strategy, including segmentation, targeting, objectives, positioning, integration of systems and data, and engagement. A major part of the strategy is determining where a brand fits on the "ladder of engagement" from awareness to collaborative co-creation with customers. The document stresses the importance of a strategic approach to digital marketing and customer engagement.
Measuring Social Return on Investment
The document provides guidance on developing an effective social media measurement strategy. It outlines a 9-step framework: 1) select a use case like brand health or marketing optimization; 2) define success measures and key performance indicators; 3) ensure metrics have meaning and align to business priorities; 4) decide which social data matters; 5) choose the right technology; 6) collect data through links, tagging and integrated measurement; 7) visualize data to tell the story; and sustain efforts by iterating and benchmarking. The framework helps companies prove the value of social media by integrating measurement and tying efforts to business outcomes.
Visit Philly Social Media Summit - Advertising
This document discusses social media monitoring and measurement. It provides an overview of key performance indicators (KPIs) and metrics that can be used to measure the impact of social media. These include metrics like leads generated, website traffic sources and behavior, growth of engaged audiences, brand mentions and engagement. It emphasizes the importance of setting goals, tracking both quantitative and qualitative data, and using metrics to inform strategic decisions and improve social media strategies over time.
2020 Small Business Statistics
Learn about what small businesses are planning to do in 2020 and what marketing channels they think are worth the investment. Check out the original report of this small business data: https://visualobjects.com/digital-marketing/small-business-statistics-2020.
Douglas M HayesBusiness Report for Anthonys OrchardJuly 25, 2
Douglas M Hayes
Business Report for Anthony's Orchard
July 25, 2021
Communication for Leaders and Managers
INSTRUCTOR: PETTIS PERRY
Introduction
I think that Anthony's Orchard should look into social media account. There are three main reasons behind my recommendations: 1) they increase the notoriety of your business, 2) potential partnership, 3) social media can link you to your clients. All of these opportunities are increased with the use of social media. "it isn't just a strategy for big businesses with large audiences. A reported 77.6% of small businesses use social media for promotion, and doing so offers impressive benefits." (Boogaard, 2019)
Background
Anthony's Orchard is a family-run business that grows two types of apples. They growBraeburn and Honeycrisp apples, and They make apple pie filling and applesauce, Cookbooks, Apple presses, peelers, corers, and other apple merchandise.The company has a net income of $371,147 last year, and they are going to buy an apple press for next year, which will expand their marketability. Right now, they only have a website, but no other social media platforms are in use.
Findings
The first reason they should think about using social media is to bring notoriety to their business. You say in your strategic planning, "We continue to search for new orchards throughout the country so that we may diversify the types of apples we produce. "(Anthony's Orchard). Anthony's Orchard shows a vision for the future of your business into the future. Social media will increase your notoriety to potential businesses and clients. You mention on your Strategic Plan that you would like to increase your "Our 2015 revenue goal is to exceed $25 million dollars, which will involve either acquiring new orchards, or expanding our line of products" (Anthony's Orchard). This can be done by increasing your presence on the internet. "Consider that 83 percent of Instagram users say they discover new products on the platform. When Stillhouse Spirits ran a Facebook campaign to increase brand awareness among outdoor enthusiasts, the company achieved a 17-point lift in ad recall. "(22 Benefits of Social Media for Business)
Secondly, social media will expand your online presence. In your strategic planning, you also say that you want to "acquire new orchards" by 2015. A social media account will allow them to find selling orchards or to partnership with other growers. This will also allow you to partner with significant distributors like Kroger or Walmart potentially. They say in their development plan that they want to grow to 25 million by the year 2015 and "In 2012, the Company is hoping to purchase an apple press, which would allow us to start a new line of prepared apple products – apple juice" (apple orchard)
Lastly, social media can connect you to your clients. according to "45% of customers say that social media is the first channel they turn to when they have questions or issues, and 21% say they'd rather messag ...
2015 state of social media
- Social media marketing has grown in popularity and importance, with an estimated 76,000 professionals globally.
- Successful social media teams have centralized strategy/planning, direction tied to business goals, and dedicated tactical execution.
- Demonstrating the value of social programs through ROI measurement is the top challenge for 60% of social marketers.
A Critical Review of Digital Marketing
This document summarizes a research paper titled "A Critical Review of Digital Marketing" by Dr. Madhu Bala and Mr. Deepak Verma. The paper provides an overview of digital marketing trends, including search engine optimization, social media marketing, and e-commerce marketing. It discusses how businesses can benefit from these digital marketing techniques. The paper also reviews previous literature on topics like the effectiveness and cost-efficiency of digital marketing compared to traditional methods. Overall, the document aims to critically analyze the field of digital marketing.
