This document discusses how to generate high quality leads for a law practice using Google AdWords. It notes that most law firms try outdated methods like newspaper ads that don't work well. The document promotes hiring a company that provides proven landing pages, ads, keywords and optimization strategies for running effective Google AdWords campaigns. This approach can quickly generate more leads and help lawyers build large entrepreneurial law practices with continued new client leads.

1. The HANDS DOWN #1 Way To Generate
HIGH QUALITY Leads (That Turn Into
Clients) And Grow Your Law Practice
This Works In ANY Niche Of The Law

2. You became a Lawyer because you
always dreamed of working 14 hour
days just to make a hundred grand or a
couple hundred grand a year while you
barely ever see your family or friends...
Right?
Let Me Guess???

3. In the next few minutes you’re going to
learn a PROVEN way to get OUT of the
Lawyer Rat Race...
And Become An ENTREPRENEURIAL
LAWYER that has other Lawyers
working hard FOR YOU... While you
reap the benefits and have more time
to spend with your family and friends.
There IS A Better Way...

4. -What most Lawyers are currently doing and why
they are not generating many new clients
What You’re About To Learn

5. -What most Lawyers are currently doing and why
they are not generating many new clients
-The #1 way for Lawyers in ANY niche of the law
to generate HIGH QUALITY leads (that turn into
clients) FAST.
What You’re About To Learn

6. -What most Lawyers are currently doing and why
they are not generating many new clients.
-The #1 way for Lawyers in ANY niche of the law
to generate HIGH QUALITY leads (that turn into
clients) FAST.
-How you can generate 4 TIMES as many leads
for your Business IN THE NEXT WEEK using this
strategy.
What You’re About To Learn

7. Think about this logically for yourself
right now...
If you had to generate new HIGH
QUALITY leads (that turn into
clients) for your law business
fast... What would you do?
The REAL Question At Hand For Your Business...

8. • Newspaper Ads (Outdated and go stale)
Let’s Look At What Many Law Firms Try...

9. • Newspaper Ads (Outdated and go stale)
• TV (VERY Expensive and low ROI)
Let’s Look At What Many Law Firms Try...

10. • Newspaper Ads (Outdated and go stale)
• TV (VERY Expensive and low ROI)
• Radio (Outdated and low ROI)
OR...
Let’s Look At What Many Law Firms Try...

11. - Newspaper Ads
- TV
- Radio
- GOOGLE (Note: This is NOT about SEO)
QUESTION: What is the biggest difference
between Google and all the others?
Let’s Look At What Many Law Firms Try...

12. When a client is searching on Google...
they are a RED HOT lead that is
searching, finding, and calling YOU!
They have already taken an action and
are MUCH closer to becoming a client
than someone that you “Interrupt” with
advertising (like Billboard, TV, etc.)
Why Google Is KING

13. Why You CAN’T Ignore Google Anymore

14. SEO is a great LONG-TERM investment
for a business, but there is only 1 way
to generate HIGH QUALITY leads in less
than 1 week, and be at the top of
Google for HUNDREDS of different
keywords and keyword variations...
The #1 Way To Generate High Quality Leads
(That Turn Into Clients) In 1 Week Or Less

15. The Answer Is Google Adwords
(And The HUGE Advantage It Gives Local
Businesses – See Below)

16. Ads 
Seo 
Ads 
Ads 

17. #1) No Landing Page or Awful Landing Page
Why Most Google Adwords Campaigns Fail...

18. Example Of A Real (And AWFUL) Landing Page

19. #1) No Landing Page or Awful Landing Page
#2) Horrible Ads with low Click-through Rates
Why Most Google Adwords Campaigns Fail...

20. Good Ad vs. Bad Ad
A Good Ad Could Instantly DOUBLE Your Leads
Vs.

21. #1) No Landing Page or Awful Landing Page
#2) Horrible Ads with low Click-through Rates
#3) Bad campaign setup (usually not the case)
NOTE: PPC Managers typically just setup
campaigns (which is the easy part).
Why Most Google Adwords Campaigns Fail...

22. You can often times DOUBLE the
amount of leads you are getting
for the same amount of money
spent just by having a good high-
converting landing page!
A Good Landing Page Can INSTANTLY Double
Or Triple Your Leads

23. And the great thing about it is that when you
have a high Click-through Rate, your cost per
click goes down DRAMATICALLY..
GOOGLE REWARDS YOU FOR HAVING HIGH
CONVERTING ADS!
So if you double your Click-through Rate, not
only are you getting twice as many potential
leads, you’re also paying a lot less per click!
A High Converting Google Ad (High Click-through
Rate) Can Also Instantly Double Your Leads

24. We already have proven high converting
landing pages for Lawyers...
As well as proven high converting ads to use in
your campaign...
And we have the exact keywords to use plus
tricks to optimize your results that we have
learned through trial and error!
And Here Is The Best Part...

25. Google is the new Yellow Pages and it is going
to be the #1 way for Lawyers to generate leads
via the Internet for a LONG time to come...
So if you aren’t generating leads from Google
then you are missing out BIG TIME...
Here Is What We Know...

26. You can try to do Google ads yourself and go
through years of trial and error and spend tens
of thousands of pounds trying to figure out
what works...
Or you can hire us to plug in our proven high
converting landing pages, ads, keywords, and
additional optimization tricks that we’ve
learned through lots of testing...
Here Are Your Options...

27. The Choice Is Yours...

28. Do you want to be a hard working
Lawyer your entire life that grinds
out 12 hour days for a hundred grand
or a couple hundred grand a year..?
OR...
I just want to leave you with one final
QUESTION for you to think about...

29. Do you want to be an ENTREPRENEURIAL
LAWYER that builds a HUGE Law Practice
with dozens of people working for YOU...
While you reap the benefits because you
learned how to build a REAL business
with continuous new leads calling your
office everyday.

30. So if you can see the light and you are
interested in taking the next step...
Then we would be happy to have a free
consultation with you to learn a little more
about your business and discuss your potential
investment in plugging in our proven system
to generate new high quality leads for you
from Google...
If You’re Interested...

31. We appreciate your time and hope that you
have received some great value from this
presentation...
...And we look forward to speaking with you if
you to choose to have a free consultation to
discuss how this can work for your business
THANK YOU, AND HAVE A GREAT DAY!