Data management platform DMP maturity model

1. exclusion filters applied to
existing marketing campaigns
to save money on spending
Data Management Platform (DMP) Maturity Model
BEHAVIOURAL
CUSTOMER
DATA
BI MODELS
FREQUENCY
RECENCY
SUPPRESSION
apply to put a limit on the
number of times to show
a message
extend the benefits of BI
models from CRM data to
onsite/offsite targeting
combine CRM signals to
make more specific and
relevant segments
Targeting based on ‘what’
audiences are doing on
our digital properties
Personalisation based on the
content which is grouped by
the profile of audiences
ALGORITHMIC
MODELS
ATTRIBUTES
LIFE MOMENTS
SEQUENTIAL
TARGETING
DYNAMIC
CONTENT
Show a relevant sequential
content after certain #of
same ad message exposure
Find out the association of
products based on the life
stage of audience, and target
Combine 3rd party signals
to make more specific and
relevant segments
Leverage the high potential
of AI/ML models.
- Look-alike Models