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Chapter 13


Operational Decision-Making Tools:
            Simulation
Lecture Outline

• Monte Carlo Simulation
• Computer Simulation with Excel
• Areas of Simulation Application




Copyright 2011 John Wiley & Sons, Inc               Supplement 13-2
Simulation
• Mathematical and computer modeling technique for
  replicating real-world problem situations
• Modeling approach primarily used to analyze
  probabilistic problems
     • It does not normally provide a solution; instead it provides
       information that is used to make a decision
• Physical simulation
     • Space flights, wind tunnels, treadmills for tires
• Mathematical-computerized simulation
     • Computer-based replicated models




Copyright 2011 John Wiley & Sons, Inc                           Supplement 13-3
Monte Carlo Simulation

• Select numbers randomly from a probability
  distribution
• Use these values to observe how a model
  performs over time
• Random numbers each have an equal likelihood
  of being selected at random




Copyright 2011 John Wiley & Sons, Inc          Supplement 13-4
Probability Distribution of Demand
LAPTOPS DEMANDED                        FREQUENCY OF   PROBABILITY OF
   PER WEEK, x                             DEMAND       DEMAND, P(x)
                 0                           20             0.20
                 1                           40             0.40
                 2                           20             0.20
                 3                           10             0.10
                 4                           10             0.10
                                            100             1.00




Copyright 2011 John Wiley & Sons, Inc                         Supplement 13-5
Roulette Wheel of Demand
                                              0
                               90

                                        x=4
                                                  x=0
                  80          x=3                       20



                              x=2

                                                  x=1

                           60

Copyright 2011 John Wiley & Sons, Inc                        Supplement 13-6
Generating Demand from
                     Random Numbers
     DEMAND,                    RANGES OF RANDOM NUMBERS,
        x                                    r
              0                           0-19
              1                           20-59        r = 39
              2                           60-79
              3                           80-89
              4                           90-99




Copyright 2011 John Wiley & Sons, Inc                  Supplement 13-7
Random Number Table




Copyright 2011 John Wiley & Sons, Inc        Supplement 13-8
15 Weeks of Demand
               WEEK                     r    DEMAND (x)   REVENUE (S)
                 1                      39        1          4,300
                 2                      73        2          8,600
                 3                      72        2          8,600
                 4                      75        2          8,600
                 5                      37        1          4,300
                 6                      02        0              0
                 7                      87        3         12,900
                 8                      98        4         17,200
                 9                      10        0              0
                10                      47        1          4,300
                11                      93        4         17,200
                12                      21        1          4,300
                13                      95        4         17,200
                14                      97        4         17,200
                15                      69        2          8,600
                                                = 31      $133,300
Copyright 2011 John Wiley & Sons, Inc                                Supplement 13-9
Computing Expected Demand

    Estimated average demand = 31/15 = 2.07 laptops/week

    E(x)         = (0.20)(0) + (0.40)(1) + (0.20)(2)
                 + (0.10)(3) + (0.10)(4)
                 = 1.5 laptops per week

  •Difference between 1.5 and 2.07 is due to small number
  of periods analyzed (only 15 weeks)

  •Steady-state result
     •average result which stays constant after enough trials



Copyright 2011 John Wiley & Sons, Inc                  Supplement 13-10
Random Numbers in Excel




Copyright 2011 John Wiley & Sons, Inc      Supplement 13-11
Simulation in Excel
                                                  Enter this formula
                                                  in G6 and copy to
                                                      G7:G20

                                                        Enter “=4300*G6”
                                                        in H6 can copy to
                                                             H7:H20




                                                        Generate random
                                                         number for cells
 =AVERAGE(G6:G20)                                        F6:F20 with the
                                                       formula “=RAND()”
                                                        in F6 and copying
                                                            to F7:F20


Copyright 2011 John Wiley & Sons, Inc                     Supplement 13-12
Simulation in Excel




                 Spreadsheet “frozen”
                  at row 16 to show
                    first 10 weeks
                       and last 6

Copyright 2011 John Wiley & Sons, Inc             Supplement 13-13
Decision Making with Simulation
                                        This formula entered in
                                           G7 and copied to
                                               G8:G105


                                                                   =G6*50 entered into
                                                                    cell L6 and copied
                                                                         to L7:L105
                                                   =VLOOKUP
                                                 (F6,LOOKUP,2)
                                                in H6 and copied
                                                   to H7:H105




                                                           Shortages computed
                                                                by entering
                                                             =MIN(G6-H6,0)
                                                            in I6 and copying
                                                                 to I7:I105


Copyright 2011 John Wiley & Sons, Inc                              Supplement 13-14
Decision Making with Simulation
                                        New formula for two
                                         laptops ordered
                                            per week.




