CAPE is dedicated to helping Chinese youth expand their worldviews and discover their potentials by encouraging and empowering them to be a changemaker.

3. When CAPE was founded, CAPE stood for Collective,
Adventure, Practice and Experience, which means CAPE
encourages young people to share their adventures, practices
and experiences to help each other to grow. By collective
sharing, we gain more and grow more.
However, after more than one year’s self-evolution and “soul
searching”, CAPE’s meaning was changed to Community,
Accelerator, Progressive and Entrepreneurship. We hope
CAPE can be a community of changemakers with progressive
ideas and entrepreneurship, providing more services to
facilitate communication, social connections as well as more
meaningful actions among capers.
· Mission:
CAPE is dedicated to helping Chinese youth expand their
worldviews and discover their potentials by encouraging and
empowering them to be a changemaker.
· Vision:
Our vision is to become the leading organization which
provides support services for young Chinese change makers,
and offers the most significant participatory media platforms
to amplify Chinese youth’s voice.
· Structure:
CAPE’s organization structure has two levels: the Cloud
Support Team and the decentralized Local Caper Director
System.
the homepage of
CAPE(HiCAPE.com)

4. Content Activity Support Action
Youth
Communication
Support in
Practice
CAPE Column
CAPE Talk
CAPE Page
CAPE Weekly
CAPE English Site
CAPE App
CAPE Meetup
CAPE Walk
MKT
CRM
IT/D.
HR
LCD
Space
Media
Member
Open the Brand
of Activity
The Cloud Support
& Local Support
Cooperation
Network
Manuscript
Network
Support
Depart-
ment
City
Site
Support for
Projects
Co-develepment
Projects
Individual Action
Plan
The Cloud Support Team includes the editorial team and the
meetup supporting team.
The Editorial Team is in charge of managing columns,
special features and weekly newsletters through different
social media platforms as well as the contributors relations
management.
The meetup team provides services including helping
local Capers to plan meetups, assisting on event program
editing and poster design as well as providing social media
marketing support to help local meetup initiators to gain
more attention and attract more participants.
The Local Caper Director System is created to expand CAPE’s
national network especially in the third and fourth tier
cities in China, where youth are usually short of resources
and opportunities for personal and career development.
CAPE selects local ambassadors, the so called “ Local Caper
Director”, who are go-doers with vision and leadership.
They build their local team and plan local events. This
decentralized structure encourages young people to explore
the local community and make new connections with peers,
with “strangers” with different backgrounds and in different
sectors. They are the local “Smart Citizen” and bring changes
to the local community.
The interaction between two levels:
The Cloud supporting team provides consulting, team
building training and social media marketing services to
the local caper teams. The Local Cape Director System
implements local events, collects data and information. The
cloud supporting team works closely with Local teams to
find topics which might inspire , and bring in discussions and
insights to the youth community.
CAPE
Team Structure

5. This dream started from a rejected VISA
application.
Chen Lu,CAPE’s Founder , didn’t obtain his visa to
India. At that time, as a college student in Xi’an, a
second tier city, he understood the constraint and
powerlessness the youth like him feel. During their
growing-up, they did not have the same resources,
receive same information, and obtain same
opportunities as the youth had from the first-tier
cities.
This failure planted a seed of the dream: to connect
the domestic youth who lack the information to the
outside world and empower them by using information
and technology. Chen Lu graduated and started to
work in a start-up new media consultant company, he
decided to use his specialties to make his dream come
true.

6. At first, Chen Lu sought help from Chinese youth
who had chances to go abroad. He invited them
to share their stories and observation of other
countries to introduce the projects and programs
they were in and how other people could apply.
Initiated
a 4
member
teamBuidedupawebsite:
hicape.com
a Googlegroup:
have convened
more than 1200
in 2 and a half year
and the number
is still growing
CAPE’s social media platforms:
weibo, WeChat, douban,
have produced many contents
contributed by young writers,
bloggers, columnists
and photographers.
CAPE’s editorial team was quickly
established after media and public
relations professionals joined the
team. The team started to launch
few campaigns to encourage group
members to share their stories.
By encouraging sharing , new
knowledges, new life attitudes
and new possibilities of life were
presented to more and more Chinese
youth, creating increasingly wilder
impact following CAPE’s social media
platforms’ rapidly development.

