Beaverton Living Greener Electric Vehicle Roadmap. Presented April 10th, 2010 at Beaverton Oregon City Hall.
Presented by:
George K Beard
Executive Leadership Institute
Hatfield School of Government
See the 27 minute video of the presentation here:
http://tinyurl.com/y6k3c9s
This report brings to discussion the broad impact of (EV)s on the automotive industry, conveying information from and about (EVI) members and partners to assemble an accurate image of the current and forecasted structure of the industry, assessing the dynamism and industry competitiveness through the lens of Porter’s five competitive forces.
Market Research Report : Electric vehicle market in india 2013 Netscribes, Inc.
For the complete report, get in touch with us at : info@netscribes.com
Electric vehicle market is expected to witness phenomenal growth in the coming years. Increasing fuel costs, rise in pollution level and increasing government support will boost the adoption of electric vehicles in India.
Electric vehicles and China´s chemical industry Kai Pflug
The trend towards electric vehicles - which receive strong government support in China - pushes the demand for a number of materials provided by the chemical industry, e.g., in the area of plastics, battery materials and lubricants.
Electric Vehicles Cost/Benefit Analysis by Dick WanderscheidForth
Dick Wanderscheid, Director Renewable Energy Special Projects, Renewable Energy Group at Bonneville Environmental Foundation gave this presentation at Forth's webinar on January 14, 2020.
Electrical Vehicles (EV)| All you need to know| January 2021paul young cpa, cga
Lithium
Global lithium supply and demand at the end of last year was nearly even, according to data from Benchmark Mineral Intelligence. By 2025, though, demand is expected to outstrip supply by nearly 228,000 tons.
Prices have started to inch higher, especially in China, the world’s largest EV market, but must rise at least 10% more to make any expansions worthwhile, Norris said.
https://www.mining.com/web/weak-lithium-prices-could-slow-ev-revolution-albemarle/
Battery range
More and more concept cars are being developed as part of looking at ways to expand the battery distance for passenger vehicles.
https://www.caranddriver.com/news/g29994375/future-electric-cars-trucks/ or https://www.canadadrives.ca/blog/car-guide/cheapest-electric-cars-in-canada
Plugin stations
More expansion of plug-in stations is required to support electrical vehicles - https://techcrunch.com/2021/01/22/evgo-to-go-public-via-spac-in-bid-to-power-ev-charging-expansion/
Global Emissions - https://ihsmarkit.com/research-analysis/china-fueling-rebound-in-global-carbon-emissions-in-2021.html
The Electric Vehicles are the future of our country. The Government also target to switch to e-vehicles in the near future which is better alternative to fuel-based automobiles to mitigate air pollution. The Indian government aims to build a network of charging infrastructure throughout the country which is good opportunity for the start-up and also giving the incentive for generation of green energy. As the most of the auto industry has been complaining about the lack of charging support directly discouraging their interest in switching vehicles to electric. The lack of Charging Stations develop the fear that if vehicle will run out of charge and no charging station near them what they will do. So our mission is to provide E service on battery charging, battery replacement, Pickup the vehicle and unload to nearby garage, and if any excess of generation of electricity sold to DISCOM at government decided rate., which will boost the public interest in commuting between cities, enabling a smooth and sustainable transition to a future-oriented mobility solution. Our company will use the solar system to provide the charging service to the customers. Our future plans is to reach the different states and remote areas for providing charging stations which encourage the people to buy the Electric Vehicle
A conspectus on electric vehicle in indiaParth Pandya
Alarming circumstance of global warming boost on the earth generated awareness that, time has come to quick track and catalyzes cleaner, greener urban mobility and this can be a lightning-bar towards an essential change which is as of now seeing development in electric vehicles worldwide and government strategies activating speculations by significant vehicle organizations. India is one of the significant markets for vehicle industry yet at the same time it is far from this idea. This paper discusses various aspects of electrical vehicles in record with Indian market, its issues, support, inspiration and future scope.
Global Market Insights, Inc., announces a report on EV Charging Infrastructure Market Trends & Forecast - 2025.' The study encompasses an elaborate analysis of the product, application, and regional trends in the industry.According to reliable reports, the global EV charging infrastructure market is expected to surpass $46 billion over 2025.
Electric Vehicle Enterprises Prospective Business PlanRoss Andrew Simons
Project work developing a business plan for an electronic technology based business.
My team and I identified a central issue in the EV market (fear of range anxiety) and then developed a potential business solution to that.
This is my presentation behalf of the research conducted by me on the topic of contemporary challenges and opportunities for electric vehicle market in India during my bachelors of commerce hons in MS university of Baroda
From LEV vehicles to underline the principal main aspects of Tesla motors.
Business model innovation provided by Tesla motors through three mechanism: 1) Innovation towards vehicles. 2) Innovation towards batteries. 3) Innovation towards infrastructures.
This presentation will give you information about the Technology development in the industry car (LEV vehicles) and the business model innovation of Tesla, studying its important value configuration.
Electric vehicles in India- scope and challengesAbhishek Kumar
Importance of EVs, Market Scenario and Government of India Initiatives. EVs will play an important role in moving towards the initiation of green energy and changing the economy around the world.
Beaverton Living Greener Electric Vehicle Roadmap. Presented April 10th, 2010 at Beaverton Oregon City Hall.
Presented by:
George K Beard
Executive Leadership Institute
Hatfield School of Government
See the 27 minute video of the presentation here:
http://tinyurl.com/y6k3c9s
This report brings to discussion the broad impact of (EV)s on the automotive industry, conveying information from and about (EVI) members and partners to assemble an accurate image of the current and forecasted structure of the industry, assessing the dynamism and industry competitiveness through the lens of Porter’s five competitive forces.
Market Research Report : Electric vehicle market in india 2013 Netscribes, Inc.