A Critical Review Of Digital Marketing
This document provides a summary of a research paper that reviews digital marketing. It begins with an abstract that outlines the study's objectives to analyze popular internet marketing techniques used today and compare traditional and digital marketing. The methodology section indicates that the study uses a critical literature review approach to secondary data sources. The analysis section then discusses key topics like the power of internet/digitization seen in major companies, trends in internet usage, and different internet marketing techniques analyzed in the study like SEO, social media marketing, content marketing, and more. It aims to understand preferred approaches and whether companies favor internet over traditional marketing.
A critical review of digital marketing
This paper offers views on some current and future trends in marketing. The content is based on recent literature and on what is happening in the business world. The paper is based on secondary data. The paper is based on extant literature and internet sources. The various articles,
researches, reports, newspapers, magazines, various websites and the information on internet have been studied. We experience a radical change in India towards the digitization. The consumer are looking and searching more on internet to find the best deal form the sellers around India as compared to traditional or conventional methods. In this study, we acknowledged that businesses can really benefit from Digital Marketing such as search engine optimization (SEO), search engine marketing (SEM), content marketing, influencer marketing, content automation, e-commerce marketing, campaign marketing, and social media marketing, social media optimization, e-mail direct marketing, display advertising, e–books, optical disks and games and are becoming more and more common in our advancing technology. It is demonstrated that we all are connected through whatsapp and facebook and the increasing use of social media is creating new opportunities for digital marketers to attract the customers through digital platform. Awareness of consumer’s motives is important because it provides a deeper understanding of
what influences users to create content about a brand or store. Digital marketing is cost effective and having a great commercial impact on the business. Based on this study, it can further be argued that knowing which social media sites a company’s target market utilizes is another key factor in guaranteeing that online marketing will be successful. The effectiveness of Internet marketing with respect to different business can be analyzed. The study can further be extended
to compare the internet marketing techniques with specific to various businesses. Keywords: - Internet, Marketing, Digitization, Social Media, Marketing Trends, Digital
Marketing
A Critical Review of Digital Marketing
This document provides a summary of a research paper that reviews digital marketing. It begins with an abstract that outlines the study's objectives to analyze different internet marketing techniques used by businesses and compare traditional and digital marketing approaches. The methodology section indicates that the study uses a critical literature review approach to analyze secondary data sources. The analysis section then discusses key topics like the definition of internet marketing, examples of companies that have leveraged the power of digitization, and some major trends/techniques in internet marketing, including search engine optimization, social media marketing, and mobile marketing. In closing, the study aims to help businesses better understand internet marketing strategies and trends.
X204-Galaxy Marketing Full Report_final
This document provides an analysis and recommendation for Nomad Yarns to improve their social media marketing efforts. It finds that Nomad Yarns could benefit from signing up for Instagram and using Hootsuite to manage their multiple social media accounts from one central location. The document provides an overview of Nomad Yarns' current social media presence and compares it to similar companies. It then makes the case for how Hootsuite can help Nomad Yarns optimize their time and social media strategy to increase customer loyalty and growth.
X204-Galaxy Marketing Full Report_final
Nomad Yarns is presented with a report analyzing their current social media efforts and recommending improvements. The report finds that Nomad Yarns could benefit from signing up for Instagram and using Hootsuite to manage multiple social media accounts. Hootsuite would allow Nomad Yarns to schedule posts across different platforms and track return on investment from social media activities. The report recommends Nomad Yarns create an Instagram account, set up a Hootsuite Pro subscription, and increase posting frequency and responses to customers through the Hootsuite dashboard.
2024-6-01-IMPACTSilver-Corp-Presentation.pdf
IMPACT Silver is a pure silver zinc producer with over $260 million in revenue since 2008 and a large 100% owned 210km Mexico land package - 2024 catalysts includes new 14% grade zinc Plomosas mine and 20,000m of fully funded exploration drilling.
Digital Transformation Frameworks: Driving Digital Excellence
[To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
This presentation is a curated compilation of PowerPoint diagrams and templates designed to illustrate 20 different digital transformation frameworks and models. These frameworks are based on recent industry trends and best practices, ensuring that the content remains relevant and up-to-date.
Key highlights include Microsoft's Digital Transformation Framework, which focuses on driving innovation and efficiency, and McKinsey's Ten Guiding Principles, which provide strategic insights for successful digital transformation. Additionally, Forrester's framework emphasizes enhancing customer experiences and modernizing IT infrastructure, while IDC's MaturityScape helps assess and develop organizational digital maturity. MIT's framework explores cutting-edge strategies for achieving digital success.
These materials are perfect for enhancing your business or classroom presentations, offering visual aids to supplement your insights. Please note that while comprehensive, these slides are intended as supplementary resources and may not be complete for standalone instructional purposes.
