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Ethics, expectations and profits: Managing in complex environments


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Presentation to the Canada Caribbean Emerging Leaders Dialogue. Ottawa, Canada, Sept 21, 2015

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Ethics, expectations and profits: Managing in complex environments

  1. 1. Ethics, Expectations & Profits: Managing in complex environments Caribbean-Canada Emerging Leader’s Dialogue Ottawa, Canada Sept 21st, 2015 Presented by Wayne Dunn Professor of Practice in CSR (McGill University) President & Founder
  2. 2. Objective • Explore some global examples of value alignment (shareholder, societal, environment) • Stimulate and encourage more creative approaches to align shareholder, societal and environmental value (hopefully!)
  3. 3. You think business is easy? Ethics, Expectations & Profits: Managing in complex environments
  4. 4. Managing societal expectations & creating shareholder value Framework Plan ?Results? System
  5. 5. Dr. Alex Edman’s TEDx on CSR The video has been removed from this version to save space and make downloading faster. You can see the TEDx talk here
  6. 6. Social value imperative applies across industry, sector & geography
  7. 7. How much water did that Strawberry Cost? • Global commons costs are internalizing • Improved natural capital management • Shareholder value • Societal value • Resource usage
  8. 8. You want Green with that Slapshot? • Environmental impact (green power & 20% energy use reduction) • Industry leadership • Cost management Everyone wins! • Shareholder value • Societal value • Reduced GHG Good hockey too The NHL's commitment to use 100 percent renewable energy is a hat trick for clean air, our health, and our climate," said EPA Administrator Gina McCarthy
  9. 9. Solving input costs & forex risk transforming communities & agriculture • Forex risk (Ghana Cedi:USD) • Input costs (local content) • Market differentiation Everyone wins! • Shareholder value • Societal value • Reduced GHG Good beer too
  10. 10. Extracting the resources providing the resources • Lundin Group (11 extractive sector companies) • Lundin Foundation • VC approach to investing • Sustainable support to local enterprise & development • Leverage other opportunities Everyone wins! • Lundin Group (and all the companies) • Local communities & economies • Lundin Foundation • Other development partners
  11. 11. Get the beer reduce the waste • Zero Landfill target • Beer from can/not container • Reduced waste • 2,500 hours pouring time saved! Everyone wins! • Reduced cost, cleanup & disposal • Less packaging/waste
  12. 12. Triple header impact limited promotion! (yes, this is that Nike) • Support to community athletics & athletes • Support to hi- performance athletes • Support to communities where products are made • Limited communication and promotion!
  13. 13. I’m hungry, you’re hungry supporting community & social causes • Company wide support (2,000 locations) • Leverages customer support • Waste  Value (waste=fuel) Everyone wins! • Shareholder value • Societal value
  14. 14. Get your caffeine fix energize a rural community • Ethical trading • Responsible growing • Increasing focus on community, society & environment Everyone wins! • Shareholder value • Societal value • Sustainable farming
  15. 15. Amazing product Incredible impact • Social purpose venture • Linking end-user to product source • Direct support to women, children, families & communities • Shareholder value • Societal value • Supply chain value • Reduced deforestation
  16. 16. Creating an Industry transforming an economy • Robust social licence • Building supply chains & local economies • Relationships drive acceptance and operational efficiencies • Shareholder value • Societal value
  17. 17. No rocket science Plenty of sweat, commitment & innovation Industry/Sector Company Shareholder Value Societal Value Environment Agriculture Driscoll’s  Market positioning  Cost  Water (scarce & shared resource) Water use Extractives Cameco  Societal acceptance  HR Costs  Employment  Supply Chain  Education Beverages (Guinness) Guinness  Input costs  Forex risk  Market positioning  Poverty reduction  Agriculture development Reduced GHG Professional Sports League NHL  Reduced operational cost Reduced GHG Reduced overall energy usage Restaurant Panera Bread  Market positioning  Customer loyalty  Foodbank support Reduced waste Facilities Management Vancouver Canucks  Reduced cost Less packaging & waste Sports & Entertainment Arena Ops Canucks/Beer  Foundation Lundin Foundation  Lundin Group  Economic development Social Purpose Venture Baraka Supplies  Product positioning  Customer loyalty  Women & development  Education Athletic Equipment & Supplies Nike  Marketing  Image resilience (potential)  Community sports  Community Development
  18. 18. Discussion, Debate, Challenges, Questions, Jokes, Improvisation…. More information Wayne Dunn