Zappos is an online shoe and clothing retailer founded in 1999 that has grown to over 1,400 employees. The company prioritizes an excellent customer experience through fast shipping, easy returns, and friendly customer service. Zappos has over 12 million customers, with 75% being returning customers who spend more on average than new customers. The company is working to expand customer touchpoints beyond phone support to social media as most customers do not call. Zappos aims to have employees actively engage with customers across various online channels to strengthen relationships and gather feedback.