Webinar Audio Options!
•  Audio will remain quiet until
   we begin at the top of the
   hour!
•  Streaming Audio!
  •  Appears automatically in pop-up window !
  •  Or click Communicate : Join Audio
     Broadcast!
  •  Remember to unmute your computer!

•  No Streaming Audio?!
  •  Request phone access!

•  Technical Support!                           Thank you for joining!
  •  US & Canada 866.229.3239!                  The webinar will begin
  •  International Support 408.435.7088!              shortly.!
Housekeeping!
• Slides and recording will be posted in next 48
  hours!
• Submit questions via the Q&A Tab in WebEx,
  we’ll answer as many as we can!
• Try it now: tell us where you are joining from!
• Hashtags: #acquia #drupal!

     http://acquia.com/resources/recorded_webinars!
Upcoming Webinars!
•  University Shares Tips for Migrating Thousands of
   Sites With One Install Profile 
•  Announcing Acquia’s Learn, Try, Sell Partner
   Enablement Program 
•  Constructing a Fault-Tolerant, Highly Available Cloud
   Infrastructure for your Drupal Site 
•  Building a Common Drupal Platform for Your
   Organization Using Drupal 7 
•  Accessible Theming in Drupal 


      http://acquia.com/resources/webinars!
Acquia is Hiring
•  Do you love working         http://acquia.com/careers!
   with Drupal?!
•  Acquia is hiring in North
   America, Europe, and
   Australia!!
   • Engineering!
   • Design!
   • Support!
   • Operations!
   • Client Advisors!
   • Sales and Marketing!
Calculating the Savings of Moving
Your Drupal Site to the Cloud

Jess Iandiorio!
Sr. Director, Cloud Product Marketing!
Acquia!
!
Agenda
• The three elements of cost savings 
• Gaining efficiencies with PaaS
• Making the business case to migrate your web
  hosting to the cloud
• Customer TCO reduction examples
If you take away one thing…
                        
                        
    Migrating to the cloud is an investment. 
                        
  However, smart adoption of the cloud leads to
            guaranteed cost savings.
The three elements of cost savings
          Capital!                      Operational!                       Staffing!
    1!                             2!                                3!

On-Premise:!                    On-Premise:!                     On-Premise:!
• Large costs upfront that      • Operational expenses are       • You’re restricted to your
  can’t be fully deducted         typically not hit.!              staff’s time and skill sets.!
  when incurred.!               Cloud:!                          • Physical asset
• Cost lock-in.!                • TCO becomes a calculation        maintenance trumps
• Doesn’t easily scale.!          of total cost of operation.!     innovation.!

Cloud:!                         • Cloud optimization is an       Cloud:!

• Resources are virtual and       acquired skill set.!           • You acquire an entire team
  therefore shifted to Opex.!                                      of experts.!

• Paid for monthly.!                                             • Your team focuses on
                                                                   responding to business
                                                                   needs.!
#Winning	

But it’s not all about cost savings
Acquia
Platform-as-a-Service cost efficiencies
Drupal Lifecycle events
       Set-up/Launch           Production                     Site Evolution

  Build                   Application updates           Diagnosis
  •  Load balancers       •  Drupal App code            •  Site failure
  •  Fast page cache      Infrastructure                •  Infrastructure failure
  •  App Servers          updates                       •  Application errors
  •  Database                                           Resolution
                          •  OS
  •  File systems         •  Debugging                  •  Resize
  •  Web servers          •  Security                   •  Launch new virtual
  •  App Configuration                                     servers
  •  HA architecture      Operations
                                                        •  Multi-region failover
                          •  24X7 monitoring & alerts
  Deploy                  •  Backups
  •  Integrated Git/SVN   •  Load testing
  •  Drag and drop
     content management

Requires expert skills and significant time
Hosting vs. Platform as a Service



Mission critical Drupal applications
require more than just virtual
machines
       
                 Bring us your
            
                     code and files...
    Virtual Machines
                        Vs.	

   and we’ll handle
                                     the rest.
Platform as a Service stack
World Class Application       24/7 break-fix, Advisory support, Technical account
       Support!                 managers, Audits: Site, security, performance!



