The document discusses the partnership between IBM and SugarCRM to provide social CRM solutions. Some key points: - IBM and SugarCRM have partnered since 2010 to offer comprehensive CRM services through SugarCRM's open social CRM platform integrated with IBM technologies and solutions. - Their solutions target various industries like retail, banking, manufacturing, government, and healthcare. - SugarCRM provides an intuitive open social CRM platform that deploys quickly on cloud or on-premises. IBM offers proven integrated optimized solutions to help clients with social business, sales, marketing and service. - SugarCRM integrates with IBM technologies like Cognos, SPSS, Connections, Notes, Cast Iron and

1. Smarter Business with Social CRM
Sven Heijnen
Sales Director Nordics
SugarCRM

2. Agenda
• Sugar & IBM Alliance
• IBM & Sugar Technology-Integration
• IBM: Smarter Commerce
• Sugar: Open Social Business Platform
• Example IBM Connections & SugarCRM

3. Introduction
“IBM, in conjunction with our partner SugarCRM, offers
comprehensive CRM services and solutions that deliver
distinctive value to our clients through globalization, operational
excellence, process transformation and automation: All supported
by IBM brands and partner ecosystems.”
“SugarCRM makes CRM simple, and
offers customers unparalleled choice and control of their data and deployments”.

4. IBM SugarCRM Alliance
• Partnership since 2010
– Global Strategic Alliance
• Target Markets
– Retail
– Banking, Financial Services, Insurance
– Media and Entertainment
– Shipping & Transportation
– Manufacturing & Hi-Tech
– Government & Health Care
– Business Process Optimization
– CRM
• Joint Initiatives
– Smarter Commerce
– Social Business
– Intelligent Transport
– Smart Cloud
– PureSystems

5. The value of SugarCRM and IBM
SugarCRM Value IBM Value
IBM and SugarCRM empower companies around the world to gain and retain more customers and
become the engines of a smarter planet by offering open business solutions built on the world’s best
platforms.
 Makes CRM simple
 Deploys quickly on cloud and/or
on-premises, offering customers
unparalleled choice and control of
their data and deployments
 Delivers ability to acquire, grow
and retain customers via intuitive,
open social CRM platform
 Provides global and mobile platform
as leading provider of open
source CRM
IBM and SugarCRM
Creating unique
Customer Value
Helps clients get to social
business
Delivers proven integrated
optimized Smarter solutions
Accelerates clients’ sales,
marketing and service
Reaches mid-market via channel
and holds deep client relationships
driving transformations
Makes Smarter Planet real through
industry solutions
Delivers affordable scalable
systems, storage and software
Finances total solution

6. Agenda
• Sugar & IBM Alliance
• IBM & Sugar Technology-Integration
• IBM: Smarter Commerce
• Sugar: Open Social Business Platform
• Example IBM Connections & SugarCRM

7. IBM Business Solutions Portfolio
Social Business
Smarter
Commerce
Business Analytics &
Optimization
Smarter
Planet
Sugar compliments and adds value
to the IBM Selling Proposition

8. IBM Software Portfolio for End-to-End Social Business

9. SugarCRM & IBM - Integration
Applications
IBM Stack
Platform

10. SugarCRM and IBM Integration
• Sugar integrates with
– Cognos for BI
– SPSS for predictive analytics
– Smart Cloud for Social Business for collaboration
– Connections for collaboration
– Lotus Notes for email
– WebSphere Cast Iron for web/data integration
– DB2 – Database
– WebSphere - App Server
– Unica, Commerce, Sterling - Smarter Commerce
• Deploy in the cloud
– IBM SmartCloud Enterprise
• Deploy on-premise
– Series i
– Series p
– Series x
– PureSystems
– PowerLinux
• Services from IBM GBS and BPs

11. Agenda
• Sugar & IBM Alliance
• IBM & Sugar Technology-Integration
• IBM: Smarter Commerce
• Sugar: Open Social Business Platform
• Example IBM Connections & SugarCRM