7. CAPER (Nickname for members in
CAPE community) Keru, a college
student in Singapore, sent out an
email to ask for guide and help to
plan her trip in Boston. She wanted
to visit more local educational
NGOs and meet professionals.
CAPE team started to realize that offline meetups with a purpose could
help youth gain more information they need and incite more actions.
She got warm welcome and generous
help from CAPERs in Boston. Keru
wrote articles to share what she
heard and witnessed in Boston, many
great projects and good ideas were
spread.
After one year of exploration, CAPE has developed and updated standard
procedures from Meetup application, planning to final implementation,
to providing tool kits and “cloud services” to the youth who want to
quickly start a meetup in the local community or a new city they have
never been to.
CAPE also invented the Local Caper Director mechanism to localize the
team. CAPE Meetup as an open brand quickly expanded nationally like
TEDx plan.
CAPER Carrie wanted to bring the concept and
practice of “Design for Change” to China, which was
a new project invented to nurture and uncover kids’
changemaking potentials. CAPE invited her to start
a column introducing the concept and her project
launching plan.
CAPE’s influence on the Chinese youth community and
active national network helped her find supporters and
partners. Under the assistance of CAPE Team, she built
up 15 local DFC projects in 15 cities. This new team
even organized a national DFC conference to share the
best practices.

8. CAPE Team deeply believes that “Everyone is a change maker”, and we
devoted to encourage more action and serve the changemakers.
In only one year. we helped more than 200 young Chinese change
makers to promote their campaigns or to assistant them to oranize local
meetups.
CAPE development history
2011
Jun. 13
Chen Lu founded
CAPE and the
website went
online.
Aug. 4
Advisory Board was established.
Two members are Oliver Ding,
the Cofounder of TEDtoChina
and Xiaoshi, the founder of New
Reading Lab, an NGO focused
on open education and youth
development.
Nov. 2
CAPE started the Column section,
the first Semester At SEA scholarship
mainland China winner Zhaoxuan
became the first Column writer.
Dec.
CAPE Editorial Team
was established. Media
professional Qiaoyi Zhuang
joined in and became the
chief editor.
2012
Jun. 13
CAPE Meetup team
was established.
Apr. 16
CAPE Weekly started to
open to subscription.
Apr. 23
Advisory Board put
forward the concept of
CAPEx project
Jun. 13
CAPE first Anniversary was
held. The CAPE community
expanded to 20 countries,
the social media followers’
number reached to 15,000
Jun. 20
Keru visited Boston,
First CAPER initiated the
Meetup with Purpose.
Jul. 4
CAPE editorial team welcomed new
member, Xiaoyu, the curator from
TEDxYue. CAPE launched the CAPE
Talk to showcase young change
makers’ stories. Xiaoyu is the editor
for this new section.
Aug.
CAPE Meetup became an
open brand, CAPE started
to develop the service
package. A Youth CAPE
Meetup movement quickly
expanded nationally.
Dec.
CAPE Meetup team
was established, and
started to provide
services to CAPERs. The
Cloud supporting team
started to take in shape.

9. 2013
Feb. 26
20 Local capers in 15 cities
was recruited,
Local Caper Director
System was established
Mar.
CAPE support Youth
organization iJoin,
organized 32 Meetups in
more than 20 cities to help
iJoin recruit consultants
April
CAPE assisted Carrie on DFC
China Team recruitment and
provided meetup services
package for organizing offline
workshops
Jun.
CAPE launched a campaign
called “I am a CAPER, I make a
difference” . More than 30 change
makers in CAPE community
shared their stories in this
campaign. The number of CAPE’s
followers soared to 30,000.
Jul.
CAPEx Online Interview
podcast was launched.
Sep.
CAPE Feature
launched the first
issue.
Nov.
CAPE Walk was first invented
and organized by Shenzhen
local CAPE team.
2014
Jan.
CAPE editorial team and CAPE Meetup
team coordinated to launch a series of
“youth returning to hometown” themed
events, including meetups in 15 cities with
more than 600 participants, online CAPEx
interviews and one issue of CAPE feature.
Feb
A new wave of theme events “China
going out” took place in Feb, including
7 meetups sharing, and the new feature
started to solicit content contributions.
Proactively expand in
different social media
platforms
Broke geographic restrictions
to connect the youth both
online and offline.
In the journey of CAPE’s self evolution, We:
We even create local CAPE Walk to help youth explore the
community at the same time establish new social connection. Our
evolution in structure and products is always base on the need of
the youth community we serve. But at the same time we also be
more clear on our vision and mission.
&