 Application Network!     Search, Spam, Insight, Mobile, Functional testing, Marketing
      Services!                    testing, Load testing, Runtime reporting!


     Application!           Customized environment, Analyze, Code management,
      Lifecycle!                         Workflow, Cloud migration!
     Management!


                           Low Cost, Flexible,    Virtual elastic cloud resources, High
  Platform Features!           Reliable!                availability, Configuration
                                                       management, Monitoring,
                                                          Optimization, Caching!
 Platform Architecture!
Acquia
Framework for Calculating Cost Savings
Drupal Lifecycle events
      Set-up/Launch           Production              Site Evolution

 Build                   Application            Diagnosis
 •  Load balancers       updates                •  Site failure
 •  Fast page cache      •  Drupal App code     •  Infrastructure failure
 •  App Servers          Infrastructure         •  Application errors
 •  Database             updates                Resolution
 •  File systems         •  OS                  •  Resize
 •  Web servers          •  Debugging           •  Launch new virtual
 •  App Configuration    •  Security               servers
 •  HA architecture                             •  Multi-region failover
                         Operations
 Deploy                  •  24X7 monitoring &
 •  Integrated Git/SVN      alerts
 •  Drag and drop        •  Backups
    content management   •  Load testing
Drupal Lifecycle events
       Set-up/Launch            Production                   Site Evolution

 Build                    Application                 Diagnosis
      Time & Cost              Time & Cost
 •  Load balancers        updates                     •  Site failure Agility
                                                          Business
         Savings
 •  Fast page cache
                                 Savings
                          •  Drupal App code           •  Infrastructure failure
   •  App Servers
 • Drupal-tuned           Infrastructure
                          • Dozens of tools to test    •  Application errors
                                                      • You can chase after
   •  Database            updates                      Resolution
 environment already      your sites effectiveness    new revenue
   •  File systems                                     •  Resize
 built                    • AOS
                          •  utomated developer       opportunities
   •  Web servers         •  Debugging                 •  Launch new virtual
 • Fast migration
   •  App Configuration   workflow                    • Yservers avoid
                                                          ou can
                          •  Security
 •  HA architecture                                   opportunity costs
                                                       •  Multi-region failover
                          Operations
 Deploy                   •  24X7 monitoring &
 •  Integrated Git/SVN       alerts
 •  Drag and drop         •  Backups
    content management    •  Load testing
Set-up/Launch


Architect & Design
   Create a Drupal-tuned application platform
Building & debugging
   Custom Caching Load Balancers
   Drupal & Apache Application Servers
   MySQL replication for high availability
   HA network file system
Automation
   Monitoring Drupal LAMP OS and hardware
   Optimization, security, and configuration management
   Daily architecture validation testing
      Total estimated environment building & debugging time:
                      Total estimated environment building cost:
Production


IT Role & Tasks                                                                  Annualized Cost
 Drupal Developer
    •    Design new Drupal Modules            •  Release engineering
    •    Design new Drupal Themes             •  Performance tuning
    •    Troubleshoot system deficiencies     •  Software testing & QA
    •    Maintain existing web applications

Web Security Admin
    •  Security management                    •  Drupal core & contrib updates
    •  Infrastructure Updates                 •  Penetration testing

System Admin
    •    Support infrastructure               •  OS updates
    •    Backups                              •  Filesystem updates
    •    Load testing                         •  Database updates
    •    24X7 Monitoring

Platform Architect
    •  24X7 Monitoring                        •  Infrastructure implementation
    •  Infrastructure design


                Total Staff Costs Associated with Website maintenance:
Site Evolution




     Options                 Users hitting your site
                     .010
    Over Plan
1                    .008
    Over Pay

    Under Plan       .006
2
    Expect Outages

                     .004
    Acquia Plan
3
    No Failure
                     .002


                       0
                            Jul         Aug            Sept   Oct     Nov       Dec
Site Evolution



        Over Plan                              Under Plan                           Acquia Plan
   1                                      2                                    3
        Over Pay                               Expect Outages                       Auto Optimized