Frameworks/Models included:
Microsoft’s Digital Transformation Framework
McKinsey’s Ten Guiding Principles of Digital Transformation
Forrester’s Digital Transformation Framework
IDC’s Digital Transformation MaturityScape
MIT’s Digital Transformation Framework
Gartner’s Digital Transformation Framework
Accenture’s Digital Strategy & Enterprise Frameworks
Deloitte’s Digital Industrial Transformation Framework
Capgemini’s Digital Transformation Framework
PwC’s Digital Transformation Framework
Cisco’s Digital Transformation Framework
Cognizant’s Digital Transformation Framework
DXC Technology’s Digital Transformation Framework
The BCG Strategy Palette
McKinsey’s Digital Transformation Framework
Digital Transformation Compass
Four Levels of Digital Maturity
Design Thinking Framework
Business Model Canvas
Customer Journey Map
More Related Content
Similar to SMM_UBS.pptx
Social media marketing jobs job opportunities in social media marketing
The digital economy is multiplying, and there is no better time to get into digital marketing. Be prepared for the jobs in digital marketing.
Role Of Social Media in 2010
The document summarizes a presentation about the role of social media given by Hardy Alexander. It discusses how social media has evolved, how companies are using social media, what results to expect in 2010, how to measure ROI of social media, and includes case studies of how Dell, BreakingPoint and a performing arts company used social media. It also provides information about Regalix, the company giving the presentation.
Role Of Social Media Jan 2010
The document summarizes a presentation about the role of social media given by Hardy Alexander. It discusses how social media has evolved, how companies are using social media, what results to expect in 2010, key strategies for companies, measuring return on investment, and includes case studies of Dell, BreakingPoint and a performing arts company. It also provides information about Regalix, the company giving the presentation.
FULLTEXT01.pdf
This document is a student thesis from 2020 that examines the effects of digital marketing on start-up businesses. It was written by Ali Akeel and Manisha Gubhaju for their master's degree in business administration. The thesis explores how digital marketing can impact the growth of start-ups in relation to brand awareness, building trust, and customer engagement. It uses qualitative interviews with five start-up firms as primary data collection. The study concludes that digital marketing is an effective way for start-ups to build customer relationships at a relatively low cost but that many start-ups are hesitant to implement digital strategies early on.
How To Improve Your Social Media Presence In 2022?
Promote your business using various social media platforms by building the latest strategies. Agdova Technologies is the best social media marketing company that provides result-driven social media marketing services in Faridabad.
Ssrn a critical review of digital marketing
This document summarizes a review article on digital marketing. It begins with an introduction discussing changes in marketing due to technological advances and the rise of internet marketing. It then reviews literature on the topic, finding that digital marketing allows for more precise customer targeting, creates new business opportunities, and is more cost-effective for measuring returns. Social media in particular has opened new avenues for communication between businesses and customers. The review concludes that digital content, word-of-mouth marketing, social media strategies, online reviews, and blogs can all be effective digital marketing tools when used as part of an overall strategic plan.
4A's Agency2020 Report
Agency 2020, unleashing the value of ideas
Quantitative Results Discussion
Report
Presented at 4A's Transformation 2014
MLA203 Media Landscape.docx
The document discusses the changing media landscape and the rise of digital media. It notes that most companies now use digital channels like social media for advertising due to the large number of online users. The document then covers digital marketing in more detail, explaining the techniques used and how digital media allows companies to better track campaign performance. It also discusses the costs, opportunities, and challenges of digital media advertising for companies. Several Australian company case studies are presented that demonstrate how digital marketing can increase sales and expand business.
Creating an engaging Digital Strategy
The document discusses developing an effective digital marketing strategy. It begins by explaining the importance of having a strategy and outlines the SOSTAC marketing plan framework. It then discusses key components of a digital marketing strategy, including segmentation, targeting, objectives, positioning, integration of systems and data, and engagement. A major part of the strategy is determining where a brand fits on the "ladder of engagement" from awareness to collaborative co-creation with customers. The document stresses the importance of a strategic approach to digital marketing and customer engagement.
Measuring Social Return on Investment
The document provides guidance on developing an effective social media measurement strategy. It outlines a 9-step framework: 1) select a use case like brand health or marketing optimization; 2) define success measures and key performance indicators; 3) ensure metrics have meaning and align to business priorities; 4) decide which social data matters; 5) choose the right technology; 6) collect data through links, tagging and integrated measurement; 7) visualize data to tell the story; and sustain efforts by iterating and benchmarking. The framework helps companies prove the value of social media by integrating measurement and tying efforts to business outcomes.
Visit Philly Social Media Summit - Advertising
This document discusses social media monitoring and measurement. It provides an overview of key performance indicators (KPIs) and metrics that can be used to measure the impact of social media. These include metrics like leads generated, website traffic sources and behavior, growth of engaged audiences, brand mentions and engagement. It emphasizes the importance of setting goals, tracking both quantitative and qualitative data, and using metrics to inform strategic decisions and improve social media strategies over time.