10. User Generated Contents
CAPE attracts articles and publishes
them on its social media platforms.
CAPE editorial team maintains the
good relationship with frequent
contributors and helps them to upgrade
to columnists. Editorial Team also
picks the popular articles to make the
CAPE weekly. Editorial team adjusts
the social media strategies according
to the popularities of the social media
platforms.
CAPE Feature
CAPE editorial team will curate
articles and other materials about
certain topics , such as social issues
or other inspiring youth practices.
We launch the social media
campaigns to solicit contributions
and to disseminate our features so
that we can bring more spotlights
to these young people and their
inspiring work so as to inspire
more actions. CAPE editorial team
works closely with the Meetup
team to brainstorm and find
out more interesting topics and
youth projects, so we can create
new features to showcase these
positive and energetic people and
actions.
CAPE Walk
CAPE believes that the deeper
u n d e r s t a n d i n g a b o u t t h e
communities’ histories and
environment can help young
people to create the sense of
belonging and to explore and
initiate changes.
CAPE walk is a brand new product
intended to help young people
make new friends, brainstorm
for new creative ideas and forge
new cooperation, so they can
think about what kind of positive
impacts they can bring to their
community and to enrich their life
experience.
CAPE Podcast
A new product was recently developed
to break the geographic restraints and
increase the communication among the
youth.
Based on our feature topics, we organize
the online version of MEETUP to invite
special guests to share their stories. The
record audios will be uploaded to Tudou
(Chinese youtube) channel and become
the contents of our bimonthly feature.
CAPE Talk
CAPE Talk interviews young change
makers and publishes the interviews to
share the inspiring stories.
Also CAPE Talk provides the interviews
and writing tool kits to help more young
people learn how to conduct interviews
and write articles, boosting the article
contributions.

11. CAPE Meetup Service
Cloud Supporting Team provides planning and marketing services, and
the Local CAPE team has become the eyes and ears to provide people
with local information, including looking for speakers, locations, and
onsite implementations.
CAPE in the news
In public forums
and events
News and publicity

12. CAPE is devoted to empowering Chinese youth to
explore their real potentials and their undiscovered
power.
By attending CAPE organized meetups, discussions
and initiated projects, young people can explore
the relations between the individual and the youth
community; communicate with different youth
communities in different geographic locations or
with different backgrounds.
CAPE’s network has already covered 35 countries
and 50 cities, and it is still rapidly expanding. CAPE
has incubated and facilitated many interesting
projects and youth actions.

13. CAPE as an incubator
and facilitator
helps a project start
from scratch
and quickly expand.
His CAPE column helped him to gain his
own reputation. He became a freelancer
and did many investigation reports in
these two continents. He then founded
China Going Out project.
With the CAPE’s help, a blog website
and a Google group were built. His
Google group has attracted more than
110 professionals including researchers,
foreign students and more in these two
continents.
During his winter vacation, CAPE
organized 7 meetup tours in 7 cities
for him to share his experiences and
new projects, attracting more than 600
people.
Huang Hongxiang,
another CAPE columnist,
shared his marvelous adventures
in South America and Africa
in CAPE. He wanted to find
more Chinese youth and young
professionals interested Chinese
foreign investment, development
and environmental issues in Africa
and South America.
Hongxiang Huang
sharing in Guangzhou
①
Carrie,
a Caper from Hongkong,
started to write for CAPE in Nov.
2012. Her column introducing DFC
concepts and best practices have
drawn a lot of attention nationally.
CAPE helped her organize the
Meetup “tour” in Mainland China.
After her sharing, more than 15
teams in 15 different cities started
to localize DFC projects and teach
the kids to make a difference
by using their imagination and
actions.
In 2013, November 30th, DFC
China organized the first national
conference with more than
200 participants. DFC China
has delivered more than 40
workshops nationwide by relying
on CAPE’s national network.
DFC China 1st Conference in Guangzhou
Carrie Deng photo with the founder of
DFC International