      Large Lifestyle                     Large M&E Online                     International news
    Television Network                        Business                               network
•  Negotiated a 3 year “deal” for     •  Did not plan for significant      •  Only major news organization
   35 servers                            traffic spikes                       live-blogging from the streets
                                                                              of Cairo
•  IT guy looks like a hero, but he   •  Site went down in critical time
   knows he’s using 10                                                     •  150% increase in traffic in the
                                      •  Lost 5 hours of site uptime for      course of one day
•  25 server environments                15 microsites
   wasted.                                                                 •  Serving old-content and
                                      •  $200,000 opportunity cost            content contributors couldn’t
•  $225,000+ wasted                                                           access their contribution
                                      •  Suffered brand/image damage
                                                                              interface

                                                                           •  Acquia provisioned 12 virtual
                                                                              servers in one hour, and within
                                                                              12 hours they re-directed their
                                                                              DNS server and were serving
                                                                              their pages from our
                                                                              environment
Site Evolution



        Over Plan                              Under Plan                          Acquia Plan
   1                                      2                                    3
        Over Pay                               Expect Outages                      Auto Optimized


      Large Lifestyle                     Large M&E Online                     International news
    Television Network                        Business                               network
•  Negotiated a 3 year “deal” for     •  Did not plan for significant      •  Only major news organization
   35 servers                            traffic spikes                       live-blogging from the streets
                                                                              of Cairo
•  IT guy looks like a hero, but he   •  Site went down in critical time            Concurrent real-time
   knows he’s using 10                                                     •  150% increase from about the
                                                                                  visits spiked in traffic in
                                      •  Lost 5 hours of site uptime for          50,000 … to 135,371 ...
                                                                              course of one day
•  25 server environments                15 microsites                             The number of people
   wasted.                                                                 •  Serving old-contenton Al
                                                                                    simultaneously and
                                      •  $200,000 opportunity cost            content contributors couldn’t
                                                                                  Jazeera’s website kept
•  $225,000+ wasted                                                           access their contribution
                                                                                 going as high as 200,000
                                      •  Suffered brand/image damage
                                                                              interface was at any given
                                                                                  —that
                                                                                  second, and translated
                                                                           •  Acquia provisioned 12 virtual
                                                                                   into millions of people
                                                                              servers in one hour, and within
                                                                                   watching on the Web.!
                                                                              12 hours they re-directed their
                                                                                               !
                                                                              DNS server and were serving
                                                                                        -TechCrunch!
                                                                              their pages from our
                                                                              environment
Acquia
Customer TCO Reduction Examples
Partners Passing Savings onto Customers

                4-32 hours to configure single server
                
                6+ to configure multiple servers
                
                1.5 – 2 weeks to work on customers
                servers
                
                100 hours of dev-ops time to automate
                to 1 hour provisioning
                
                Source: Achieve Internet, Thought-
                matrix, Exaltation of Larks
SEMI
SEMI
Challenge
                           Old Site Design – January 2011

•  Recent economic conditions
   required SEMI to find cost
   efficiencies where possible

•  Web infrastructure was the first
   target – legacy CMS required
   significant maintenance costs

•  Co-location data storage
   investment cost $33,000 every
   quarter
                             www.waybackmachine.com
SEMI
Evaluating CMS Options
                                         SEMI Event Microsites

•  SEMI conducted a thorough
   evaluation of CMS options

•  With a team of 26 content
   providers with different technical
   skill sets that needed to publish
   in different languages, ease-of-
   use was critical



                                       http://www.semiconrussia.org/en/
SEMI!
Results
                              SEMI Multi-Lingual Sites

•  Migrated 26 sites

•  Significantly reduced CMS
   maintenance time

•  Increased flexibility & ease-of-
   use for content contributors

•  65% infrastructure cost savings
                                         http://www.semi.org/ch/
                                         http://www.semi.org/ko/
                                         http://www.semi.org/jp/
Maxim Magazine
Maxim Magazine 
Site Design Challenge
                   Old Site Design – June 2011

•  Proprietary CMS was negatively
   impacting their online business

•  Lack of site development agility
   translated to ad sales limitations

•  Extensive investment in
   proprietary system caused
   significant “rip and replace”
   pushback
                               www.waybackmachine.com
Maxim Magazine 
Hosting Challenge
                    Maxim traffic spikes

•  Hosting provider was not able to
   provide necessary reliability

•  Unplanned traffic spikes are part
   of the nature of their business

•  They needed a hosting provider
   that would guarantee that their
   site wouldn’t fail
                                        www.Alexa.com
Maxim Magazine !