2020 Small Business Statistics
Learn about what small businesses are planning to do in 2020 and what marketing channels they think are worth the investment. Check out the original report of this small business data: https://visualobjects.com/digital-marketing/small-business-statistics-2020.
Douglas M HayesBusiness Report for Anthonys OrchardJuly 25, 2
Douglas M Hayes
Business Report for Anthony's Orchard
July 25, 2021
Communication for Leaders and Managers
INSTRUCTOR: PETTIS PERRY
Introduction
I think that Anthony's Orchard should look into social media account. There are three main reasons behind my recommendations: 1) they increase the notoriety of your business, 2) potential partnership, 3) social media can link you to your clients. All of these opportunities are increased with the use of social media. "it isn't just a strategy for big businesses with large audiences. A reported 77.6% of small businesses use social media for promotion, and doing so offers impressive benefits." (Boogaard, 2019)
Background
Anthony's Orchard is a family-run business that grows two types of apples. They growBraeburn and Honeycrisp apples, and They make apple pie filling and applesauce, Cookbooks, Apple presses, peelers, corers, and other apple merchandise.The company has a net income of $371,147 last year, and they are going to buy an apple press for next year, which will expand their marketability. Right now, they only have a website, but no other social media platforms are in use.
Findings
The first reason they should think about using social media is to bring notoriety to their business. You say in your strategic planning, "We continue to search for new orchards throughout the country so that we may diversify the types of apples we produce. "(Anthony's Orchard). Anthony's Orchard shows a vision for the future of your business into the future. Social media will increase your notoriety to potential businesses and clients. You mention on your Strategic Plan that you would like to increase your "Our 2015 revenue goal is to exceed $25 million dollars, which will involve either acquiring new orchards, or expanding our line of products" (Anthony's Orchard). This can be done by increasing your presence on the internet. "Consider that 83 percent of Instagram users say they discover new products on the platform. When Stillhouse Spirits ran a Facebook campaign to increase brand awareness among outdoor enthusiasts, the company achieved a 17-point lift in ad recall. "(22 Benefits of Social Media for Business)
Secondly, social media will expand your online presence. In your strategic planning, you also say that you want to "acquire new orchards" by 2015. A social media account will allow them to find selling orchards or to partnership with other growers. This will also allow you to partner with significant distributors like Kroger or Walmart potentially. They say in their development plan that they want to grow to 25 million by the year 2015 and "In 2012, the Company is hoping to purchase an apple press, which would allow us to start a new line of prepared apple products – apple juice" (apple orchard)
Lastly, social media can connect you to your clients. according to "45% of customers say that social media is the first channel they turn to when they have questions or issues, and 21% say they'd rather messag ...
2015 state of social media
- Social media marketing has grown in popularity and importance, with an estimated 76,000 professionals globally.
- Successful social media teams have centralized strategy/planning, direction tied to business goals, and dedicated tactical execution.
- Demonstrating the value of social programs through ROI measurement is the top challenge for 60% of social marketers.
A Critical Review of Digital Marketing
This document summarizes a research paper titled "A Critical Review of Digital Marketing" by Dr. Madhu Bala and Mr. Deepak Verma. The paper provides an overview of digital marketing trends, including search engine optimization, social media marketing, and e-commerce marketing. It discusses how businesses can benefit from these digital marketing techniques. The paper also reviews previous literature on topics like the effectiveness and cost-efficiency of digital marketing compared to traditional methods. Overall, the document aims to critically analyze the field of digital marketing.
A Critical Review Of Digital Marketing
This document provides a summary of a research paper that reviews digital marketing. It begins with an abstract that outlines the study's objectives to analyze popular internet marketing techniques used today and compare traditional and digital marketing. The methodology section indicates that the study uses a critical literature review approach to secondary data sources. The analysis section then discusses key topics like the power of internet/digitization seen in major companies, trends in internet usage, and different internet marketing techniques analyzed in the study like SEO, social media marketing, content marketing, and more. It aims to understand preferred approaches and whether companies favor internet over traditional marketing.
