Internet Marketing ROI

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Internet Marketing ROI

  1. 1. Enough of this internet marketing rubbish! <br />Show me the money! <br />
  2. 2. Well, for starters,<br />Internet marketing is <br />NOTfree.<br />
  3. 3. It Takes People<br />
  4. 4. It Takes Technology<br />
  5. 5. It Takes Time<br />
  6. 6. All of which are <br />LIMITED RESOURCES<br />
  7. 7. Even if I decide to go ahead with internet marketing, why should I allocate resources to it?<br />BigBoss<br />
  8. 8. It would generate more revenue too: more transactions, new customers, brand awareness and loyalty…<br />Well it would result in cost reduction in marketing and customer service…<br />Then there is market research and competitive intelligence <br />
  9. 9. Fine. Fine. Hire an internet marketing hot shot. But this better be good. Our employees’ bonuses are on the line here.<br /> I ‘d better see an increase our revenue and reduce cost.<br />BigBoss<br />
  10. 10. I’m your new <br />Internet Marketing Manager and I will blow you away with cool stuff like SEO, Social Media Marketing, Email and PPC campaigns and lots more!<br />Oh…and the name’s Bond, James Bond<br />
  11. 11. Our Facebook friends and Twitter followers are through the roof!<br />And you just HAVE to see the comments on our blog!<br />Our website traffic has doubled in just a month!<br />ONE Month Later<br />
  12. 12. Finance Dept.<br />
  13. 13. Told you I was super cool!<br />
  14. 14. Our social mentions are super dooper!<br />And visitors just wont stop coming to our website!<br />Our Google Analytics are stunning!<br />SIX Months Later<br />
  15. 15. I totally rock! <br />These awesome results are proof of my coolness!<br />
  16. 16. Why are we happy by the way?<br />Good question, considering our P&L still sucks.<br />Finance Dept.<br />
  17. 17. Psst…I heard BigBoss isn’t too happy with you. <br />He doesn’t care how many Facebook friends or what page rank we have unless it means we are selling more stuff.<br />Darn it, my cover’s been blown!<br />
  18. 18. Betty, its me. I need your help, quick.<br />What do I do?<br />Where do I start?<br />Arghhim so super cool, this can’t be happening to me!!<br />I need to start linking my awesome results to actual company performance.<br />
  19. 19. Relax Bond, you're such a drama queen.<br />Lets take this step by step.<br />Welcome to the world of<br /> ROI<br />
  20. 20. Investment Gain – Investment Cost<br />Investment Cost<br />
  21. 21. $$$<br />$$$<br />Investment<br />Non Financial Return<br />Financial Return<br />Action<br />Reaction<br />Here’s how the transformation from investment to return occurs Internet marketing.<br />Right now, your money is showing a fab non financial return!<br />…but remember what BigBoss said…<br />
  22. 22. Fine. Fine. Hire an internet marketing hot shot. But this better be good. Our employees’ bonuses are on the line here.<br /> I ‘d better see an increase our revenue and reduce cost.<br />BigBoss<br />
  23. 23. Incoming Links<br />Organic Traffic<br />Rankings<br />Positive press<br />Page Ranks<br />Pages Indexed<br />Positive WOM<br />Website Visitors<br />Twitter followers<br />Here are some non ways to measure on financial return<br />Blog comments<br />
  24. 24. Hmm…what interesting evidence do we have here for financial return?<br />
  25. 25. Create Timelines<br />Week 22<br />Week 23<br />Week 24<br />Week 25<br />Press Release<br />White Paper on SEO<br />Kamran starts Tweeting<br />PPC Campaign<br />
  26. 26. Compare Growth<br />Before Internet Marketing<br />After Internet Marketing<br />
  27. 27. Compare Marketing Costs<br />Before Internet Marketing<br />After Internet Marketing<br />
  28. 28. Compare Sales Revenues<br />Before Internet Marketing<br />After Internet Marketing<br />
  29. 29. Compare Number of Transactions<br />Before Internet Marketing<br />After Internet Marketing<br />
  30. 30. Compare Number of NEW Transactions<br />Before Internet Marketing<br />After Internet Marketing<br />
  31. 31. NOW TRY<br />n’<br />FRY<br />frequency<br />reach<br />yield<br />How often do customers buy? <br />(# of transactions)<br />How much are your customers spending? <br />($ per transaction)<br />How many customers are you targeting? <br />(# of NEW transactions)<br />
  32. 32. Now all you need to do is overlay timelines, correlate and find a pattern!<br />
  33. 33. Thanks Betty, I didn’t think there was anyone more awesome than me!<br />
  34. 34. BigBoss, <br />I overlaid some of our timelines and found that ever since we began our marketing activities on the Internet, <br />our YoY sales are up, our transactions have doubled in number and $amount, our customer base is up by 20%… <br />…and I could just go on all day about my coolness…<br />
  35. 35. Hmmm….there must be something we are doing right, what’s your take on our Internet Marketing ROI? <br />BigBoss<br />
  36. 36. Well that’s easy, all we need to do now is plug in our cost savings and revenue gains into the ROI equation!<br />Investment Gain – Investment Cost<br />Investment Cost<br />
  37. 37. Yayyyyy!!!<br />Internet Marketing just did wonders for our PnL!<br />Finance Dept.<br />
  38. 38. Well I’m impressed, looks like Internet marketing is here to stick around for a while!<br />BigBoss<br />
  39. 39. The name’s Bond… James Bond…<br />…drinks anyone?<br />errr…drinks anyone?<br />
  40. 40. Let Askoli make <br />your Internet Marketing strategy and guide you in <br />calculating its ROI!<br />Contact us now: sales@askoli.com<br />Or give us a call: +92 51 2270354<br />

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