Webinar: How to use social listening for campaign tracking
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This document discusses how to use social media monitoring (SMM) for campaign tracking. It provides an overview of tracking campaigns in the social media age and going beyond just counting mentions. The bulk of the document is a live demo of the Brandwatch tool, showing how it can track categories and rules to analyze campaign metrics like relevant mentions, sentiment, impact by region, and intent to purchase for a Fiat 500L ad campaign.
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Customer Retention is more than Facebook and Twitter - conversation with Adam...
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The document outlines a 6-step process for using social listening to manage brand crises: 1) Plan for potential threats, 2) Monitor social media conversations, 3) Acknowledge and assess emerging issues, 4) Inform internal teams, 5) Respond appropriately, and 6) Evaluate the response and learn lessons. It provides examples of how tools in Brandwatch like alerts, dashboards, filters and rules can help with tasks like identifying threats, monitoring brand mentions, assessing emerging issues, and evaluating responses. The overall objective is to understand how social listening can help organizations plan for, identify, and react to potential brand crises through all stages of a crisis management process.
Leveraging Insights with Creative Segmentation
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The document discusses tips for using the Brandwatch analytics tool to discover insights and tell stories with data. It provides advice on maximizing data through storytelling, understanding data spikes by analyzing topics, filtering topics by page type, starring key mentions, and creating effective dashboards for communicating insights. The document emphasizes balancing clarity with context, closely integrating data and description, and using annotation components and effective dashboard usage to guide the audience.
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This document summarizes an intelligence presentation on the fundamentals of social media data analysis. It discusses identifying assumptions and testing them scientifically. It provides examples of sentiment analysis on social media content, highlighting the importance of considering language, audience, location, and changing models over time. Finally, it emphasizes focusing analysis on the fundamental aspects of people, content, and time.
Control vs. Culture: The New Technology Operating Environment
The document discusses how technologies are advancing rapidly and changing culture. It notes that technology is disintermediating businesses by empowering both employers and consumers. Talent is in high demand but less loyal to companies. Startups pose major threats as they can lure away key talent. The only control organizations have is over their internal culture and values. This creates a radically different operating environment that requires changes to excel.
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The document discusses collective creativity and provides steps and challenges for groups to work together creatively. It introduces the topic of collective creativity and emphasizes that no one is truly a lone genius. The slides provide exercises for groups to find a safe space, make a challenge beyond themselves, and recap their work to further stimulate collaborative thinking. Templates are also included to help groups establish ambitions, actions, insights needed, and available data to achieve their goals through the power of many minds working together.
Ethics and humanity in the age of technology
The document discusses some of the ethical challenges facing the tech industry, including declining consumer trust and increasing privacy concerns. It outlines expectations around personalization, convenience, privacy and data control. While personalization can increase sales, it can also backfire due to psychological reactance and perceptions of creepiness. To succeed, companies need to take a long term view focused on building trust through self-regulation and accepting consumer feedback.
Digital transformation in a regulated industry
The document discusses digital transformation in the regulated pharmaceutical industry. It notes that while regulation is important, it is sometimes used as an excuse to avoid evolution. It describes how the company has slowly introduced new customer engagement channels like webcasts, remote detailing, and third parties. Analyzing combined data sets helped determine customer preferences and the optimal channel mix. Adopting an agile methodology has halved approval times for campaigns that can now be optimized weekly. The document concludes that digital transformation is possible even in regulated markets, through breaking down preconceptions, introducing new data sources, and agile working.
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The document discusses how the BBC uses emotional intelligence tools to understand audience emotions and drive business strategy. It describes how the BBC analyzes social media data using sentiment analysis and manual tagging to identify emotional states, interests and segments audiences. Insights from these tools allow the BBC to determine what is driving emotion in responses, evaluate tone, and personalize content for different audience groups. The BBC aims to apply these learnings to better target content while avoiding misinterpreting data or emotionally vulnerable audiences.
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From the list of 'things millennials are killing' to the real difference between dog and cat people, we teamed up with Twitter to round up the questions we've answered by analyzing billions of tweets.
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PSB + Aga Khan Foundation: United We Brand
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The document outlines the agenda for a workshop on data storytelling. The workshop will include an introduction, two task sessions where participants work on data storytelling exercises, and a discussion period. Data storytelling involves using data, visuals, and narrative to communicate insights. Effective data stories direct attention, keep things simple, emphasize the most important points, and consider the audience such as executives or marketers.
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This document discusses combining Brandwatch data with other external data sources using Vizia 2. It notes that combining different types of data can provide powerful insights. Examples are given such as combining sales data with social media sentiment data, or employee social media usage with productivity metrics. The document promotes Brandwatch's capabilities to combine various data sources and analyze their relationships through Vizia 2.
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The matrix is the new standard for the German market.
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What do we mean when we say “social media intelligence”? In this session, we’ll introduce the social media maturity model and define what characteristics make a business’s social media intelligence program more successful at uncovering, delivering, understanding and acting upon insights derived from online data. You’ll learn how to evaluate your maturity and develop a basic growth plan to further empower your social programs.
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快速办理(BCR毕业证书)加州大学河滨分校毕业证文凭证书一模一样
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Webinar: How to use social listening for campaign tracking
- 1. How to: Use SMM for campaign tracking Joel Windels Marketing Manager, EMEA joel@brandwatch.com | @linkyeah Kelly Autenrieth Technical Trainer kelly@brandwatch.com
- 2. • Tracking campaigns in the social media age • Going beyond counting mentions • Live demo of Brandwatch – categories and rules Coming Up 2 © 2014 Brandwatch.com
- 3. Don’t be shy/ We’d love your participation © 2014 Brandwatch.com • Ask questions in the session chat • Tweet about our discussion: A copy of this presentation and a recording of this webinar will be made available after the webinar 3
- 4. Campaigns in the social media age 4
- 5. 5 © 2014 Brandwatch.com What is a campaign?
- 6. 6 © 2014 Brandwatch.com Commercials
- 7. H&M USA @hmusa “All smiles from the first in line! We open our #HMTSQ store in less than 3 hours!” © 2014 Brandwatch.com7 Hashtags, emails, competitions etc.
- 8. © 2014 Brandwatch.com8 Celebrities lying down
- 9. 9 © 2014 Brandwatch.com 1 2 Conversation about H&M online
- 10. © 2014 Brandwatch.com10 1 2 1 2 Celebrity peaks
- 11. 11 © 2014 Brandwatch.com Just the relevant mentions
- 12. 12 © 2014 Brandwatch.com Celebrity mentions by volume
- 13. 13 © 2014 Brandwatch.com Multi-lingual data
- 14. 14 © 2014 Brandwatch.com Impact of celebrities by region
- 15. 15 Sentiment analysis © 2014 Brandwatch.com
- 16. 16 © 2014 Brandwatch.com Sentiment analysis
- 17. 17 © 2014 Brandwatch.com Intent to purchase
- 18. 18 © 2014 Brandwatch.com Intent to purchase
- 19. How to measure campaigns in Brandwatch 19
- 20. Fiat 500L: Global Ad Campaign © 2014 Brandwatch.com20
- 21. Q&A 21
- 22. 22 © 2014 Brandwatch.com