Feedback Management System The Criterion platform is a modern IT infrastructure which simplifies and empowers customer and employee survey lifecycle. Offers a new range of possibilities including continuous data flows (towards your marketing databases) and real-time analysis of the results. Corporate Criterion lets you design complex questionnaires and define surveys in terms of participants - consumers to be asked, execution resources, planning and administration. Electronic questionnaires become available to the authorized users, posting the answers directly to your database systems (data warehouse or marketing database). Data analysis and presentation is easier than ever through powerful reports performing in real time mode. Either
Customer Intelligence (also known as ‘Customer Analytics’ or ‘Customer Insight’) enables your marketing
experts to design and apply intelligent promotions or programs or any other special ‘treatment’ on the most
suitable customers, through the right channel and with the best timing effect, enabling ‘optimization’ of
customer interaction, significant improvement of customer experience and higher satisfaction levels
Datamine’s campaign management platform stands as a unified environment for designing and executing complex campaigns, of several types, across a wide range of channels.
Campaign Data Analysis
Based on datamine’s Segment Designer as the rule definition toolkit for the formation of complex target groups and the interactive customer profiler, it sets new standards in target group design and analysis. Analyze your campaigns through extensive performance analysis & reporting – including OLAP models. Get insight on factors, demographics, resources or other attributes affecting campaign performance. Via suitable integration, CM extends existing Business Intelligence/ Customer Analytics infrastructure through systematic campaign and customer response data feeds.
Campaign Response Modeling
Improve your campaigns through systematic campaign response analysis & modeling: our data-mining models can unveil patterns explaining responses or even inspiring new contact & communication strategies.
Datamine provides data-intensive information technology solutions & services for Telecoms, Banking & Retail industry. Our offering answers the needs of modern management for analytics, process insight, business & market intelligence.
Customer Feedback Management Feb 2015 - VenuelabsVenuelabs
The landscape of customer feedback management is changing rapidly for brands with a physical presence. This presentation gives an overview of these trends and examples of how early adopter brands are addressing these new realities. More at http://www.venuelabs.com or sample your brand at http://www.aboutlocal.com.
Customer Intelligence (also known as ‘Customer Analytics’ or ‘Customer Insight’) enables your marketing
experts to design and apply intelligent promotions or programs or any other special ‘treatment’ on the most
suitable customers, through the right channel and with the best timing effect, enabling ‘optimization’ of
customer interaction, significant improvement of customer experience and higher satisfaction levels
Datamine’s campaign management platform stands as a unified environment for designing and executing complex campaigns, of several types, across a wide range of channels.
Campaign Data Analysis
Based on datamine’s Segment Designer as the rule definition toolkit for the formation of complex target groups and the interactive customer profiler, it sets new standards in target group design and analysis. Analyze your campaigns through extensive performance analysis & reporting – including OLAP models. Get insight on factors, demographics, resources or other attributes affecting campaign performance. Via suitable integration, CM extends existing Business Intelligence/ Customer Analytics infrastructure through systematic campaign and customer response data feeds.
Campaign Response Modeling
Improve your campaigns through systematic campaign response analysis & modeling: our data-mining models can unveil patterns explaining responses or even inspiring new contact & communication strategies.
Datamine provides data-intensive information technology solutions & services for Telecoms, Banking & Retail industry. Our offering answers the needs of modern management for analytics, process insight, business & market intelligence.
Customer Feedback Management Feb 2015 - VenuelabsVenuelabs
The landscape of customer feedback management is changing rapidly for brands with a physical presence. This presentation gives an overview of these trends and examples of how early adopter brands are addressing these new realities. More at http://www.venuelabs.com or sample your brand at http://www.aboutlocal.com.
Care Management Platforms for Population Health: Seven Real-World Best PracticesCognizant
Our experience with large platforms offers important lessons and strategies that healthcare organizations can successfully replicate when deploying a population health-oriented care management system.
