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Convenience business area:
The leading player in globally
growing markets
Capital Markets Day, 11 November 2015
Ernesto Levy, SVP, Convenience
Our purpose is to make nonwovens continuously better for people.
Convenience business area in brief
Roll goods
for a wide range of wiping applications; typically a major part of the end user
experience.
Customers
include global consumer brands, private label manufacturers, regional and
local converters and retail.
Net sales by application
(illustrative)
Baby Flushable
Household Workplace
Personal care Other
90.9 87.6
94.4 96.5
102.6 104.5 107.5
0
20
40
60
80
100
120
Net sales, M€ Market by application
(illustrative)
Estimated in tons.
11/11/2015 2
Our purpose is to make nonwovens continuously better for people.
20%
30%
50%
Total market for nonwovens for wipes
~2.1 billion euro
We are the global leader in nonwovens for wipes
Key competitors
• Kimberly-Clark
• Jacob Holm / Sontara
• Sandler
• AVINTIV (ex-PGI)
Suominen
Others
Half of the market
fragmented to
smaller players
11/11/2015 3
Our purpose is to make nonwovens continuously better for people.
Convenience: Nonwovens as roll goods for consumer
as well as professional wiping
411/11/2015
Our purpose is to make nonwovens continuously better for people.
Technology, recipe and raw material selection
determined to fit the purpose in end use
11/11/2015 5
Our purpose is to make nonwovens continuously better for people.
Reminder from the CMD 2014:
Convenience strategies for 2015–2017
Growth in
applications
where we are
product leaders
and have higher
value add
potential
Proactive key
account
management –
support key
accounts’ growth
in their strongest
markets
Efficient service
and operations in
the more mature
applications
11/11/2015 6
Our purpose is to make nonwovens continuously better for people.
Convenience: Highlights 2015
7
Business strategy –
four focus areas:
1. Deliver superior value in
thoughtfully selected
market applications.
2. Drive proactive key
account management.
3. Execute demand driven
supply chain.
4. Evolve culture and
capabilities to build
strong product
company.
11/11/2015
New product innovation e.g. Hydraspun®
Dispersible Plus
Leveraging We Love Wipes and other
Global Footprint in the main markets. Widest
platform of technologies to meet customer needs
Stronger innovation process and quality systems.
Investing in people and capabilities
1
Co-developing solutions with customers
2
3
4
7
Our purpose is to make nonwovens continuously better for people.
Markets by
key applications
Baby & Toddler wipes
Flushable wipes
Household wipes
Workplace wipes
Personal Care wipes
11/11/2015 8
Our purpose is to make nonwovens continuously better for people.
Baby and Toddler – Improving the mix while
growing our largest segment
• Technology
investments:
Nakkila, Paulínia
• Biodegradable and
certified products
available
• Innovation & Key
Account
management
resulting in co-
development wins in
the US and Europe
SA CAGR
5 %
NA+EUR
CAGR
2
%
Premium, more profitable
segments growing faster
Market
polarization
11/11/2015 9
Sustainability
Market growth estimates for 2013–2017, based on industry sources.
Market growthTrends Suominen’s actions
Our purpose is to make nonwovens continuously better for people.
Flushable wipes – In the lead of a growing
trend
• Proprietary
production
technology
• Expanded capacity
• Suominen people in
the lead of bodies
creating regulations
• Innovation & launch
of HYDRASPUN®
Dispersible Plus
EUR CAGR
9 %
NA CAGR
7 %
Continued growth
11/11/2015 11
Expansion to other
categories
Regulation and
competition
Market growth estimates for 2013–2017, based on industry sources.
Market growthTrends Suominen’s actions
Nonwoven substrate that meets or exceeds
INDA/EDANA dispersibility requirements
11/11/2015 12Our purpose is to make nonwovens continuously better for people.
Our purpose is to make nonwovens continuously better for people.
Household wipes – Evolving market
• Proprietary
production
technology &
Targeted R&D
• Major investments in
expanded capacity
and differentiation
capabilities
• Consumer dialogue
leading to insights &
applications
EUR CAGR
2 %
NA CAGR
7 %
Product Specialization
11/11/2015 13
Differentiation between
brands/retailers
Disinfectancy
Convenience megatrend
Market growth estimates for 2013–2017, based on industry sources.
Market growthTrends Suominen’s actions
Our purpose is to make nonwovens continuously better for people.
