Project report for summer internship | Risk Management and investment behavio...ManjeetSingh558
Project report for summer internship | Risk Management and investment behaviour at sharekhan ltd. by MM
Looking for help check this report, please edit data yourself and keep it up to date, and also re upload after your report to help other.
Project report for summer internship | Risk Management and investment behavio...ManjeetSingh558
Project report for summer internship | Risk Management and investment behaviour at sharekhan ltd. by MM
Looking for help check this report, please edit data yourself and keep it up to date, and also re upload after your report to help other.
How can AI & Automation make your business processes intelligentMindfields Global
Enterprises gain a deeper understanding of their processes as they progress further into their automation journey. Exploring the connection between AI, automation and understanding how these technologies help make your business processes intelligent is a necessary next step.
Comparative analysis on investment in mutual fundvaibhav belkhude
Over a long term horizon, equity investments have given returns which far exceed those from the debt based instruments. They are probably the only investment option, which can build large wealth. In short term, equities exhibit very sharp volatilities, which many of us find difficult to stomach. Investment in equities requires one to be in constant touch with the market and a lot of research.
Buying good scripts require one to invest fairly large amounts. Systematic Investing in a Mutual Fund is the answer to preventing the pitfalls of equity investment and still enjoying the high returns. And it makes all the more sense today when the stock markets are booming.
Management of the fund by the professionals or experts is one of the key advantages of investing through a mutual fund. They regularly carry out extensive research - on the company, the industry and the economy – thus ensuring informed investment. Secondly, they regularly track the market.
Thus for many of us who do not have the desired expertise and are too busy with our vocation to devote sufficient time and effort to investing in equity, Mutual Funds offer an attractive alternative.
Another advantage of investing through mutual funds is that even with small amounts we are able to enjoy the benefits of diversification. Huge amounts would be required for an individual to achieve the
desired diversification, which would not be possible for many of us. Diversification reduces the overall impact on the returns from a portfolio, on account of a loss in a particular company/sector.
The Mutual Funds industry is well regulated both by SEBI and AMFI. They have, over the years, introduced regulations, which ensure smooth and transparent functioning of the mutual funds industry. This makes it safer and convenient for investors to invest through Mutual Funds.
One of the biggest difficulties in equity investing is WHEN to invest, apart from the other big question WHERE to invest. While, investing in a mutual fund solves the issue of ‘where’ to invest, SIP helps us to overcome the problem of ‘when’. SIP is a disciplined investing irrespective of the state of the market. It thus makes the market timing totally irrelevant.
STUDY OF ICICI MARKETING STRATEGIES OF FINANCIAL PRODUCTS by AKSHAT MAHENDRAAKSHAT MAHENDRA
Project on STUDY ON ICICI’s MARKETING STRATEGIES OF FINANCIAL PRODUCTS
ICICI BANK
ICICI
MARKETING STRATEGY
MARKET
Project on ICICI
Project on ICICI BANK
Project on Marketing strategy
Semester 5 BBI Blackbook Project 100 Marks
BBI SEM 5 Project
Project on Finance
Project on Finance BBI
B.Com (BANKING and INSURANCE)
Project for BBI
Project on Finance BANKING INSURANCE
BANKING & INSURANCE
Semester 5 B.Com BANKING and INSURANCE Blackbook Project 100 Marks
BANKING and INSURANCE
Semester 5 BANKING and INSURANCE Blackbook Project 100 Marks
B.Com BANKING and INSURANCE
University Social Responsibility (USR): Identifying an Ethical Foundation wit...Ava Chen
Social responsibility is a responsibility not a requirement, of an organization for the impact of its decisions and activities on society and the environment, through transparent and ethical behavior that contributes to sustainable development, health and the welfare of society; which takes into account the expectations of stakeholders, is in compliance with applicable law and consistent with international norms of behavior, and is integrated throughout the organization and practiced in its relationship. This paper explores the concept of university social responsibility (USR) and presents the SCOPE framework for identifying ethical issues in our modern day complex global world.
A short powerpoint presentation on Artificial Intelligence in healthcare settings. This presentation was delivered as a seminar in Department of Community Medicine, RIMS, Imphal, Manipur, India. It was the first seminar on the topic of artificial intelligence, and the topic was covered especially in relation to public health and ethical guidelines.
