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Press Kit
www.be-mixed.com
Be Mixed @bemixed @Be_Mixed Be Mixed
Jen Ross and Cristina Ros Blankfein
have been close friends since 2008, and
reunited as classmates at the Harvard
Business School in 2012. Jen is also a
Type 1 diabetic involved with the Juvenile
Diabetes Research Foundation. Both
women knew the importance of lower
sugar cocktails and natural ingredients;
they knew they could do better than
vodka soda, so they launched Be Mixed
to avoid compromising taste or calories.
About the Founders
About Be Mixed
We just wanted a great drink without the guilt.
We believe that drinking cocktails should be all about fun
and great taste, not about empty calories. They should be
convenient and make you feel great— both in the moment
and the morning after.
Our mission: to make the drinks you love better.
Together with established bartenders and food scientists, we
developed a line of premium and delicious mixers, using
natural fruit, herb, and vegetable extracts and the
antioxidant-packed superfood “monk fruit” for a hint of
clean sweetness.
Voila! In the fall of 2015, the first collection of flavorful,
non-syrupy sweet cocktail mixers was born. Our drinks pair
with a variety of mix-ins: from vodka to whiskey, beer to
seltzer, Be Mixed offers the perfect sugar-free substitute
for simple syrup or conventional mixers.
Ginger lime Paloma
Cucumber Mint Ginger Lime Margarita
Sugar
Calories
Artificial Ingredients
Preservatives
Gluten
Dairy
Products
100% free of
Partnered with:Featured in:
Nearly 3,000 likes
Over 2,590 followers with
more than 310 hashtags
Whole Foods’ #1 selling cocktail mixer in NYC
KEY RETAILERS: Whole Foods Market, Fresh Direct, Citarella, Minibar Delivery, Gary’s Wine
and Marketplace, A&P Liquor Stores.
LEADING THE CLEAN
DRINKING MOVEMENT
FAQ’s
Q: What is it?
A: Be Mixed is the first zero-calorie, sugar-free, all natural cocktail mixer! Mix it with your
favorite spirit.
Q: Does Be Mixed contain alcohol?
A: No, Be Mixed is non-alcoholic.
Q: How do I drink it?
A: Pour one bottle of Be Mixed and one shot of your favorite liquor or soda water over ice to
create the perfect cocktail.
Q: Can I drink Be Mixed if I don’t drink alcohol?
A: Yes! Be Mixed is delicious by itself— you don’t need to mix it with anything. Or you can
add a splash of seltzer to make a mocktail.
Q: Is Be Mixed kosher?
A: Be Mixed is made in a kosher facility with kosher ingredients.
Q: How is it possible Be Mixed is zero calorie and sugar free?
A: We blend natural flavor extracts to create the taste, and then add a touch of sweetness
with a blend of all-natural and zero-calorie sweeteners that are high in antioxidants and
have low glycemic index. We flash pasteurize Be Mixed so there are never any preservatives
in these bottles. Ever.
Q: How is it sweetened/ what sweeteners do you use?
A: We use natural, plant-based sweeteners Monk Fruit, Stevia, and Erithrytol (used in Bai5
drinks).
Q: What is Monk Fruit?
A: Monk Fruit is a vine-ripened fruit native to Asia that looks sort of like a hairy coconut. It
is full of healthy antioxidants and vitamins and is particularly awesome because it’s natural,
zero-calorie, and gives just the right amount of sweetness!
Monk Fruit, also known as Luo Han Guo fruit, is a natural
sweetener first discovered and harvested by monks in China
in the 13th
century. The fruit is also known as the “longevity
fruit” and was initially used for medicine; today it is still used
for its numerous health benefits.