14. ②
CAPE facilitates
the communication
and
incites cooperative actions
among
different groups.
CAPE frequently cooperates with
different youth organizations,
NGOs, companies in organizing
Meetups, curating features,
recording the online interview
podcast, etc.
C A P E b e l i e v e s t h a t t h e
cooperation between different
sectors, social groups can bring
in more knowledge, resources
and more inspirations for young
people, which can lead to more
actions and more substantive
impacts. So in every procedure
during the cooperation, from the
event topic selection, participant
application screening andonsite
activity design to promotion
strategy’s implementation, the
main principle is “diversity”.
CAPE local team devotes to forge an
energetic youth community and a
diversified transboundary social interaction
platform.
By creative cooperation, CAPE
provides support for youth
organizations and projects.
CAPE also launched CAPEx
Pro j e c t , s e e k i n g c re at i ve
cooperation with different
organizations, trying to help more
young people and organizations
to share their practices , attract
more insightful discussions and
substantive actions and make
more impacts.

15. Detail information about cooperation
between CAPE and other organization
in 2013
Type
Cooperative
Organizations/indivi
duals
Description about Cooperative
Organizations/individuals
TIme
Form of
cooperation
Output(communication
effect/reading in weibo)
Output（influence）
Journey of the Silk
Road
Two 24-year-old girls prepared their trip
plan and sharing their journey of
experience.
February and June
in 2013
4 meetup in 4
cities
74K
their documentary about this trip
is broadcast by TV station
China Going
Out(http://www.chi
nagoingout.org)
About Chinese Investment in Africa and
South America: Global Vision, Chinese
Voices, You Could Become Part of This
Dialogue!
January and
February in 2014
7 meetup in 7
cities
121K
Almost 300 people participate in
those activities ,and let more
people know culture, business and
studies in South Afrika
DFC（Design for
change)
The world's largest children creative
action challenges - Design For Change
(DFC).The vision is to let the children
have the opportunity to play to their
imagination, and put into action, make
the world a better place.
Among the 2013
6 meetup in 6
cities,content
marketing in
CAPE social
media
475K
Becoming one of famous
organization built for children in
china
iJoin
Providing consulting services for the
NGO
February and
March in 2013
32 meetup in 10
cities in China
and 7 cities
abroad
88K
Helping them finish all the
activities in the whole progress
XiaoYing Plan
A education non profit project in
Youcheng Funding
Nov. in 2013
1 meetup in
Podcast
37K
Helping them finish their
recruiting
Harvard Seed
Community on citizenship and social
innovation
2013-10-27
1 meetup in
Podcast
94K
90 people participate in,and
encouraging people to get into
citizenship and social innovation
JUCCCE
UCCCE is a non-profit organization
accelerating the greening of China for a
healthier world.
2013-11-24
1 meetup in
Podcast
67K
Let young people get to know
environmental protection
knowledge and related
operations
Public sector
Initiative of Peru
promotion in China
A cross culture communication
organization
2013-04-28
1 meet-up in
Beijing
45K
Promoting
the Latinamerica culture, business
and studies to Chinese
iCarsclub
One of the larger Asian P2P car rental
platform
2013-11-30
2 meet-ups in
Beijing
86K
Helping this set-up company
finish its marketing activities and
connect to its potential partners
Airbnb
Airbnb is a trusted community
marketplace for people to list, discover,
and book unique accommodations
around the world
2013-9-10
1 meet-up in
Beijing
161k
As for the firstly step for Airbnb to
enter the Chinese market, CAPE
helps Aribnb connect with Chinese
companies and young people.
NPLUS NewMedia
Group
A leading digital marketing agency 2012-12-26
1 meet-up in
Singapore
63K
Helping connect to its potential
partners
Individual project
Not-for-profit
Organization
Profit-Orientation