For the complete report, get in touch with us at : info@netscribes.com
Electric vehicle market is expected to witness phenomenal growth in the coming years. Increasing fuel costs, rise in pollution level and increasing government support will boost the adoption of electric vehicles in India.
Electric vehicles and China´s chemical industry Kai Pflug
The trend towards electric vehicles - which receive strong government support in China - pushes the demand for a number of materials provided by the chemical industry, e.g., in the area of plastics, battery materials and lubricants.
Electric Vehicles Cost/Benefit Analysis by Dick WanderscheidForth
Dick Wanderscheid, Director Renewable Energy Special Projects, Renewable Energy Group at Bonneville Environmental Foundation gave this presentation at Forth's webinar on January 14, 2020.
Electrical Vehicles (EV)| All you need to know| January 2021paul young cpa, cga
Lithium
Global lithium supply and demand at the end of last year was nearly even, according to data from Benchmark Mineral Intelligence. By 2025, though, demand is expected to outstrip supply by nearly 228,000 tons.
Prices have started to inch higher, especially in China, the world’s largest EV market, but must rise at least 10% more to make any expansions worthwhile, Norris said.
https://www.mining.com/web/weak-lithium-prices-could-slow-ev-revolution-albemarle/
Battery range
More and more concept cars are being developed as part of looking at ways to expand the battery distance for passenger vehicles.
https://www.caranddriver.com/news/g29994375/future-electric-cars-trucks/ or https://www.canadadrives.ca/blog/car-guide/cheapest-electric-cars-in-canada
Plugin stations
More expansion of plug-in stations is required to support electrical vehicles - https://techcrunch.com/2021/01/22/evgo-to-go-public-via-spac-in-bid-to-power-ev-charging-expansion/
Global Emissions - https://ihsmarkit.com/research-analysis/china-fueling-rebound-in-global-carbon-emissions-in-2021.html
The Electric Vehicles are the future of our country. The Government also target to switch to e-vehicles in the near future which is better alternative to fuel-based automobiles to mitigate air pollution. The Indian government aims to build a network of charging infrastructure throughout the country which is good opportunity for the start-up and also giving the incentive for generation of green energy. As the most of the auto industry has been complaining about the lack of charging support directly discouraging their interest in switching vehicles to electric. The lack of Charging Stations develop the fear that if vehicle will run out of charge and no charging station near them what they will do. So our mission is to provide E service on battery charging, battery replacement, Pickup the vehicle and unload to nearby garage, and if any excess of generation of electricity sold to DISCOM at government decided rate., which will boost the public interest in commuting between cities, enabling a smooth and sustainable transition to a future-oriented mobility solution. Our company will use the solar system to provide the charging service to the customers. Our future plans is to reach the different states and remote areas for providing charging stations which encourage the people to buy the Electric Vehicle
A conspectus on electric vehicle in indiaParth Pandya
Alarming circumstance of global warming boost on the earth generated awareness that, time has come to quick track and catalyzes cleaner, greener urban mobility and this can be a lightning-bar towards an essential change which is as of now seeing development in electric vehicles worldwide and government strategies activating speculations by significant vehicle organizations. India is one of the significant markets for vehicle industry yet at the same time it is far from this idea. This paper discusses various aspects of electrical vehicles in record with Indian market, its issues, support, inspiration and future scope.
Global Market Insights, Inc., announces a report on EV Charging Infrastructure Market Trends & Forecast - 2025.' The study encompasses an elaborate analysis of the product, application, and regional trends in the industry.According to reliable reports, the global EV charging infrastructure market is expected to surpass $46 billion over 2025.
Electric Vehicle Enterprises Prospective Business PlanRoss Andrew Simons
Project work developing a business plan for an electronic technology based business.
My team and I identified a central issue in the EV market (fear of range anxiety) and then developed a potential business solution to that.
This is my presentation behalf of the research conducted by me on the topic of contemporary challenges and opportunities for electric vehicle market in India during my bachelors of commerce hons in MS university of Baroda
From LEV vehicles to underline the principal main aspects of Tesla motors.
Business model innovation provided by Tesla motors through three mechanism: 1) Innovation towards vehicles. 2) Innovation towards batteries. 3) Innovation towards infrastructures.
This presentation will give you information about the Technology development in the industry car (LEV vehicles) and the business model innovation of Tesla, studying its important value configuration.
Electric vehicles in India- scope and challengesAbhishek Kumar
Importance of EVs, Market Scenario and Government of India Initiatives. EVs will play an important role in moving towards the initiation of green energy and changing the economy around the world.
Electric Vehicles (EV) use a battery to store the electric energy that powers the motor. EV batteries are charged by plugging the vehicle into an electric power source. Hybrid electric vehicles (HEVs), plug-in hybrid electric vehicles (PHEVs) and all-electric vehicles (EVs)—also called electric drive vehicles collectively—use electricity either as their primary fuel or to improve the efficiency of conventional vehicle designs.
Reduced fuel consumption and emissions, optimized fuel efficiency and performance, lower operational cost, rising conventional fuel costs are some factors that make use of EVs advantageous. However, tech and other challenges are in front of EVs to make them popular selling asset among masses. High EV price limit the current customer group to consist of primarily tech savvy and environmental ideologists, however, new research indicates that charging time and driving range are most influencing the purchase decision. Due to scale of production and technological development, it seems likely that there will be significant price erosion related to EV batteries over the next 10 years. This will most likely influence EV prices and increase sales.
Moreover, along with the gradual emergence of EVs- innovators and entrepreneurs are introducing new and visionary business models. Incidentally, EVs are sold on subscription- and rental companies are beginning to include EVs as part of their fleet of program. For example, as integrators or mobility service providers, the EV value chain creates opportunities for newcomers to participate and create value on mobility market. The integrators are the future industry actors, who will handle the integration between EV charging and intelligent home billing etc. Reportedly, ECOtality partnered Sprint Nextel and Cisco to deliver wireless connectivity for charging stations and home energy management solutions/controllers.
