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How to Blog

The basics on how to write blog posts, for those with no experience.

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How to Blog

  1. 1. How to Blog
  2. 2. Blog Structure Title* Introduction Picture Body Conclusion*On average, 8 out of 10 people will read a title, but only 2 out of 10will read the rest. This is the secret to the power of your title, andwhy it so important to your blog post.
  3. 3. Common Blog Post Types How-To Personal Experience Opinion Review Problem Solving List
  4. 4. How-To Posts
  5. 5. How-To Posts1. Brainstorm the steps from start to finish2. Introduce your topic3. Instruct by filling in the steps  Be descriptive, specific, and detailed  Include examples4. Consider visuals5. Conclude
  6. 6. Personal Experience Posts
  7. 7. Personal Experience Posts1. Use a hook - A ―hook‖ is your opener. It’s the attention-getter, the question or quote that immediately hooks your listener or reader. The more off-the-wall or mysterious, the better.2. Tell the story - A story has natural momentum to it. If you simply state what happened in chronological order (many people actually neglect doing this), you will captivate your audience.
  8. 8. Personal Experience3. Reflect - Many people seem to tell stories just to tell them. But when you start asking whypeople share (and listen to) stories, often there is an objective. A reason. It may be to encourage or inspire or cause you to think differently. But still there is purpose to the telling.  At the end of your story, take a moment to reflect on what you shared. Answer any questions you’ve raised:  Why is this relevant?  What’s the moral or point?  Who is this message for?  Help us, the audience, understand what we’re supposed to get from the story.  In the reflection, you must resolve any questions or conflicts that were raised. This is, essentially, your conclusion. Your resolution.  This can be a great opportunity to revisit your hook. Wrap up with a mention of your attention-getter or a restatement of a quote, interesting fact, etc.
  9. 9. Opinion Posts
  10. 10. Opinion Posts Track the news and jump at opportunities. Timing is essential. When an issue is dominating the news – whether it’s a war, a typhoon or just the latest controversy on a reality television show – that’s what readers want to read and op-ed editors want to publish. Whenever possible, therefore, link your issue explicitly to something happening in the news. Make a single point - well. You cannot solve all of the worlds problems in one blog post. Be satisfied with making a single point clearly and persuasively. If you cannot explain your message in a sentence or two, youre trying to cover too much. Put your main point on top. You have no more than 10 seconds to hook a busy reader, so you must get to the point and convince the reader that its worth his or her valuable time to continue.
  11. 11. Opinion Posts Tell readers why they should care. Put yourself in the place of the busy person looking at your article. At the end of every few paragraphs, ask out loud: "So what? Who cares?" You need to answer these questions. Will your suggestions help reduce readers taxes? Protect them from disease? Make their children happier? Explain why. People want to know ―What’s in it for me?‖ Offer specific recommendations. An opinion article is not a news story that simply describes a situation; it is your opinion about how to improve matters. Dont be satisfied, as you might in a school paper, with mere description. In an opinion article you need to offer recommendations. How exactly should the problem be fixed? Youll need to do more than call for "more research!" or suggest that opposing parties work out their differences.
  12. 12. Opinion Posts Showing is better than discussing. We remember colorful details better than dry facts. When writing an opinion article, look for great examples that will bring your argument to life. Avoid jargon. If a technical detail is not essential to your argument, dont use it. When in doubt, leave it out. Simple language doesnt mean simple thinking; it means you are being considerate of readers who lack your expertise and are sitting half-awake at their breakfast table or computer screen. Use the active voice. Dont write: "It is hoped that the government will ..." Instead, say "I hope the government will …" Active voice is nearly always better than passive voice. Its easier to read, and it leaves no doubt about who is doing the hoping, recommending or other action.
  13. 13. Review Post
  14. 14. Review Posts Review posts offer an informed opinion about a particular product or service. Structure:  Overview—what’s included, how much it costs, and so on  The Good—mention the two or three aspects that were most enjoyable or useful to you  The Bad—write about what didn’t work so well – this adds credibility, especially if you’re an affiliate for the product / service  Verdict—should your readers buy the product / service? Variation:  ―X vs Y‖ Often, readers will be struggling to choose between two similar products or companies. A comparative review helps them make up their mind.
  15. 15. Problem Solving Post
  16. 16. Problem Solving IntroductionHave you ever tried to ___________? If so, youll knowthat its difficult because___________________________. So what do you do?Many people have found success by___________________. But there are a few things youshould know before you ___________ to____________. This post will tell you what you need toknow to make sure you ____________________ thatwill let you successfully ________________.
  17. 17. Problem Solving Body If youre looking for a _____________, the best method to ensure you end up with something that lets you _________________ is by looking for these things: Make sure your ____________ lets you _______________. If it doesnt, youll have trouble ___________. Ensure your ___________ has a ____________ so you can ____________. Any good ______________ should let you _____________. This is important because _________________. While not necessary, some great bonus features of a great _____________ are __________, ____________, and _______________.
  18. 18. Problem Solving ConclusionNow that you know ________________, youreready to __________________ without worrying_______________.
  19. 19. List Post
  20. 20. List Post What is a list post?  A list post gives a number of reasons, secrets, types, or ways something will work. Why is it effective?  It makes a very specific promise of what’s in store for the reader. (They know what they will get)
  21. 21. List Post Examples Do You Recognize the 7 Early Warning Signs of High Blood Pressure?  People love to get a ―heads up‖ on potential problems. 10 Ways to Beat the High Cost of Living  A great way to deliver suggestions. Five Familiar Skin Troubles  Identify with your readers by discussing problems you know they are having, and they just might determine that you are the right solution. Six Types of Worker — Which One Are You?  Let your readers self-identify themselves by providing categories they will likely fall into. People love it when they can focus on themselves.
  22. 22. List Post Examples How to Give Your Children Extra Iron — These 3 Delicious Ways  This is a ―how to‖ post mixed in with a list. 12 Secrets for Surviving High School  People love learning things that they think most other people don’t know.
  23. 23. Keep working at it! Thank you!