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Philanthropy of Community: Tools for Transforming Giving


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This presentation was used at the Philanthropy of Community Conference in Wilmington in November 2009.

The Philanthropy of Community (PoC) Program builds on the understanding and practices of informal and formal giving and investments that exist in communities. The PoC Program provides research, tools and education and training on how to document, analyze and expand the giving of time, talent and treasure within and among organizations, communities, individuals and families.

By recognizing, nurturing and developing existing giving and giving patterns in community, acts of community giving grow in multiple dimensions, including the giving of financial assets.

The Philanthropy of Community Program is a partnership between NCGives and the Center for Community Action. (

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Philanthropy of Community: Tools for Transforming Giving

  1. 1. Philanthropy of Community: Tools for Transforming Giving
  2. 2. CCA
  3. 3. Who is in the Room Today? <ul><li>Type of Organization? </li></ul><ul><li>Position in Organization? </li></ul><ul><li>Service Area? </li></ul><ul><li>Geographic Area? </li></ul><ul><li>Primary Income Source? </li></ul>
  4. 4. Philanthropy of Community Program Team Mac Legerton, CCA Dan Moore, NC Gives Denis Carter, UNCW Leslie Hossfeld, UNCW Tim Heath, FSU Donna Chavis, NC Gives
  5. 5. Through Which Lens Do You View Your Community? <ul><li>Lens of: </li></ul><ul><li>Needs A Community Requiring Relief </li></ul><ul><li>and Assistance </li></ul><ul><li>Problems and Issues A Community Requiring Organization, Action, </li></ul><ul><li>and Change </li></ul><ul><li>Assets A Community with Resources that can be </li></ul><ul><li>Preserved, Protected, and Developed </li></ul>
  6. 6. 4 th Lens – Giving <ul><li>Giving A Community with Resources </li></ul><ul><li>and Resourcefulness that can </li></ul><ul><li>be recognized, connected, </li></ul><ul><li>and grown </li></ul><ul><li>This is our charge: </li></ul><ul><li> expand our frames of how we view and see our </li></ul><ul><li>communities– to wake up to our fullness of </li></ul><ul><li>our giving and our opportunities to give </li></ul>
  7. 7. Community Resources and Resourcefulness <ul><li>“ This is what good strategists learn to do – </li></ul><ul><li>get more leverage from resources that ARE available. This makes power a matter not only of resources but also of resourcefulness.” </li></ul><ul><li>Dr. Marshall Ganz </li></ul><ul><li>Hauser Center for Nonprofit Organizations, </li></ul><ul><li>Harvard Kennedy School of Government </li></ul>
  8. 8. Wake UP!
  9. 9. What is Philanthropy of Community? <ul><li>Tools for: </li></ul><ul><li>Celebrating Giving in all forms </li></ul><ul><li> Connecting Givers </li></ul><ul><li> Inspiring and Transforming Givers </li></ul><ul><li>Growing Giving (pp. 2-3) </li></ul><ul><li>Find yourself! Customize! </li></ul>
  10. 10. PoC Tools <ul><li>Daily Diary (p. 4) </li></ul><ul><li>Organizational Maps (pp. 10-12) </li></ul><ul><li>Community Maps (pp. 16-17) </li></ul>
  11. 11. Seven Diverse Sites (pp. 13-15) <ul><li>New Hanover County households </li></ul><ul><li>Robeson County households </li></ul><ul><li>UNC-W classroom </li></ul><ul><li>Bladen County nonprofit </li></ul><ul><li>Wilmington church </li></ul><ul><li>Red Springs community </li></ul><ul><li>Waccamaw-Siouan youth group </li></ul><ul><li>Find yourself! </li></ul>
  12. 12. Agenda for Today <ul><li>Walk through the tools </li></ul><ul><li>Hear from site participants </li></ul><ul><li>Discuss views of giving and philanthropy </li></ul><ul><li>Discuss Tool Kit and it’s adaption </li></ul><ul><li>Consider how you might customize and use </li></ul>