Copyright 2011 John Wiley & Sons, Inc             Supplement 13-15
Areas of Simulation Application

• Waiting Lines/Service
     • Complex systems for which it is difficult to develop
       analytical formulas
     • Determine how many registers and servers are needed
       to meet customer demand
• Inventory Management
     • Traditional models make the assumption that customer
       demand is certain
     • Simulation is widely used to analyze JIT without having
       to implement it physically




Copyright 2011 John Wiley & Sons, Inc              Supplement 13-16
Areas of Simulation Application

• Production and Manufacturing Systems
     • Production scheduling, production
       sequencing, assembly line balancing, plant layout, and
       plant location analysis
     • Machine breakdowns typically occur according to some
       probability distributions
• Capital Investment and Budgeting
     • Capital budgeting problems require estimates of cash
       flows, often resulting from many random variables
     • Simulation has been used to generate values of cash
       flows, market size, selling price, growth rate, and
       market share



Copyright 2011 John Wiley & Sons, Inc             Supplement 13-17
Areas of Simulation Application

• Logistics
     • Random variables include, distance, transport
       modes, shipping rates, and schedules
     • Allows analysis of different distribution channels
• Service Operations
     • Police departments, fire departments, post
       offices, hospitals, court systems, airports
     • Complex operations where only simulation can be
       employed
• Environmental and Resource Analysis
     • Impact of manufacturing plants, waste-disposal
       facilities, nuclear power plants, waste and population
       conditions, feasibility of alternative energy sources

Copyright 2011 John Wiley & Sons, Inc                 Supplement 13-18
Copyright 2011 John Wiley & Sons, Inc.
     All rights reserved. Reproduction or translation of this
     work beyond that permitted in section 117 of the 1976
     United States Copyright Act without express permission
     of the copyright owner is unlawful. Request for further
     information should be addressed to the Permission
     Department, John Wiley & Sons, Inc. The purchaser
     may make back-up copies for his/her own use only and
     not for distribution or resale. The Publisher assumes no
     responsibility for errors, omissions, or damages caused
     by the use of these programs or from the use of the
     information herein.




