Cadbury Dairy Milk is a brand of milk chocolate introduced in the UK in 1905. It became Cadbury's best selling product by 1914 due to its higher milk content compared to other chocolates. Over time, additional Dairy Milk products were introduced like Fruit and Nut in 1928. While originally produced in the UK, many Dairy Milk varieties are now manufactured in other countries like Ireland, France, and Poland. In the US, Dairy Milk is produced under license by The Hershey Company.

1. "Fruit and Nut" redirects here. For the Indian films, see Fruit and Nut (film).
Dairy Milk
A Dairy Milk Caramel bar, without outer wrapper
Product type Confectionery
Owner Cadbury (Kraft foods)
Country United Kingdom
Introduced 1905
Related brands List of Cadbury products
Markets Worldwide
Website cadburydairymilk.co.uk
Dairy Milk is a brand of milk chocolate currently manufactured by Cadbury, except in
the United States where it is made by The Hershey Company. It was introduced in the United
Kingdom in 1905 by and now consists of a number of products. Every product in the Dairy
Milk line is made with exclusively milk chocolate.
Contents
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2. 1 History
2 Production
o 2.1 Fairtrade
3 Advertising
o 3.1 Pre-2007 advertising
o 3.2 Glass and a Half Full Productions (2007–2011)
o 3.3 Glass and a Half Full Records
o 3.4 Joyville (2012–present)
4 Recalls
5 See also
6 References
7 External links
History[edit]
In June 1905 in England, Cadbury made its first Dairy Milk bar, with a higher proportion of
milk than previous chocolate bars, and it became the company's best selling product by
1914. George Cadbury Junior, responsible for the development of the bar, has said "All
sorts of names were suggested: Highland Milk, Jersey and Dairy Maid. But when a
customer’s daughter suggested Dairy Milk, the name stuck.".[1]
Fruit and Nut was
introduced as part of the Dairy Milk line in 1928, soon followed by Whole Nut in 1933. By
this point, Cadbury's was the brand leader in the United Kingdom.[2]
In 1928, Cadbury's
introduced the "glass and a half" slogan to accompany the Dairy Milk bar, to advertise the
bar's higher milk content.[3]
In September 2012, Cadbury made the decision to change the shape of the bar chunks to
a more circular shape to keep the bar current. The bar had not seen such a significant
change in shape since 1905.
Production[edit]
Many of the newer Dairy Milk varieties are now manufactured in the Republic of Ireland,
France and Poland. Aficionados[who?]
complain that the product no longer tastes as good

3. and has lost its creamy texture. Dairy Milk itself is also manufactured in France and these
products are sold in the UK. Several reformulated versions are sold in the United States
as the U.S. Food and Drug Administration does not allow products that replace cocoa
butter with vegetable fatto be called chocolate.
In Australia, Cadbury Dairy Milk was reformulated in 2006 and again in 2009, with the
addition of palm oil as a replacement for some cocoa butter. This occurred in conjunction
with a weight reduction of the standard block from 250g to 200g. There has been some
outcry over the reduction in block size while the price stayed the same, although Cadbury
states that the wholesale cost per gram should be the same and the retailers may not
have adjusted their prices.[4][5]
In August 2009, Cadbury announced it would return to a
Cocoa Butter only formula due to a poor response from consumers.[6]
In September 2012, smaller bars of Cadbury Dairy Milk started to appear on British
shelves. The standard countline shrank from 49g to 45g whilst appearing in a newly
moulded shape. Further, the 400g blocks shrank down to 360g.
Dairy Milk is sold in the United States under the Cadbury label, but it is manufactured
by The Hershey Company in Pennsylvania.
Fairtrade