Communication Plan to ensure that every part of the instructions you discussed and received in a meeting will properly reach all the stakeholders for eg: subordinates, suppliers and clients, who are located in different parts of the world.

1. Communication Plan
Masters in Advanced Finance, IE
Essay Question: You have just participated in an important meeting with your superior. How
will you ensure that every part of the instructions you received will properly reach all
subordinates, suppliers and clients, located in different parts of the world?
Applicant: Priyanka Chopra

2. Overview
• Proper communication plan creates a system to deliver timely ,
accurate and relevant information to the respective stakeholders
through the right medium.
• This PowerPoint highlights the steps to proper communication in a
global setting and illustrates this using an example.

3. Approach to Proper Communication
Centralised approach Devolved approach
A devolved approach to communication using one small central team
to communicate with other central points of contact within each
operating country may facilitate communication to geographically and
operationally diverse stakeholders.

4. Steps to Successful Communication
1. Develop a clear message
2. Identify recipients and know the company’s audience [i.e.
global employees, clients, suppliers, etc.]
3. Understand how recipients access communication
4. Use targeted communication channels
5. Ensure message is delivered and processed by recipient

5. Step 1 –Develop a Clear Message
• Use simple language and cut through the noise
• Draft the message in a uniform readable format
• Use visuals
• Sum up the message first, then provide detailed instructions
• State clearly the Assignee, Action item and response time (if
any)
• Use consistent approach to translation and colloquial
language, and identify person(s) responsible for translation

6. Step 2 – Identify Recipient
• Create a list of stakeholders, including employees, clients and
suppliers
• Work with human resources, accounts and procurement
globally to develop a comprehensive list of stakeholders
Operating
Company
Division Team
Manager
Employee
Name
Role Email Telephone
(Inc. mobile)
Supplier /
Client
Internal
Primary
Contact
Supplier /
Client
Contact
Name
Supplier /
Client Email
Supplier /
Client
Telephone
Supplier /
Client
LinkedIn or
Twitter Page

7. Step 3 – Recipient’s Access to
Communication
• Understanding the recipient’s access to communication is
vital for message delivery.
Examples
• Field-based or manufacturing workforces may have limited or
no access to technology (i.e. email, intranet sites, social
media, etc.)
• Employees may never read company newsletters or
announcements on notice boards
• Employees, clients or suppliers availability for meetings may
be limited

8. Step 4a – Communication Channels
(Internal – Employees)
Technology
• Email announcement
• Intranet site
• Electronic notices on office
TV screens
• Telephone briefings
• Text messages
• Internal social network
Face-to-Face
• Small scale team briefings
• Town hall events for all
staff

9. Step 4b – Communication Channels
(External – Client and Suppliers)
• Email
• Telephone briefing
• Face-to-face meeting
• Social media, such as
LinkedIn or Twitter to
reach customers
• Announcement on
company’s external
webpage
• Mail/Post

10. Step 5 –Message Delivery Monitoring
• Quantitative
• Monitor click-rates to webpage or
intranet pages
• Monitor emails or text message
read/unread notification
• Qualitative
• Internal Employees: follow up with
communication coordinators or local
team managers via telephone
• External Clients/Suppliers: follow up
with primary client or supplier contact
via email, telephone or through face-to-face
meeting
• Track and re-issue reminders

11. Monitor
Follow up

12. Thank you for your consideration