SlideShare a Scribd company logo
Winning the Political Game…
…and Winning Customers
Objectives for this workshop
• Understand how to win
• Politics is Marketing and vice versa
• Tactics you can use now
The Political Status Quo
• 2013 – Georgia, Colorado
• Kansas
• Utah (x 2)
• Tennessee
The National Picture
• Google Fiber raises consciousness
• Telcos abandoning services
• Comcast/Time Warner Merger
Broadband Political Realities
• 19 states with restrictions
• ALEC playbook for muni networks
• State legislatures
• Local politics and politicians
Readiness Is All
• Know your constituents
• Know the political process
• Create the message
• Execute the campaign, deliver
the message
Needs Assessment Key
• What do constituents have
• What do they want to do, but can’t
• What are the benefits of getting
what they want
Executing Needs Assessment
• Main stakeholders
• Meetings and more meetings
• Surveys
The Power of Needs Assessment
• Take away incumbents’ tactics
• Define technology requirements
• Paint picture of benefits
• Motivate the masses
Gotta Know Rules, the Playas
• Know how a bill becomes law
• Know your legislators
• Understand local process, who’s who
• Neither personal (most times) nor partisan
Understand How Lobbyists Work
• 15 minutes, 2-pages
• Staff vs legislators
• Educator
• Access
Working the process
• Preemptive is better
• Bring constituent pressure
• The art of the deal vs the hammer
The Message
• Consistent core points
• High impact, high emotion
• Tell a story, tell it well
• Go for the close
Messaging Rules
• Consensus on the goal
• Just the facts, ma’am
• You are the light
• Helps to have a villain
• You are constituents’ voice
Executing on the Message
• Keepers of the message
• Everything that moves, breathes,
faces the public
• Schedule, coordinate, execute,
gather feedback, repeat
Communicating with Politicians
• Consensus vs conflict
• Line up allies
• Two tiers of communication: you,
constituents
• Communication is relentless
Winning the Political Game…and Winning Customers
Winning the Political Game…and Winning Customers
Winning the Political Game…and Winning Customers
Winning the Political Game…and Winning Customers
Winning the Political Game…and Winning Customers

More Related Content

Viewers also liked

Influence without Authority
Influence without AuthorityInfluence without Authority
Influence without Authority
Nicole DeFalco
 
Influence, tactics, power and politics
Influence, tactics, power and politicsInfluence, tactics, power and politics
Influence, tactics, power and politics
Tamim123
 
9 Influencing Strategies Used By Leaders
9 Influencing Strategies Used By Leaders9 Influencing Strategies Used By Leaders
9 Influencing Strategies Used By Leaders
SlideKraft Studio LLP
 
Nature, Scope and Sub-fields of Political Science
Nature, Scope and Sub-fields of Political Science Nature, Scope and Sub-fields of Political Science
Nature, Scope and Sub-fields of Political Science
Saira Randhawa
 
22 ways to improve productivity in the workplace
22 ways to improve productivity in the workplace22 ways to improve productivity in the workplace
22 ways to improve productivity in the workplace
Clear Books plc
 
Organizational politics
Organizational politicsOrganizational politics
Organizational politics
shanejanagap23
 
Introduction to Political Science
Introduction to Political ScienceIntroduction to Political Science
Introduction to Political Science
Roehl Lawingco
 
5 Power, Politics, And Leadership
5 Power, Politics, And Leadership5 Power, Politics, And Leadership
5 Power, Politics, And Leadership
Anjum Qureshi
 
Introduction to political science
Introduction to political scienceIntroduction to political science
Introduction to political science
Noel Jopson
 
Power & politics in organizations
Power & politics in organizationsPower & politics in organizations
Power & politics in organizations
mdfaizan
 

Viewers also liked (10)

Influence without Authority
Influence without AuthorityInfluence without Authority
Influence without Authority
 
Influence, tactics, power and politics
Influence, tactics, power and politicsInfluence, tactics, power and politics
Influence, tactics, power and politics
 
9 Influencing Strategies Used By Leaders
9 Influencing Strategies Used By Leaders9 Influencing Strategies Used By Leaders
9 Influencing Strategies Used By Leaders
 
