The document discusses the use of buzz words in magazine design to catch customers' attention. It explains that placing words like "EXCLUSIVE" in bright colors and prominent locations on the cover and contents page makes stories and features stand out. Using the magazine's name as a buzz word in bright red against a white background also catches readers' eyes. Overall, the document argues that incorporating buzz words in this manner helps the magazine be more noticeable on store shelves.
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http://sandymillin.wordpress.com/iateflwebinar2024
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2024.06.01 Introducing a competency framework for languag learning materials ...
Buzz words
1. I used a range of different buzz words on my magazine cover
and on the contents page of my magazine.
Use of buzz words is important as it catches the customers
attention and also emphasises stories and features of the
magazine. Such as ‘EXCLUSIVE gossip only at BOOM’, this
catches the readers eye one because of its location and colour
(in the red banner and in white which is a bright colour that
stands out on the page, especially because the rest of the text
is in black and red.) two because of the word ‘exclusive’ which
suggests to the reader that this information is only available in
this magazine which makes the reader feel privileged to be
reading the magazine. The fact that the name of the magazine
is a buzz word also catches the attention of the customer, the
colour of the word also helps this (the bright red against the
white background).
Over all the use of these buzz words have really helped catch
the customers attention can make my magazine more
noticeable in shops