  13. 13. What is PoC about? <ul><li>Giving in all its forms: </li></ul><ul><li>Time and Money </li></ul><ul><li>Formal and Informal </li></ul><ul><li>Horizontal and Vertical </li></ul><ul><li>Of and For Community </li></ul><ul><li>Tools for transforming individuals, organizations and communities. </li></ul>
  14. 14. Daily Diary <ul><li>Acts of Giving (pp. 2-3) </li></ul><ul><li>Daily Diary (p. 4) </li></ul><ul><li>Daily Diary Example (p. 5) </li></ul><ul><li>Coding Instructions and code sheet (pp. 6-7) </li></ul>
  15. 15. 40 Acts of Giving Major Categories (pp.2-3) Knowledge Items Physical/Manual Labor Special Events Moral/Emotional Support Cash Community Engagement Environment See the Acts of Giving and Receivers of Giving Tool
  16. 16. Daily Diary Exercise <ul><li>Choose a recent day </li></ul><ul><li>List all activities </li></ul><ul><li>Circle those where giving occurred </li></ul><ul><li>Write in: </li></ul><ul><li>-the receiver of your giving </li></ul><ul><li>-how much time you gave </li></ul><ul><li>-dollars given or value of item given </li></ul>
  17. 17. Participants <ul><li>Irene Edwards—New Hanover County </li></ul><ul><li>Sallie McLean—Robeson County </li></ul><ul><li>Sandy Rogers—New Hanover </li></ul><ul><li>Jerry Kuester—Robeson County </li></ul><ul><li>See page 13 for Site Descriptions </li></ul><ul><li>Open Discussion </li></ul>
  18. 18. Organizational Mapping <ul><li>Instructions (pp. 8-9) </li></ul><ul><li>Organizational Giving Maps (10-12) </li></ul><ul><li>Participants: </li></ul><ul><li>Rev. Linda Taylor-- Oleander United Methodist Church </li></ul><ul><li>Ms. Quessie Peterson Bladen Family Support Initiative </li></ul><ul><li>Open Discussion </li></ul>
  19. 19. Organizational Maps <ul><li>Giving TO the Organization Map </li></ul><ul><li>Giving THROUGH the Organization Map </li></ul><ul><li>Giving OPPORTUNITY Map </li></ul>
  20. 23. Networking Lunch
  21. 24. <ul><li>Community Mapping Of Red Springs </li></ul><ul><li>Daily Diary (p. 4) </li></ul><ul><li>Community Giving Map (p. 16) </li></ul><ul><li>Giving Opportunity Map (p. 17) </li></ul>
  22. 25. Red Springs Community <ul><li>Participants </li></ul><ul><li>Willie Best John Bowman </li></ul><ul><li>Emily Bowman Dale Montoya </li></ul><ul><li>Jerry Patterson </li></ul><ul><li>Open Discussion </li></ul>
  23. 27. Philanthropy of Community Conceptual Framework And Development
  24. 28. Philanthropy Of Community <ul><li>The many ways that people help each other </li></ul><ul><li>Existing patterns of Giving of Time, Talent and Treasure in our communities </li></ul><ul><li>Internal Resources of Community Giving </li></ul><ul><li>Giving By and Through Community </li></ul><ul><li>HORIZONTAL Giving – “WE” Giving </li></ul>
  25. 29. <ul><li> Philanthropy For Community The External Resources of Collective Giving Giving To Community Vertical Giving “Us” Giving to “Them” Focus on the giving of money and other material resources </li></ul>
  26. 30. Philanthropy of Community … .is a model and practice that recognizes that philanthropy is the giving of people’s time, talent, know-how, energy, and treasure. While conventional philanthropy usuallydefines giving solely in terms of the giving of money, the philanthropy “of” community – in contrast to the philanthropy “for” community – amplifies all the existing and emerging relationships of giving that are the foundation and sustenance of human community. CCA
  27. 31. Inclusive Philanthropy Honoring, Sustaining, and Growing: All Types of Giving Among All Peoples In All Types of Settings In All Types of Ways