This report aims to highlight the drivers and inhibitors that influence the roll-out of electric cars in terms of adoption speed, cost and user acceptance. The report is largely based on the general market data, which has been analysed and correlated with the data from fleet test of electric vehicles which was conducted in and around the metropolitan area of Copenhagen (Denmark). The report also explores an analysis of comparative advantages of plug-in hybrid electric vehicles over EVs.
Electric vehicles and electric utilities – a clear opportunity with many shapesCarlo Stella
While several stakeholders are supportive of the widespread adoption of electric vehicles, we have looked specifically at electric utilities to understand the opportunities that such a change in the transportation landscape can generate, and define the key questions to be addressed in order to embrace them. We have identified four business models – by no means evolutionary – that can be looked at independently, and eventually combined to fit the company’s strategy and the specific market conditions (e.g., regulation, competition, ecosystem, customer readiness). We strongly believe electric utilities are ideally positioned to leverage the opportunities offered by the adoption of electric vehicles on a mass-market scale, but they need to act fast, as many other players are addressing the same opportunity
Electric vehicle pricing - life after government incentivestrendtracker-news
In a live webinar presentation to AWPresenter, Toby Procter, director of Trend Tracker Ltd, outlined the prospects for electric vehicle prices once governments stop offering financial incentives to customers.
I compiled this presentation recently to summarize key aspects around electric cars from a layman perspective. The study touches upon interplay between industry and state in key markets with some enhanced focus on Europe
BCO221 GLOBAL ECONOMICS – Task brief & rubrics
Task brief
Description:
• Individual task.
• First, answer the following two questions (60%) Then, write a report (40%).
Questions (60%)
Question 1 (30%). Explain the Bretton Woods system. You should refer to:
o As a result of the Bretton Woods system, what happened with the exchange rates?
Was it fixed? Was it floating? (10p)
o Why did the Bretton Woods system collapse? (10p)
o Would be such a system feasible nowadays?
Question 2 (30%). With reference to real world examples assess the pros and cons of different
exchange rate systems. In your answer you should refer to:
o Floating exchange rate regimes – you should in particular consider whether floating
currencies are condusive to promoting international trade.
o Pegged exchange rate regimes and pegged with bands exchange rate regimes – you
should consider the possibility of currency crises in relation to the pegged with bands
currency regimes and should consider an actual currency crisis such as the 1992 Black
Wednesday Crisis for the pound and its membership of the ERM.
o Single currencies – in relation to single currencies you should consider the pros and
cons of the Euro, you should bring in the Optimal Currency Area argument, and you
should in particular consider whether a nation like Greece in the aftermath of the
2008 Financial Crisis suffered more than it would have if it had not been a part of the
Eurozone (due to its inability to devalue its currency or implement a looser monetary
policy) and you should also consider whether the ECB has reponsed adequately to the
economic challenges of the current coronavirus crisis (i.e. should the ECB be
implementing a looser monetary policy in particular right now). You should consider
whether a one size monetary policy does fit all.
Report (40%)
You are asked to develop and write a final report to assess the case study of the transition to electric
mobility and its effects in global economics. Your work should come with in-depth reasoning and
justification with well founded facts, events, figures and academic arguments. Please also refer to
authors, models, themes and concepts learned in the course. You may define, evaluate and apply
these when needed. Critical thinking is welcomed when justyfiying your alternatives and answers.
Please read the following case study summary about the 2019 edition of the Global EV Outlook,
which is the flagship publication of the Electric Vehicles Initiative (EVI) within the IEA (International
energy agency), at the 10th Clean Energy Ministerial (CEM) meeting that was held in Vancouver on 27
May 2019.
Electric car deployment has been growing rapidly over the past ten years, with the global stock of
electric passenger cars passing 5 million in 2018, an increase of 63% from the previous year. Around
Stas Nepomnyashchiy
45% of electric cars on the road in 2018 were in China – a total of 2. ...
BCO221 GLOBAL ECONOMICS – Task brief & rubrics
Task brief
Description:
• Individual task.
• First, answer the following two questions (60%) Then, write a report (40%).
Questions (60%)
Question 1 (30%). Explain the Bretton Woods system. You should refer to:
o As a result of the Bretton Woods system, what happened with the exchange rates?
Was it fixed? Was it floating? (10p)
o Why did the Bretton Woods system collapse? (10p)
o Would be such a system feasible nowadays?
Question 2 (30%). With reference to real world examples assess the pros and cons of different
exchange rate systems. In your answer you should refer to:
o Floating exchange rate regimes – you should in particular consider whether floating
currencies are condusive to promoting international trade.
o Pegged exchange rate regimes and pegged with bands exchange rate regimes – you
should consider the possibility of currency crises in relation to the pegged with bands
currency regimes and should consider an actual currency crisis such as the 1992 Black
Wednesday Crisis for the pound and its membership of the ERM.
o Single currencies – in relation to single currencies you should consider the pros and
cons of the Euro, you should bring in the Optimal Currency Area argument, and you
should in particular consider whether a nation like Greece in the aftermath of the
2008 Financial Crisis suffered more than it would have if it had not been a part of the
Eurozone (due to its inability to devalue its currency or implement a looser monetary
policy) and you should also consider whether the ECB has reponsed adequately to the
economic challenges of the current coronavirus crisis (i.e. should the ECB be
implementing a looser monetary policy in particular right now). You should consider
whether a one size monetary policy does fit all.
Report (40%)
You are asked to develop and write a final report to assess the case study of the transition to electric
mobility and its effects in global economics. Your work should come with in-depth reasoning and
justification with well founded facts, events, figures and academic arguments. Please also refer to
authors, models, themes and concepts learned in the course. You may define, evaluate and apply
these when needed. Critical thinking is welcomed when justyfiying your alternatives and answers.
