1) The document discusses developing a subscription box business that would motivate and encourage entrepreneurs. It considers curating a box with affirmations, marketing trends, or a self-care activity. 2) It also discusses potential business models and plans for new apps or services, such as a social media marketing app for artists or a ride-sharing service specifically for seniors. 3) Finally, it proposes developing an energy drink called Power Boost targeted at diabetics and pregnant women. It would contain herbal extracts but no added sugars or caffeine. This product would fill a gap without caffeine-containing competitors.

1. (Mt) – BUSN 491 Week 2 Response Posts
Post #1 – Ariel M. In having the opportunity to consider different business models, and
what type of product or service you would like to offer to consumers I would want to jump
on the bandwagon of e-commerce as it pertains to developing a subscription box for
motivating entrepreneurs to keep the faith concerning making their dream a reality. From
Ipsy to Ble Apron there are many sites that cater helping people who lived a fast paced life.
“McKinsey’s research team interviewed 5,093 U.S.-based respondents, 4,057 of which were
on line shoppers who had spent at least $25 on line in the past month in 2018.”
(Forbes,2018) As boxes can range anywhere from ten to fifty dollars or more depending
upon the products within the subscription. The business model of knowing how economics
works when trying to provide a new product to the public is very important. From this
weeks research, I learned that there are three types which are replenishment, curation, and
access. Access means that you are only able to have access if you pay for the service.
“Replenishment subscriptions allow consumers to automate the purchase of commodity
items. Curation subscriptions seek to surprise and delight by providing new items or highly
personalized experiences in categories such as apparel, beauty, and food.” (McKinsey) I
would choose that my business curation which have a element of surprise such as
affirmations, new trends in marketing, or even a card for a self-care day. Curation was the
highest in 2018 at 55%. (Forbes,2018) From a secondary source men and women have
different numbers and as well as reasons for subscribing or why they want to stay
committed. It seems that I would cater the subscription box to both men and women who
are entrepreneurs. Creating a gift of encouragement and lessons to all can help create the
idea that person could have been waiting for. Romans 8:19 says ” the whole creation waits
breathless with anticipation for the revelation of God’s sons and daughters.” References
Thinking inside the subscription box: New research on e-commerce consumers. Retrieved
January 16, 2020, from https://www.mckinsey.com/industries/technology-media-
andtelecommunications/our-insights/thinking-inside-the-subscription-box-new-research-
onecommerce-consumers#0Columbus, L. (2018, March 4). The Holy Bible The State Of The
Subscription Economy, 2018. Retrieved January 16, 2020, from
https://www.forbes.com/sites/louiscolumbus/2018/03/04/the-state-of-the-
subscriptioneconomy-2018/#2dddc74c53ef Post #2 – Brianna B. Business plans and
models are considered to be really communication tools that are rewritten as often as
needed as the venture develops (Read, 2017, p. 312). Fuller and Morgan state, “One role of
business models is to provide a set of generic level descriptors of how a firm organizes itself

2. to create and distribute value in a profitable manner” (2010, para. 7). Some examples of
business models utilized by companies to make a profit are bundling, leasing, and
subscription (Ovans, 2015). A profitable company could be making a new social media
marketing app or any app or website that would capitalize on current issues that come
along with already preexisting apps. I know from experience that many artists are unhappy
with Instagram’s setup as it prevents accounts from growing unless they are already quite
popular. I think creating a new app for artists with help from art tool companies such as
Wacom could potentially work out. A more broad idea might be more beneficial to appeal to
a wider market. A business like Uber could be ideal: a product that all sorts of people need
and it’s easily accessible. Mazareanu states, “In 2018, 95 million people used the Uber app
on a monthly basis” (2019). Perhaps one set specifically for those who can no longer get
around easily such as senior citizens could make it stand out a bit more, however that
generation knows little about technology, so a whole new system would need to be created
for them. References Baden-Fuller, C., & Morgan, M. S. (2010). Business models as models.
Long Range Planning, 43(2), 156-171. doi:10.1016/j.lrp.2010.02.005 Mazareanu, E. (2019,
August 9). Uber’s users of ride-sharing services worldwide 2019. Retrieved from
https://www.statista.com/statistics/833743/us-users-ride-sharing-services/ Ovans, A.
(2015, January 23). What Is a Business Model? Retrieved from
https://hbr.org/2015/01/what-is-a-business-model Read, S., Sarasvathy, S., Dew, N., &
Wiltbank, R. (2017). Effectual entrepreneurship (2nd ed.). Abingdon, Oxon: Routledge.
Running head: DISCUSSION BOARD WEEK 2 Discussion Board Week 2 Student’s Name
Institutional Affiliation Date 1 DISCUSSION BOARD WEEK 2 2 Discussion Board Week 2
Section III: Product Description Worksheet The organization seeks to be a leader in the non-
alcoholic beverage industry with the development of unique products that promote the
health of their customers. The product at hand is an energy drink called Power Boost that
will contain herbal extracts and no added sugars, explicitly targeting individuals with
diabetes. Most energy drinks are not suitable for people with diabetes, as the caffeine in
them is likely to spike the blood sugar or even lead to insulin resistance. The secondary
target group for the commodity is pregnant women who often need to boost their energy
from the exhaustion of carrying extra weight. The drink will provide them with the energy
that they need while they do not have to fear to ingest added sugars that would harm their
unborn babies. Section IV: Competitor Analysis Worksheet The company faces stiff
competition from already existing companies in the nonalcoholic beverage industry. The
most significant competitor is OFF GRID that manufactures the OFF-GRID energy drink. The
primary ingredients for the product are caffeine and natural herbal extracts such as guava
and green coffee. However, the product differs from the Power Boost because it is in the
form of a dissolvable energy tablet that requires one to have ready water so that they can
consume it. The other major competitor for the organization is the 51 Fifty energy drinks
manufactured by 51 Fifty Energy Inc. The products are made from a blend of natural
extracts such as the Maca and Astragalus roots that have a variety of benefits, including
boosting the immune system, reducing resistance fatigue and increasing energy. However,
most of these drinks also contain caffeine that is intended to stimulate the mind. Even
though these two DISCUSSION BOARD WEEK 2 3 companies have been in the market for a

3. long time, their products contain caffeine, which makes them unsuitable for diabetic people
as the proposed Power Boost product.