Excellent Learning Guide on Pega Decisioning Consultant (PCDC) CertificationMeghna Arora
Start Here---> http://bit.ly/34rqHUd <---Get complete detail on PCDC exam guide to crack PCDC Version 8. You can collect all information on PCDC tutorial, practice test, books, study material, exam questions, and syllabus. Firm your knowledge on PCDC Version 8 and get ready to crack PCDC certification. Explore all information on PCDC exam with the number of questions, passing percentage, and time duration to complete the test.
Analytics led transformation of marketing functionAditya Madiraju
Marketing plays a critical role of providing forward looking experiences at an optimal cost. Hence, the department/function needs establish strong linkage to experiences & value capturing strategies.
Here is an approach, I implemented that was found useful....
Business Situation
Zyme had channel visibility challenges pertaining to lack of a cost-effective global data capture infrastructure. There was a clear need for shared master data and definitions across the channel network. Also there was the challenge of poor partner compliance and quality of data reporting.
Care Management Platforms for Population Health: Seven Real-World Best PracticesCognizant
Our experience with large platforms offers important lessons and strategies that healthcare organizations can successfully replicate when deploying a population health-oriented care management system.
Excellent Learning Guide on Pega Decisioning Consultant (PCDC) CertificationMeghna Arora
Start Here---> http://bit.ly/34rqHUd <---Get complete detail on PCDC exam guide to crack PCDC Version 8. You can collect all information on PCDC tutorial, practice test, books, study material, exam questions, and syllabus. Firm your knowledge on PCDC Version 8 and get ready to crack PCDC certification. Explore all information on PCDC exam with the number of questions, passing percentage, and time duration to complete the test.
Analytics led transformation of marketing functionAditya Madiraju
Marketing plays a critical role of providing forward looking experiences at an optimal cost. Hence, the department/function needs establish strong linkage to experiences & value capturing strategies.
Here is an approach, I implemented that was found useful....
Business Situation
Zyme had channel visibility challenges pertaining to lack of a cost-effective global data capture infrastructure. There was a clear need for shared master data and definitions across the channel network. Also there was the challenge of poor partner compliance and quality of data reporting.
Customer Feedback Management
Corporate Criterion enables systematic, on-going user experience management and analysis, across a wide range of customer touch points - continuous user experience feeds towards your management dashboards.
The Survey process. Redefined
Design complex, structured questionnaires, define surveys in terms of target group (consumers to be contacted), execution resources, planning and administration. Depending on the configured channels and timing, consumers will be invited to participate as they become eligible according to target group membership, triggers and randomization.
Customer experience measurements through Corporate Criterion become parts of the customer record – within the data warehousing or the Marketing database – ready to be cross-analyzed against any customer dimension and attribute.
Design complex, structured questionnaires, define surveys in terms of target group (consumers to be contacted), execution resources, planning and administration. Depending on the configured channels and timing, consumers will be invited to participate as they become eligible according to target group membership, triggers and randomization.
Customer experience measurements through Corporate Criterion become parts of the customer record – within the data warehousing or the Marketing database – ready to be cross-analyzed against any customer dimension and attribute.
What is the function of the performance analyst by Luciano RuoccoLuciano Ruocco
A performance analyst primarily evaluates performance and outcomes, most frequently for corporations, though there are several alternative responsibilities concerned. Performance analysts build relationships, write reports and create displays. Additionally, they need to possess sturdy analytical and communication skills to try and do the duty effectively.
With a group legacy of over two decades, Ma Foi Analytics blends the best of data science, big data technology and a rare and diverse talent pool to help organisations of all stripes achieve the outcomes they seek.
Improve Service Quality Through Enterprise Feedback ManagementSpectos GmbH
How are companies improving their service quality with enterprise feedback management systems? Spectos has compiled a list of tips and hints about how to improve company performance by measuring customer satisfaction.
Insights To Accelerate Services Growth (Oco White Paper)Jon Hansen
White Paper Introduction (Excerpt):
Much has been written about customer satisfaction, account management practices, and measurement systems
for services businesses. Some of the approaches take a simple, monolithic approach and propose a standard
model for management of all service businesses. We suggest a different approach and recommend that a service
business should be managed and measured based on the maturity of the service business and the specific requirements of its’ customers.