  28. 32. Transformational Nature of Giving <ul><li>Transforming our Understanding , </li></ul><ul><li>Identity and </li></ul><ul><li>Practice as Givers </li></ul><ul><li>Transforming our Organization’s </li></ul><ul><li>Family’s </li></ul><ul><li>And Community’s </li></ul><ul><li>Understanding, Identity and Practice as Givers </li></ul>
  29. 33. Giving in North Carolina : Understanding an Iceberg
  30. 34. Giving of Treasure in North Carolina <ul><li>Corporations (est.) $ .42 billion </li></ul><ul><li>Foundations (Shirley) $ 1.08 billion </li></ul><ul><li>Bequests (est.) $ .50 billion </li></ul><ul><li>Individuals $ 5.40 billion </li></ul><ul><li>(UI / IRS-itemizers </li></ul><ul><li>are 32.1% of filers) </li></ul><ul><li>Per itemizer w/ c.d. $ 4,282 </li></ul>
  31. 35. Giving of Time in North Carolina <ul><li>Statewide </li></ul><ul><li>Total hours to 206.4 million </li></ul><ul><li>formal organizations </li></ul><ul><li>(BLS-CPS) </li></ul><ul><li>Total value $3.53 billion </li></ul><ul><li>at $17.10 / hour </li></ul><ul><li>Total hours / person / year 37.4 </li></ul><ul><li>Source: Corporation for National and Community Service </li></ul>
  32. 36. Philanthropy of Community Empirical Results from Households In Robeson and New Hanover Counties
  33. 37. Elements of Study <ul><li>Daily Diary </li></ul><ul><li>Orientation </li></ul><ul><li>Two weeks with Coaching </li></ul><ul><li>Celebration </li></ul>
  34. 38. 20 Households; 69 Individuals <ul><li>6 African American </li></ul><ul><li>4 American Indian </li></ul><ul><li>4 Latino </li></ul><ul><li>4 Caucasian </li></ul><ul><li>1 Asian American </li></ul><ul><li>1 Multi-ethnic </li></ul><ul><li>Income </li></ul><ul><li>Rural-Urban </li></ul><ul><li>Household head </li></ul>
  35. 39. Acts of Giving <ul><li>For What? </li></ul><ul><li>To Whom? </li></ul><ul><li>Time/Value? </li></ul><ul><li>Items/Dollars? </li></ul><ul><li>(See handout for list.) </li></ul>
  36. 40. Acts of Giving Research on 20 Households Philanthropy of Community Program
  37. 41. To Whom? <ul><li>( percent ) </li></ul><ul><li>33 Family (not household) </li></ul><ul><li>32 Friends </li></ul><ul><li>7 Neighbors </li></ul><ul><li>7 Strangers </li></ul><ul><li>4 Church </li></ul><ul><li>18 Other organizations </li></ul><ul><li>100 Total </li></ul>
  38. 42. How Much Time? <ul><li> 8.25 hours/person/week </li></ul><ul><li> 430 hours/person/year </li></ul><ul><li>Value of Time (@ $17.10/ hours in NC—IS) </li></ul><ul><li> $7353 /person/year </li></ul><ul><li>$25,400 /household/year </li></ul>
  39. 43. How Much Time? <ul><li>Statewide </li></ul><ul><li>Total hours to 206.4 million </li></ul><ul><li>formal orgs. </li></ul><ul><li>(BLS-CPS) </li></ul><ul><li>Total hours / person / year 37.4 </li></ul><ul><li>Value/at $17.10 / hour $640 /person/year </li></ul><ul><li>In Robeson and New Hanover </li></ul><ul><li>Total hours / person / year 430 </li></ul><ul><li>(informal and formal orgs.) </li></ul><ul><li>Value of Time (@ $17.10/ hours in NC—IS) </li></ul><ul><li> $7,353 /person/year </li></ul><ul><li> $25,400 / household/year </li></ul>
  40. 44. Value of Cash and Goods? <ul><li>$ 204 / household / week (excl. time) </li></ul><ul><li>$10,600 / household / year </li></ul>
  41. 45. Value of Cash and Goods? <ul><li>Statewide </li></ul><ul><li>Corporations $ .42 billion </li></ul><ul><li>Foundations $ 1.08 billion </li></ul><ul><li>Bequests $ .50 billion </li></ul><ul><li>Individuals $ 5.40 billion </li></ul><ul><li>$4,282 / return for itemizers of c.d. </li></ul><ul><li>Philanthropy of Community in </li></ul><ul><li>Robeson and New Hanover </li></ul><ul><li>$204 / week / household for 2 weeks </li></ul><ul><li>$10,600 / household / year </li></ul>
  42. 46. Caveats <ul><li>Pilot </li></ul><ul><li>2 Weeks—extrapolation </li></ul><ul><li>Sample </li></ul><ul><li>Questions/sources </li></ul><ul><li>-itemizers </li></ul><ul><li>-informal vs. formal organizations </li></ul>
