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Starbucks
Buyer Persona Overview
October, 2015
Hailey the Humanitarian Hipster
BACKGROUND:
• Senior Art Director for an advertising
agency
• Enjoys rescuing animals and ...
GOALS:
• Come up with innovative tactics along
with her creative team
• Create a campaign to pitch to a new
client
CHALLEN...
REAL QUOTES:
• “It’s hard to find good quality
coffee -- especially when you’re
always in a rush, like I am.”
• “My taste ...
MARKETING MESSAGING:
• High quality coffee with
the perfect blend of
sincerity and excitement.
ELEVATOR PITCH:
• We’re mor...
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Starbucks Audience Persona

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An Audience Persona for Starbucks for my Social Media Management class.

Published in: Marketing
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Starbucks Audience Persona

  1. 1. Starbucks Buyer Persona Overview October, 2015
  2. 2. Hailey the Humanitarian Hipster BACKGROUND: • Senior Art Director for an advertising agency • Enjoys rescuing animals and visiting Miami’s Design District on her spare time DEMOGRAPHICS: • Skews Female • 18-34 • Single HH Income: $60,000 • Urban IDENTIFIERS: • Loves the outdoors • Active social media user (Twitter & Facebook) • Prefers using her mobile device over her laptop
  3. 3. GOALS: • Come up with innovative tactics along with her creative team • Create a campaign to pitch to a new client CHALLENGES: • A small agency means there aren’t enough hands to get everything done • There isn’t enough time before her final deadline HOW WE HELP: • By providing her with the energy she needs, we help her keep going • As a result of helping her stay awake during her long shifts, she will be able to finish all her work Hailey the Humanitarian Hipster
  4. 4. REAL QUOTES: • “It’s hard to find good quality coffee -- especially when you’re always in a rush, like I am.” • “My taste in coffee is as unique as I am. I love trying new flavors!” • “As someone in the ad industry, I love when brands keep things fun!” COMMON OBJECTIONS: • Most coffee places are always full. How will they help me if I’m in a hurry? • What can they offer me that other companies don’t? Hailey the Humanitarian Hipster
  5. 5. MARKETING MESSAGING: • High quality coffee with the perfect blend of sincerity and excitement. ELEVATOR PITCH: • We’re more than just a coffee shop, we’re the fuel needed to nurture every human, one cup at a time. Hailey the Humanitarian Hipster

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