Customer perception towards banking servicesPriyank Thada
This is my Dissertation Project on Customer Perception on Banking services in India this will help people to do research on Banking sector • The purpose of the study is to explore the basic dimensions of service quality offered by Indian banking industry and its impact on individual customers by using the gap between the customer expectations and perceptions regarding the services offered by banking industry.
This report prepared in summer internship. The report can use for more information about customer perception & stock market. the report can not plagiarism.
How can AI & Automation make your business processes intelligentMindfields Global
Enterprises gain a deeper understanding of their processes as they progress further into their automation journey. Exploring the connection between AI, automation and understanding how these technologies help make your business processes intelligent is a necessary next step.
Comparative analysis on investment in mutual fundvaibhav belkhude
Over a long term horizon, equity investments have given returns which far exceed those from the debt based instruments. They are probably the only investment option, which can build large wealth. In short term, equities exhibit very sharp volatilities, which many of us find difficult to stomach. Investment in equities requires one to be in constant touch with the market and a lot of research.
Buying good scripts require one to invest fairly large amounts. Systematic Investing in a Mutual Fund is the answer to preventing the pitfalls of equity investment and still enjoying the high returns. And it makes all the more sense today when the stock markets are booming.
Management of the fund by the professionals or experts is one of the key advantages of investing through a mutual fund. They regularly carry out extensive research - on the company, the industry and the economy – thus ensuring informed investment. Secondly, they regularly track the market.
Thus for many of us who do not have the desired expertise and are too busy with our vocation to devote sufficient time and effort to investing in equity, Mutual Funds offer an attractive alternative.
Another advantage of investing through mutual funds is that even with small amounts we are able to enjoy the benefits of diversification. Huge amounts would be required for an individual to achieve the
desired diversification, which would not be possible for many of us. Diversification reduces the overall impact on the returns from a portfolio, on account of a loss in a particular company/sector.
The Mutual Funds industry is well regulated both by SEBI and AMFI. They have, over the years, introduced regulations, which ensure smooth and transparent functioning of the mutual funds industry. This makes it safer and convenient for investors to invest through Mutual Funds.
One of the biggest difficulties in equity investing is WHEN to invest, apart from the other big question WHERE to invest. While, investing in a mutual fund solves the issue of ‘where’ to invest, SIP helps us to overcome the problem of ‘when’. SIP is a disciplined investing irrespective of the state of the market. It thus makes the market timing totally irrelevant.
STUDY OF ICICI MARKETING STRATEGIES OF FINANCIAL PRODUCTS by AKSHAT MAHENDRAAKSHAT MAHENDRA
Project on STUDY ON ICICI’s MARKETING STRATEGIES OF FINANCIAL PRODUCTS
ICICI BANK
ICICI
MARKETING STRATEGY
MARKET
Project on ICICI
Project on ICICI BANK
Project on Marketing strategy
Semester 5 BBI Blackbook Project 100 Marks
BBI SEM 5 Project
Project on Finance
Project on Finance BBI
B.Com (BANKING and INSURANCE)
Project for BBI
Project on Finance BANKING INSURANCE
BANKING & INSURANCE
Semester 5 B.Com BANKING and INSURANCE Blackbook Project 100 Marks
BANKING and INSURANCE
Semester 5 BANKING and INSURANCE Blackbook Project 100 Marks
B.Com BANKING and INSURANCE
University Social Responsibility (USR): Identifying an Ethical Foundation wit...Ava Chen
Social responsibility is a responsibility not a requirement, of an organization for the impact of its decisions and activities on society and the environment, through transparent and ethical behavior that contributes to sustainable development, health and the welfare of society; which takes into account the expectations of stakeholders, is in compliance with applicable law and consistent with international norms of behavior, and is integrated throughout the organization and practiced in its relationship. This paper explores the concept of university social responsibility (USR) and presents the SCOPE framework for identifying ethical issues in our modern day complex global world.
A short powerpoint presentation on Artificial Intelligence in healthcare settings. This presentation was delivered as a seminar in Department of Community Medicine, RIMS, Imphal, Manipur, India. It was the first seminar on the topic of artificial intelligence, and the topic was covered especially in relation to public health and ethical guidelines.
Customer perception towards banking servicesPriyank Thada
This is my Dissertation Project on Customer Perception on Banking services in India this will help people to do research on Banking sector • The purpose of the study is to explore the basic dimensions of service quality offered by Indian banking industry and its impact on individual customers by using the gap between the customer expectations and perceptions regarding the services offered by banking industry.