Results
                                      Maxim Advertising Programs

•  Re-tooled their developer skill
   set in three weeks

•  Successfully launched their site
   one day early

•  Decreased hosting costs by an
   estimated 60%

                                        www.maximgamergirl.com
Worry free, Enterprise-class Drupal hosting
                       
                       
                       
                       
                       
                       
                       
                       

                       

                          
                          
                         

www.acquia.com/products-services/acquia-managed-cloud
Questions?
• For more information visit:

   http://www.acquia.com
• Contact us: sales@acquia.com or 888.9.ACQUIA
• Follow us: @acquia

• Comments welcome:
• Jess.iandiorio@Acquia.com



       Today’s	
  webinar	
  recording	
  will	
  be	
  posted	
  to:	
  
    http://acquia.com/resources/recorded_webinars

Calculating the Savings of Moving Your Drupal Site to the Cloud

  • 2.
    Webinar Audio Options! • Audio will remain quiet until we begin at the top of the hour! •  Streaming Audio! •  Appears automatically in pop-up window ! •  Or click Communicate : Join Audio Broadcast! •  Remember to unmute your computer! •  No Streaming Audio?! •  Request phone access! •  Technical Support! Thank you for joining! •  US & Canada 866.229.3239! The webinar will begin •  International Support 408.435.7088! shortly.!
  • 3.
    Housekeeping! • Slides and recordingwill be posted in next 48 hours! • Submit questions via the Q&A Tab in WebEx, we’ll answer as many as we can! • Try it now: tell us where you are joining from! • Hashtags: #acquia #drupal! http://acquia.com/resources/recorded_webinars!
  • 4.
    Upcoming Webinars! •  UniversityShares Tips for Migrating Thousands of Sites With One Install Profile •  Announcing Acquia’s Learn, Try, Sell Partner Enablement Program •  Constructing a Fault-Tolerant, Highly Available Cloud Infrastructure for your Drupal Site •  Building a Common Drupal Platform for Your Organization Using Drupal 7 •  Accessible Theming in Drupal http://acquia.com/resources/webinars!
  • 5.
    Acquia is Hiring • Do you love working http://acquia.com/careers! with Drupal?! •  Acquia is hiring in North America, Europe, and Australia!! • Engineering! • Design! • Support! • Operations! • Client Advisors! • Sales and Marketing!
  • 6.
    Calculating the Savingsof Moving Your Drupal Site to the Cloud Jess Iandiorio! Sr. Director, Cloud Product Marketing! Acquia! !
  • 7.
    Agenda • The three elementsof cost savings • Gaining efficiencies with PaaS • Making the business case to migrate your web hosting to the cloud • Customer TCO reduction examples
  • 8.
    If you takeaway one thing… Migrating to the cloud is an investment. However, smart adoption of the cloud leads to guaranteed cost savings.
  • 9.
    The three elementsof cost savings Capital! Operational! Staffing! 1! 2! 3! On-Premise:! On-Premise:! On-Premise:! • Large costs upfront that • Operational expenses are • You’re restricted to your can’t be fully deducted typically not hit.! staff’s time and skill sets.! when incurred.! Cloud:! • Physical asset • Cost lock-in.! • TCO becomes a calculation maintenance trumps • Doesn’t easily scale.! of total cost of operation.! innovation.! Cloud:! • Cloud optimization is an Cloud:! • Resources are virtual and acquired skill set.! • You acquire an entire team therefore shifted to Opex.! of experts.! • Paid for monthly.! • Your team focuses on responding to business needs.!
  • 10.
    #Winning But it’s notall about cost savings
  • 11.
  • 12.
    Drupal Lifecycle events Set-up/Launch Production Site Evolution Build Application updates Diagnosis •  Load balancers •  Drupal App code •  Site failure •  Fast page cache Infrastructure •  Infrastructure failure •  App Servers updates •  Application errors •  Database Resolution •  OS •  File systems •  Debugging •  Resize •  Web servers •  Security •  Launch new virtual •  App Configuration servers •  HA architecture Operations •  Multi-region failover •  24X7 monitoring & alerts Deploy •  Backups •  Integrated Git/SVN •  Load testing •  Drag and drop content management Requires expert skills and significant time
  • 13.
    Hosting vs. Platformas a Service
 