To help operationalize this approach, we provide a framework for understanding how a services organization and its’ customer engagement should be measured. This framework is based on the premise that these organizations often progress through three distinct stages – Customer Centric, Profit Centric and Growth Centric – as they
evolve. We specifically outline various information and reporting approaches to support strategic account management of services businesses at each stage of their evolution, we provide examples of what service metrics are most relevant, and then discuss the effective intersection of account practices and metrics by means of a customer dashboard tool used by many leading firms.
Oco Web Site: http://www.oco-inc.com/
A powerful, high-performance, customer assessment & management platform, acting as a single point of
reference regarding customer analytics, information & knowledge produced within the enterprise.
A single point of reference
for any customer assessment request
A powerful, high-performance, customer assessment & management platform, acting as a single point of
reference regarding customer analytics, information & knowledge produced within the enterprise. Customer
Intelligence Server provides insight into your customer management processes through solid analysis of the
information stored in your legacy systems and/or data warehouse. Our solution is based on a dynamic
customer analytics architecture that combines business knowledge with statistical models and cutting edge
software technologies in order to optimize customer interaction.
Why Your Best Salesperson May Be a Customer Support RepCognizant
Using rich data, powerful analytics and integrated toolsets, support organizations in the communications and technology industry can achieve a real-time understanding of customer challenges, enabling them to convert troubleshooting exercises into rewarding experiences and convert customers into brand ambassadors.
Explore how CRM works exclusively for your business by drilling into the details of the CRM Consultation process, and the tools required in developing your business case. We’ll address the common questions of what to look for,
how to measure it, what to demand, and much more, by introducing effective measurements of how to manage a CRM program at work.
The Minimum Viable product and why it is critical for a startup. How to get from an idea to an MVP through a prototype. How to speed up your software prototyping process. Techniques to help you experiment and capture feedback.
As a founder, It is very important to deeply understand the notion of the MVP. You need to use it as part of a method or a framework to help you make better product decisions – and mitigate or avoid known risks. So this definition by Eric Ries, defines the MVP as ‘ …a product with just enough features to satisfy early customers, and to provide feedback’.
Your MVP must solve the problem for your customers; your users should get value out of it; your MVP should be good enough so the users engage with it and potentially pay for it;
Your early customers should be so happy with your product to act as promoters – to recommend it to others and publicly share positive feedback.
https://www.theinnovationmode.com/
Moving from an idea to a Minimum Viable Product
A quick introduction to the notion of the MVP – what a Minimum Viable Product is, why you need, and why it is a critical success factor for startups
How to move from a problem to a properly-defined MVP - steps, activity and best practices to follow
the book: https://www.theinnovationmode.com/
No matter the type (corporate or public one) a hackathon is always a great opportunity to showcase your talent and skills: yes, hackathons are also about team spirit, innovation, collaboration and fun but the primary motivation of the typical participant is to win it and capitalize on that (reputation, opportunity, networking).
The competition is tough, the event itself is demanding with several hours or even days of ideation, coding, iterations and in some cases team challenges.
Is a great idea enough to win a hackathon? The short answer is NO.
You also need the right team, working practices, mentality and the right strategy. Consider the following practical hints to … hack the next hackathon.
Corporate hackathons provide a great way to inspire your team. They can also promote creativity, collaboration, and innovative thinking!
Hackathons are technology-driven and primarily about software — hence the software-centric element in the definition. A Hackathon is very demanding on participants — it requires not only great technical and coding skills but also ideation and presentation skills.
Participants are asked to come up with great ideas, formulate a prototype and prioritize wisely; then self-organize and execute — do quick research, prepare resources, write code, reuse existing components and systems and finally prepare a presentation — all in time-boxed scenario. The Hackathon may be focusing on known problems or business opportunities or technologies (stated upfront) or it could be open to any ideas with no particular constraints.
What’s next on Artificial Intelligence, Augmented Reality, Robotics, Data & Visualization and Blockchain
Technology is moving at an incredible pace. We live in an amazing era where things like autonomous cars, personalized medicine and quantum computing are becoming real as we speak; Artificial Intelligence, crypto-currencies, advanced automation, deep learning and concepts like Universal Basic Income are about to reshape our world.