Nature, Scope and Sub-fields of Political Science
Nature, Scope and Sub-fields of Political Science Nature, Scope and Sub-fields of Political Science
Nature, Scope and Sub-fields of Political Science
 
22 ways to improve productivity in the workplace
22 ways to improve productivity in the workplace22 ways to improve productivity in the workplace
22 ways to improve productivity in the workplace
 
Organizational politics
Organizational politicsOrganizational politics
Organizational politics
 
Introduction to Political Science
Introduction to Political ScienceIntroduction to Political Science
Introduction to Political Science
 
5 Power, Politics, And Leadership
5 Power, Politics, And Leadership5 Power, Politics, And Leadership
5 Power, Politics, And Leadership
 
Introduction to political science
Introduction to political scienceIntroduction to political science
Introduction to political science
 
Power & politics in organizations
Power & politics in organizationsPower & politics in organizations
Power & politics in organizations
 

Similar to Winning the Political Game…and Winning Customers

MACE Policy, Politics and Advocacy
MACE Policy, Politics and AdvocacyMACE Policy, Politics and Advocacy
MACE Policy, Politics and Advocacy
Jeff Zahn
 
Pe5e chapter 06 v1.0
Pe5e chapter 06 v1.0Pe5e chapter 06 v1.0
Pe5e chapter 06 v1.0
ayusup
 
Real Estatate
Real EstatateReal Estatate
Real Estatate
Jeeten Kushwaha
 
Presentation to House Redistricting Committee
Presentation to House Redistricting CommitteePresentation to House Redistricting Committee
Presentation to House Redistricting Committee
Mike
 
New Age Of Polling
New Age Of PollingNew Age Of Polling
New Age Of Polling
EMI Research Solutions
 
Chapter11
Chapter11Chapter11
Chapter11
tonybartl
 
Kasita's presentation
Kasita's presentationKasita's presentation
Kasita's presentation
Chande Kasita
 
Election integrity-manual
Election integrity-manualElection integrity-manual
Election integrity-manual
Jennifer Raiffie
 
Research Beyond
Research BeyondResearch Beyond
Research Beyond
Cyd Harrell
 
Lsntap triage and expert systems slides
Lsntap triage and expert systems slidesLsntap triage and expert systems slides
Media law for the little guy
Media law for the little guyMedia law for the little guy
Media law for the little guy
jtownend
 
Situational Awareness Through Social Media
 Situational Awareness Through Social Media  Situational Awareness Through Social Media
Situational Awareness Through Social Media
Partners in Emergency Preparedness Conference
 
Women Social Entrepreneurs in Civic Tech: How Voices of Women Help Us Advance...
Women Social Entrepreneurs in Civic Tech: How Voices of Women Help Us Advance...Women Social Entrepreneurs in Civic Tech: How Voices of Women Help Us Advance...
Women Social Entrepreneurs in Civic Tech: How Voices of Women Help Us Advance...
TechSoup
 
OAEO District 8 Meeting
OAEO District 8 MeetingOAEO District 8 Meeting
OAEO District 8 Meeting
boardofelections
 
Disruptunity - The Legal Research Revolution is Now
Disruptunity - The Legal Research Revolution is NowDisruptunity - The Legal Research Revolution is Now
Disruptunity - The Legal Research Revolution is Now
LAC Group
 
Congressional_Election_Fraud_Briefing_4JAN2021-v2.0.ppt
Congressional_Election_Fraud_Briefing_4JAN2021-v2.0.pptCongressional_Election_Fraud_Briefing_4JAN2021-v2.0.ppt
Congressional_Election_Fraud_Briefing_4JAN2021-v2.0.ppt
ssuserc3b3ed1
 
Redistricting and Voting Technology
Redistricting and Voting TechnologyRedistricting and Voting Technology
Redistricting and Voting Technology
Micah Altman
 
Campaign Finance
Campaign FinanceCampaign Finance
Campaign Finance
KathrynDunn15
 
Voter id targeting and election integrity
Voter id targeting and election integrityVoter id targeting and election integrity
Voter id targeting and election integrity
Jennifer Raiffie
 