This report prepared in summer internship. The report can use for more information about customer perception & stock market. the report can not plagiarism.
This project gives a fair idea of starting a venture which is particularly applicable in India due to its various tax and legal laws. But still it gives the essentials of starting a venture anywhere in the world
this slide mainly talks about how to get a fund and the resources, the stock market and the basic definition & B2B B2C companies and firmographis how to classify companies and select your segment.
Success Failure and Principles of Competitive SuccessSudhir Bisht
Partial notes on BBA 205 course for students of IP University (Delhi) and anyone who wants a beginner's level knowledge.
Citations are reflected in the slides.
Chapter 7 MEASURE At the beginning, a startup is little more than .docxmccormicknadine86
Chapter 7 MEASURE
At the beginning, a startup is little more than a model on a piece of paper. The financials in the business plan include projections of how many customers the company expects to attract, how much it will spend, and how much revenue and profit that will lead to. It’s an ideal that’s usually far from where the startup is in its early days. A startup’s job is to (1) rigorously measure where it is right now, confronting the hard truths that assessment reveals, and then (2) devise experiments to learn how to move the real numbers closer to the ideal reflected in the business plan. Most products—even the ones that fail—do not have zero traction. Most products have some customers, some growth, and some positive results. One of the most dangerous outcomes for a startup is to bumble along in the land of the living dead. Employees and entrepreneurs tend to be optimistic by nature. We want to keep believing in our ideas even when the writing is on the wall. This is why the myth of perseverance is so dangerous. We all know stories of epic entrepreneurs who managed to pull out a victory when things seemed incredibly bleak. Unfortunately, we don’t hear stories about the countless nameless others who persevered too long, leading their companies to failure.
WHY SOMETHING AS SEEMINGLY DULL AS ACCOUNTING WILL CHANGE YOUR LIFE People are accustomed to thinking of accounting as dry and boring, a necessary evil used primarily to prepare financial reports and survive audits, but that is because accounting is something that has become taken for granted. Historically, under the leadership of people such as Alfred Sloan at General Motors, accounting became an essential part of the method of exerting centralized control over far-flung divisions. Accounting allowed GM to set clear milestones for each of its divisions and then hold each manager accountable for his or her division’s success in reaching those goals. All modern corporations use some variation of that approach. Accounting is the key to their success. Unfortunately, standard accounting is not helpful in evaluating entrepreneurs. Startups are too unpredictable for forecasts and milestones to be accurate. I recently met with a phenomenal startup team. They are well financed, have significant customer traction, and are growing rapidly. Their product is a leader in an emerging category of enterprise software that uses consumer marketing techniques to sell into large companies. For example, they rely on employee-to-employee viral adoption rather than a traditional sales process, which might target the chief information officer or the head of information technology (IT). As a result, they have the opportunity to use cutting-edge experimental techniques as they constantly revise their product. During the meeting, I asked the team a simple question that I make a habit of asking startups whenever we meet: are you making your product better? They always say yes. Then I ask: how do you know? I invar ...
Enterpreneurship Development Assignment on making business unique and convert...Gunjan Awasthi
Ways to make business unique and successful in 21st century.
Challenges or threats on Enterpreneurship and how to convert challenges into opportunities.
HOW TO ANSWER AN INVESTOR “WHY DO YOU WANT TO RAISE CAPITAL?”NGANG PEREZ
This is indeed a very simple question but for some entrepreneurs who are raising capital, they find it difficult to give an honest, correct and logical answer to the investor. To many, it may sound simple, however the response is not in its simplicity but rather in its logicality. How logical and rational and convincing is your response to that simple question if asked? I have come to the realization that, many entrepreneurs take for granted certain things considering they already know the answer whereas, they have a limited knowledge on what could either merit or demerit their opportunity to receiving funding.
Learn the key things a successful startup needseTailing India
Starting a business is hard. There are many reasons why small businesses fail, even if they have a great product or service and plenty of funding. According to a study by ShikharGhosh, a senior lecturer at Harvard Business School, as many as 95% of startup companies never see their projected returns on investment. So, what are the keys to startup success and how can you know if a startup is likely to succeed?
Open Pantry Consulting - How To start Or Renew Your Food BusinessShaun de Vries
What we have put together in the following pages is a practical guide on what we have learned are essential topics. This is based on years of experience and applied knowledge in our services, which has been created to help anyone who wants to explore owning a venue, or who is already a gastronomic entrepreneur.
