Canadians consume media at above global average rates, with consumption projected to reach 510.7 minutes per day by 2017. Canadians adapt to changing media landscapes by consuming radio, television, and the internet. Radio requires 35% Canadian content from 6am to 6pm on weekdays, helping Canadian artists like The Weeknd and Justin Bieber gain airplay and chart success. Canadians primarily watch Canadian specialty and conventional TV but are moving to online streaming services. Canadian adults aged 18-34 spend over 3,000 minutes per week online, making it the dominant medium. However, unequal internet access is a challenge for vulnerable groups.