Open Source Summit Japan 2017 Presentation - The Rise of Copyright Trolls
Open Source Summit Japan 2017 Presentation - The Rise of Copyright TrollsOpen Source Summit Japan 2017 Presentation - The Rise of Copyright Trolls
Open Source Summit Japan 2017 Presentation - The Rise of Copyright Trolls
Shane Coughlan
 

Similar to Winning the Political Game…and Winning Customers (20)

MACE Policy, Politics and Advocacy
MACE Policy, Politics and AdvocacyMACE Policy, Politics and Advocacy
MACE Policy, Politics and Advocacy
 
Pe5e chapter 06 v1.0
Pe5e chapter 06 v1.0Pe5e chapter 06 v1.0
Pe5e chapter 06 v1.0
 
Real Estatate
Real EstatateReal Estatate
Real Estatate
 
Presentation to House Redistricting Committee
Presentation to House Redistricting CommitteePresentation to House Redistricting Committee
Presentation to House Redistricting Committee
 
New Age Of Polling
New Age Of PollingNew Age Of Polling
New Age Of Polling
 
Chapter11
Chapter11Chapter11
Chapter11
 
Kasita's presentation
Kasita's presentationKasita's presentation
Kasita's presentation
 
Election integrity-manual
Election integrity-manualElection integrity-manual
Election integrity-manual
 
Research Beyond
Research BeyondResearch Beyond
Research Beyond
 
Lsntap triage and expert systems slides
Lsntap triage and expert systems slidesLsntap triage and expert systems slides
Lsntap triage and expert systems slides
 
Media law for the little guy
Media law for the little guyMedia law for the little guy
Media law for the little guy
 
Situational Awareness Through Social Media
 Situational Awareness Through Social Media  Situational Awareness Through Social Media
Situational Awareness Through Social Media
 
Women Social Entrepreneurs in Civic Tech: How Voices of Women Help Us Advance...
Women Social Entrepreneurs in Civic Tech: How Voices of Women Help Us Advance...Women Social Entrepreneurs in Civic Tech: How Voices of Women Help Us Advance...
Women Social Entrepreneurs in Civic Tech: How Voices of Women Help Us Advance...
 
OAEO District 8 Meeting
OAEO District 8 MeetingOAEO District 8 Meeting
OAEO District 8 Meeting
 
Disruptunity - The Legal Research Revolution is Now
Disruptunity - The Legal Research Revolution is NowDisruptunity - The Legal Research Revolution is Now
Disruptunity - The Legal Research Revolution is Now
 
Congressional_Election_Fraud_Briefing_4JAN2021-v2.0.ppt
Congressional_Election_Fraud_Briefing_4JAN2021-v2.0.pptCongressional_Election_Fraud_Briefing_4JAN2021-v2.0.ppt
Congressional_Election_Fraud_Briefing_4JAN2021-v2.0.ppt
 
Redistricting and Voting Technology
Redistricting and Voting TechnologyRedistricting and Voting Technology
Redistricting and Voting Technology
 
Campaign Finance
Campaign FinanceCampaign Finance
Campaign Finance
 
Voter id targeting and election integrity
Voter id targeting and election integrityVoter id targeting and election integrity
Voter id targeting and election integrity
 
Open Source Summit Japan 2017 Presentation - The Rise of Copyright Trolls
Open Source Summit Japan 2017 Presentation - The Rise of Copyright TrollsOpen Source Summit Japan 2017 Presentation - The Rise of Copyright Trolls
Open Source Summit Japan 2017 Presentation - The Rise of Copyright Trolls
 

Recently uploaded

Must Know Postgres Extension for DBA and Developer during Migration
Must Know Postgres Extension for DBA and Developer during MigrationMust Know Postgres Extension for DBA and Developer during Migration
Must Know Postgres Extension for DBA and Developer during Migration
Mydbops
 
Essentials of Automations: Exploring Attributes & Automation Parameters
Essentials of Automations: Exploring Attributes & Automation ParametersEssentials of Automations: Exploring Attributes & Automation Parameters
Essentials of Automations: Exploring Attributes & Automation Parameters
Safe Software
 
