The ideal audience for my personal fashion and lifestyle blog.

1. Jess Theo
FASHION
AND
LIFESTYLE
BLOGGER

2. “Cool Girl Casey”
OUR IDEAL FOLLOWER
AND TARGETED AUDIENCE

3. “Cool Girl Casey”BACKGROUND:
• College Student
• Works at a boutique
• Sociable
• Enjoys fashion, celebrities, design
and respects creativity
DEMOGRAPHICS:
• Skews female
• Age 16-22
• Income low to entry level
IDENTIFIERS:
• Uses social media daily
• Well versed in trends
• Reads fashion magazines online and in
print

4. “Cool Girl Casey”
GOALS:
• Staying engaged
• Delivering up to date trends in a
creative way
CHALLENGES:
• Keeping up with the trends
• Making time for creative outlets
in busy school and work week
HOW WE HELP:
• Give followers a quick and easy
way to have an outlet of finding
fashion and lifestyle trends
• Help followers stay up to date in
an easy way
• Make social media a community
of people with similar interests

5. “Cool Girl Casey”
REAL QUOTES:
• “I lose interest in blogs when they do
not deliver new material”
• “All fashion and lifestyle blogs seem
the same”
COMMON OBJECTIONS:
• I don’t want to waste time on social
media following a blog.

6. “Cool Girl Casey”
MARKETING MESSAGING:
• Innovative approach to utilizing a
blog to share trends
ELEVATOR PITCH:
• We give you an innovative and
engaging approach to utilizing social
media to share lifestyle and fashion
trends while relating to the follower
and applying these trends to their
everyday lives

7. “Cool Girl Casey”
SOCIAL MEDIA SUCCESS:
• Instagram
• Popular with age group, easy to use and share
with friends by tagging in posts and new
direct messaging of posts ability on the
update
• Tumblr
• Able to personalize and share a variety of
medias
• Personal Blog