The years to come will bring impressive technological breakthroughs with massive impact on our lives, markets and societies. In our connected world, with the unprecedented level of information, knowledge and ideas exchange, innovation is happening continuously, at scale and in several forms; it is driven by corporations, secret labs, universities, startups, research scientists or simply by thousands of creative individuals across the globe.
Datamine provides data-intensive information technology solutions & services for Telecoms, Banking & Retail industry. Our offering answers the needs of modern management for analytics, process insight, business & market intelligence.
Our products are based on CAS platform - Competition Analysis System - which enables a new range of capabilities for Market insight, price analytics, personalized customer offerings & market strategy. Click 'download' below to get a full corporate profile.
Expertise
Business Intelligence
Market Intelligence
Price Analytics
Data mining
Customer Segmentation
Marketing databases
Recommendation engines
Online CRM components
Campaign Optimization
An interactive product development & evaluation framework …… enabling quick definition of new banking products, and analysis against actual usage
A powerful Customer Interaction framework …… automating and optimizing product recommendations, according to strict business rules
A sophisticated Customer Analytics platform …… enabling customer, billing & usage analysis along with product suitability measures
CAS/R enables marketing users to browser and analyze competition in terms of pricing on specific products. Beyond competition insight, CAS/R offers powerful tools for actionable decisions on your pricing policies, loyalty programs, personalized offers and more.
Intelligent Online marketing
CAS/R can be defined as an analytics framework for modern online retailers offering a wide range of marketing applications including product management, market analysis, Business Intelligence and predictive modeling. It is based on a powerful pricing database against your product catalogue and the ‘market’.
CAS/R includes several additional components enabling real-time, activity-based proposal generation for existing customers, dynamic product pricing schemes, personalized discount models, interactive market analysis and the intelligent alerting suite.
Competition Analysis, for Telcos
Datamine’s Competition Analysis System is a sophisticated, highly engineered data processing and visualization platform providing telcos with outstanding analytical capabilities.
Tariff Optimization, Market Insight
CAS encapsulates the complexity of the typical, fuzzy telecom market enabling telecom professionals and decision makers to understand, study and model competitors, products and strategies through a set of well-defined, easy-to-use business components. By utilizing a powerful billing engine and numerous intelligent data management components, CAS makes tariff optimization and relevant decision-making a simple, robust and fruitful business procedure.
CAS extends to an interactive decision support environment with a wide range of KPIs and statistical figures on the evolution of the customer, tariff suitability, tariff performance, market positioning, competitor’s strategy and more.
Example apparatus and methods provide a gamified adaptive digital disc jockey (DDJ) that optimizes a media presentation based on an audience response according to a gamification process. The DDJ receives data about audience members and determines a state and dynamic of the audience in response to a portion of the media presentation or the dynamics of the media presentation. The DDJ identifies audience leaders or laggards from gamification data or patterns about audience members. The gamification scores may be computed from the reactions or behaviors of audience members. The DDJ automatically adapts the media presentation based on the state and dynamic of the audience in general and/or based on the reactions of people with certain gamification scores. Data relating states, dynamics, gamification scores, and tracks or sequences of tracks from previous presentations may help plan and optimize the presentation and may be stored for planning future presentations.
A device is disclosed for enabling a user to navigate between content using gaze tracking. The device includes a presentation component for presenting a plurality of content to a user in user interface (UI) windows. A camera captures the gaze of the user, and components described herein control focus of the UI windows presented to the user based on the gaze. Multiple UI windows of varying content may be displayed to the user. A processor determines, from the captured gaze, where the user is looking, and the UI window located at the user's gaze point is brought into focus and controlled by the user's gaze. As the user looks to other UI windows, focus is seamlessly moved from one UI window to the next to correspond with what the user is looking at, providing an implicit way to control digital content without conventional computer commands, actions, or special requests.