A critical review of digital marketing
This paper offers views on some current and future trends in marketing. The content is based on recent literature and on what is happening in the business world. The paper is based on secondary data. The paper is based on extant literature and internet sources. The various articles,
researches, reports, newspapers, magazines, various websites and the information on internet have been studied. We experience a radical change in India towards the digitization. The consumer are looking and searching more on internet to find the best deal form the sellers around India as compared to traditional or conventional methods. In this study, we acknowledged that businesses can really benefit from Digital Marketing such as search engine optimization (SEO), search engine marketing (SEM), content marketing, influencer marketing, content automation, e-commerce marketing, campaign marketing, and social media marketing, social media optimization, e-mail direct marketing, display advertising, e–books, optical disks and games and are becoming more and more common in our advancing technology. It is demonstrated that we all are connected through whatsapp and facebook and the increasing use of social media is creating new opportunities for digital marketers to attract the customers through digital platform. Awareness of consumer’s motives is important because it provides a deeper understanding of
what influences users to create content about a brand or store. Digital marketing is cost effective and having a great commercial impact on the business. Based on this study, it can further be argued that knowing which social media sites a company’s target market utilizes is another key factor in guaranteeing that online marketing will be successful. The effectiveness of Internet marketing with respect to different business can be analyzed. The study can further be extended
to compare the internet marketing techniques with specific to various businesses. Keywords: - Internet, Marketing, Digitization, Social Media, Marketing Trends, Digital
Marketing
A Critical Review of Digital Marketing
This document provides a summary of a research paper that reviews digital marketing. It begins with an abstract that outlines the study's objectives to analyze different internet marketing techniques used by businesses and compare traditional and digital marketing approaches. The methodology section indicates that the study uses a critical literature review approach to analyze secondary data sources. The analysis section then discusses key topics like the definition of internet marketing, examples of companies that have leveraged the power of digitization, and some major trends/techniques in internet marketing, including search engine optimization, social media marketing, and mobile marketing. In closing, the study aims to help businesses better understand internet marketing strategies and trends.
X204-Galaxy Marketing Full Report_final
This document provides an analysis and recommendation for Nomad Yarns to improve their social media marketing efforts. It finds that Nomad Yarns could benefit from signing up for Instagram and using Hootsuite to manage their multiple social media accounts from one central location. The document provides an overview of Nomad Yarns' current social media presence and compares it to similar companies. It then makes the case for how Hootsuite can help Nomad Yarns optimize their time and social media strategy to increase customer loyalty and growth.
X204-Galaxy Marketing Full Report_final
Nomad Yarns is presented with a report analyzing their current social media efforts and recommending improvements. The report finds that Nomad Yarns could benefit from signing up for Instagram and using Hootsuite to manage multiple social media accounts. Hootsuite would allow Nomad Yarns to schedule posts across different platforms and track return on investment from social media activities. The report recommends Nomad Yarns create an Instagram account, set up a Hootsuite Pro subscription, and increase posting frequency and responses to customers through the Hootsuite dashboard.
Similar to SMM_UBS.pptx (20)
Social media marketing jobs job opportunities in social media marketing
Social media marketing jobs job opportunities in social media marketing
How To Improve Your Social Media Presence In 2022?
How To Improve Your Social Media Presence In 2022?
Douglas M HayesBusiness Report for Anthonys OrchardJuly 25, 2
Douglas M HayesBusiness Report for Anthonys OrchardJuly 25, 2
Recently uploaded
2024-6-01-IMPACTSilver-Corp-Presentation.pdf
IMPACT Silver is a pure silver zinc producer with over $260 million in revenue since 2008 and a large 100% owned 210km Mexico land package - 2024 catalysts includes new 14% grade zinc Plomosas mine and 20,000m of fully funded exploration drilling.
Digital Transformation Frameworks: Driving Digital Excellence
[To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
This presentation is a curated compilation of PowerPoint diagrams and templates designed to illustrate 20 different digital transformation frameworks and models. These frameworks are based on recent industry trends and best practices, ensuring that the content remains relevant and up-to-date.
Key highlights include Microsoft's Digital Transformation Framework, which focuses on driving innovation and efficiency, and McKinsey's Ten Guiding Principles, which provide strategic insights for successful digital transformation. Additionally, Forrester's framework emphasizes enhancing customer experiences and modernizing IT infrastructure, while IDC's MaturityScape helps assess and develop organizational digital maturity. MIT's framework explores cutting-edge strategies for achieving digital success.
These materials are perfect for enhancing your business or classroom presentations, offering visual aids to supplement your insights. Please note that while comprehensive, these slides are intended as supplementary resources and may not be complete for standalone instructional purposes.
Frameworks/Models included:
Microsoft’s Digital Transformation Framework
McKinsey’s Ten Guiding Principles of Digital Transformation
Forrester’s Digital Transformation Framework
IDC’s Digital Transformation MaturityScape
MIT’s Digital Transformation Framework
Gartner’s Digital Transformation Framework
Accenture’s Digital Strategy & Enterprise Frameworks
Deloitte’s Digital Industrial Transformation Framework
Capgemini’s Digital Transformation Framework
PwC’s Digital Transformation Framework
Cisco’s Digital Transformation Framework
Cognizant’s Digital Transformation Framework
DXC Technology’s Digital Transformation Framework
The BCG Strategy Palette
McKinsey’s Digital Transformation Framework
Digital Transformation Compass
Four Levels of Digital Maturity
Design Thinking Framework
Business Model Canvas
Customer Journey Map
Zodiac Signs and Food Preferences_ What Your Sign Says About Your Taste
Know what your zodiac sign says about your taste in food! Explore how the 12 zodiac signs influence your culinary preferences with insights from MyPandit. Dive into astrology and flavors!