Please read the following case study summary about the 2019 edition of the Global EV Outlook,
which is the flagship publication of the Electric Vehicles Initiative (EVI) within the IEA (International
energy agency), at the 10th Clean Energy Ministerial (CEM) meeting that was held in Vancouver on 27
May 2019.
Electric car deployment has been growing rapidly over the past ten years, with the global stock of
electric passenger cars passing 5 million in 2018, an increase of 63% from the previous year. Around
Stas Nepomnyashchiy
45% of electric cars on the road in 2018 were in China – a total of 2..
BCO221 GLOBAL ECONOMICS – Task brief & rubricsTask briefDescri.docxgarnerangelika
BCO221 GLOBAL ECONOMICS – Task brief & rubrics
Task brief
Description:
· Individual task.
· First, answer the following two questions (60%) Then, write a report (40%).
Questions (60%)
Question 1 (30%). Explain the Bretton Woods system. You should refer to:
· As a result of the Bretton Woods system, what happened with the exchange rates? Was it fixed? Was it floating? (10p)
· Why did the Bretton Woods system collapse? (10p)
· Would be such a system feasible nowadays?
Question 2 (30%). With reference to real world examples assess the pros and cons of different exchange rate systems. In your answer you should refer to:
· Floating exchange rate regimes – you should in particular consider whether floating currencies are condusive to promoting international trade.
· Pegged exchange rate regimes and pegged with bands exchange rate regimes – you should consider the possibility of currency crises in relation to the pegged with bands currency regimes and should consider an actual currency crisis such as the 1992 Black Wednesday Crisis for the pound and its membership of the ERM.
· Single currencies – in relation to single currencies you should consider the pros and cons of the Euro, you should bring in the Optimal Currency Area argument, and you should in particular consider whether a nation like Greece in the aftermath of the 2008 Financial Crisis suffered more than it would have if it had not been a part of the Eurozone (due to its inability to devalue its currency or implement a looser monetary policy) and you should also consider whether the ECB has reponsed adequately to the economic challenges of the current coronavirus crisis (i.e. should the ECB be implementing a looser monetary policy in particular right now). You should consider whether a one size monetary policy does fit all.
Report (40%)
You are asked to develop and write a final report to assess the case study of the transition to electric mobility and its effects in global economics.Your work should come with in-depth reasoning and justification with well founded facts, events, figures and academic arguments. Please also refer to authors, models, themes and concepts learned in the course. You may define, evaluate and apply these when needed. Critical thinking is welcomed when justyfiying your alternatives and answers.
Please read the following case study summary about the 2019 edition of the Global EV Outlook, which is the flagship publication of the Electric Vehicles Initiative (EVI) within the IEA (International energy agency), at the 10th Clean Energy Ministerial (CEM) meeting that was held in Vancouver on 27 May 2019.
Electric car deployment has been growing rapidly over the past ten years, with the global stock of electric passenger cars passing 5 million in 2018, an increase of 63% from the previous year. Around 45% of electric cars on the road in 2018 were in China – a total of 2.3 million – compared to 39% in 2017. In comparison, Europe accounted for 24% of the global fleet, .
BCO221 GLOBAL ECONOMICS – Task brief & rubricsTask briefDescri.docxjasoninnes20
BCO221 GLOBAL ECONOMICS – Task brief & rubrics
Task brief
Description:
· Individual task.
· First, answer the following two questions (60%) Then, write a report (40%).
Questions (60%)
Question 1 (30%). Explain the Bretton Woods system. You should refer to:
· As a result of the Bretton Woods system, what happened with the exchange rates? Was it fixed? Was it floating? (10p)
· Why did the Bretton Woods system collapse? (10p)
· Would be such a system feasible nowadays?
Question 2 (30%). With reference to real world examples assess the pros and cons of different exchange rate systems. In your answer you should refer to:
· Floating exchange rate regimes – you should in particular consider whether floating currencies are condusive to promoting international trade.
· Pegged exchange rate regimes and pegged with bands exchange rate regimes – you should consider the possibility of currency crises in relation to the pegged with bands currency regimes and should consider an actual currency crisis such as the 1992 Black Wednesday Crisis for the pound and its membership of the ERM.
· Single currencies – in relation to single currencies you should consider the pros and cons of the Euro, you should bring in the Optimal Currency Area argument, and you should in particular consider whether a nation like Greece in the aftermath of the 2008 Financial Crisis suffered more than it would have if it had not been a part of the Eurozone (due to its inability to devalue its currency or implement a looser monetary policy) and you should also consider whether the ECB has reponsed adequately to the economic challenges of the current coronavirus crisis (i.e. should the ECB be implementing a looser monetary policy in particular right now). You should consider whether a one size monetary policy does fit all.
Report (40%)
You are asked to develop and write a final report to assess the case study of the transition to electric mobility and its effects in global economics.Your work should come with in-depth reasoning and justification with well founded facts, events, figures and academic arguments. Please also refer to authors, models, themes and concepts learned in the course. You may define, evaluate and apply these when needed. Critical thinking is welcomed when justyfiying your alternatives and answers.
Please read the following case study summary about the 2019 edition of the Global EV Outlook, which is the flagship publication of the Electric Vehicles Initiative (EVI) within the IEA (International energy agency), at the 10th Clean Energy Ministerial (CEM) meeting that was held in Vancouver on 27 May 2019.
Electric car deployment has been growing rapidly over the past ten years, with the global stock of electric passenger cars passing 5 million in 2018, an increase of 63% from the previous year. Around 45% of electric cars on the road in 2018 were in China – a total of 2.3 million – compared to 39% in 2017. In comparison, Europe accounted for 24% of the global fleet, ...