  43. 47. Small Urban Church <ul><li>92% White </li></ul><ul><li>Average Age 63 </li></ul><ul><li>Education: 77% BA or higher </li></ul><ul><li>Occupation: 46% retired; 23% professionals </li></ul><ul><li>Income: 31% earned between $25-50,000 </li></ul><ul><li>38% earned between $50-75,000 </li></ul>
  44. 48. Summary of Giving – Church Group <ul><li>Over a 2-week period - $5,220 for 9 people </li></ul><ul><li>$290 /person/week </li></ul><ul><li>$15,080 /year </li></ul><ul><li>18 hours/person/week </li></ul><ul><li>913 hours /year </li></ul><ul><li>$15,610 value of time/person /year </li></ul>
  45. 49. Non-Profit in Rural County <ul><li>All African American </li></ul><ul><li>All Women </li></ul><ul><li>Average Age 58 </li></ul><ul><li>Education: 64% High School only </li></ul><ul><li>Income: 55% between $10,000 and 25,000 year </li></ul><ul><li>27% under $10,000 </li></ul>
  46. 50. Summary of Giving in Non-Profit <ul><li>Over a 2 wk period </li></ul><ul><li>$601 for 11 people </li></ul><ul><li>$27/ person/week </li></ul><ul><li>$1420 /person/year </li></ul><ul><li>23 hours/person/wk </li></ul><ul><li>1194 hours/person/yr </li></ul><ul><li>$20,411 value of time </li></ul>
  47. 51. Value of Cash and Goods Summary <ul><li>Statewide </li></ul><ul><li>$4282 /return for itemizers </li></ul><ul><li>Robeson and New Hanover </li></ul><ul><li>$10,600 /household / year </li></ul><ul><li>Wilmington church </li></ul><ul><li>$15,080 /person/year </li></ul><ul><li>Bladen Co. nonprofit </li></ul><ul><li>$1,420 /person/year </li></ul>
  48. 52. Time Summary <ul><li>Statewide </li></ul><ul><li>37.4 hours/year $640 /person/year </li></ul><ul><li>Robeson and New Hanover </li></ul><ul><li>430 hours/year $7,353 /person/year </li></ul><ul><li>Wilmington church </li></ul><ul><li>913 hours/year $15,610 /person/year </li></ul><ul><li>Bladen Co. nonprofit </li></ul><ul><li>1194 hours/year $ 20,411 /person/year </li></ul>
  49. 53. Applications in Diverse Settings <ul><li>Participants </li></ul><ul><ul><ul><li>Anne Bacon—NC Rural Center </li></ul></ul></ul><ul><ul><ul><li>Jean Wooten—NC Dept. of Commerce </li></ul></ul></ul><ul><ul><ul><li>Rev. Linda Taylor—Oleander UMC </li></ul></ul></ul><ul><ul><ul><li>Donna Chavis—NCGives </li></ul></ul></ul><ul><ul><ul><li>Open Discussion </li></ul></ul></ul>
  50. 54. Review of Toolkit <ul><li>Acts of Giving </li></ul><ul><li>Organizational Giving Maps To and Through the Organization </li></ul><ul><li>Community Giving Map </li></ul><ul><li>Giving Opportunity Map </li></ul><ul><li>Organizational and Community Giving Appraisal </li></ul><ul><li>Daily Diary </li></ul><ul><li>Peer Coaching </li></ul><ul><li>Coding Daily Giving </li></ul><ul><li>Individual Giving Map </li></ul>
  51. 55. PoC Timeline and Services <ul><li>Fall 2009 – Complete research and development of the Toolkit </li></ul><ul><li>STATEWIDE CONFERENCE and LAUNCHING OF TOOLKIT </li></ul><ul><li>FRIDAY, NOVEMBER 13 th 2009 </li></ul><ul><li>January 2010 </li></ul><ul><li>Begin Education and Training programs, workshops and presentation of PoC Toolkit with non-profit organizations, faith communities, foundations and regional and statewide associations . </li></ul>
  52. 56. Transformational Nature of Giving <ul><li>Transforming our Understanding , </li></ul><ul><li>Identity and </li></ul><ul><li>Practice as Givers </li></ul><ul><li>Transforming our Organization’s </li></ul><ul><li>Family’s </li></ul><ul><li>And Community’s </li></ul><ul><li>Understanding, Identity and Practice as Givers </li></ul>
  53. 57. What does this mean for you and your organization?
  54. 58. A Program of NC Gives and the Center for Community Action For more information contact Mac Legerton, Program Director [email_address] 910-736-5573 CCA