GNSS spoofing via SDR (Criptored Talks 2024)
GNSS spoofing via SDR (Criptored Talks 2024)GNSS spoofing via SDR (Criptored Talks 2024)
GNSS spoofing via SDR (Criptored Talks 2024)
Javier Junquera
 
Session 1 - Intro to Robotic Process Automation.pdf
Session 1 - Intro to Robotic Process Automation.pdfSession 1 - Intro to Robotic Process Automation.pdf
Session 1 - Intro to Robotic Process Automation.pdf
UiPathCommunity
 
AppSec PNW: Android and iOS Application Security with MobSF
AppSec PNW: Android and iOS Application Security with MobSFAppSec PNW: Android and iOS Application Security with MobSF
AppSec PNW: Android and iOS Application Security with MobSF
Ajin Abraham
 
Mutation Testing for Task-Oriented Chatbots
Mutation Testing for Task-Oriented ChatbotsMutation Testing for Task-Oriented Chatbots
Mutation Testing for Task-Oriented Chatbots
Pablo Gómez Abajo
 
Astute Business Solutions | Oracle Cloud Partner |
Astute Business Solutions | Oracle Cloud Partner |Astute Business Solutions | Oracle Cloud Partner |
Astute Business Solutions | Oracle Cloud Partner |
AstuteBusiness
 
"$10 thousand per minute of downtime: architecture, queues, streaming and fin...
"$10 thousand per minute of downtime: architecture, queues, streaming and fin..."$10 thousand per minute of downtime: architecture, queues, streaming and fin...
"$10 thousand per minute of downtime: architecture, queues, streaming and fin...
Fwdays
 
Containers & AI - Beauty and the Beast!?!
Containers & AI - Beauty and the Beast!?!Containers & AI - Beauty and the Beast!?!
Containers & AI - Beauty and the Beast!?!
Tobias Schneck
 
LF Energy Webinar: Carbon Data Specifications: Mechanisms to Improve Data Acc...
LF Energy Webinar: Carbon Data Specifications: Mechanisms to Improve Data Acc...LF Energy Webinar: Carbon Data Specifications: Mechanisms to Improve Data Acc...
LF Energy Webinar: Carbon Data Specifications: Mechanisms to Improve Data Acc...
DanBrown980551
 
Discover the Unseen: Tailored Recommendation of Unwatched Content
Discover the Unseen: Tailored Recommendation of Unwatched ContentDiscover the Unseen: Tailored Recommendation of Unwatched Content
Discover the Unseen: Tailored Recommendation of Unwatched Content
ScyllaDB
 
"What does it really mean for your system to be available, or how to define w...
"What does it really mean for your system to be available, or how to define w..."What does it really mean for your system to be available, or how to define w...
"What does it really mean for your system to be available, or how to define w...
Fwdays
 
Introducing BoxLang : A new JVM language for productivity and modularity!
Introducing BoxLang : A new JVM language for productivity and modularity!Introducing BoxLang : A new JVM language for productivity and modularity!
Introducing BoxLang : A new JVM language for productivity and modularity!
Ortus Solutions, Corp
 
Poznań ACE event - 19.06.2024 Team 24 Wrapup slidedeck
Poznań ACE event - 19.06.2024 Team 24 Wrapup slidedeckPoznań ACE event - 19.06.2024 Team 24 Wrapup slidedeck
Poznań ACE event - 19.06.2024 Team 24 Wrapup slidedeck
FilipTomaszewski5
 
Harnessing the Power of NLP and Knowledge Graphs for Opioid Research
Harnessing the Power of NLP and Knowledge Graphs for Opioid ResearchHarnessing the Power of NLP and Knowledge Graphs for Opioid Research
Harnessing the Power of NLP and Knowledge Graphs for Opioid Research
Neo4j
 
A Deep Dive into ScyllaDB's Architecture
A Deep Dive into ScyllaDB's ArchitectureA Deep Dive into ScyllaDB's Architecture
A Deep Dive into ScyllaDB's Architecture
ScyllaDB
 
Northern Engraving | Nameplate Manufacturing Process - 2024
Northern Engraving | Nameplate Manufacturing Process - 2024Northern Engraving | Nameplate Manufacturing Process - 2024
Northern Engraving | Nameplate Manufacturing Process - 2024
Northern Engraving
 
