Cadbury Dairy Milk chocolate was first produced in the UK in 1905 and became Cadbury's best-selling product by 1914. It contains milk chocolate with a higher proportion of milk than other chocolate bars of the time. Cadbury Dairy Milk has since expanded to include many variants and flavors and is manufactured and distributed under license by Hershey in the US. It remains one of the most popular chocolate bars in the UK and worldwide.

3.  Evolution of Cadbury’s
 Inception in India in 1948
 India’s leading confectionary
manufacturer
 Cadbury India operates in five
categories
 Cadbury India ltd. Is a part of Kraft food
group
 Enjoys the value of highest market share
 Cadbury is no. 1 confectionary company
in the world

4.  Cadbury Dairy Milk is a brand
of milk chocolate manufactured
by Cadbury. It was introduced in
the United Kingdom in 1905 and
now consists of a number of
products. Every product in the
Dairy Milk line is made with
exclusively milk chocolate. In 2014,
Dairy Milk was ranked the best-
selling chocolate bar in the UK. It is
manufactured and distributed by
the Hershey Company in the U.S.
under licence from Cadbury.

5.  In June 1905 in England,
Cadbury made its first
Dairy Milk bar, with a
higher proportion of milk
than previous chocolate
bars, and it became the
company's best-selling
product by 1914. George
Cadbury Junior, responsible
for the development of the
bar, has said "All sorts of
names were

6. suggested: Highland Milk,
Jersey and Dairy Maid. But
when a customer’s daughter
suggested Dairy Milk, the
name stuck." Fruit and Nut
was introduced as part of the
Dairy Milk line in 1926, soon
followed by Whole Nut in
1933. By this point,
Cadbury's was the brand
leader in the United
Kingdom. In 1928, Cadbury's
introduced the "glass and a

7. In September 2012, Cadbury
made the decision to change
the shape of the bar chunks
to a more circular shape in
order to reduce the weight.
The bar had not seen such a
significant change in shape
since 1905.
Since 2007 Cadbury had
a trademark in the United
half" slogan to accompany the
Dairy Milk bar, to advertise the
bar's higher milk content.

8. Kingdom for the distinctive purple colour
(Pantone 2865C) of its chocolate bar
wrappers, originally introduced in 1914 as a
tribute to Queen Victoria. In October 2013,
however, an appeal by Nestlé succeeded in
overturning that court ruling.

9.  The original Dairy Milk bar ("with a glass and a
half of fresh milk") was launched in 1905. Variant
bars include caramel, "fruit & nut" (a bar with
raisins and almonds), "whole nut" (with
hazelnuts), "Dairy Milk Silk" and a bar with
a Turkish delight centre. Dairy Milk Ritz, a bar
with salty Ritz crackers was launched in the
United Kingdom in 2014. Alongside this new bar,
Dairy Milk with Lu Biscuits was also launched.
A Vegemite flavoured bar, which consists of milk
chocolate, caramel, and Vegemite (5%), was
launched in Australia in 2015. In 1986 the glass in a
half symbol appeared on the Irish Dairy Milk
wrapper in front.

10.  According to a 2007 report in The New York Times, a
British bar contained (in order) of milk, sugar,
cocoa mass, cocoa butter, vegetable fat and
emulsifiers, whilst the American version
manufactured by Hershey started its ingredients
list with sugar. It also listed lactose, emulsifier
soy lecithin, and “natural and artificial
flavorings". Cadbury supplied its chocolate crumb
to Hershey, which then added cocoa butter during
processing. According to its spokesman, Cadbury
tries to adapt the taste of the product to that which
local consumers are accustomed with, meaning
more akin to a Hershey bar for the U.S. market.

11.  In Ireland Cadbury Dairy Milk used the
jingle "The Perfect Word For Chocolate"
(1986-1988) between (1989-1996) the
popular jingle "The Choice Is Yours The
Taste Is Cadbury" with the "Mysteries of
Love" was a popular advert through
them years. The song Show Me
Heaven used in 1996 advert with the
jingle "Tastes Like Heaven".