ORGANIZATION, RETRIEVAL, ANNOTATION AND PRESENTATION OF MEDIA DATA FLES USING...George Krasadakis
A computer system automatically organizes, retrieves, anno
tates and/or presents media data files as collections of media
data files associated with one or more entities, such as
individuals, groups of individuals or other objects, using
context captured in real time from a viewing environment.
The computer system presents media data from selected
media data files on presentation devices in the viewing
environment and receives and processes signals from sen
sors in that viewing environment. The processed signals
provide context, which can be used to select and retrieve
media data files, and can be used to further annotate the
media data files and/or other data structures representing
collections of media data files and/or entities. In some
implementations, the computer system can be configured to
be continually processing signals from sensors in the view
ing environment to continuously identify and use the context
from the viewing environment.
An interactive tariff development & evaluation framework enabling quick definition of new tariffs, validation and analysis against actual usage; A powerful Customer Interaction framework automating and optimizing tariff recommendations, according to strict business rules; A sophisticated Customer Analytics platform enabling customer, billing & usage analysis along with tariff suitability measures
Το ςφγχρονο ανταγωνιςτικό περιβάλλον, ςε ςυνδυαςμό με τθ διαρκϊσ εντεινόμενθ προςπάκεια των
επιχειριςεων για άμεςθ και εφςτοχθ ανταπόκριςθ ςτισ ανάγκεσ του πελάτθ, οδθγεί ςε απαιτθτικζσ και ςφνκετεσ
διαδικαςίεσ πϊλθςθσ - τόςο ωσ προσ τθν εκτζλεςθ όςο και ωσ προσ τθν παρακολοφκθςι τουσ. Ταυτόχρονα, οι
διαδικαςίεσ αυτζσ πρζπει να είναι ευκυγραμμιςμζνεσ με ςυγκεκριμζνεσ εςωτερικζσ πολιτικζσ, ςτόχουσ ανάπτυξθσ
ι και περιοριςμοφσ – όπωσ κακορίηονται από τθν εκάςτοτε διοίκθςθ. Η νζα αυτι πραγματικότθτα - πολλαπλζσ
(και κατά περίπτωςθ ανταγωνιςτικζσ) διαδικαςίεσ που εμπλζκονται ςτον κφκλο πώλθςθσ τθσ τυπικισ επιχείρθςθσ,
ςε ςυνδυαςμό με τισ ιδιαίτερα αυξθμζνεσ απαιτιςεισ από τθν πλευρά του πελάτθ- αναδεικνφει τθν ανεπάρκεια
των παραδοςιακϊν μεκόδων ανάλυςθσ πωλιςεων και προςδιορίηει τθν ανάγκθ για αποτελεςματική ανάλυςη
του κφκλου πώληςησ.
Personal Brand Statement:
As an Army veteran dedicated to lifelong learning, I bring a disciplined, strategic mindset to my pursuits. I am constantly expanding my knowledge to innovate and lead effectively. My journey is driven by a commitment to excellence, and to make a meaningful impact in the world.
3.0 Project 2_ Developing My Brand Identity Kit.pptxtanyjahb
A personal brand exploration presentation summarizes an individual's unique qualities and goals, covering strengths, values, passions, and target audience. It helps individuals understand what makes them stand out, their desired image, and how they aim to achieve it.
Putting the SPARK into Virtual Training.pptxCynthia Clay
This 60-minute webinar, sponsored by Adobe, was delivered for the Training Mag Network. It explored the five elements of SPARK: Storytelling, Purpose, Action, Relationships, and Kudos. Knowing how to tell a well-structured story is key to building long-term memory. Stating a clear purpose that doesn't take away from the discovery learning process is critical. Ensuring that people move from theory to practical application is imperative. Creating strong social learning is the key to commitment and engagement. Validating and affirming participants' comments is the way to create a positive learning environment.
