SEO is one of the most cost-effective advertising methods, especially for small businesses. The document compares the costs and effectiveness of different advertising methods like TV, radio, magazines, direct mail, telemarketing and SEO. SEO has costs from $3,500-50,000 per year but can provide an ROI over 500% in some cases. It targets people actively searching for a business's products or services. Tracking tools are available to monitor website rankings and volatility in search engine results.

1. Google Ad sense:
http://www.webconfs.com/how-to-make-money-with-google-adsense-article-44.php
http://moz.com/blog/guide-to-ads
Does SEO truly deliver ROI?
Advertising It’s everywhere from billboards to digital screens to TV ads to those annoying little pop-ups
when you’re just trying to use an app on your smart phone. I’ve heard numbers that the average person is exposed
to over 5,000 advertisements per day!
One of the things I always say is that SEO is one of the most cost effective advertising means, especially for
small to medium sized businesses. Through this article we’re going to examine more about why SEO truly is the
best and what other forms are out there to consider.
First off let me start by saying that while many of you are thinking “Sure this guy recommends SEO because
he offers SEO” that truly isn’t the case. I got started in SEO as a small business owner at another business because
after experimenting with advertising for years I decided SEO was the most cost effective, but I couldn’t find a high
quality SEO provider at an affordable cost. Long story short here we are today providing high quality
SEO services for affordable prices to help out small businesses.
Advertising Comparison:
Television Ad: A TV ad is great for large corporations, but a little on the expensive side. To purchase a few 30
second commercials in a national market, you’re looking at anywhere from $100,000 up to $1,000,000! And it
doesn’t get much better in a local marketas you’re looking at anywhere from$10,000 up to $50,000. The worst part
is you have no targeting — you’re going to be targeting a large group of general consumers who might not be your
target market.
Radio Ad: A 60 second radio slot is going to cost you a small chunk of change as well, but is comparable to SEO in
that it costs between $500 and $2,000. The reaction numbers can be pretty good if you find a good, targeted radio
station, but you are limited in who you can target. Let’s faceit, there’s not that many people that listen to the radio
anymore these days, especially the targeted radio stations.
Magazines: Magazines are great and are PACKED with ads (something I never understood is how companies sell
magazines that have more ads than content but that’s another story). The cost for a national magazine is
about about $75 per 1,000 magazines and for a local magazine you’re looking at roughly $150 per 1,000
magazines. The response rates in these types of ads are very low and while you certainly can target a market based
on the magazine type you usually won’t see the ROI you’re looking for.
Direct Mail: Anywhere from $75 to $200 per 100 pieces of mail. Direct mail has a super low response rate as
most people never look at solicitations or junk mail as we call it.
Telemarketing: Cold calling and telemarketing have decent response rates if you find a good caller, but they also
annoy many consumers. There’s no way to estimate the telemarketing costs as it varies widely by industry but the
main drawback is annoying people with your calls and fighting with new telemarketing legislations.
SEO: We saved the best for last– search engine optimization. The cost is anywhere from $3,500 up to $50,000 per
year depending on your competition, but for most small businesses you’ll be right around the $4,000 to $8,000 price
point. The ROI you see is the big story here. With SEO we’re targeting keywords that people are searching for
when they’re ready to buy your product or service. These people then generally become regular customers as long
as you deliver on what you promise. An ROI on an SEO campaign can be higher than 500% in some cases.
While this isn’t a fool proof, comprehensive guide to marketing for small businesses it certainly gives a
great starting point and outlines the main pros/cons and costs of advertising forms. I truly stand behind SEO
because I have seen it work for my businesses and I have seen it work for dozens of our client’s businesses as well.

2. Track sites:
http://www.link-assistant.com/rank-tracker/
Google Rank Checker Tools:
These tools do not use the Google API, especially because Google rendered their API useless.
 Free Monitor from Google - downloadable tool from CleverStats which monitors website rankings
 ParaMeter - scrape Google PageRank values in bulk with this downloadable software. Useful for viewing
the PageRank profile of a competing site.
Paid Rank Checking Tools:
Tracking where you already rank does not alert you to potential areas of opportunity that you have not yet
focused on, but it is easier to rank for keywords related to words you already rank well for than it is to rank for a
whole new basket of keywords.
 Advanced Web Ranking - downloadable software from $99 per year, or in combination with Advanced
Link Manager for $149. This is our favorite paid rank checking tool.
 Accurate Monitor for Search Engines - downloadable software from €99. Also has a lifetime license plan.
 Agent Web Ranking - downloadable software from $150 per year.
 Authority Labs - a web-based rank tracking tool.
 Rank Tracker - downloadable software for a $89 6-month license.
 SERPs.com - a web-based ranking tool similar to Authority Labs.
Numerous popular competitive research tools also include a rank tracking feature as part of their services.
SERP Volatility Trackers:
These tools track search results daily for thousands of keywords to track how much the search results have
changed over the past day & how that change has compared against previous periods, making them helpful for
determining if traffic shifts might be related to broader algorithmic changes, rather than something tied
specifically to your site or web analytics implementation.
 Mozcast - shows SERP volatility as a weather, with higher temperatures being greater volatility. Includes
metrics for top 10 sites, exact match domains & partial match domain names.
 Algoroo
 SERPs.com
 SERPmetrics flux
From the Engines:
 Google Webmaster Central - allows you to sign up for Google Sitemaps, shows some crawling errors, and a
more complete view of your backlinks. Also shows keywords you rank well for and keywords that send you
the most traffic.
 Bing Webmaster Tools - similar to Google's offering, but it also allows you to pull link data from
competing websites.
Related Categories:
 analytics tools - shows keywords that you already rank well for that drive traffic to your site
 keyword research tools - research new keywords to rank for
 competitive research tools - these tools will show you keywords sending traffic to competing websites