As we move from traditional combustible engines to alternative powertrains for the vehicle, new supply chains and advanced technologies are being created...
September 2019 edition of the DecarbEurope primer on electric vehicles, reviewing some of the major issues to address in the coming years:
* low-emission zones
* right-to-plug
* 150 kW network
Background
India, the largest market for two-wheelers and the fifth-biggest market for passenger vehicles (cars, vans, and utility vehicles), has a negligible presence of electric vehicles at this point. The government has expressed intent to push manufactures to get into mass manufacturing of electric vehicles to meet its 2030 target in its bid to reduce dependence on imported fuel and control environmental pollution.
India launched its National Electric Mobility Mission Plan 2020 (NEMMP) in 2013 to ease dependence on foreign oil imports. The National Electric Mobility Mission Plan 2020, notified by the Department of Heavy Industry, Ministry of Heavy Industries and Public Enterprises, Government of India seeks to enhance national energy security, mitigate adverse environmental impacts from road transport vehicles and boost domestic manufacturing capabilities for Electric Vehicles (EVs). It is envisaged that EVs are expected to play a significant role in India’s transition to a low-carbon eco-system.
Government of India has formulated a scheme, titled Faster Adoption and Manufacturing of (Hybrid &) Electric Vehicles in India, under the National Electric Mobility Mission Plan 2020, to encourage the progressive induction of reliable, affordable and efficient electric and hybrid vehicles. The scheme is proposed to be implemented till 2020, wherein it is intended to support the hybrid/EVs market development and its manufacturing eco-system to achieve self-sustenance.
About EV
Electric vehicle (EV) is a mode of transport system that utilizes electricity to power their motors, instead of using conventional vehicle fuels. There are two basic types of EVs: all-electric vehicles (AEVs) and plug-in hybrid electric vehicles (PHEVs).
How an Electric Vehicle can be a potential threat to CNG. What is Govt Initiative that is a boon to the electric vehicle industry are discussed & how various stakeholders are showing their interest in EV.
An electric powered vehicle or battery electric vehicle use chemical energy stored in rechargeable battery packs for power. As all the power is derived from batteries therefore, it does not require any combustion engine for propulsion. Battery Electric vehicles include scooters, rail cars, bicycle, forklifts, buses and cars. The advantages in battery storage technology have also positively affected the electric vehicle battery market.
Similar to Capgemini ses - electric vehicles pov (gr) (20)
5 big bets to drive growth in 2024 without one additional marketing dollar AND how to adapt to the biggest shifting eCommerce trend- AI.
1) Romance Your Customers - Retention
2) ‘Alternative’ Lead Gen - Advocacy
3) The Beautiful Basics - Conversion Rate Optimization
4) Land that Bottom Line - Profitability
5) Roll the Dice - New Business Models
Core Web Vitals SEO Workshop - improve your performance [pdf]Peter Mead
Core Web Vitals to improve your website performance for better SEO results with CWV.
CWV Topics include:
- Understanding the latest Core Web Vitals including the significance of LCP, INP and CLS + their impact on SEO
- Optimisation techniques from our experts on how to improve your CWV on platforms like WordPress and WP Engine
- The impact of user experience and SEO
Search Engine Marketing - Competitor and Keyword researchETMARK ACADEMY
Over 2 Trillion searches are made per day in Google search, which means there are more than 2 Trillion visits happening across the websites of the world wide web.
People search various questions, phrases or words. But some words and phrases are searched
more often than others.
For example, the words, ‘running shoes’ are searched more often than ‘best road running
shoes for men’
These words or phrases which people use to search on Google are called Keywords.
Some keywords are searched more often than others. Number of times a keyword is searched
for in a month is called keyword volume.
Some keywords have more relevant results than others. For the phrase “running shoes” we
get more than 80M relevant results, whereas for “best road running shoes for men” we get
only 8.
The former keyword ‘running shoes’ has way more competition from popular websites to
new and small blogs, whereas the latter keyword doesn’t have that much competition. This
search competition for a keyword is called search difficulty of a keyword or keyword
difficulty.
In other words, if the keyword difficulty is ‘low’ or ‘easy’, there won’t be any competition
and if you target such keywords on your site, you can easily rank on the front page of Google.
Some keywords are searched for, just to know or to learn some information about something,
that’s their search intention. For example, “What shoe size should I choose?” or “How to pick
the right shoe size?”
These keywords which are searched just to know about stuff are called informational
keywords. Typically people who are searching this type of keywords are top of a Conversion
funnel.
Conversion funnel is the journey that search visitors go through on their way to an email
subscription or a premium subscription to the services you offer or a purchase of products
you sell or recommend using your referral link.
For some buyers, research is the most important part when they have to buy a product.
Depending on that, their journey either widens or narrows down. These types of buyers are
Researchers and they spend more time with informational keywords.
Conversion is the action you want from your search visitors. Number of conversions that you
get for every 100 search visitors is called Conversion rate.
People who are at different stages of a conversion funnel use different types of keywords.
Digital marketing is the art and science of promoting products or services using digital channels to reach and engage with potential customers. It encompasses a wide range of online tactics and strategies aimed at increasing brand visibility, driving website traffic, generating leads, and ultimately, converting those leads into customers.
https://nidmindia.com/
The What, Why & How of 3D and AR in Digital CommercePushON Ltd
Vladimir Mulhem has over 20 years of experience in commercialising cutting edge creative technology across construction, marketing and retail.
Previously the founder and Tech and Innovation Director of Creative Content Works working with the likes of Next, John Lewis and JD Sport, he now helps retailers, brands and agencies solve challenges of applying the emerging technologies 3D, AR, VR and Gen AI to real-world problems.
In this webinar, Vladimir will be covering the following topics:
Applications of 3D and AR in Digital Commerce,
Benefits of 3D and AR,
Tools to create, manage and publish 3D and AR in Digital Commerce.