What makes a new business venture successful? This paper outlines the key questions every entrepreneur should ask and have answers for before they launch a new venture.
Thewiseentrepreneur.co.ug is passionate about entrepreneurship, developing capacity in people and organizations, and transforming people through paradigm shifts, win-win mindset, and knowledge sharing.
In this revision presentation we look at recent trends in UK trade union membership, consider how trade unions can affect both pay and employment and challenge the textbook view that union-negotiated pay increases inevitably have negative consequences for employment.
In this revision presentation we cover key examples of pure and quasi public goods and consider the arguments for and against an increase in government spending on public goods.
Poverty Reduction Policies in Low Income Countriestutor2u
This revision presentation covers some of the main causes of continued high levels of extreme poverty in low and middle income countries and considers a range of pro-poor government interventions designed to increase productivity and regular employment and waged income in formal labour markets.
You don’t need to produce a lot of evidence in your macroeconomics exams but knowing some basic and key facts and figures can make your answers stand out from the crowd! Here is a quickfire journey through twenty important economic numbers that won’t change before the exam – use them to support your answer and impress the examiner!
Microeconomics - Great Applied Examples for Examstutor2u
In this presentation, I have chosen loads of current examples that you might want to use as context in your microeconomics exams. We look at examples from different market structures, recent mergers and takeovers, the world's most valuable companies, the largest employer, unicorn business, de-mergers, the biggest initial public offerings (IPOs) and much else. Hopefully a useful video to go through to add some super examples into your revision notes.
This revision presentation considers the variety of stakeholders impacted by business activity. How will a change in objectives, such as a move from profit maximisation to revenue maximisation have an effect on different stakeholders?
This revision presentation looks at profit satisficing as an alternative objective for businesses. Why might firms satisfice? What are some of the possible consequences for economic welfare and efficiency?
In this short revision video, we look at the substantial productivity gap between the UK and many of the UK’s major competitor countries.
Paul Krugman, the Nobel Prize-winning economist said twenty fives years ago that “Productivity isn’t everything, but in the long run it is almost everything,”
In this presentation we consider the theory of wage-setting with a monopsony employer and the possible impact that a trade union might have on wages and employment. We also look at efficiency wage theory and mutual gains from pay bargaining between stakeholders.
For many economists, the labour market is the most important market of all to study, analyse and evaluate. Like product markets for goods and services, labour markets can also fail. The main types of labour market failure are labour immobility including skills gaps, inequality, disincentives to be economically active, labour market discrimination and the effects of monopsony power of employers.
Updated revision presentation on aspects of behavioural economics and topical issues where behavioural nudges are being used to change the choices of consumers and businesses.
1. BUSS1 Basics
Essential application, analysis and
evaluation points to consider in your
BUSS1 exam answers
2. Enterprise and Entrepreneurs
Risk is not something for an entrepreneur to fear. It is a part of business
life. The challenge is to identify the key risks, evaluate them, and then
make decisions using sound judgement.
It is relatively easy to start a new business in the UK. However, the
support provided by the government for entrepreneurs is limited - few
startups make use of government help - most just get on with the
process of getting trading.
Running a startup is always tough - even a successful business might
seem to have many problems and challenges to overcome. Remember
this when the examiner describes a business that seems to be in trouble.
It is vital that you are able to describe the reasons why people want to
become entrepreneurs and the characteristics that successful
entrepreneurs tend to have.
3. Generating and Protecting Business Ideas
Remember that the best business ideas are usually copied, often quickly, by
competitors. Relatively few startups are able to get protection from patents,
copyright or trademarks. The most effective protection for a small business
usually comes from delivering a great product and building customer loyalty.
Make sure you know the difference between a trademark, patent and
copyright. They offer different kinds of protection. Patents, in particular, are
quite difficult to obtain. Many startups don’t bother getting protection from
any of these options.
You should appreciate that a startup doesn’t have to have a new idea. It
might focus on doing the same thing as a competitor, only cheaper, quicker
or better.
Startups are also constrained by their time and resources. A business idea
often comes from personal or business experience, and is developed whilst
the entrepreneur is working for someone else!
4. Adding Value and Targeting a Niche Market
Adding value and niche markets are core and popular topics in the BUSS1
exam. Focus on them.
Adding value is the route for a startup to win customers and earn profits.
There are many different ways a business can add value, but it is also
important for a startup to keep things simple - only offering the things that
customers are prepared to pay for.