12. Cadbury has always tried to keep a strong
association with milk, with slogans such as "a
glass and a half of full cream milk in every half
pound" and advertisements that feature a glass
of milk pouring out and forming the bar
In 2004, Cadbury started a series of television
advertisements in the United Kingdom and
Ireland featuring a human and an animal
(representing the human's happiness)
debating whether to eat one of a range of
including bars

13.  In 2007, Cadbury launched a new advertising
campaign entitled Gorilla, from a new in-house
production company called "Glass And A Half
Full Productions". The advert was premièred
during the season finale of Big Brother 2007,
and consists of a gorilla at a drum kit,
drumming along to the Phil Collins song "In
the Air Tonight“. The advert had over five
million views on YouTube, and put the Phil
Collins song back into the UK charts

14. On 28 March 2008, the second Dairy Milk
advert produced by Glass and a Half Full
Productions aired. The ad, entitled 'Trucks'
features several trucks at night on an empty
runway at an airport racing to the tune
of Queen's "Don't Stop Me Now". The ad
campaign ran at the same time as the
problems at Heathrow Terminal 5 with
baggage handling; in the advert baggage was
scattered across the runway.
On 5 September 2008, the Gorilla advert was
relaunched with a new soundtrack – Bonnie
Tyler's "Total Eclipse of the Heart" – a

15. reference to online mash-ups of the
commercial. Similarly, a version of the truck
advert appeared, using Bon Jovi's song "Livin'
on a Prayer". Both remakes premiered once
again during the finale of Big Brother 2008.
In January 2009, 'Eyebrows', the third advert in
the series, was released, of two children
moving their eyebrows up and down
rapidly to a set electro-funk beat: "Don't Stop
the Rock" featuring Leah Mc Ardle and
Bradley Ford. Freestyle.
In April 2010, a fourth advert aired, entitled
'Chocolate Charmer', containing a scientist

16. In April 2011, a fifth advert aired, known as
'Charity Shop' or 'Dancing Clothes', featuring
dancing clothes at a charity shop to the tune of
"We Don't Have to Take Our Clothes Off"
by Jermaine Stewart. This exposed the song to
a new generation who downloaded the track
and returned the song to the UK Top 40 so far
reaching no. 29. This ad also marks the return
of the Glass and a Half Full title card.

17.  A new 'record label' was launched as part of
the Glass and a Half Full Productions
campaign. The first song released
was Zingolo featuring Tinny, to promote
Fairtrade Dairy Milk. A full music video was
made incorporating the 60-second ads, as well
as a Facebook page.

18.  The 2012 campaign focuses on an 'organisation
made to bring joy to people'. Chocolate
fountains were put in shopping centres such
as Westfield London and the first ad focused
on the relaunch of Dairy Milk Bubbly. During
the campaign in 2012, Cadbury Dairy Milk was
launched in new flavours such as Toffee
Popcorn, Golden Biscuit Crunch, an exclusive
to Sainsbury , nutty caramel and also Cadbury
dairy milk with Oreo. Along with the new
flavours , Cadbury also launched two new

19. Bubbly bars including a mini version and a Mint
Bubbly. Cadbury has also launched Crispello and
most recently launched "Marvellous Creations" in the
UK. In addition, Cadbury also brought the Joyville
concept into Asia, where Singapore Bloggers were
invited to join in and spread the love.
In 2014, Joyville was replaced with the "Free The Joy"
campaign. The song in a television advert is "Yes Sir,
I Can Boogie" by Baccara, A new design was
launched for Dairy Milk (and its variants) inviting
consumers to scan an on-pack QR code and visit a
website featuring “ free the joy “ movement

20.  Cadbury has enjoyed a substantial fan base in
India. The Dairy Milk primarily is a huge
success. Initially, the company had
appointed Amitabh Bhachan as the brand
ambassador in 2004. However the brand soon
faced a significant backlash with worms being
spotted in the chocolate bars.With its new
campaigns however the company did get back
on its feet. Cadbury is known for its marketing
campaigns in India that have known to instill a
sense of playfulness and innocence