Mastering Multi-Touchpoint Content Strategy: Navigate Fragmented User JourneysSearch Engine Journal
Digital platforms are constantly multiplying, and with that, user engagement is becoming more intricate and fragmented.
So how do you effectively navigate distributing and tailoring your content across these various touchpoints?
Watch this webinar as we dive into the evolving landscape of content strategy tailored for today's fragmented user journeys. Understanding how to deliver your content to your users is more crucial than ever, and we’ll provide actionable tips for navigating these intricate challenges.
You’ll learn:
- How today’s users engage with content across various channels and devices.
- The latest methodologies for identifying and addressing content gaps to keep your content strategy proactive and relevant.
- What digital shelf space is and how your content strategy needs to pivot.
With Wayne Cichanski, we’ll explore innovative strategies to map out and meet the diverse needs of your audience, ensuring every piece of content resonates and connects, regardless of where or how it is consumed.
The session includes a brief history of the evolution of search before diving into the roles technology, content, and links play in developing a powerful SEO strategy in a world of Generative AI and social search. Discover how to optimize for TikTok searches, Google's Gemini, and Search Generative Experience while developing a powerful arsenal of tools and templates to help maximize the effectiveness of your SEO initiatives.
Key Takeaways:
Understand how search engines work
Be able to find out where your users search
Know what is required for each discipline of SEO
Feel confident creating an SEO Plan
Confidently measure SEO performance
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
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1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
Monthly Social Media News Update May 2024Andy Lambert
TL;DR. These are the three themes that stood out to us over the course of last month.
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When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.\
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Unleash the power of UK SEO with Brand Highlighters! Our guide delves into the unique search landscape of Britain, equipping you with targeted strategies to dominate UK search engine results. Discover local SEO tactics, keyword magic for UK audiences, and mobile optimization secrets. Get your website seen by the right people and propel your brand to the top of UK searches.
To learn more: https://brandhighlighters.co.uk/blog/top-seo-agencies-uk/
Top 3 Ways to Align Sales and Marketing Teams for Rapid GrowthDemandbase
In this session, Demandbase’s Stephanie Quinn, Sr. Director of Integrated and Digital Marketing, Devin Rosenberg, Director of Sales, and Kevin Rooney, Senior Director of Sales Development will share how sales and marketing shapes their day-to-day and what key areas are needed for true alignment.
Top 3 Ways to Align Sales and Marketing Teams for Rapid Growth
Capgemini ses - electric vehicles pov (gr)
1. Automotive the way we see it
Electric Vehicles:
A Force for the Future
Collaboration – Inside and Outside the Automotive
Industry – Will Be Key to Electric Vehicle Development
2. The growth of electric-
powered vehicles will
lead to a fundamental
shift in the existing
landscape in areas such
as design and
manufacturing,
distribution and
aftersales service, and
energy supply and
infrastructure.
But most importantly, electric vehicle
development is being strongly fueled
by consumer demand stemming from
economic and environmental factors.
In Capgemini’s Cars Online 09/10
study, 41% of consumers said they
currently own a fuel-efficient and/or
alternative-fuel vehicle, up from 36%
the prior year. And another 30% said
they plan to buy a fuel-efficient and/or
alternative-fuel vehicle.
Hybrids Lead the Way
Electric vehicles, particularly hybrid
gas/electric cars, are the most
commercially mature and viable of the
various kinds of alternative vehicles
and have demonstrated the potential
to reduce fuel consumption and
exhaust emission. Gas/electric hybrids
are the primary type of alternative-fuel
vehicle that consumers currently own
or plan to buy.5
Hybrid electric vehicles still represent
only a small share of overall car sales
– estimated at about 1% in Europe
and 2% in the U.S. Sales of hybrid
cars, like all vehicles, have suffered
recently. Nevertheless, future demand
is expected to grow, particularly in the
U.S. and Japan, as prices of hybrid
and other types of electric vehicles
begin to drop.
By some estimates, global sales of
hybrid electric vehicles may surge at a
compound annual growth rate as high
as 12% over the next few years.
Developing markets like Brazil, India
and China are also expected to
contribute to this growth as they put
more focus on environmental issues
such as CO2 reduction.
1
‘‘The electrification of the automobile is inevitable.
’’— Bob Lutz, Vice Chairman, General Motors1
Bob Lutz is not the only one who sees
a bright future for electric cars. Most
of the major automotive manufacturers
– as well as new players like BYD and
Tesla – are investing heavily in electric
vehicle design and manufacturing.
Governments and other public sector
bodies from the U.S., France, the UK
and other countries are making
significant investments in the
development of electric vehicles and
introducing various tax credits, incentives
and subsidies. In France, for example,
the ministry of sustainable development
recently launched a national plan for
the development of electric vehicles
and rechargeable hybrids.
Energy companies and other
industries have also set their sights on
electric vehicles. ExxonMobil, for
example, is sponsoring an all-electric
car-sharing and rental program, called
AltCar, at the Maryland Science
Center in Baltimore.2
French utility
company EDF is working with car
maker Renault on a recharge system
enabling communication between
recharge terminals and electric
vehicles.3
In Germany, Renault and
RWE, a leading European gas and
electric company, have partnered to
create a common transport and
recharge system for electric vehicles.
The U.S. Postal Service is studying the
feasibility of moving its fleet of
146,000 delivery vehicles to electric
vehicles.4
And consortia combining
different groups are working together
in countries like Israel and Portugal to
test various integrated models.