Industrial Tech SW: Category Renewal and Creation
Every industrial revolution has created a new set of categories and a new set of players.
Multiple new technologies have emerged, but Samsara and C3.ai are only two companies which have gone public so far.
Manufacturing startups constitute the largest pipeline share of unicorns and IPO candidates in the SF Bay Area, and software startups dominate in Germany.
一比一原版新西兰奥塔哥大学毕业证（otago毕业证）如何办理
一模一样【微信：A575476】【新西兰奥塔哥大学毕业证（otago毕业证）成绩单Offer】【微信：A575476】（留信学历认证永久存档查询）采用学校原版纸张、特殊工艺完全按照原版一比一制作（包括：隐形水印，阴影底纹，钢印LOGO烫金烫银，LOGO烫金烫银复合重叠，文字图案浮雕，激光镭射，紫外荧光，温感，复印防伪）行业标杆！精益求精，诚心合作，真诚制作！多年品质 ,按需精细制作，24小时接单,全套进口原装设备，十五年致力于帮助留学生解决难题，业务范围有加拿大、英国、澳洲、韩国、美国、新加坡，新西兰等学历材料，包您满意。
【业务选择办理准则】
一、工作未确定，回国需先给父母、亲戚朋友看下文凭的情况，办理一份就读学校的毕业证【微信：A575476】文凭即可
二、回国进私企、外企、自己做生意的情况，这些单位是不查询毕业证真伪的，而且国内没有渠道去查询国外文凭的真假，也不需要提供真实教育部认证。鉴于此，办理一份毕业证【微信：A575476】即可
三、进国企，银行，事业单位，考公务员等等，这些单位是必需要提供真实教育部认证的，办理教育部认证所需资料众多且烦琐，所有材料您都必须提供原件，我们凭借丰富的经验，快捷的绿色通道帮您快速整合材料，让您少走弯路。
留信网认证的作用:
1:该专业认证可证明留学生真实身份
2:同时对留学生所学专业登记给予评定
3:国家专业人才认证中心颁发入库证书
4:这个认证书并且可以归档倒地方
5:凡事获得留信网入网的信息将会逐步更新到个人身份内，将在公安局网内查询个人身份证信息后，同步读取人才网入库信息
6:个人职称评审加20分
7:个人信誉贷款加10分
8:在国家人才网主办的国家网络招聘大会中纳入资料，供国家高端企业选择人才
→ 【关于价格问题（保证一手价格）
我们所定的价格是非常合理的，而且我们现在做得单子大多数都是代理和回头客户介绍的所以一般现在有新的单子 我给客户的都是第一手的代理价格，因为我想坦诚对待大家 不想跟大家在价格方面浪费时间
对于老客户或者被老客户介绍过来的朋友，我们都会适当给一些优惠。
选择实体注册公司办理，更放心，更安全！我们的承诺：可来公司面谈，可签订合同，会陪同客户一起到教育部认证窗口递交认证材料，客户在教育部官方认证查询网站查询到认证通过结果后付款，不成功不收费！
TIMES BPO: Business Plan For Startup Industry
Starting a business is like embarking on an unpredictable adventure. It’s a journey filled with highs and lows, victories and defeats. But what if I told you that those setbacks and failures could be the very stepping stones that lead you to fortune? Let’s explore how resilience, adaptability, and strategic thinking can transform adversity into opportunity.
The APCO Geopolitical Radar - Q3 2024 The Global Operating Environment for Bu...
The Radar reflects input from APCO’s teams located around the world. It distils a host of interconnected events and trends into insights to inform operational and strategic decisions. Issues covered in this edition include:
How HR Search Helps in Company Success.pdf
HR search is critical to a company's success because it ensures the correct people are in place. HR search integrates workforce capabilities with company goals by painstakingly identifying, screening, and employing qualified candidates, supporting innovation, productivity, and growth. Efficient talent acquisition improves teamwork while encouraging collaboration. Also, it reduces turnover, saves money, and ensures consistency. Furthermore, HR search discovers and develops leadership potential, resulting in a strong pipeline of future leaders. Finally, this strategic approach to recruitment enables businesses to respond to market changes, beat competitors, and achieve long-term success.
NIMA2024 | De toegevoegde waarde van DEI en ESG in campagnes | Nathalie Lam |...