Look out for low profits or (worse) losses as a sign that the BUSS1 case study
business is not adding sufficient value. Are input costs too high? Is the
selling price of the output too low?
Startups are nearly always better advised to target a niche segment.
Opportunities in niche markets are usually lower risk and provide a startup
with the right idea to deliver added value. The two concepts are very closely
linked!
5. Franchising
Franchising is a very popular topic with the BUSS1 examiner - make sure you
know this topic well!
Remember that a business idea for a startup doesn’t have to be original.
Many new businesses are formed with the intention of offering an existing
business idea. The use of franchises is a great example of that. Why set up a
new pizza delivery outlet when you might be able to open a Dominos Pizza
shop and trade successfully almost immediately?
Opportunity cost is an important concept to remember here (and a great
one to use in an exam answer). By choosing a franchise, the entrepreneur is
foregoing some potential benefits that he/she might have enjoyed by setting
up all alone. For example, a 100% share of the profits earned (rather than
sharing them with the franchisor).
6. Market Research for a Startup
Market research is a crucial activity for a startup as it helps reduce the risks
involved in the enterprise.
However, startups rarely have the resources to invest in substantial market
research, so research should be clearly focused and ideally be low-cost.
You should be able to explain the advantages and disadvantages of the
different kinds of market research.
You should also question the data that is provided about market research in
BUSS1. Was the sample size large enough? Is it out-of-date? How relevant
is it to the target market and customers?
The best market research insights for a startup often come simply from
trading, talking to customers and suppliers, observing what happens with a
product launch etc.
7. Analysing & Understanding the Market
There is lots of opportunity to analyse a market in a way that helps a startup:
segments, growth, size, trends, customers etc. A startup that is focused on
really understanding its market has the best chance of success. Look out for
evidence of this in your BUSS1 case study.
In the exam you will be expected to be able to calculate market share,
market size and market growth, and to be able to interpret the calculations.
Make sure you practice these calculations - don’t shy away from them!
You should also appreciate that there are several factors that affect demand
for a product, not just price. Some factors will be more important than
others - it depends on the product and market!
Startups often find it hard to estimate likely demand for their business and
many entrepreneurs underestimate how hard it is to establish and build a
customer base from scratch.
8. Choosing a Legal Structure
Whilst most startups choose the sole trader option, this is mainly because of
the perceived convenience rather than any compelling advantage. It is much
better to form a limited company.
Getting the protection of limited liability is essential if the entrepreneur is
investing significant capital into a startup or if the business will have large
debts.
Remember that BUSS1 is about startups and small businesses. These
businesses almost never become public limited companies in the first 5-10
years of trading, so don’t bother spending too much time learning about
public companies and stock market flotations.
Make sure you have a strong knowledge of the advantages and
disadvantages of the various forms of business organisation.
9. Sources of Finance for a Startup
It is vital that a startup chooses sources of finance that are appropriate and
sufficient for its needs. Remember that too much finance of the wrong sort
(e.g. an unnecessary large bank loan) can create huge problems for a
startup.
Many startups find it hard to raise finance until they have established a
trading record. It is almost always up to the founder to invest funds to get
things going.
Entrepreneurs are best advised to retain as much control over their business
as possible. That means not selling substantial proportions of the share
capital to other investors.
A well run startup uses its cash flow forecasts to identify when additional
finance is required. This means that a startup may choose to raise finance at
several stages - not always right at the start of trading.
10. Choosing a Business Location
Many startups begin in the back bedroom, kitchen or garage - i.e. where
costs are low. The rapid improvement in communication and collaboration
technologies makes it possible for even large businesses to operate without
the expense of traditional business locations.
A startup often changes location several times in the early years of trading,
adding more space as required. Having too much paid-for space increases
the fixed costs of a startup and raises the break-even level of output.
Startups and small businesses often have a local geographical focus,
particularly retailers and franchises. However, a startup business that
focuses on e-commerce might quickly find itself serving a national and
international market.
In the BUSS1 exam, the location issues will very much be determined by the
kind of business (product, customer, sector etc). The location issues tend to
be more challenging for manufacturing and retail businesses.
11. Employing People in a New Business
For an entrepreneur, employing the first few people in a new business is
fraught with risk. Make the wrong choices or pay someone too much, and
the startup’s overheads soon increase significantly. Remember - every
person added to the payroll will increase the breakeven output. The use of
part-time or temporary staff is a popular way of handling increased
workload.
