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Business strategy development using multicasting
- 1. BUSINESS STRATEGY DEVELOPMENT USINGMULTICASTING ICE/ETE452 MULTIMEDIA COMMUNICATIONS EAST WEST UNIVERSITY,BANGLADESH HASANUZZAMAN 2013-2-50-008 MD. RASEL 2013-2-55-001 MD. FAZLEY RABBI SARKAR 2013-3-50-016 AL-RAFI MOON 2011-3-55-022
- 2. MOTIVATION • Cost effectiveness Reduced cost then any other typical advertisement • Flexibility Flexible work environment • Faster delivery of products Can be advertise as fast as possible • Target audience • Instant Feedback instant feedback can help to take strategical planning for next step THE REASON BEHIND THIS TOPIC
- 3. multicast communicationsrefers to one-to-many or many-to many communications. IP multicasting refers to the implementation of multicast communication in the internet WHAT IS MULTICASTING?
- 4. BROADCAST: ONE SENDER,ALL THE OTHERS AS RECEIVERS UNICAST: ONE SENDER AND ONE RECEIVER MULTICAST: ONE SENDER (POTENTIALLY MANY SENDERS), MANY RECEIVERS Unicast Broadcast Multicast
- 5. IP MULTICAST GROUPADDRESS • Things are a little tricky in multicast since receivers can be anywhere • Class D address space – high-order three 3bits are set – 224.0.0.0 ~ 239.255.255.255 • Allocation is essentially random – any class D can be used – Nothing prevents an app from sending to any multicast address – Customers end hosts and ISPs are the ones who suffer • Some well-known address have been designated – RFC1700 – 224.0.0.0 ~ 224.0.0.25 • Standard are evolving
- 6. SCENARIO OF DIGITALBUSINESS OVER INTERNET
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- 8. APPLICATIONS SITUATIONS WHEREMULTIPLE END POINTS NEED TO RECEIVE IDENTICAL INFO AT SAME TIME News/Sports/Stocks/Weather updates Teleconferencing (Audio, Video, White board etc…) Distance learning Data replication Stream video ISSUES Complexity Early days routers are not configured to do multicasting in proper manner
- 9. MANY APPLICATIONS TRANSMIT THESAME DATA AT ONE TIME TO MULTIPLE RECEIVERS Shared Applications Advertisement, Stock, Distance learning Synchronizing of distributed database, websites APPLICATIONS
- 10. ADVANTAGES ENHANCED SCALABILITY Network utilization is independent of the number of receivers Network handle replication REDUCE RESOURCE UTILIZATION Controls network bandwidth and reduces server and router load DETERMINISTIC PERFORMANCE Subscriber number 1 and subscriber number 10000 have identical experience
- 11. CONCLUSION Multicasting issomewhat similar to “spreading of virus” Replication at each router Functions are layered The advent of the Internet has in many ways leveled the playing field for small businesses to compete with major corporations. The Internet has allowed fledgling businesses to increase both visibility and revenue, reaching a potential customer population never before seen in history. An owner who understands the benefits of utilizing the Internet when conducting business and applies the practices can maximize the potential of his organization. Different message formats for IP Multicasting Scalability accommodate more functions and features
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