Since the 2016 election, there has been a trend in public opinion and polling to diversify methodology beyond phone to a more hybrid approach that can include many different survey modes. Online surveys can be a crucial competent of any new approach.
Check out the deck from our webinar, The New Age of Polling, to learn more about the importance of online polling, and how the sample that drives online surveys matters.
3. Vice President, Client Services
• 8+ Years in Market Research
• Staffer on multiple political campaigns ranging from House seats to
gubernatorial and presidential tickets
• Works with numerous polling and public opinion companies to assist in
research
• Host of the Poll Party podcast
Adam Dietrich
4. “Without polls, [elites] would
be guided only by letters to
congressmen, the lobbying
of pressure groups, and the
reports of political
henchmen.”
George Gallup
5.
6. www.bestppt.com
Trends From AAPOR
• Seeing new
methodologies
enter the fray,
many yet to be
tested in a
presidential
election cycle
• Phone research is
becoming more
expensive
• Major issue leading
into the 2020
David Dutwin
AAPOR President
“Polls are the face of market
research and it is imperative that
they are not only accurate but
explained and defended by the
entire industry as we enter
another election cycle.”
7. www.bestppt.com
Trends From AAPOR
• Other polling methods are being explored –
especially online
• Examples:
• AP VoteCast competing with the National
Election Pool for exit polling
• Mixed methodology from probability-based
panels
• Introduction of new methods (i.e. mechanical
turk and SMS-based options)
24. www.bestppt.com
How We Blend
Technology
Partners / Selection Process
Processes / Design
Human Element
IntelliBlend®
25. www.bestppt.com
IntelliBlend®
Patented sample blending approach
Blended in an intentional and controlled
method
Provides most representative and accurate demographic,
behavioral and attitudinal data
Blend sample from traditional and non-
traditional sources
Custom sample plan that best fits your project
27. www.bestppt.com
Targeting Data Points
Voter Criteria:
Verified Voter Registration
National, State,
Congressional, Municipal
levels
Party Affiliation (Democrat,
Republican, Independent)
Historical Election Turnout
General and Primary
Election Voting History
Behavioral Data Points
Environmentalists
Pro Life/Pro Choice
2A Supporters/Gun Control
Advocates
Organized Labor Supporters
Political Contributors
Many more
Geographic
US National
State
Congressional Districts
Additional Geo-Specific Targeting
29. www.bestppt.com
W W W . E M I - R S . C O M / M A R K E T I N G @ E M I - R S . C O M
A D A M D I E T R I C H / A D A M . D I E T R I C H @ E M I – R S . C O M