Workplace wipes – Higher value add segment
• Technology and
Investments
• End user dialogue
leading to insights
• Targeted R&D
leading to new
products
6
%
11/11/2015 15
5
%
7
%
General
purpose
Food service Healthcare
USA Wiper rule
Growth of
casual
restaurant
chains (50% in
US, 20% in
Europe)
Growth of HAIs
and SSIs
Workplace is the former Industrial application. HAI= Hospital-acquired infection; SSI= Surgical Site Infection
Market growth estimates 2012/2013–2017, based on industry sources.
NA CAGR NA CAGR Global CAGR
Trends Suominen’s actions
Our purpose is to make nonwovens continuously better for people.
Personal Care – Consumer driven innovation
11/11/2015 16
• Proprietary
technology
• Different
applications for
SPC™ and
embossing
• Consumer dialogue
leading to insights
for different
applications and end
user experiences
EUR CAGR
6 %
NA CAGR
6 %
Convenience
Pampering
Growth of
single-use products
Market growth estimates for 2013–2017, based on industry sources.
Market growthTrends Suominen’s actions
Our purpose is to make nonwovens continuously better for people.
Personal Care – What is SPC™?
11/11/2015 17
• Composite nonwoven, soft and textile-like fabric, even visual appearance
• 3-layers & binder-free; a process that is unique to Suominen
Our purpose is to make nonwovens continuously better for people.
Personal Care – Product news
Cosmetic wipes – SPC™ DIAMOND
• Sensorial texture
• DIAMOND texture for ‘pick-up’
feature
• Thermal embossed DIAMOND
texture
Body scrub – HERCULES™ Nonwoven
• Exfoliating, Stimulating feature
• Resin dot pattern
• Dual sided
• Avoids disposal of micro beads in
waste water
11/11/2015 18
Our purpose is to make nonwovens continuously better for people.
Next steps
11/11/2015 19
Our purpose is to make nonwovens continuously better for people.
Key actions 2016–2017
Execute and leverage investments – Alicante, Bethune, Paulínia
Next generation of We Love Wipes to enhance dialogue with
consumers
Pilot next level of key account management and joint business
planning
Develop products to enhance presence further, especially in
household and workplace segments
Continue leading flushables and setting the standard for
dispersability
11/11/2015 20
Our purpose is to make nonwovens continuously better for people.
Convenience: Summary
11/11/2015 21
Highly engineered products with outstanding features & added value for
customer
Growing customer & end user understanding
Recognized quality, number one position globally
Global production platform,
multitude of technologies (also proprietary) – security of supply to
customers
Enhanced product development
(process & capabilities) to ensure superior offering for selected end uses
Thank you!
11/11/2015 22

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Capital Markets Day, Ernesto Levy, SVP Convenience on Nov 11

  • 1. Convenience business area: The leading player in globally growing markets Capital Markets Day, 11 November 2015 Ernesto Levy, SVP, Convenience
  • 2. Our purpose is to make nonwovens continuously better for people. Convenience business area in brief Roll goods for a wide range of wiping applications; typically a major part of the end user experience. Customers include global consumer brands, private label manufacturers, regional and local converters and retail. Net sales by application (illustrative) Baby Flushable Household Workplace Personal care Other 90.9 87.6 94.4 96.5 102.6 104.5 107.5 0 20 40 60 80 100 120 Net sales, M€ Market by application (illustrative) Estimated in tons. 11/11/2015 2
  • 3. Our purpose is to make nonwovens continuously better for people. 20% 30% 50% Total market for nonwovens for wipes ~2.1 billion euro We are the global leader in nonwovens for wipes Key competitors • Kimberly-Clark • Jacob Holm / Sontara • Sandler • AVINTIV (ex-PGI) Suominen Others Half of the market fragmented to smaller players 11/11/2015 3
  • 4. Our purpose is to make nonwovens continuously better for people. Convenience: Nonwovens as roll goods for consumer as well as professional wiping 411/11/2015
  • 5. Our purpose is to make nonwovens continuously better for people. Technology, recipe and raw material selection determined to fit the purpose in end use 11/11/2015 5
  • 6. Our purpose is to make nonwovens continuously better for people. Reminder from the CMD 2014: Convenience strategies for 2015–2017 Growth in applications where we are product leaders and have higher value add potential Proactive key account management – support key accounts’ growth in their strongest markets Efficient service and operations in the more mature applications 11/11/2015 6
  • 7. Our purpose is to make nonwovens continuously better for people. Convenience: Highlights 2015 7 Business strategy – four focus areas: 1. Deliver superior value in thoughtfully selected market applications. 2. Drive proactive key account management. 3. Execute demand driven supply chain. 4. Evolve culture and capabilities to build strong product company. 11/11/2015 New product innovation e.g. Hydraspun® Dispersible Plus Leveraging We Love Wipes and other Global Footprint in the main markets. Widest platform of technologies to meet customer needs Stronger innovation process and quality systems. Investing in people and capabilities 1 Co-developing solutions with customers 2 3 4 7
