OAS Presentation – 11-Apr-02         What is CSR and Why Does It Matter?            OAS Working Group on Probity and Ethic...
OAS Presentation – 11-Apr-02Presentation Objective and Outline        Provide an overview of CSR and some of its         ...
OAS Presentation – 11-Apr-02Definitions Corporate  Social Responsibility (CSR), Sustainable Development, Social programs,...
OAS Presentation – 11-Apr-02What is CSR        Business and local people/communities finding         and developing mutua...
OAS Presentation – 11-Apr-02Why does business care? Social Performance is key to Financial Performance “In a transparent, ...
OAS Presentation – 11-Apr-02Public Opinion Environics Millennium poll (25,000 average  citizens in 23 countries on 6 conti...
OAS Presentation – 11-Apr-02So Why Should Governments Care         CSR can bring about alignment amongst key          con...
OAS Presentation – 11-Apr-02Some Things Governments Can Do         Help identify ‘common-interest’ and collaboration     ...
OAS Presentation – 11-Apr-02WDA SD/CSR Framework©                                                   Constructive          ...
OAS Presentation – 11-Apr-02Summary         CSR is increasingly important – being driven          by a host of global fac...
OAS Presentation – 11-Apr-02Discussion             A History of Creating Innovative PartnershipsPage 15
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What is CSR and Why Does it Matter: Keynote Presentation to Organization of American States Working Group on Probity and Ethics in Washington, DC by Wayne Dunn

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Award winning CSR strategy consultant Wayne Dunn presented this keynote presentation to the Organization of American States Working Group on Probity and Ethics at a Special Session on Corporate Social Responsibility held at the OAS Headquarters in Washington DC. The presentation provided OAS member states with an overview of the (then) newly emerging field of CSR and why it is important to Nation States
www.waynedunn.com
wayne@waynedunn.com

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What is CSR and Why Does it Matter: Keynote Presentation to Organization of American States Working Group on Probity and Ethics in Washington, DC by Wayne Dunn

  1. 1. OAS Presentation – 11-Apr-02 What is CSR and Why Does It Matter? OAS Working Group on Probity and Ethics Special Session: Corporate Social Responsibility (CSR) April 11, 2002 Washington, DC Presented by: Wayne Dunn www.waynedunn.com info@waynedunn.com A History of Creating Innovative PartnershipsPage 1
  2. 2. OAS Presentation – 11-Apr-02Presentation Objective and Outline  Provide an overview of CSR and some of its drivers  Discuss how it can help to develop common ground between the interests of national governments, private sector, bi-lateral and multi-lateral development agencies and NGOs/Civil Society  Discuss some steps government can take to encourage CSR A History of Creating Innovative PartnershipsPage 2
  3. 3. OAS Presentation – 11-Apr-02Definitions Corporate Social Responsibility (CSR), Sustainable Development, Social programs, Community Relations Terms are often used interchangeably Definition “CSR is the continuing commitment by business to behave ethically and contribute to economic development while improving the quality of life of the workforce and their families as well of the local community and society at large” Corporate Social Responsibility (Sustainable Development) Financial Social Environmental Responsibility Responsibility Responsibility WBCSD Diagram A History of Creating Innovative PartnershipsPage 3
  4. 4. OAS Presentation – 11-Apr-02What is CSR  Business and local people/communities finding and developing mutually beneficial activities, e.g., – Poverty Alleviation – Community Health – Rural Development – Local Capacity Development – Infrastructure Support A History of Creating Innovative PartnershipsPage 4
  5. 5. OAS Presentation – 11-Apr-02Why does business care? Social Performance is key to Financial Performance “In a transparent, globalized world, economic performance, environmental performance and social performance hang together. Business is realizing that it has become an integral part of society and now has wide-ranging responsibilities… shareholder value and social responsibility support each other” Göran Lindahl, (former) President and CEO Asea Brown Boveri (ABB) “Our commitment to community development “represent(s) an added cost, but is an essential investment in our future…(and) should help us to achieve greater profitability”. Jay Taylor CEO Placer Dome “socialresponsibility is a matter of hard-headed business logic” John Browne, CEO BP-Amoco A History of Creating Innovative PartnershipsPage 5
  6. 6. OAS Presentation – 11-Apr-02Public Opinion Environics Millennium poll (25,000 average citizens in 23 countries on 6 continents) Over 66% think companies should contribute to broader societal goals Over 20% of consumers have either rewarded or punished companies for their social performance in the past year A History of Creating Innovative PartnershipsPage 6
  7. 7. OAS Presentation – 11-Apr-02So Why Should Governments Care  CSR can bring about alignment amongst key constituents Constituency Value/Benefit Created by CSR National Governments Poverty alleviation, community health, rural development, improved public acceptability of FDI, budget leverage Private Sector Reduced project risk, improved access to new business and Companies investment opportunities, improved public acceptability, finance (costs and access) Bi-lateral & Multi- Poverty alleviation, community health, rural development, Lateral Development improved leverage/impact of ODA investments Agencies NGOs, Civil Society Poverty alleviation, community health, rural development, openness to FDI A History of Creating Innovative PartnershipsPage 11
  8. 8. OAS Presentation – 11-Apr-02Some Things Governments Can Do  Help identify ‘common-interest’ and collaboration opportunities between business and development interests  Encourage dialogue between business and development interests;  Provide businesses with a ‘development scan’ that identifies development programs, priorities and actors in areas where business is operating  Encourage ‘development’ focused government departments to explore synergies with business  Educate stakeholders on CSR A History of Creating Innovative PartnershipsPage 12
  9. 9. OAS Presentation – 11-Apr-02WDA SD/CSR Framework© Constructive Measuring & interaction monitoring Projects & Operations Organizational ethos A History of Creating Innovative PartnershipsPage 13
  10. 10. OAS Presentation – 11-Apr-02Summary  CSR is increasingly important – being driven by a host of global factors  It can help further objectives of National Governments, Business, Development Agencies and Civil Society  National governments can take steps to encourage effective CSR A History of Creating Innovative PartnershipsPage 14
  11. 11. OAS Presentation – 11-Apr-02Discussion A History of Creating Innovative PartnershipsPage 15

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