Copyright 2011 John Wiley & Sons, Inc               Supplement 13-19

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C13s

  • 2. Lecture Outline • Monte Carlo Simulation • Computer Simulation with Excel • Areas of Simulation Application Copyright 2011 John Wiley & Sons, Inc Supplement 13-2
  • 3. Simulation • Mathematical and computer modeling technique for replicating real-world problem situations • Modeling approach primarily used to analyze probabilistic problems • It does not normally provide a solution; instead it provides information that is used to make a decision • Physical simulation • Space flights, wind tunnels, treadmills for tires • Mathematical-computerized simulation • Computer-based replicated models Copyright 2011 John Wiley & Sons, Inc Supplement 13-3
  • 4. Monte Carlo Simulation • Select numbers randomly from a probability distribution • Use these values to observe how a model performs over time • Random numbers each have an equal likelihood of being selected at random Copyright 2011 John Wiley & Sons, Inc Supplement 13-4
  • 5. Probability Distribution of Demand LAPTOPS DEMANDED FREQUENCY OF PROBABILITY OF PER WEEK, x DEMAND DEMAND, P(x) 0 20 0.20 1 40 0.40 2 20 0.20 3 10 0.10 4 10 0.10 100 1.00 Copyright 2011 John Wiley & Sons, Inc Supplement 13-5
  • 6. Roulette Wheel of Demand 0 90 x=4 x=0 80 x=3 20 x=2 x=1 60 Copyright 2011 John Wiley & Sons, Inc Supplement 13-6
  • 7. Generating Demand from Random Numbers DEMAND, RANGES OF RANDOM NUMBERS, x r 0 0-19 1 20-59 r = 39 2 60-79 3 80-89 4 90-99 Copyright 2011 John Wiley & Sons, Inc Supplement 13-7
  • 8. Random Number Table Copyright 2011 John Wiley & Sons, Inc Supplement 13-8
  • 9. 15 Weeks of Demand WEEK r DEMAND (x) REVENUE (S) 1 39 1 4,300 2 73 2 8,600 3 72 2 8,600 4 75 2 8,600 5 37 1 4,300 6 02 0 0 7 87 3 12,900 8 98 4 17,200 9 10 0 0 10 47 1 4,300 11 93 4 17,200 12 21 1 4,300 13 95 4 17,200 14 97 4 17,200 15 69 2 8,600 = 31 $133,300 Copyright 2011 John Wiley & Sons, Inc Supplement 13-9
  • 10. Computing Expected Demand Estimated average demand = 31/15 = 2.07 laptops/week E(x) = (0.20)(0) + (0.40)(1) + (0.20)(2) + (0.10)(3) + (0.10)(4) = 1.5 laptops per week •Difference between 1.5 and 2.07 is due to small number of periods analyzed (only 15 weeks) •Steady-state result •average result which stays constant after enough trials Copyright 2011 John Wiley & Sons, Inc Supplement 13-10
  • 11. Random Numbers in Excel Copyright 2011 John Wiley & Sons, Inc Supplement 13-11
  • 12. Simulation in Excel Enter this formula in G6 and copy to G7:G20 Enter “=4300*G6” in H6 can copy to H7:H20 Generate random number for cells =AVERAGE(G6:G20) F6:F20 with the formula “=RAND()” in F6 and copying to F7:F20 Copyright 2011 John Wiley & Sons, Inc Supplement 13-12
  • 13. Simulation in Excel Spreadsheet “frozen” at row 16 to show first 10 weeks and last 6 Copyright 2011 John Wiley & Sons, Inc Supplement 13-13
  • 14. Decision Making with Simulation This formula entered in G7 and copied to G8:G105 =G6*50 entered into cell L6 and copied to L7:L105 =VLOOKUP (F6,LOOKUP,2) in H6 and copied to H7:H105 Shortages computed by entering =MIN(G6-H6,0) in I6 and copying to I7:I105 Copyright 2011 John Wiley & Sons, Inc Supplement 13-14
  • 15. Decision Making with Simulation New formula for two laptops ordered per week. Copyright 2011 John Wiley & Sons, Inc Supplement 13-15
  • 16. Areas of Simulation Application • Waiting Lines/Service • Complex systems for which it is difficult to develop analytical formulas • Determine how many registers and servers are needed to meet customer demand • Inventory Management • Traditional models make the assumption that customer demand is certain • Simulation is widely used to analyze JIT without having to implement it physically Copyright 2011 John Wiley & Sons, Inc Supplement 13-16
  • 17. Areas of Simulation Application • Production and Manufacturing Systems • Production scheduling, production sequencing, assembly line balancing, plant layout, and plant location analysis • Machine breakdowns typically occur according to some probability distributions • Capital Investment and Budgeting • Capital budgeting problems require estimates of cash flows, often resulting from many random variables • Simulation has been used to generate values of cash flows, market size, selling price, growth rate, and market share Copyright 2011 John Wiley & Sons, Inc Supplement 13-17
  • 18. Areas of Simulation Application • Logistics • Random variables include, distance, transport modes, shipping rates, and schedules • Allows analysis of different distribution channels • Service Operations • Police departments, fire departments, post offices, hospitals, court systems, airports • Complex operations where only simulation can be employed • Environmental and Resource Analysis • Impact of manufacturing plants, waste-disposal facilities, nuclear power plants, waste and population conditions, feasibility of alternative energy sources Copyright 2011 John Wiley & Sons, Inc Supplement 13-18
  • 19. Copyright 2011 John Wiley & Sons, Inc. All rights reserved. Reproduction or translation of this work beyond that permitted in section 117 of the 1976 United States Copyright Act without express permission of the copyright owner is unlawful. Request for further information should be addressed to the Permission Department, John Wiley & Sons, Inc. The purchaser may make back-up copies for his/her own use only and not for distribution or resale. The Publisher assumes no responsibility for errors, omissions, or damages caused by the use of these programs or from the use of the information herein. Copyright 2011 John Wiley & Sons, Inc Supplement 13-19