Nathalie zal delen hoe DEI en ESG een fundamentele rol kunnen spelen in je merkstrategie en je de juiste aansluiting kan creëren met je doelgroep. Door middel van voorbeelden en simpele handvatten toont ze hoe dit in jouw organisatie toegepast kan worden.
Business storytelling: key ingredients to a story
Storytelling is an incredibly valuable tool to share data and information. To get the most impact from stories there are a number of key ingredients. These are based on science and human nature. Using these elements in a story you can deliver information impactfully, ensure action and drive change.
Dpboss Matka Guessing Satta Matta Matka Kalyan Chart Satta Matka
Dpboss Matka Guessing Satta Matta Matka Kalyan Chart Satta Matka➒➌➎➏➑➐➋➑➐➐Dpboss Matka Guessing Satta Matka Kalyan Chart Indian Matka
Dpboss Matka Guessing Satta Matta Matka Kalyan Chart Indian Matka Indian satta Matka Dpboss Matka Kalyan Chart Matka Boss otg matka Guessing Satta 一比一原版(QMUE毕业证书)英国爱丁堡玛格丽特女王大学毕业证文凭如何办理
永久可查学历认证【微信：A575476】【(QMUE毕业证书)英国爱丁堡玛格丽特女王大学毕业证成绩单Offer】【微信：A575476】（留信学历认证永久存档查询）采用学校原版纸张、特殊工艺完全按照原版一比一制作（包括：隐形水印，阴影底纹，钢印LOGO烫金烫银，LOGO烫金烫银复合重叠，文字图案浮雕，激光镭射，紫外荧光，温感，复印防伪）行业标杆！精益求精，诚心合作，真诚制作！多年品质 ,按需精细制作，24小时接单,全套进口原装设备，十五年致力于帮助留学生解决难题，业务范围有加拿大、英国、澳洲、韩国、美国、新加坡，新西兰等学历材料，包您满意。
【业务选择办理准则】
一、工作未确定，回国需先给父母、亲戚朋友看下文凭的情况，办理一份就读学校的毕业证【微信：A575476】文凭即可
二、回国进私企、外企、自己做生意的情况，这些单位是不查询毕业证真伪的，而且国内没有渠道去查询国外文凭的真假，也不需要提供真实教育部认证。鉴于此，办理一份毕业证【微信：A575476】即可
三、进国企，银行，事业单位，考公务员等等，这些单位是必需要提供真实教育部认证的，办理教育部认证所需资料众多且烦琐，所有材料您都必须提供原件，我们凭借丰富的经验，快捷的绿色通道帮您快速整合材料，让您少走弯路。
留信网认证的作用:
1:该专业认证可证明留学生真实身份
2:同时对留学生所学专业登记给予评定
3:国家专业人才认证中心颁发入库证书
4:这个认证书并且可以归档倒地方
5:凡事获得留信网入网的信息将会逐步更新到个人身份内，将在公安局网内查询个人身份证信息后，同步读取人才网入库信息
6:个人职称评审加20分
7:个人信誉贷款加10分
8:在国家人才网主办的国家网络招聘大会中纳入资料，供国家高端企业选择人才
→ 【关于价格问题（保证一手价格）
我们所定的价格是非常合理的，而且我们现在做得单子大多数都是代理和回头客户介绍的所以一般现在有新的单子 我给客户的都是第一手的代理价格，因为我想坦诚对待大家 不想跟大家在价格方面浪费时间
对于老客户或者被老客户介绍过来的朋友，我们都会适当给一些优惠。
选择实体注册公司办理，更放心，更安全！我们的承诺：可来公司面谈，可签订合同，会陪同客户一起到教育部认证窗口递交认证材料，客户在教育部官方认证查询网站查询到认证通过结果后付款，不成功不收费！
Innovative Uses of Revit in Urban Planning and Design
Discover innovative uses of Revit in urban planning and design, enhancing city landscapes with advanced architectural solutions. Understand how architectural firms are using Revit to transform how processes and outcomes within urban planning and design fields look. They are supplementing work and putting in value through speed and imagination that the architects and planners are placing into composing progressive urban areas that are not only colorful but also pragmatic.
Dpboss Matka Guessing Satta Matta Matka Kalyan Chart Indian Matka
Dpboss Matka Guessing Satta Matta Matka Kalyan Chart Indian Matka➒➌➎➏➑➐➋➑➐➐Dpboss Matka Guessing Satta Matka Kalyan Chart Indian Matka
9356872877Sattamatka.satta.matka.satta matka.kalyan weekly chart.kalyan chart.kalyan jodi chart.kalyan penal chart.kalyan today.kalyan open.fix satta.fix fix fix Satta matka nambar.The Steadfast and Reliable Bull: Taurus Zodiac Sign
Explore the steadfast and reliable nature of the Taurus Zodiac Sign. Discover the personality traits, key dates, and horoscope insights that define the determined and practical Taurus, and learn how their grounded nature makes them the anchor of the zodiac.
