Ecommerce, Marketplaces & Classifieds: Company presentation by Peter Malmqvist, CFO of Frontier Car Group at the NOAH Conference 2019 in Tel Aviv, Hangar 11, 10-11 April 2019.
3. Frontier Car Group | Strictly Private and Confidential
Founded in
FCG in Numbers
2016 9
Operational Countries
200+
Inspection Locations
Across our Emerging Markets and
Growing Rapidly
27m
Used Cars Sold in Markets
With 175 avg. data points inspected
on each car
300k+
Annualized Car Inspections
$150m+
Capital Raised to Date
Consolidated numbers; as of March 2019
Trading started in 2017 Opening ~1 location per dayLaunched since Inception
Excl. Debt Funding
4. Frontier Car Group | Strictly Private and Confidential
FCG is backed by Marquee Investors
● One of the world’s largest technology
investors
● Listed on the Johannesburg Stock
Exchange (c.$100 billion market cap)
● Own OLX - the world’s largest
classifieds platform
● Led our Series C
● TPG Growth is a $7 billion dollar growth
equity fund
● Part of TPG Capital, one of the world’s
largest private equity funds with over
$70 billion assets under management
● Participated in Series A & B
● Europe’s leading venture capital firm
● Based in the UK, $2.5 billion assets
under management
● Investor in FCG since Seed & Series A
Other
Notable Investors
5. Frontier Car Group | Strictly Private and Confidential
● Business focussed on serving world’s largest,
and fastest growing Emerging Markets
● Our 8 current EM markets alone represent
an addressable market > 20m (larger than
China), and serve as beacheads for regional
expansion
● Our US acquisition - Webuyanycar - will It
will also help satisfy demand for US cars for
Africa and Latam countries
US-LATAM
Exports
US-Africa
Exports
FCG’s Global Footprint Spans 9 Countries on 4 Continents
We have built a portfolio of businesses in some of the world’s fastest growing and underserved markets
Operations
HQ & Tech
Group Overview
6. Frontier Car Group | Strictly Private and Confidential
Our Unique Centralized-Tech & De-Centralized Operations Structure is
Key to Our Success
C O U N T R Y T E A M S
Brand(s)
Country
MEX CHL COL ARG NIG PAK IDN IND USA
● Operational expertise with
local teams who are
incentivised to innovate and
find localised solutions
● Central Vision &
Central Tech Stack
● Best-in-class
technology enables
us to effectively
compete
C E N T R A L H Q - (B E R L I N)
VISION, STRATEGY &
EXECUTION
PRODUCT &
TECHNOLOGY
- 6 senior executives
- Group finance and marketing
functions also based in Berlin
- Led by CTO
- FTEs in Product and Tech
O P E R A T I O N A L E X P E R T I S E
7. Frontier Car Group | Strictly Private and Confidential
The Root of the Problem: Inefficient and Opaque Markets
● Classifieds take a long time (20-30 days); outcome
and price uncertain
● Security often a major concern
● Lack of financing options for new car post sale
Car Owner
● Poor liquidity results in long periods to liquidate
fleet, creating inefficiencies in business models
● Often requires dedicated resources to manage fleet
Fleet Owner
● Spend a significant amount of their time (40-50%)
looking for inventory
● Lack of capital; financing options
● Limited coverage
Dealer
● Intra-country trade is inefficient creating regional
opportunities to arbitrage
● Lack of data - credit data for buyers / sellers,
depreciation curves, Kelly Blue Book etc. - creates
inefficiencies and limits ability to cross sell other
products like financing
Everyone
8. Frontier Car Group | Strictly Private and Confidential
Consumer Solution: Transparent, Seamless, Quick
01 02 03Free Car Valuation Free Car Inspection Sale & Payment
9. Frontier Car Group | Strictly Private and Confidential
Dealer Solution: Supply, Inspection Report, Frictionless VAS
01 02 03Quality Assurance Auction Delivery
10. Frontier Car Group | Strictly Private and Confidential
FCG's Bold Vision:
Own Every Leg of a Used Car Transaction in Our Markets
A
Own the Liquidity
Become the principal manner
used cars get sold in our
markets
B
Own the
VAS/Ancillaries
Extract margin by enabling
financing, logistics and
cross-sales
C
Monetize the Data
Use the data to do things
which weren't possible
earlier
11. Frontier Car Group | Strictly Private and Confidential
8x growth of purchases from initial dealer financing
cohort
Q2 - Q3
260%
Q1 - Q2
73%
Q3 - Q4
32%
Cars Sold to initial cohort of dealers given access to financing
Impact
- Dealer financing initially rolled out to a
select group of 20 dealers (across all 3
size segments)
- Consistent increase in purchases,
driven by a combination of dealer
financing and launch of white labeling
- Cautious approach has meant zero
economic losses to date
Testimonials
Lack of competitive financing
schemes makes FCG’s solution
critical in increasing sales
Vehicle financing has
quadrupled my sales over a
short period of time!
12. Frontier Car Group | Strictly Private and Confidential
Monetize the Data:
Becoming the "Kelley Blue Book" for Emerging Markets
Has the potential to transform transparency in our used car markets
Seller means 150,000km...
Not 5 doors...S500s are V8s...
Data in our markets is
non-existent, unstructured or
often incorrect.
Our data is fed directly from
live auctions...
...which includes highly
granular data (e.g. willingness
to pay for each vehicle SKU)
...and intend on selling them to
a wide variety of potential
clients
We will create a standalone
price system like KBB with this
data
OEMs Leasing
Banks
Insurance
Consumer
13. Frontier Car Group | Strictly Private and Confidential
We Aim to be Indispensable Across the Entire Used Car Ecosystem
Facilitating transactions through a combination of using data, technology and strategic collaborations
FCG Today
Traditional Classifieds Model
Select In-Development Initiatives
Sells
Car owner
Used Car
Leasing
Car Buyer
Dealer
New Car Sales
Consumer
Financing
Dealer
Financing
Used Car Sales
WarrantyInsurance
Inspection
Serv.
Fleet owners
OEMs Trade-ins
Fleets / Ride
sharing
New ‘ex-owner’ C2C
Fleet sales /
purchase