The Social Media Manager for Savannah Technical College should measure internal and external engagement with the college by tracking data on reach, frequency, sentiment and engagement that can be realistically obtained from social media platforms. This data would allow further analysis of how effectively the college is engaging its various audiences and what messaging is most successful online.

1. You are the Social Media Manager for Savannah Technical College.
You are the Social Media Manager for Savannah Technical College. Create a list of what you
should be measuring concerning internal/external engagement with the college. Remember
to be realistic in terms of what data can be obtained and would further analysis in terms of
reach, frequency, sentiment and engagement.Home