1 “Bob Lutz: The Man Who Revived the Electric Car,” http://www.newsweek.com/id/81580
2 “Exxon and Electrovaya Launch Car Program in Baltimore,” http://www.businesswire.com/portal/site/home/email/alert/?ndmViewId=news_view&newsLang=en&newsId=20090623005671
3 http://press.edf.com/the-edf-group/press/press-releases/noeud-communiques-et-dossier-de-presse/renault-and-edf-strengthen-collaboration-on-zero-emission-electric-vehicle-602317.html
4 “U.S. Postal Service: Electrification of Delivery Vehicles,” http://www.uspsoig.gov/FOIA_files/DA-WP-09-001.pdf
5 Cars Online 09/10, Capgemini (study spans the U.S., Western Europe and the BRIC countries of Brazil, Russia, India and China), 2009
3. Electric Vehicles: A Force for the Future 2
Automotive the way we see it
Addressing the Challenges
Although there is considerable
interest in electric vehicles, a number
of challenges must be addressed if
widespread acceptance is to be
achieved.
Performance of batteries: The
industry must solve issues such as
low distance capability, recharging
duration, battery weight, short
lifecycle and the high cost of batteries.
Infrastructure investment: The
development of the electric vehicle
is dependent on the parallel
development of a recharging
infrastructure. The current low
distance capability and frequent
recharging necessitates a significant
number of charging points, which will
require considerable planning and
investment.
Market acceptance: Current electric
vehicles do not yet meet consumer
expectations regarding speed, power,
performance, recharging capability,
distance and, especially, price.
Price: Prices of new electric hybrid
vehicles have begun to drop
Global Hybrid Electric Vehicle Sales
Forecast
• Sales expected to surge at a CAGR of 12% during 2008-2015
• Hybrid car sales in the U.S. market are likely to cross 1 million by 2012
• Hybrid vehicle production in Japan is projected to hit a CAGR of 6.6% from 2008 to 2011
Number Sales
5,000
1997 1998 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009F 2010F 2020
20,000 30,000 55,000 110,000
195,000 230,000
390,000
700,000
1,090,000
1,600,000
2,100,000
3,750,000
Sales (Global)
0
500,000
1,000,000
1,500,000
2,000,000
2,500,000
3,000,000
3,500,000
4,000,000
Sources: Capgemini analysis; “Global Hybrid Car Market Forecast to 2010,” RNCOS
somewhat, but it is still early in the
cost-reduction curve. Government-
sponsored programs in the form of
both consumer credits/rebates and
battery development incentives
provide some cost relief. However, the
price gap between gas-powered and
electric vehicles will need to shrink if the
mass market is to accept electric cars.
Our Cars Online research found that
consumers show some willingness to
pay for improved fuel efficiency.
However, most are unwilling to pay a
premium of more than 10%.
The existence of other alternatives:
Electric cars are not the only
alternative-fuel vehicles on the
market. Other options like ethanol
and gasoline/ethanol flex-fuel vehicles
have grown in popularity in some
countries. For example, in Brazil, 22%
of consumers said they currently own
or plan to buy an ethanol or flex-fuel
car, the highest among the countries
surveyed in Cars Online.
Ecological value: While the general
perception is that electric vehicles are
more environmentally friendly than
those powered by combustion
engines, the actual ecological value is
questioned by some. For instance,
environmental concerns may be raised
if a vehicle consumes electricity from
a coal-fired plant. Other factors such
as the recycling of used batteries may
also impact the ecological equation.
Technological maturity: Electric
vehicles are a late entry into the
automotive market and, as such, the
standardization of components,
technology and test methods is not yet
mature.
4. 3
What Do We Mean by ‘Electric Vehicle’?
In a general sense, electric vehicles are powered by electricity to some degree or another.
However, there are a number of different types of electric vehicles, including but not
limited to:
■ Gasoline/electric hybrid vehicle: has both a gas and an electric motor, and is based
on two energy carriers: liquid and battery. A gasoline/electric hybrid vehicle typically has
a limited electric range. The electric propulsion can be mobilized for short urban trips,
but the true utility of the electrical energy is to serve as a boost for the gas engine. The
electricity is produced in the vehicle (recovery through regenerative braking); these
vehicles do not need to be recharged.
■ Rechargeable hybrid vehicle: also called a plug-in vehicle. This is a primarily electric
vehicle that also has a small combustion engine. Typically it can be used at 100%
electric power in the city with a distance capability per charge of approximately 50 km.
Electricity must be provided by the electric network grid. This type of vehicle does not
require complicated recharging terminals; existing electrical outlets in most public and
private parking areas may be sufficient.
■ Fully electric vehicle: 100% electric vehicle without any type of heat engine. A pure
electric vehicle requires prior creation of an infrastructure for recharging batteries.
Currently the distance capability per charge of a pure electric vehicle is still low (about
200 km) and the cost is high.
Despite these challenges, there is no
lack of investment in electric vehicles.
The continued volatility in oil prices,
growing focus on ecological issues
and the ongoing improvement of
technologies should lead to an
increasingly favorable environment
for electric vehicle sales.
Development Scenarios Will
Depend on a Range of Factors
The development scenarios for electric
vehicles will depend on technical,
political and energy considerations.
Capgemini expects two scenarios to
rise to the forefront over the next few
years:
Market specific: In this scenario,
electric vehicles will hold a
measurable market share in certain
regions and for specific uses (like
urban mobility, sport vehicles or
private company fleets). The technical
maturity will be present, however the
lack of consultation and cooperation
among market players in areas such as
infrastructure and standards will
adversely affect development on a
broader scale. In this scenario, the
development and dissemination of the
electric vehicle will occur through
specific segments such as commercial
fleets. In addition, a higher-income
socio-professional category of
consumers will help drive the
development of electric vehicles.
New model expansion: In this
scenario, electric vehicles will hold a
more substantial market share. The
social consensus and the organized
convergence of infrastructure and
standards will result in a strong and
lasting market for electric vehicles.
This scenario will be dominated by
new business models and a new
vision of vehicles and mobility.