Kseniya Leshchenko: Shared development support service model as the way to ma...Lviv Startup Club
Kseniya Leshchenko: Shared development support service model as the way to make small projects with small budgets profitable for the company (UA)
Kyiv PMDay 2024 Summer
Website – www.pmday.org
Youtube – https://www.youtube.com/startuplviv
FB – https://www.facebook.com/pmdayconference
RMD24 | Retail media: hoe zet je dit in als je geen AH of Unilever bent? Heid...BBPMedia1
Grote partijen zijn al een tijdje onderweg met retail media. Ondertussen worden in dit domein ook de kansen zichtbaar voor andere spelers in de markt. Maar met die kansen ontstaan ook vragen: Zelf retail media worden of erop adverteren? In welke fase van de funnel past het en hoe integreer je het in een mediaplan? Wat is nu precies het verschil met marketplaces en Programmatic ads? In dit half uur beslechten we de dilemma's en krijg je antwoorden op wanneer het voor jou tijd is om de volgende stap te zetten.
[Note: This is a partial preview. To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
Sustainability has become an increasingly critical topic as the world recognizes the need to protect our planet and its resources for future generations. Sustainability means meeting our current needs without compromising the ability of future generations to meet theirs. It involves long-term planning and consideration of the consequences of our actions. The goal is to create strategies that ensure the long-term viability of People, Planet, and Profit.
Leading companies such as Nike, Toyota, and Siemens are prioritizing sustainable innovation in their business models, setting an example for others to follow. In this Sustainability training presentation, you will learn key concepts, principles, and practices of sustainability applicable across industries. This training aims to create awareness and educate employees, senior executives, consultants, and other key stakeholders, including investors, policymakers, and supply chain partners, on the importance and implementation of sustainability.
LEARNING OBJECTIVES
1. Develop a comprehensive understanding of the fundamental principles and concepts that form the foundation of sustainability within corporate environments.
2. Explore the sustainability implementation model, focusing on effective measures and reporting strategies to track and communicate sustainability efforts.
3. Identify and define best practices and critical success factors essential for achieving sustainability goals within organizations.
CONTENTS
1. Introduction and Key Concepts of Sustainability
2. Principles and Practices of Sustainability
3. Measures and Reporting in Sustainability
4. Sustainability Implementation & Best Practices
To download the complete presentation, visit: https://www.oeconsulting.com.sg/training-presentations
VAT Registration Outlined In UAE: Benefits and Requirementsuae taxgpt
Vat Registration is a legal obligation for businesses meeting the threshold requirement, helping companies avoid fines and ramifications. Contact now!
https://viralsocialtrends.com/vat-registration-outlined-in-uae/
What are the main advantages of using HR recruiter services.pdfHumanResourceDimensi1
HR recruiter services offer top talents to companies according to their specific needs. They handle all recruitment tasks from job posting to onboarding and help companies concentrate on their business growth. With their expertise and years of experience, they streamline the hiring process and save time and resources for the company.
Falcon stands out as a top-tier P2P Invoice Discounting platform in India, bridging esteemed blue-chip companies and eager investors. Our goal is to transform the investment landscape in India by establishing a comprehensive destination for borrowers and investors with diverse profiles and needs, all while minimizing risk. What sets Falcon apart is the elimination of intermediaries such as commercial banks and depository institutions, allowing investors to enjoy higher yields.
RMD24 | Debunking the non-endemic revenue myth Marvin Vacquier Droop | First ...BBPMedia1
Marvin neemt je in deze presentatie mee in de voordelen van non-endemic advertising op retail media netwerken. Hij brengt ook de uitdagingen in beeld die de markt op dit moment heeft op het gebied van retail media voor niet-leveranciers.
Retail media wordt gezien als het nieuwe advertising-medium en ook mediabureaus richten massaal retail media-afdelingen op. Merken die niet in de betreffende winkel liggen staan ook nog niet in de rij om op de retail media netwerken te adverteren. Marvin belicht de uitdagingen die er zijn om echt aansluiting te vinden op die markt van non-endemic advertising.
RMD24 | Debunking the non-endemic revenue myth Marvin Vacquier Droop | First ...