  • 8. Our purpose is to make nonwovens continuously better for people. Markets by key applications Baby & Toddler wipes Flushable wipes Household wipes Workplace wipes Personal Care wipes 11/11/2015 8
  • 9. Our purpose is to make nonwovens continuously better for people. Baby and Toddler – Improving the mix while growing our largest segment • Technology investments: Nakkila, Paulínia • Biodegradable and certified products available • Innovation & Key Account management resulting in co- development wins in the US and Europe SA CAGR 5 % NA+EUR CAGR 2 % Premium, more profitable segments growing faster Market polarization 11/11/2015 9 Sustainability Market growth estimates for 2013–2017, based on industry sources. Market growthTrends Suominen’s actions
  • 10. Our purpose is to make nonwovens continuously better for people. Flushable wipes – In the lead of a growing trend • Proprietary production technology • Expanded capacity • Suominen people in the lead of bodies creating regulations • Innovation & launch of HYDRASPUN® Dispersible Plus EUR CAGR 9 % NA CAGR 7 % Continued growth 11/11/2015 11 Expansion to other categories Regulation and competition Market growth estimates for 2013–2017, based on industry sources. Market growthTrends Suominen’s actions
  • 11. Nonwoven substrate that meets or exceeds INDA/EDANA dispersibility requirements 11/11/2015 12Our purpose is to make nonwovens continuously better for people.
  • 12. Our purpose is to make nonwovens continuously better for people. Household wipes – Evolving market • Proprietary production technology & Targeted R&D • Major investments in expanded capacity and differentiation capabilities • Consumer dialogue leading to insights & applications EUR CAGR 2 % NA CAGR 7 % Product Specialization 11/11/2015 13 Differentiation between brands/retailers Disinfectancy Convenience megatrend Market growth estimates for 2013–2017, based on industry sources. Market growthTrends Suominen’s actions
  • 13. Our purpose is to make nonwovens continuously better for people. Workplace wipes – Higher value add segment • Technology and Investments • End user dialogue leading to insights • Targeted R&D leading to new products 6 % 11/11/2015 15 5 % 7 % General purpose Food service Healthcare USA Wiper rule Growth of casual restaurant chains (50% in US, 20% in Europe) Growth of HAIs and SSIs Workplace is the former Industrial application. HAI= Hospital-acquired infection; SSI= Surgical Site Infection Market growth estimates 2012/2013–2017, based on industry sources. NA CAGR NA CAGR Global CAGR Trends Suominen’s actions
  • 14. Our purpose is to make nonwovens continuously better for people. Personal Care – Consumer driven innovation 11/11/2015 16 • Proprietary technology • Different applications for SPC™ and embossing • Consumer dialogue leading to insights for different applications and end user experiences EUR CAGR 6 % NA CAGR 6 % Convenience Pampering Growth of single-use products Market growth estimates for 2013–2017, based on industry sources. Market growthTrends Suominen’s actions
  • 15. Our purpose is to make nonwovens continuously better for people. Personal Care – What is SPC™? 11/11/2015 17 • Composite nonwoven, soft and textile-like fabric, even visual appearance • 3-layers & binder-free; a process that is unique to Suominen
  • 16. Our purpose is to make nonwovens continuously better for people. Personal Care – Product news Cosmetic wipes – SPC™ DIAMOND • Sensorial texture • DIAMOND texture for ‘pick-up’ feature • Thermal embossed DIAMOND texture Body scrub – HERCULES™ Nonwoven • Exfoliating, Stimulating feature • Resin dot pattern • Dual sided • Avoids disposal of micro beads in waste water 11/11/2015 18
  • 17. Our purpose is to make nonwovens continuously better for people. Next steps 11/11/2015 19
  • 18. Our purpose is to make nonwovens continuously better for people. Key actions 2016–2017 Execute and leverage investments – Alicante, Bethune, Paulínia Next generation of We Love Wipes to enhance dialogue with consumers Pilot next level of key account management and joint business planning Develop products to enhance presence further, especially in household and workplace segments Continue leading flushables and setting the standard for dispersability 11/11/2015 20
  • 19. Our purpose is to make nonwovens continuously better for people. Convenience: Summary 11/11/2015 21 Highly engineered products with outstanding features & added value for customer Growing customer & end user understanding Recognized quality, number one position globally Global production platform, multitude of technologies (also proprietary) – security of supply to customers Enhanced product development (process & capabilities) to ensure superior offering for selected end uses