How are Lilac French Bulldogs Beauty Charming the World and Capturing Hearts....
“After being the most listed dog breed in the United States for 31
years in a row, the Labrador Retriever has dropped to second place
in the American Kennel Club's annual survey of the country's most
popular canines. The French Bulldog is the new top dog in the
United States as of 2022. The stylish puppy has ascended the
rankings in rapid time despite having health concerns and limited
color choices.”
Recently uploaded (20)
Digital Transformation Frameworks: Driving Digital Excellence
Digital Transformation Frameworks: Driving Digital Excellence
Zodiac Signs and Food Preferences_ What Your Sign Says About Your Taste
Zodiac Signs and Food Preferences_ What Your Sign Says About Your Taste
The APCO Geopolitical Radar - Q3 2024 The Global Operating Environment for Bu...
The APCO Geopolitical Radar - Q3 2024 The Global Operating Environment for Bu...
NIMA2024 | De toegevoegde waarde van DEI en ESG in campagnes | Nathalie Lam |...
NIMA2024 | De toegevoegde waarde van DEI en ESG in campagnes | Nathalie Lam |...
Dpboss Matka Guessing Satta Matta Matka Kalyan Chart Satta Matka
Dpboss Matka Guessing Satta Matta Matka Kalyan Chart Satta Matka
Innovative Uses of Revit in Urban Planning and Design
Innovative Uses of Revit in Urban Planning and Design
Dpboss Matka Guessing Satta Matta Matka Kalyan Chart Indian Matka
Dpboss Matka Guessing Satta Matta Matka Kalyan Chart Indian Matka
The Steadfast and Reliable Bull: Taurus Zodiac Sign
The Steadfast and Reliable Bull: Taurus Zodiac Sign
How are Lilac French Bulldogs Beauty Charming the World and Capturing Hearts....
How are Lilac French Bulldogs Beauty Charming the World and Capturing Hearts....
SMM_UBS.pptx
- 1. Innovative Social Media Marketing (Leveraging the Power of Facebook in Business) Dr. Tejinderpal Singh University Business School Panjab University Chandigarh (August 28, 2022)
- 2. The Internet is a tidal wave. It changes the rules. It is an incredible opportunity as well as incredible challenge (The Internet Tidal Wave) May-1995
- 10. Social Media Marketing Social media marketing is the process of creating content for social media platforms to promote your products and/or services, build community with your target audience, and drive traffic to your business. hubspot.com
- 11. World’s Most used Social Media Platforms
- 12. July, 2022 https://datareportal.com/reports/digital-2022-july-global-statshot World’s Most used Social Media Platforms
- 13. Why Social Media Marketing?
- 14. Increased Visibility and Awareness You're missing out on the potential to reach thousands, and even millions, if you don't have a presence. https://datareportal.com/reports/digital-2022-july-global-statshot
- 15. Quick Lead Generation and Conversion
- 16. A B
- 17. Quick Lead Generation and Conversion A lead is any person who indicates interest in a company's product or service in some way, shape, or form Leads are part of the broader lifecycle that consumers follow when they transition from visitor to customer
- 19. Building Relationships with your customers By connecting and engaging with your social media followers, you'll be able to build lasting relationships between them and your business https://www.facebook.com/swiggy.in/
- 20. Building Relationships with your customers "It's a dialogue, not a monologue, and some people don't understand that. Social media is more like a telephone than a television." - Amy Jo Martin, Author of Renegades Write The Rules
- 21. Learning opportunities from competitors Social media is a great way to keep tabs on your competitors What is and isn't working for your competition, and therefore helps you decide what should or shouldn't change in terms of your company's approach.
- 23. Leveraging the Power of Facebook in Business Marketing (2004)
- 26. What does Facebook offer to Businesses? Establish your Business Presence Attract the Audience Build the relations Facebook Business Page Facebook Groups Facebook Paid Advertising Promotion of Business Events
- 28. Facebook Business Page Facebook business Page is a free way for businesses, brands, celebrities, causes and organizations to reach their audience.
- 29. Designing a Business Page
- 30. Designing a Business Page What should you know Before you design a Business Page? You must have a Facebook profile There is no limit of followers to the Facebook Business Page You must have a Facebook Business Page for Paid advertising Information shared on Personal Profile will not be reflected on Page or vice versa
- 31. Let us Design our First Business Page !!
- 32. Designing Paid Advertising Campaigns
- 34. Business Manager Account ( Meta Suite Account) Ad Manager Campaign-1 (Traffic) Campaign-2 (Awareness) Ad Group (Website) Ad Group (App) Ad Group (India) Ad Group (International) AD1 AD2 AD1 AD2 AD1 AD2 AD1 AD2