CORPORATE CRITERION
1. CORPORATE CRITERION
Feedback Management System
The Criterion platform is a modern IT infrastructure which simplifies and empowers customer and employee
survey lifecycle. Offers a new range of possibilities including continuous data flows (towards your marketing
databases) and real-time analysis of the results. Corporate Criterion lets you design complex questionnaires
and define surveys in terms of participants - consumers to be asked, execution resources, planning and
administration. Electronic questionnaires become available to the authorized users, posting the answers
directly to your database systems (data warehouse or marketing database). Data analysis and presentation
is easier than ever through powerful reports performing in real time mode.
Either for customer or employee surveys, the criterion platform stands as a new communication channel,
empowering proper design and smooth execution of scientific, structured questionnaires. Provides
capabilities for impressive data enrichment and information boost - all through your existing analytical
infrastructure.
Criterion answers the needs of systematically collecting customer feedback on products, services and user
experience in general. At the same time, the platform may be used in order to establish an effective
communication channel with your employees, associates or your sales network. Provided a common user
base, criterion can even enable cross-surveys analysis of the results thus adding a new perspective on the
stored data sets.
This wealth of information can significantly enrich your data warehouse enabling definition of satisfaction-
related KPIs and performance scores. Customer along with employee satisfaction scores against time and in
contrast with certain activities, decisions or market changes will definitely generate invaluable information for
a wide range of domain experts and executives. It is the ultimate solution for a truly customer-centric
organization: having the information described above along with typical CRM and Decision Support
infrastructure, superior customer handling processes become a matter of Corporate culture and business
effectiveness.
2. [Continuous customer measurements into your customer database?
Corporate Criterion supports customer satisfaction measurement procedures as on-going unattended studies. This
means that customers are able to participate (random, list-based or event-triggered participation) and evaluate products
and services purchased. This customer experience measurement becomes part of the customer record – within the data
warehousing or the Marketing database – ready to be cross-analyzed against any customer dimension and attribute.
Questionnaire Authoring, survey execution
& Response analysis made simple]
Questionnaire Authoring
Powerful design of structured questionnaires
A large toolset enabling dynamic questionnaire design
based on existing templates. The embedded question
library provides search and management functionality
over thousands of questions.
Usage Scenarios & Business Value
Customer insight, employee feedback
Corporate criterion enables the establishment of
standard procedures for both customer and employee
satisfaction measurement. Well-defined customer
satisfaction questionnaires may be released via
1. Call centers- customer care
2. Corporate web site (web-enabled customers login
and served with the suitable question set)
3. Inside POS using suitable equipment.
A combination of the above results in a on-going flow of
information providing impressive capabilities in several
perspectives as in the following simple scenarios:
Top management assess POS network based on
customer satisfaction scores and complaint-related
information.
Analysts model Customer satisfaction scores
(available at the customer level) against time and
other dimensions – in order to evaluate internal,
procedures, quality of service, products, policies
and related decisions.
Marketing & Business analysts can benefit with the
availability of a customer satisfaction score along
with the typical customer metrics (profitability, credit
risk, usage figures), thus further modeling and
explaining phenomena like churn, non-payment
behaviors, non profitable decisions.
Deployment & Monitoring
Survey management dashboard
A rich graphical user interface that presents the
campaign entity in a unique way: basic attributes,
target group definition, critical ‘events’ along with
statistics and status history. Tabulations and charts
provide an instant, accurate picture for the selected
campaign.
Target Group Design
Dynamic participants list creation
Functionality enabling dynamic ‘target group’
definition and management. The authorized user can
query the integrated customer database and define
complex subsets of customers (satisfying certain
combination of criteria). This target group can be the
basis of one or more surveys. Random sampling,
profile analysis and balancing are some of the
advanced utilities provided for effective target group
design and management.
Analysis & Presentation
Real Time Results, standardized reporting
The analytical part of the system providing analysis
and reporting functionality on the collected responses.
Consists of standard reporting analyzing each single
survey (implementing typical questionnaire response
analysis), dynamic reporting enabling instant filtering
of the results using ‘external’ criteria on customer
demographics, agent information, date/ time or
channel. Cross – Questionnaire analysis is also
feasible for certain cases (such as employee surveys).
www.datamine.gr info@datamine.gr