On the other hand there is a temptation for a small business owner to want
to do everything himself/herself. This can restrict the growth potential of the
business. A successful startup will soon need people with a variety of skills
and experience.
Make sure you can describe the main advantages and disadvantages of the
different kinds of employment.
12. Calculating Costs, Revenues and Profits
An entrepreneur starting a new business often finds it hard to forecast sales,
costs and profits, especially if he/she has no experience of trading in the
market. It is not unusual for the initial assumptions made in a business plan
to prove inaccurate, so don’t be too critical of the entrepreneur if this comes
up in your BUSS1 case study.
Setting the price for a new product is particularly difficult. Many factors
influence the price that customers are prepared to pay. A good piece of
advice to offer in your answers is for the entrepreneur to experiment with
different prices, promotions etc in order to find a profitable price which
customers are happy to accept.
Startups often under-price their product because they fear too high a price
will discourage demand when the business or product is launched. An
increase in price will not necessarily result in lower quantity demanded.
13. Breakeven Analysis
Focus on understanding how various changes in the business can affect the
breakeven level of output. A breakeven chart can help you illustrate this, but
it is more important to understand why the changes affect breakeven
output, and what a business can do in response.
Don’t assume that breakeven analysis is a proven, scientific method. It
makes lots of assumptions about the ability of the business to identify which
costs are variable and which are fixed - in reality this can be quite tough.
Breakeven analysis is particularly useful for a new business or for any
business which is loss-making or barely making profits.
In the exam, you are unlikely to be asked to draw a breakeven chart from
scratch. But you might have to complete the missing bits of a part-complete
chart and/or identify the results of the chart.
14. Cash Flow Forecasting for a Startup
You cannot underestimate the importance of cash flow forecasting for a startup.
Think of the cash flow forecast as the “early warning system”, which will show
when the danger periods are and how viable the business is.
Don’t forget that cash flow forecasts have limitations, not the least because they
are based on estimates and assumptions. It is important for the entrepreneur to
think about the different scenarios that might arise The “worst-case” scenario is
always worth assessing to see what might happen if things do go badly wrong!
It is really important to understand that cash flow is not the same as profit. A
business can be profitable, but suffer from cash outflows if customers don’t pay
their debts or suppliers need paying early. Investment in fixed assets (cash
outflows) will help profits in the medium-term, but is bad news for cash flow in
the short term.
Make the links in BUSS1: e.g. market research can help improve the accuracy and
reliability of cash flow assumptions.
15. Business Planning & Budgeting
Time spent setting and monitoring budgets has an opportunity cost - working
on a budget spreadsheet could be spent instead on visiting customers,
training staff or developing new product ideas. So a startup budget can be
simple - often nothing more than a single spreadsheet - to be effective.
Remember that a business plan isn’t just written to raise finance. It plays an
important role in the whole startup process.
A startup’s business plan needs to be flexible. The figures are bound to
change once the business starts trading and the entrepreneur discovers what
the market is really like. A good business plan provides a focus and a
discipline for the entrepreneur. However, it is no substitute for what really
matters to make the business a success - i.e. hard work, skill, luck etc.
Too much business planning is a bit like procrastination - putting off more
important work. The entrepreneur needs to spend most time out in the
market, finding customers, promoting the product etc.
16. Objectives of Startups
It is vital that you appreciate the different objectives that a startup might
have. Not every business wants to grow rapidly into a multi-million pound
concern. Many small businesses simply want to earn a lifestyle return.
Think about the motivation of the entrepreneur featured in the BUSS1 case
study. What motivates him/her to start a business? What evidence is there
about what objectives are important? How realistic are these objectives?
Most startups don’t last beyond their third birthday, so it is quite likely that
the business idea featured in the case study is not a viable one. Look out for
evidence that the entrepreneur is being over-optimistic about the chances
of success.
17. Startup Risks - What Can Go Wrong?
In the BUSS1 case study, you should expect the business to be facing risks,
problems and the possibility of eventual failure. This is entirely normal for a
startup.
You should also expect reality to be different from the assumptions made in
the original business plan.
Look for the overall balance of evidence about how well the business is
performing and how effective the business planning process was. How
much market research was undertaken and was the evidence from that
research reliable and acted upon?
Also consider whether the entrepreneur(s) featured has what it takes to
make the business a success. Lots of potential problems and hurdles can be
overcome if the entrepreneur possesses the right qualities (e.g.
determination, persistence)