 Mission critical Drupal applications require more than just virtual machines Bring us your code and files... Virtual Machines Vs. and we’ll handle the rest.
  • 14.
    Platform as aService stack World Class Application 24/7 break-fix, Advisory support, Technical account Support! managers, Audits: Site, security, performance! Application Network! Search, Spam, Insight, Mobile, Functional testing, Marketing Services! testing, Load testing, Runtime reporting! Application! Customized environment, Analyze, Code management, Lifecycle! Workflow, Cloud migration! Management! Low Cost, Flexible, Virtual elastic cloud resources, High Platform Features! Reliable! availability, Configuration management, Monitoring, Optimization, Caching! Platform Architecture!
  • 15.
  • 16.
    Drupal Lifecycle events Set-up/Launch Production Site Evolution Build Application Diagnosis •  Load balancers updates •  Site failure •  Fast page cache •  Drupal App code •  Infrastructure failure •  App Servers Infrastructure •  Application errors •  Database updates Resolution •  File systems •  OS •  Resize •  Web servers •  Debugging •  Launch new virtual •  App Configuration •  Security servers •  HA architecture •  Multi-region failover Operations Deploy •  24X7 monitoring & •  Integrated Git/SVN alerts •  Drag and drop •  Backups content management •  Load testing
  • 17.
    Drupal Lifecycle events Set-up/Launch Production Site Evolution Build Application Diagnosis Time & Cost Time & Cost •  Load balancers updates •  Site failure Agility Business Savings •  Fast page cache Savings •  Drupal App code •  Infrastructure failure •  App Servers • Drupal-tuned Infrastructure • Dozens of tools to test •  Application errors • You can chase after •  Database updates Resolution environment already your sites effectiveness new revenue •  File systems •  Resize built • AOS •  utomated developer opportunities •  Web servers •  Debugging •  Launch new virtual • Fast migration •  App Configuration workflow • Yservers avoid ou can •  Security •  HA architecture opportunity costs •  Multi-region failover Operations Deploy •  24X7 monitoring & •  Integrated Git/SVN alerts •  Drag and drop •  Backups content management •  Load testing
  • 18.
    Set-up/Launch Architect & Design Create a Drupal-tuned application platform Building & debugging Custom Caching Load Balancers Drupal & Apache Application Servers MySQL replication for high availability HA network file system Automation Monitoring Drupal LAMP OS and hardware Optimization, security, and configuration management Daily architecture validation testing Total estimated environment building & debugging time: Total estimated environment building cost:
  • 19.
    Production IT Role &Tasks Annualized Cost Drupal Developer •  Design new Drupal Modules •  Release engineering •  Design new Drupal Themes •  Performance tuning •  Troubleshoot system deficiencies •  Software testing & QA •  Maintain existing web applications Web Security Admin •  Security management •  Drupal core & contrib updates •  Infrastructure Updates •  Penetration testing System Admin •  Support infrastructure •  OS updates •  Backups •  Filesystem updates •  Load testing •  Database updates •  24X7 Monitoring Platform Architect •  24X7 Monitoring •  Infrastructure implementation •  Infrastructure design Total Staff Costs Associated with Website maintenance:
  • 20.
    Site Evolution Options Users hitting your site .010 Over Plan 1 .008 Over Pay Under Plan .006 2 Expect Outages .004 Acquia Plan 3 No Failure .002 0 Jul Aug Sept Oct Nov Dec
  • 21.
    Site Evolution Over Plan Under Plan Acquia Plan 1 2 3 Over Pay Expect Outages Auto Optimized Large Lifestyle Large M&E Online International news Television Network Business network •  Negotiated a 3 year “deal” for •  Did not plan for significant •  Only major news organization 35 servers traffic spikes live-blogging from the streets of Cairo •  IT guy looks like a hero, but he •  Site went down in critical time knows he’s using 10 •  150% increase in traffic in the •  Lost 5 hours of site uptime for course of one day •  25 server environments 15 microsites wasted. •  Serving old-content and •  $200,000 opportunity cost content contributors couldn’t •  $225,000+ wasted access their contribution •  Suffered brand/image damage interface •  Acquia provisioned 12 virtual servers in one hour, and within 12 hours they re-directed their DNS server and were serving their pages from our environment