Lee Barnes - Path to Becoming an Effective Test Automation Engineer.pdf
Lee Barnes - Path to Becoming an Effective Test Automation Engineer.pdfLee Barnes - Path to Becoming an Effective Test Automation Engineer.pdf
Lee Barnes - Path to Becoming an Effective Test Automation Engineer.pdf
leebarnesutopia
 
PRODUCT LISTING OPTIMIZATION PRESENTATION.pptx
PRODUCT LISTING OPTIMIZATION PRESENTATION.pptxPRODUCT LISTING OPTIMIZATION PRESENTATION.pptx
PRODUCT LISTING OPTIMIZATION PRESENTATION.pptx
christinelarrosa
 
Christine's Supplier Sourcing Presentaion.pptx
Christine's Supplier Sourcing Presentaion.pptxChristine's Supplier Sourcing Presentaion.pptx
Christine's Supplier Sourcing Presentaion.pptx
christinelarrosa
 

Recently uploaded (20)

Must Know Postgres Extension for DBA and Developer during Migration
Must Know Postgres Extension for DBA and Developer during MigrationMust Know Postgres Extension for DBA and Developer during Migration
Must Know Postgres Extension for DBA and Developer during Migration
 
Essentials of Automations: Exploring Attributes & Automation Parameters
Essentials of Automations: Exploring Attributes & Automation ParametersEssentials of Automations: Exploring Attributes & Automation Parameters
Essentials of Automations: Exploring Attributes & Automation Parameters
 
GNSS spoofing via SDR (Criptored Talks 2024)
GNSS spoofing via SDR (Criptored Talks 2024)GNSS spoofing via SDR (Criptored Talks 2024)
GNSS spoofing via SDR (Criptored Talks 2024)
 
Session 1 - Intro to Robotic Process Automation.pdf
Session 1 - Intro to Robotic Process Automation.pdfSession 1 - Intro to Robotic Process Automation.pdf
Session 1 - Intro to Robotic Process Automation.pdf
 
AppSec PNW: Android and iOS Application Security with MobSF
AppSec PNW: Android and iOS Application Security with MobSFAppSec PNW: Android and iOS Application Security with MobSF
AppSec PNW: Android and iOS Application Security with MobSF
 
Mutation Testing for Task-Oriented Chatbots
Mutation Testing for Task-Oriented ChatbotsMutation Testing for Task-Oriented Chatbots
Mutation Testing for Task-Oriented Chatbots
 
Astute Business Solutions | Oracle Cloud Partner |
Astute Business Solutions | Oracle Cloud Partner |Astute Business Solutions | Oracle Cloud Partner |
Astute Business Solutions | Oracle Cloud Partner |
 
"$10 thousand per minute of downtime: architecture, queues, streaming and fin...
"$10 thousand per minute of downtime: architecture, queues, streaming and fin..."$10 thousand per minute of downtime: architecture, queues, streaming and fin...
"$10 thousand per minute of downtime: architecture, queues, streaming and fin...
 
Containers & AI - Beauty and the Beast!?!
Containers & AI - Beauty and the Beast!?!Containers & AI - Beauty and the Beast!?!
Containers & AI - Beauty and the Beast!?!
 
LF Energy Webinar: Carbon Data Specifications: Mechanisms to Improve Data Acc...
LF Energy Webinar: Carbon Data Specifications: Mechanisms to Improve Data Acc...LF Energy Webinar: Carbon Data Specifications: Mechanisms to Improve Data Acc...
LF Energy Webinar: Carbon Data Specifications: Mechanisms to Improve Data Acc...
 
Discover the Unseen: Tailored Recommendation of Unwatched Content
Discover the Unseen: Tailored Recommendation of Unwatched ContentDiscover the Unseen: Tailored Recommendation of Unwatched Content
Discover the Unseen: Tailored Recommendation of Unwatched Content
 
"What does it really mean for your system to be available, or how to define w...
"What does it really mean for your system to be available, or how to define w..."What does it really mean for your system to be available, or how to define w...
"What does it really mean for your system to be available, or how to define w...
 