Contact
Cristina Ros Blankfein, Co-Founder
Cristina@Be-Mixed.com
Jennifer Ros, Co-Founder
Jennifer@Be-Mixed.com
Whitney Taylor, Director of Business Management
Whitney@Be-Mixed.com
For wholesale inquiries, please contact info@Be-Mixed.com
Address
Be Mixed
423 W. 55th
Street, Floor 11
New York, NY 10019
Berry MargaritaCucumber Mint Lavender Lemonade

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Be Mixed Media Kit

  • 1. Press Kit www.be-mixed.com Be Mixed @bemixed @Be_Mixed Be Mixed
  • 2. Jen Ross and Cristina Ros Blankfein have been close friends since 2008, and reunited as classmates at the Harvard Business School in 2012. Jen is also a Type 1 diabetic involved with the Juvenile Diabetes Research Foundation. Both women knew the importance of lower sugar cocktails and natural ingredients; they knew they could do better than vodka soda, so they launched Be Mixed to avoid compromising taste or calories. About the Founders About Be Mixed We just wanted a great drink without the guilt. We believe that drinking cocktails should be all about fun and great taste, not about empty calories. They should be convenient and make you feel great— both in the moment and the morning after. Our mission: to make the drinks you love better. Together with established bartenders and food scientists, we developed a line of premium and delicious mixers, using natural fruit, herb, and vegetable extracts and the antioxidant-packed superfood “monk fruit” for a hint of clean sweetness. Voila! In the fall of 2015, the first collection of flavorful, non-syrupy sweet cocktail mixers was born. Our drinks pair with a variety of mix-ins: from vodka to whiskey, beer to seltzer, Be Mixed offers the perfect sugar-free substitute for simple syrup or conventional mixers. Ginger lime Paloma
  • 3. Cucumber Mint Ginger Lime Margarita Sugar Calories Artificial Ingredients Preservatives Gluten Dairy Products 100% free of
  • 4. Partnered with:Featured in: Nearly 3,000 likes Over 2,590 followers with more than 310 hashtags Whole Foods’ #1 selling cocktail mixer in NYC KEY RETAILERS: Whole Foods Market, Fresh Direct, Citarella, Minibar Delivery, Gary’s Wine and Marketplace, A&P Liquor Stores. LEADING THE CLEAN DRINKING MOVEMENT
  • 5. FAQ’s Q: What is it? A: Be Mixed is the first zero-calorie, sugar-free, all natural cocktail mixer! Mix it with your favorite spirit. Q: Does Be Mixed contain alcohol? A: No, Be Mixed is non-alcoholic. Q: How do I drink it? A: Pour one bottle of Be Mixed and one shot of your favorite liquor or soda water over ice to create the perfect cocktail. Q: Can I drink Be Mixed if I don’t drink alcohol? A: Yes! Be Mixed is delicious by itself— you don’t need to mix it with anything. Or you can add a splash of seltzer to make a mocktail. Q: Is Be Mixed kosher? A: Be Mixed is made in a kosher facility with kosher ingredients. Q: How is it possible Be Mixed is zero calorie and sugar free? A: We blend natural flavor extracts to create the taste, and then add a touch of sweetness with a blend of all-natural and zero-calorie sweeteners that are high in antioxidants and have low glycemic index. We flash pasteurize Be Mixed so there are never any preservatives in these bottles. Ever. Q: How is it sweetened/ what sweeteners do you use? A: We use natural, plant-based sweeteners Monk Fruit, Stevia, and Erithrytol (used in Bai5 drinks). Q: What is Monk Fruit? A: Monk Fruit is a vine-ripened fruit native to Asia that looks sort of like a hairy coconut. It is full of healthy antioxidants and vitamins and is particularly awesome because it’s natural, zero-calorie, and gives just the right amount of sweetness! Monk Fruit, also known as Luo Han Guo fruit, is a natural sweetener first discovered and harvested by monks in China in the 13th century. The fruit is also known as the “longevity fruit” and was initially used for medicine; today it is still used for its numerous health benefits.
  • 6. Contact Cristina Ros Blankfein, Co-Founder Cristina@Be-Mixed.com Jennifer Ros, Co-Founder Jennifer@Be-Mixed.com Whitney Taylor, Director of Business Management Whitney@Be-Mixed.com For wholesale inquiries, please contact info@Be-Mixed.com Address Be Mixed 423 W. 55th Street, Floor 11 New York, NY 10019 Berry MargaritaCucumber Mint Lavender Lemonade