  • 22.
    Site Evolution Over Plan Under Plan Acquia Plan 1 2 3 Over Pay Expect Outages Auto Optimized Large Lifestyle Large M&E Online International news Television Network Business network •  Negotiated a 3 year “deal” for •  Did not plan for significant •  Only major news organization 35 servers traffic spikes live-blogging from the streets of Cairo •  IT guy looks like a hero, but he •  Site went down in critical time Concurrent real-time knows he’s using 10 •  150% increase from about the visits spiked in traffic in •  Lost 5 hours of site uptime for 50,000 … to 135,371 ... course of one day •  25 server environments 15 microsites The number of people wasted. •  Serving old-contenton Al simultaneously and •  $200,000 opportunity cost content contributors couldn’t Jazeera’s website kept •  $225,000+ wasted access their contribution going as high as 200,000 •  Suffered brand/image damage interface was at any given —that second, and translated •  Acquia provisioned 12 virtual into millions of people servers in one hour, and within watching on the Web.! 12 hours they re-directed their ! DNS server and were serving -TechCrunch! their pages from our environment
  • 23.
  • 24.
    Partners Passing Savingsonto Customers 4-32 hours to configure single server 6+ to configure multiple servers 1.5 – 2 weeks to work on customers servers 100 hours of dev-ops time to automate to 1 hour provisioning Source: Achieve Internet, Thought- matrix, Exaltation of Larks
  • 25.
  • 26.
    SEMI Challenge Old Site Design – January 2011 •  Recent economic conditions required SEMI to find cost efficiencies where possible •  Web infrastructure was the first target – legacy CMS required significant maintenance costs •  Co-location data storage investment cost $33,000 every quarter www.waybackmachine.com
  • 27.
    SEMI Evaluating CMS Options SEMI Event Microsites •  SEMI conducted a thorough evaluation of CMS options •  With a team of 26 content providers with different technical skill sets that needed to publish in different languages, ease-of- use was critical http://www.semiconrussia.org/en/
  • 28.
    SEMI! Results SEMI Multi-Lingual Sites •  Migrated 26 sites •  Significantly reduced CMS maintenance time •  Increased flexibility & ease-of- use for content contributors •  65% infrastructure cost savings http://www.semi.org/ch/ http://www.semi.org/ko/ http://www.semi.org/jp/
  • 29.
  • 30.
    Maxim Magazine SiteDesign Challenge Old Site Design – June 2011 •  Proprietary CMS was negatively impacting their online business •  Lack of site development agility translated to ad sales limitations •  Extensive investment in proprietary system caused significant “rip and replace” pushback www.waybackmachine.com
  • 31.
    Maxim Magazine HostingChallenge Maxim traffic spikes •  Hosting provider was not able to provide necessary reliability •  Unplanned traffic spikes are part of the nature of their business •  They needed a hosting provider that would guarantee that their site wouldn’t fail www.Alexa.com
  • 32.
    Maxim Magazine ! Results Maxim Advertising Programs •  Re-tooled their developer skill set in three weeks •  Successfully launched their site one day early •  Decreased hosting costs by an estimated 60% www.maximgamergirl.com
  • 33.
    Worry free, Enterprise-classDrupal hosting www.acquia.com/products-services/acquia-managed-cloud
  • 34.
    Questions? • For more informationvisit:
 http://www.acquia.com • Contact us: sales@acquia.com or 888.9.ACQUIA • Follow us: @acquia • Comments welcome: • Jess.iandiorio@Acquia.com Today’s  webinar  recording  will  be  posted  to:   http://acquia.com/resources/recorded_webinars