Introducing BoxLang : A new JVM language for productivity and modularity!
Introducing BoxLang : A new JVM language for productivity and modularity!Introducing BoxLang : A new JVM language for productivity and modularity!
Introducing BoxLang : A new JVM language for productivity and modularity!
 
Poznań ACE event - 19.06.2024 Team 24 Wrapup slidedeck
Poznań ACE event - 19.06.2024 Team 24 Wrapup slidedeckPoznań ACE event - 19.06.2024 Team 24 Wrapup slidedeck
Poznań ACE event - 19.06.2024 Team 24 Wrapup slidedeck
 
Harnessing the Power of NLP and Knowledge Graphs for Opioid Research
Harnessing the Power of NLP and Knowledge Graphs for Opioid ResearchHarnessing the Power of NLP and Knowledge Graphs for Opioid Research
Harnessing the Power of NLP and Knowledge Graphs for Opioid Research
 
A Deep Dive into ScyllaDB's Architecture
A Deep Dive into ScyllaDB's ArchitectureA Deep Dive into ScyllaDB's Architecture
A Deep Dive into ScyllaDB's Architecture
 
Northern Engraving | Nameplate Manufacturing Process - 2024
Northern Engraving | Nameplate Manufacturing Process - 2024Northern Engraving | Nameplate Manufacturing Process - 2024
Northern Engraving | Nameplate Manufacturing Process - 2024
 
Lee Barnes - Path to Becoming an Effective Test Automation Engineer.pdf
Lee Barnes - Path to Becoming an Effective Test Automation Engineer.pdfLee Barnes - Path to Becoming an Effective Test Automation Engineer.pdf
Lee Barnes - Path to Becoming an Effective Test Automation Engineer.pdf
 
PRODUCT LISTING OPTIMIZATION PRESENTATION.pptx
PRODUCT LISTING OPTIMIZATION PRESENTATION.pptxPRODUCT LISTING OPTIMIZATION PRESENTATION.pptx
PRODUCT LISTING OPTIMIZATION PRESENTATION.pptx
 
Christine's Supplier Sourcing Presentaion.pptx
Christine's Supplier Sourcing Presentaion.pptxChristine's Supplier Sourcing Presentaion.pptx
Christine's Supplier Sourcing Presentaion.pptx
 

Winning the Political Game…and Winning Customers

  • 1. Winning the Political Game… …and Winning Customers
  • 2. Objectives for this workshop • Understand how to win • Politics is Marketing and vice versa • Tactics you can use now
  • 3. The Political Status Quo • 2013 – Georgia, Colorado • Kansas • Utah (x 2) • Tennessee
  • 4. The National Picture • Google Fiber raises consciousness • Telcos abandoning services • Comcast/Time Warner Merger
  • 5. Broadband Political Realities • 19 states with restrictions • ALEC playbook for muni networks • State legislatures • Local politics and politicians
  • 6. Readiness Is All • Know your constituents • Know the political process • Create the message • Execute the campaign, deliver the message
  • 7. Needs Assessment Key • What do constituents have • What do they want to do, but can’t • What are the benefits of getting what they want
  • 8. Executing Needs Assessment • Main stakeholders • Meetings and more meetings • Surveys
  • 9. The Power of Needs Assessment • Take away incumbents’ tactics • Define technology requirements • Paint picture of benefits • Motivate the masses
  • 10. Gotta Know Rules, the Playas • Know how a bill becomes law • Know your legislators • Understand local process, who’s who • Neither personal (most times) nor partisan
  • 11. Understand How Lobbyists Work • 15 minutes, 2-pages • Staff vs legislators • Educator • Access
  • 12. Working the process • Preemptive is better • Bring constituent pressure • The art of the deal vs the hammer
  • 13. The Message • Consistent core points • High impact, high emotion • Tell a story, tell it well • Go for the close
  • 14. Messaging Rules • Consensus on the goal • Just the facts, ma’am • You are the light • Helps to have a villain • You are constituents’ voice
  • 15. Executing on the Message • Keepers of the message • Everything that moves, breathes, faces the public • Schedule, coordinate, execute, gather feedback, repeat
  • 16. Communicating with Politicians • Consensus vs conflict • Line up allies • Two tiers of communication: you, constituents • Communication is relentless