16. ③
CAPE deepens
certain topics’ discussion
and wields influence
to change young people’s
attitudes and actions.
Youth Open Space is a social space that is youth friendly and allows for the
group gatherings, discussions and communications. Local CAPE teams organized
7 meetups about this topic, with more than 300 participants in total.
We launched a social media campaign encouraging young people to recommend
the social space they enjoyed in their cities and the events happened in these
places.
We collected this information by regions and also analyzed the best practices,
and asked the owners to share their stories and the difficulties they face.
Every meetup pushed the topic further and helped us to gather more data,
which was open to the public and can be used by other local young people who
want to initiate meetups.
“Third identity” topic was
used in meetups in 5 cities.
This topic first appeared in
a NYC meetup and it was
warmly welcomed in many
Chinese cities’ meetups.
For the young people, trying
to shape their self-identities
is a very important process
in their socialization process.
Local CAPE team experienced
many creative ways and
invited many interesting
guests to share their stories
behind their “identities”.
CAPE allows different local teams to bring
the topics to their communities, but the
local team needs to find different angles
and pushes further on the topic.
CAPE cloud team collects information
generated from the previous meetups and
offers the guidance to make the discussion
more thorough and find more local
informations.
“Third identity” CAPE Meetup in New York

17. In August 2013, CAPE assisted Kayie in organizing a “Protect
Local Culture” Meetup. She received a lot of positive
feedbacks from the local youth. Through several months
of planning and preparation, she created a WeChat public
account to share her hometown’s stories.
This account introduced the local cultural customs and
shared personal stories of young local change makers to
revive local youth community. Through WeChat, she found
partners and built up a localized team. During the Spring
Festival, her team launched the " Chaoshan Ying Tradition
Guide " and other articles related to the local culture.In
addition, they also organized several offline activities. Since
Chaoshan has a rich tradition and special cultural customers,
the local community is very united and open-minded. Their
works have very positive impact on the local community and
help the young people to rethink about cultural preservation
and their relations with the tradition and their roots.
④CAPE helps
protect
the local culture.
CAPE Meetup in Shantou

18. A promising young brand
with good reputation and
influence among youth.
1
The number of fans on
different platforms
2 A supporting and cooperative youth network, including more
than 1200 young change makers, more than 30 youth projects
and organizations focusing on youth development and other
social issues.
Attract people with global vision
and incite local actions.
CAPE already has 7 mature and
localized teams working on
Meetup, organization cooperation,
local team building, etc. More
than 10 are still developing, and
new teams are still expanding,
nationally, and even globally.
3 4
Professional Cloud supporting
team continues to develop the
useful and efficient tool kit and
supporting services to empower
young people by allowing
more connections, sharing and
cooperation to happen.

19. 1. Become a private company.
CAPE has been operating for two years without any “cost”
and as a youth project instead of a legal entity. CAPE wants
to register as a private company, operates like a social
enterprise and attracts more resources to expand and
provide services to more young change makers.
2. Develop a clear business model.
CAPE will develop more business services for NGOs,
foundations, private firms etc who want first hand
information about young people and want to broaden
their influence on young people. Also CAPE will provide
CSR consulting for private firms who care about youth
development and empowerment.
3. More globalized Network
CAPE’s influence and reputation in domestic youth has
experienced a great leap in the past 2 years, but its
international network is still be strained by language barriers,
shortage of local team building capacity. CAPE will build up
English websites and start to expand its reputation among
Chinese youth in other foreign countries by more media
exposure and more active outreach to foreign organizations
and foundations.
4. Membership Network
CAPE wants to establish a membership mechanism to
manage the interactions with members, giving incentives
for the local ambassadors and volunteers, providing more
customized services for the members. CAPE will offer these
members more opportunities to know the interesting local
projects and encourage them to take actions and make a
difference. Toggle screen reader support.

20. Contact us:
Chen Lu/CAPE`s founder
chenluaihr@gmail.com
+86 18661279727