21. With its campaigns. One campaign that promoted the
product by using the country's love for cricket. was
very successful. The ad is noted to be the best
advertisement made in India by the Times of
India. Another famous campaign hosted by the
company in the past was the 'Shubh Aarambh'
Campaign. This campaign made use of the traditional
practice of Indian households of having something
sweet before every auspicious occasion. It is a
traditional belief that this leads to a favourable
outcome for the people. This campaign was also a
huge hit and positioned Cadbury Dairy Milk
chocolates as part of a family name. Cadbury today
holds 70% of the market share of the chocolate
industry in the country.

22.  In 2015, Hershey's blocked imports of overseas-
made Cadbury chocolate and other
confectionery to the U.S. that infringed on its
trademark incensing in a settlement with a
grey importer.

23.  Cadbury was fined GB£1 million in July 2007 due
to its products having been found to have been at
risk of infection with salmonella (at a factory
in Marlbrook, Herefordshire). It spent a further £30
million decontaminating the factory . On 14
September 2007, Cadbury Schweppes investigated
a manufacturing error over allergy warnings,
recalling for the second time in two years
thousands of chocolate bars. A printing mistake at
the Keynsham factory resulted in the omission
of nut allergy labels from 250g Dairy Milk Double
Chocolate bars.factory.

24. The 2008 Chinese milk scandal affected Cadbury,
when much of the Cadbury Dairy Milk manufactured
in mainland China was tainted with melamine.
Although it can be safely used in plastic
manufacturing, melamine is toxic, particularly to
infants.
In the year 2013 and 2014, worms were found in the
chocolate bars in India.Widespread outrage brought
by the state media halted the production for a few
days. Amitabh Bachchan, who was then the Brand
ambassador, was also not spared. The company
turned it around with new packaging and the brand
had a rebirth.

25.  1. The first bars of Cadbury milk chocolate hit the
shelves in 1897, and Cadbury Dairy Milk appeared
in 1905 with more milk than anything else on the
market.
 2. 350 Million Bars of Cadbury Dairy Milk are sold
every year – that’s almost a million per day!
 3. Cadbury once owned the colour purple. No
other chocolate company could use Pantone 2685c
– the colour used on the Dairy Milk packaging. But
Nestlé took them to court, lost a four-year battle,
but then appealed and won, so now anyone can
use the colour.

26. 5. Fudge was launched in 1948, but is best known for
the jingle, ‘A finger of fudge is just enough to give
your kids a treat’. The words were put to a
traditional English folk song, The Lincolnshire
Poacher.
6. Remember Toffee Buttons? They were launched in
1967 and withdrawn in 1971. Then there was Fuse – a
solid slab of nuts, raisins, rice crispies and fudge that
came out in 1996, and disappeared in 2006. Boost
Coconut – a milk chocolate covered bar with a toasted
coconut and caramel centre was discontinued in 1994.
Just a few Cadbury Milk treats we’ve loved… and
lost.
7. ‘Everyone’s a fruit and nutcase’. Those 70s ads

27. 7. ‘Everyone’s a fruit and nutcase’. Those 70s ads
massively increased sales – and we bet you can still
remember the jingle!
8. Cream-filled eggs first appeared in 1923, but the egg
we know and love today has only been on the shelves
since 1971.
9. In 1990 Cadbury World opened. In Bournville,
Birmingham (also the name of the iconic dark choc
bar), the 14 million visitor will visit sometime in
August this year!
10. Each year, Cadbury World sells more than 83,000
bags of Mis-Shapes, the popular bag of chocolates that
didn’t quite make the cut in quality control.
11. Cadbury were the official cocoa and chocolate
makers for Queen Victoria, when John Cadbury and

28. his brother were given the first Royal Warrant in
1854.
12. During the Second World War, Cadbury was
forced to remove Dairy Milk from shelves, as the
government banned manufacturers from using fresh
milk. Instead, they produced Ration chocolate that
was made with dried skimmed milk powder.