Amazon prioritizes customer satisfaction over competitors by focusing on selection, low prices, and fast delivery. It achieves excellent customer satisfaction through a large, personalized selection, speedy delivery, and competitive prices. Amazon also trains employees to understand the customer experience through call center simulations and apology letters. Its marketing strategy focuses on positive word-of-mouth through great customer service while using SEO, PPC, and a small advertising budget relative to its size.

1. Business Strategies of
Ecommerce Companies
Presented By, Joyal George

2. Business Strategies

3. Amazon Stresses The Importance Of Customer
Satisfaction Instead Of The Competitor
• Successful in maintaining customer satisfaction
• Empty chair to remind staff in the meeting
• Three customer desire 'selection, low prices, and fast delivery'

4. Amazon Achieves Excellent Customer Satisfaction By
Offering An Ever Expanding And Large Selection of
Products And A Personalized Experience
• Observes the actual purchase behavior of the customer
• Take an individual approach to each customer
• Target middle and upper-class customers that are comfortable
with basic technology and look to save time by purchasing online.

5. Amazon Achieves Excellent Customer Satisfaction
Through Speedy Service
• Focused on preventing any delays (in products, delivery,
web page loading)
• Affordability for the consumer.

6. Amazon Achieves Excellent Customer Satisfaction
Through Competitive Prices
• Tries to keep all costs low within the business to allow for him to
provide the low prices.
• Employees get some ownership in the company (stock options) to
counter the lower salaries.

7. Amazon Trains Employees To Understand The
Customer Experience
• Two-day training at a call center to allow them to understand what
the customer goes through and to ensure humility
• Amazon made a mistake of deleting e-books of their customers and
he sent out a personable apology.

8. Amazon's Marketing Strategy Is Providing Great Service
That Creates Positive Word Of Mouth and Focusing On
SEO & PPC
• Budget for advertising is small for its size of the company
• Focus on word-of-mouth being an essential part of their success
• Amazon spent 2.8 billion dollars on Digital Marketing

9. Business Strategies

11. Best-Standard
Quality and Pricing

12. Focused
Differentiation

13. Niche Market
No Cliche, Only Niche

14. Quick Response
to the Market

15. Pricing
Strategies

16. Young
Influencers

17. Thank You