12. IBM: Smarter Commerce
„Redefining Commerce in the age of the customer“

13. IBM Smarter Commerce
Todays customer is dictating a new set of terms in dynamics between buyers and sellers:
• Customers are empowered by technology, transparency and an abundance of
information
• These information they collect from various sources
• They expect to engage with companies when and how they want
• Direct with your seller, mobile or digital
• They expect consistent experience throughout all channels
• They can Champion or sully a brand with the click of the mouse!
• Source: http://www.ibm.com/smarterplanet/de/de/smarter_commerce/overview/index.html?re=spf?csr=emde_agdsp-
20120702&cm=k&cr=google&ct=102L412W&S_TACT=102L412W&ck=smarter_commerce&cmp=102L4&mkwid=syGRCfPnn_22781726012_432i044571

14. IBM Smarter Commerce
- an integrated approach
Today‘s customers have no patience, keep up with them - Smarter Commerce is
the solution:
• Creates an efficient and seamless system of commerce
• stretches from the sourcing of materials all the way through to after-sale services
• a system that connects and integrates suppliers through powerful collaboration tools
• a system that turns real-time analytics into actions for your customers
• a unique approach that increases the value companies generate for their customers,
partners and shareholders in a rapidly changing digital world.
Source: http://www.ibm.com/smarterplanet/de/de/smarter_commerce/overview/index.html?re=spf?csr=emde_agdsp-
20120702&cm=k&cr=google&ct=102L412W&S_TACT=102L412W&ck=smarter_commerce&cmp=102L4&mkwid=syGRCfPnn_22781726012_432i044571

15. Smarter Commerce Transformation

16. Smarter Commerce: Customer focus

17. Smarter Commerce:
Best-of-Breed Solutions

18. Smarter Commerce: Industry specific business
processes with SugarCRM
Industry specific
business processes

19. Smarter Commerce:
Future Ready Technologies
SOCIAL
CLOUD
BIG DATA
MOBILE Industry specific
business processes

20. Agenda
• Sugar & IBM Alliance
• IBM & Sugar Technology-Integration
• IBM: Smarter Commerce
• Sugar: Open Social Business Platform
• Example IBM Connections & SugarCRM

21. Sugar Vision
• For any professional who interacts with a customer or prospect
• We Provide the information and tools needed to understand,
engage and connect with their customer or prospect
• Unlike Traditional CRM systems that manage sales people.
We help people who interact with customers do their job
• We help the customer facing professionals do their job better.

22. Sugar makes CRM easy
Flexible Intuitive Open
Integrates with
YOUR
environment.
Optimized for
the IBM Stack
Simplified UI.
Designed to
maximize user
adoption.
Works the way
YOU work.
Easy to customize
to match how YOU
work.

23. Run Anywhere

24. Sugar: 360° Customer View
CRM Activities
• Customer Service
• Marketing
• Sales
Internal Datasources
• ERP
• Market data
• Personal
• Product
Ext. Data Sources
• Linked-In
• InsideView
• Hoovers
Specialized Tools
• Web Analyse
• Business Intelligence
• Statistics

25. Agenda
• Sugar & IBM Alliance
• IBM & Sugar Technology-Integration
• IBM: Smarter Commerce
• Sugar: Open Social Business Platform
• Example IBM Connections & SugarCRM

26. Example Social Collaboration:
IBM Connections & SugarCRM
• http://www.youtube.com/watch?v=a3CnYJImchc

27. Sugar + IBM Connections = egbs consulting ab
Sugar Gold Partner and IBM Business Partner

28. Summarized
Ecosystem Social
Cloud
Mobile
IBM and SugarCRM
Open Social
Business Platform

29. Microsoft
Oracle
SFDC
The Sweeter Road

30. Backup

31. The Sugar Value!
360º Relationship Management Open Ecosystem
Social
Mobile

32. IBM and SugarCRM Deliver Social Selling
Capabilities