“I think we will start seeing an awful lot more cars
available in electric form. And greater pressure will be put
on drivers to be more green aware.
”UK consumer, Cars Online 09/10
5. Electric Vehicles: A Force for the Future 4
Automotive the way we see it
We anticipate that the market-specific
scenario will be the most realistic path
for electric vehicles as it is more
evolutionary in nature. The new
model expansion scenario is more
revolutionary and would require the
convergence of all players around a
number of key dimensions, including
technology, infrastructure for recharging,
tax and regulation, evolution of users,
and the development of the
industrial/manufacturing capability.
This second scenario will only happen
if there is significant government
intervention in terms of subsidies and
investment, brought about by growing
concerns for the environment and for
long-term oil supplies.
Changing the Landscape
As these development scenarios play
out, the growth of electric vehicles
will raise a number of critical
questions:
■ Will traditional players (vehicle
manufacturers, suppliers, energy
Capgemini anticipates that electric vehicle
development scenarios B and D are the
most likely future models, with B being
the most realistic path.
Development Scenarios for Electric Vehicles
Scenarios
2020
A. Limbo B. Market Specific D. New Model
Expansion
C. Classic Expansion
Political
• 1% = 20,000
• <0.3% = 100,000
• The dynamic is
not built
• The technical
maturity is present
but the lack of
consultation and
cooperation has
adversely affected
the development
• The electric vehicle
has made such
progress that it
replaces the
gasoline vehicle
without great
change or modes of
mobility vehicles or
business model
• The social
consensus, the
organized
convergence of
infrastructure,
standards, regulated
and deregulated
operators trigger a
lasting market
• Progress of electric
vehicles
• Progress of gas
• Progress of electric
vehicles
• Progress of electric
vehicles
• Progress of electric
vehicles
• Price of energy • Price of energy • Price of energy
• Carbon tax
• Price of energy
• Carbon tax
• Some fleets and
Autolib* (e.g.)
• Fleets, Autolib,
cargo and urban
mobility, CSP**,
sport
• Open • New business
models, new vision
of vehicle, new
mobilities
• Owner • Owner
• Some urban public
terminal
• Owner
• Online standard
terminal network
• Vehicle to grid
• Owner
• Online standard
terminal network
• Vehicle to grid
• 5% = 100,000
• 1.7% = 500,000
• 15% = 300,000
• 5% = 1,500,000
• 15% = 300,000
• 5% = 1,500,000
Technical
Energy
Segments
Charge
Discharge
New vehicle, % market
share (e.g., France)
Electric vehicles % of
global market
Dynamic in 2020
Source: Capgemini
* Autolib (Automobile Liberté) is an electric car-sharing plan in Paris
** CSP = Socio-professional category of consumers with higher incomes
Dynamic in 2020: Arrows refer to “unchanged,” “changed” and “changed considerably”
Technical Scenarios 2020: Arrows refer to the degree of progress, with a greater number of arrows indicating greater progress
Energy Scenarios 2020: Arrows refer to the anticipated increase in energy prices, with a greater number of arrows indicating higher price increases
6. 5
companies) be able to maintain their
dominant positions?
■ Will new players be able to design
viable products and strategies to gain
market share?
■ Will new aftersales players design
and implement new business
models?
■ Can business – and potentially
government – define and develop
the standards and infrastructure
necessary to provide the power
supply for electric vehicles?
■ Can companies and governments
optimize the management of
electrical energy needs?
The answers to these questions will
underlie a fundamental shift in the
existing landscape in areas such as
design and manufacturing,
distribution and aftersales service, and
energy supply and infrastructure.
Traditional and new players will need
to consider the potential impact of
this emerging market on their
business.
Traditional manufacturers will need to
define their strategy for positioning
the different “clean” vehicle
technologies and rethink their design
and manufacturing capabilities as well
as their supply chain. Automotive
suppliers will need to adapt existing
products and develop new products to
suit electric vehicles, while new
suppliers with purpose-built products
will enter the market.
Traditional car dealers, service
providers and spare parts vendors will
need to adapt and transform their
activities to serve the electric vehicle
market. Gasoline and tanker
companies will need to manage the
transition to a new power source that
will reduce the traditional heart of
their business. And large utilities will
need to take into account the potential
impact on the grid, new rate
structures and new types of services.
At the same time, new players,
including vehicle and battery
manufacturers, will need to master the
technology development and
scalability needed to serve the mass
market. Mobility service providers and
car rental companies will also need to
adapt their business models for this
new market.
The development of a significant
market for electric vehicles will likely
give rise to the need for a new
network of charging points that could
include traditional gas/petrol stations
as well as other players with a large
number of physical locations. This
could include big fast-food operators
such as McDonald’s or retail chains
like Walmart.
Conclusion: Collaboration Is
Key to Electric Vehicle
Development
Electric vehicles have the potential to
be a market-changing force. However,
the continued development of this
business will require collaboration
both inside and, more importantly,
beyond the automotive industry.
Parties including vehicle
manufacturers, suppliers, dealers,
other retailers, consumers,
electric/utility companies and
governments must all be aligned.
Capgemini has the supporting tools
and methodologies to help bring
together these key stakeholders in the
emerging electric vehicle business, as
well as broad and proven experience
in automotive strategy, process,
infrastructure and retail. We use
proprietary approaches such as our
Accelerated Solutions Environment
(ASE) to harness high-performance
group creativity and collaboration to
achieve buy-in and build solutions in
record time, particularly relating to
emerging technologies and business
models. According to one vehicle
manufacturer, the ASE approach
helped the company “…achieve in
three days what would have taken four
years of NetMeetings and thousands of
PowerPoint slides to accomplish.”
“I will purchase an alternative-fuel car as I am very
concerned about the environment. But I hope that prices
will come down as it will encourage others to purchase
this type of vehicle as well.
”U.S. consumer, Cars Online 09/10